Bales v. Bright Solar Marketing LLC

District Court, M.D. Florida·Decided May 26, 2023·No. 5:21-cv-00496·Unknown

Opinion

UNITED STATES DISTRICT COURT MIDDLE DISTRICT OF FLORIDA OCALA DIVISION

FLOYD STEVE BALES,

Plaintiff,

v. Case No. 5:21-cv-496-MMH-PRL

BRIGHT SOLAR MARKETING LLC,

Defendant. /

O R D E R

THIS CAUSE is before the Court on Defendant Bright Solar Marketing LLC’s Motion for Summary Judgment (Doc. 47; Motion), filed February 21, 2023. Plaintiff Floyd Steve Bales timely filed a response on March 14, 2023. See Plaintiff’s Response in Opposition to Defendant’s Summary Judgment Motion (Doc. 49; Response). Defendant Bright Solar Marketing LLC (Bright Solar) then filed a reply. See Reply Brief in Support of Defendant Bright Solar Marketing LLC’s Motion for Summary Judgment (Doc. 56; Reply), filed April 4, 2023. Accordingly, this matter is ripe for review. I. Background1 Bright Solar runs call centers that only make phone calls to set

appointments for representatives of independent authorized dealers to sell solar systems. See Response, Ex. 2: Videoconference Deposition of Steven Wysong: Bright Solar Marketing, LLC (Doc. 49-2; Wysong Dep.) at 3. Bright Solar gets leads for its calls from a marketing company that relies on internet

advertising. See id. at 4; Motion, Ex. C: Declaration of Weldon Fortenberry III (with Exhibits 1-3 Thereto) (Doc. 47-3; Fortenberry Decl.) at 4. In the Fall of 2020, Bales responded to an internet advertisement about solar panels and filled out a questionnaire. See Motion, Ex. E: Declaration of Zachary Smith

(Doc. 47-5; Smith Decl.) at 4–5, 9; Response, Ex. 1: Deposition of Floyd Steve Bales (Doc. 49-1; Bales Dep.) at 14–15. The questionnaire asked various screening questions to determine whether Bales would qualify for solar products or services. See Smith Decl. at 4–5. In large print, the questionnaire

asked for a phone number to receive a text with results. See id. at 5, 15; Bales Dep. at 15. Bales entered his cell phone number2 and clicked the large blue

1 Unless otherwise noted, the facts recited herein are undisputed. For the purposes of resolving the Motion, the Court views all disputed facts and reasonable inferences in the light most favorable to Bales. However, the Court notes that these facts may differ from those ultimately proved at trial. See Lee v. Ferraro, 284 F.3d 1188, 1190 (11th Cir. 2002). The Court’s citations to page numbers in documents in the record refer to the CM-ECF- stamped page numbers located at the top of each page, rather than a document’s internal page numbers, if any.

2 Bales had placed his cell phone number on the national do-not-call registry on July 19, 2018. See Bales Dep. at 49–50. “Next” button. See Bales Dep. at 15–16; Smith Decl. at 5–6, 15. Directly below the Next button was a paragraph of text in a smaller size.3 Smith Decl. at 6–7,

15. Bales did not read the “tiny stuff” below the Next button. Bales Dep. at 16. After Bales responded to the advertisement, an agent of Bright Solar called him on October 30, 2020, and scheduled a phone appointment for November 22, 2020. See id. at 19–20; Fortenberry Decl. at 23. Sometime later,

Bales called Bright Solar to cancel the appointment but could not connect with a live person and did not want to wait on hold. See Bales Dep. at 21. On November 23, 2020, a Bright Solar agent called Bales who advised that he was no longer interested in solar panels. See id. at 21–22; Fortenberry Decl. at 23.

Another representative of Bright Solar called Bales on December 1, 2020, to reschedule the missed phone appointment. See Bales Dep. at 22; Fortenberry Decl. at 23. Bales repeated that he was not interested in solar panels. See

3 The paragraph stated the following:

TCPA Disclosure: By clicking Next, you agree to the Terms of Service and Privacy Policy and authorize up our chosen installers, their contractors and partners to contact me with offers about solar product or service by telephone calls, artificial voice, and pre-recorded/text messages, using an automated telephone technology, to the number I provided above, even if my number is a mobile number or is currently listed on any state, federal or corporate Do Not Call list. I understand that my consent here is not a condition of purchase of any goods or services. Message and data rates may apply.

Smith Decl. at 6, 15. The words in blue text and bold type were hyperlinks that displayed the “Terms of Service,” “Privacy Policy,” and list of “chosen installers” when clicked. Id. at 7–8. The Terms of Service informed the reader that submitting a telephone number authorized Bright Solar to call the individual using automated dialing technology even if the telephone number was on a do-not-call registry. Id. at 8. Bales Dep. at 22; Fortenberry Decl. at 23. During the relevant timeframe, Bright Solar made calls through a company named Xencall. See Fortenberry

Decl. at 5, 8; Wysong Dep. at 4. Including the calls when Bales did not answer, Xencall’s records show a total of seven connected calls between Bales and Bright Solar in 2020. Fortenberry Decl. at 8, 23. Bright Solar used another company, Bright Pattern, as a dialing service

from April 2021 until July or August 2021. See Response, Ex. 3: Videoconference Deposition of Weldon Fortenberry, III: Bright Solar Marketing, LLC (Doc. 49-3; Fortenberry Dep.) at 7. Bright Pattern’s records show six connected calls between Bales and Bright Solar in 2021. Fortenberry

Decl. at 8–9, 22. According to Bright Pattern’s records, Bright Solar called Bales on June 10, 2021, and Bales called back on July 1, 2021. Id. at 9, 22. Then Bright Solar called Bales on July 2 and July 7, 2021. Id. On July 19, 2021, Bales called Bright Solar to ask why the company was

calling him. See Bales Dep. at 24–25; Fortenberry Decl. at 9, 22. Bales told the Bright Solar agent that he would “appreciate you not ever calling me.” Bales Dep. at 25. The agent set the call disposition as “DNC,” meaning that the number should not be called. See Fortenberry Decl. at 9, 22; Wysong Dep. at

12. Once a phone number is placed on Bright Pattern or Xencall’s internal DNC list, the dialing technology will prevent the number from being called. See Fortenberry Decl. at 6. At his deposition in this case, Bales testified that he received a silent call on July 20, 2021, at 7:14 a.m. from the same number that he had called the

previous day. See Bales Dep. at 26, 44. In contrast, Bright Pattern’s records show a call of one second from Bales to Bright Solar on July 20.4 Fortenberry Decl. at 10, 22; see also Wysong Dep. at 10 (noting that, on these call log records, the “from field is the number that originated the phone call” and “inbound

return calls” means that the other number called Bright Solar). Bright Solar’s records from Xencall and Bright Pattern do not show any calls between Bales and Bright Solar after July 20, 2021. See Fortenberry Decl. at 9, 22–25. However, Bales stated that he received a call from Bright Solar

with a voicemail message “[s]ometime after” the call on July 20. Motion, Ex. A: Plaintiff’s Answers and Objections to Defendant’s First Set of Interrogatories (Doc. 47-1; Interrogatory Answers) at 5; Bales Dep. at 29. At his deposition, Bales did not know what time of day that call was or where he was at the time.

See Bales Dep. at 29. Bales stated later that he does not remember whether he received any calls from Bright Solar after July 20, 2021. See id. at 31–32. Bales initiated this action on August 26, 2021, by filing a three-count Class Action Complaint (Doc. 1-1; Complaint) in the Circuit Court of the Fifth

Judicial Circuit in and for Marion County, Florida. In the Complaint, Bales

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