Aranda v. Caribbean Cruise Line, Inc.

179 F. Supp. 3d 817, 62 Communications Reg. (P&F) 746, 2016 U.S. Dist. LEXIS 51704, 2016 WL 1555576
CourtDistrict Court, N.D. Illinois
DecidedApril 18, 2016
DocketCase No. 12 C 4069
StatusPublished
Cited by24 cases

This text of 179 F. Supp. 3d 817 (Aranda v. Caribbean Cruise Line, Inc.) is published on Counsel Stack Legal Research, covering District Court, N.D. Illinois primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Aranda v. Caribbean Cruise Line, Inc., 179 F. Supp. 3d 817, 62 Communications Reg. (P&F) 746, 2016 U.S. Dist. LEXIS 51704, 2016 WL 1555576 (N.D. Ill. 2016).

Opinion

[820]*820MEMORANDUM OPINION AND ORDER

MATTHEW F. KENNELLY, District Judge:

Plaintiffs filed suit on behalf of themselves and two classes of individuals against Caribbean Cruise Line, Inc. (CCL), Vacation Ownership Marketing Tours, Inc. (VOMT), The Berkley Group, Inc., and Economic Strategy Group and its affiliated entities (collectively ESG). Plaintiffs alleged that defendants violated the Telephone Consumer Protection Act, 47 U.S.C. § 227, by using án autodialer and an artificial or prerecorded voice to call their cellular and landline phones. CCL, VOMT, and Berkley have each moved for summary judgment pursuant to Federal Rule of Civil Procedure 56. Plaintiffs have also moved for partial summary judgment. For the reasons stated below, the Court grants plaintiffs’ motion in part and denies defendants’ motions.

Background

The following facts are not disputed except where otherwise noted. This case centers on a call campaign that began in or around August 2011. Over the course of about one year, over a million people throughout the United States received phone calls that were made to their cellular phones and residential landlines by an organization representing itself as “ESG” or “Political Opinions of America” requesting them participation in various short political surveys. Every one of these calls featured prerecorded messages, some or all of which offered recipients an incentive to participate: if they would briefly answer a handful of questions regarding their satisfaction with Congress and the President or their perspectives on certain issues of national concern, they would be eligible for a ‘free cruise to the Bahamas.'

Upon completing the survey, call recipients were asked if they wanted to learn more about their prize. The name of the cruise provider was not mentioned in the prerecorded messages, but those people who chose to learn more were transferred to a representative' from CCL, a Florida company in the business of marketing and selling cruise and vacation packages to consumers. Although the cruise was nominally free, representatives requested call recipients’ credit card numbers and informed them that they would be responsible for taxes, port fees, and gratuities, as well as the cost of any. upgraded amenities or activities during their trip. Participants who opted to partake in a cruise were also offered an upgraded package that would require them to take a timeshare tour at a Berkley facility. Berkley’s name was never mentioned during these phone calls.

ESG was responsible for the phone campaign. ESG’s founder, director, and sole employee, Jacob DeJongh, incorporated each of the ESG entities and registered them as tax-exempt nonprofit organizations. He also registered ESG with the Federal Election Commission (FEC), though evidence in the record shows that he repeatedly failed to comply with FEC filing rules. According to DeJongh, the purpose of the phone campaign was to raise awareness of political issues he cared about, spread his political message, and conduct meaningful political surveys whose results he could market to political parties, political action committees, and news outlets.

At the time he .was setting up ESG, DeJongh had discussions with Jason Burk-ett (his cousin) and Scott Broomfield, both of whom worked for a company called Linked Service Solutions (LSS). Broom-field testified before the Federal Trade Commission that during the brief testing phase of the phone campaign, in which call recipients were not offered an incentive for completing the surveys, over ninety percent of recipients hung up after hearing [821]*821the first question in the survey. Broomfield stated that it became clear that an incentive would be necessary in order to ensure that the call campaign was worth its cost. DeJongh testified that at the time he was forming ESG, he discussed with Burkett and Broomfield the possibility of offering a free cruise incentive.

LSS brokered supplier agreements between DeJongh’s companies and CCL. Each contract provided that ESG would “solicit! ] survey takers by transmitting or causing to be transmitted prerecorded survey messages using an autodialer....” LSS paid ESG for the call campaign, and LSS in turn received somewhere between $2 and $2.50 from CCL for every call that was transferred to a CCL representative and lasted more than thirty seconds beyond the transfer. Defendants contend that this evidence shows that the phone calls were made by -and for DeJongh and ESG alone, and that offering a free cruise as incentive to participate in the surveys did nothing to modify the nature or purpose of the calls. According to DeJongh, Broomfield, and . defendants, these calls were made by and for a tax-exempt nonprofit, with the sole, express purpose of collecting political survey information.

Plaintiffs, however, view the evidence quite differently: They argue that ESG made these calls not to collect information or raise awareness but rather to drum up business for CCL, VOMT, and Berkley as their agent. Plaintiffs filed this lawsuit in May 2012 alleging that the telephone calls at issue violated two provisions of the TCPA. First, they alleged that defendants delivered prerecorded messages by calling consumers’ cellular telephone lines without prior express consent and for no emergency purpose in violation of 47 U.S.C. § 227(b)(1)(A)(iii). Second, they alleged that defendants delivered prerecorded messages by calling consumers’ residential landlines without prior express consent and for no emergency purpose in violation of 47 U.S.C. § 227(b)(1)(B). Named plaintiffs Aranda, Birehmeier, and Parkes all alleged that they received the calls on their cellular phones. Named plaintiff Stone alleged that she received calls on both her cellular phone and her residential landline.

CCL and ESG moved to dismiss plaintiffs’ complaint on the grounds that (1) plaintiffs failed to adequately distinguish the role played by each defendant in the allegedly unlawful call campaign; (2) the TCPA only permits direct liability for the party that actually places unlawful calls; and (3) political survey calls to residential landlines and cellular telephones are exempt from TCPA liability. The Court denied CCL’s and ESG’s motion in December 2012. See Birchmeier v. Caribbean Cruise Line, Inc., No. 12 C 4069, 2012 WL 7062748 (N.D.Ill. Dec. 31, 2012). In its order, the Court explained that because plaintiffs had plausibly alleged that CCL and ESG acted in concert, they were not required to delineate in the complaint where one defendant’s conduct ended and another’s began..The Court also noted that TCPA liability applies not only to the entity that places unlawful calls but also to entities that can be held jointly or vicariously liable urider common law agency and partnership principles. Lastly, the Court rejected the argument that the calls were political survey calls exempt from TCPA coverage. The Court observed that this exemption “appears to involve the prohibition on calls with artificial or prerecorded voices, not the prohibition on calls made with automated dialers.” Id. at *1.

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179 F. Supp. 3d 817, 62 Communications Reg. (P&F) 746, 2016 U.S. Dist. LEXIS 51704, 2016 WL 1555576, Counsel Stack Legal Research, https://law.counselstack.com/opinion/aranda-v-caribbean-cruise-line-inc-ilnd-2016.