Bakov v. Consolidated World Travel

District Court, N.D. Illinois·Decided December 9, 2019·No. 1:15-cv-02980·Unknown

Opinion

IN THE UNITED STATES DISTRICT COURT FOR THE NORTHERN DISTRICT OF ILLINOIS EASTERN DIVISION

ANGEL BAKOV and JULIE HERRERA, individually and on behalf of all others similarly situated,

Plaintiffs, Case No. 15 C 2980

v. Judge Harry D. Leinenweber

CONSOLIDATED WORLD TRAVEL, INC. d/b/a HOLIDAY CRUISE LINE, a Florida Corporation,

Defendant.

MEMORANDUM OPINION AND ORDER

Plaintiffs Angel Bakov and Julie Herrera, as class representatives, allege that Defendant Consolidated World Travel, Inc. (“CWT”), d/b/a/ Holiday Cruise Line, Inc., directed a company called Virtual Voice Technologies Pvt. Ltd. (“VVT”) to place phone calls to class members without prior express written consent in violation of the Telephone Consumer Protection Act, 47 U.S.C. § 227, et seq. The Court certified a class of Illinois residents who (1) VVT called from December 29, 2014, through March 20, 2016, to market a cruise aboard the Grand Celebration cruise liner sold by CWT; and (2) answered those calls. Bakov v. Consolidated World Travel, 2019 WL 1294659, at *4 (N.D. Ill. March 21, 2019) (certifying class). Parties now cross-move for summary judgment. For the reasons stated herein, Defendant’s Motion for Summary Judgment (Dkt. No. 228) is denied. Plaintiffs’ Motion for Partial Summary Judgment (Dkt. No. 225) is granted.

I. BACKGROUND A. Class Claims The following facts are undisputed unless otherwise noted. Plaintiffs bring this class action suit against Defendant for violating the Telephone Consumer Protection Act (“TCPA”). The TCPA makes it illegal to call any cell phone “using . . . an artificial or prerecorded voice.” 47 U.S.C. § 227(b)(1)(A)(i). Plaintiffs allege that Defendant violated the TCPA by calling class members using “prerecorded voice.” From December 29, 2014, through March 20, 2016, Defendant Consolidated World Travel (“CWT”), a Florida company operating under the fictitious name “Holiday Cruise Line,” employed an Indian company called Virtual Voice

Technologies Pvt. Ltd. (“VVT”) to call millions of people in the United States and offer anybody who was interested “a free cruise simply to show you a great time.” Bakov, 2019 WL 1294659, at *2. VVT pitched the cruise to recipients as a trip to the Bahamas for two aboard the Grand Celebration Cruise Liner for the cost of the port fees ($59.00 per person). Id. VVT’s calls all began with the same introduction: “Hi, this is Jennifer with Holiday Cruise Line on a recorded line. Can you hear me okay?” (Def.’s Resp. to Pls.’ Stmt. of Material Facts (“PSOF”) ¶ 17, Dkt. No. 244.) Jennifer was not a real person speaking in real time on the other end of the line. Instead, VVT agents used software to play recordings of a professional voice actor reading from a CWT-approved script.

VVT call centers used a type of “soundboard” telemarketing technology called “Virtual Voice Technology Software” to play “voice-assisted prompts that were scripted out and recorded prior.” (Jennifer Poole Dep. 70:16–17, Ex. C to Pls.’ Stmt. of Material Facts, Dkt. 225-4.) VVT agents had 47 prompts to choose from, including introductory messages such as “the reason for my call is because we are looking for qualified travelers that would like to occupy unused cabin space aboard our magnificent cruise liner…” and “let me just ask you a couple of questions to make sure you qualify.” (VVT Prompts, Ex. B to Pls.’ Stmt. of Material Facts, Dkt. No. 225-3.) They also included basic interjections (“I understand,” “Thanks,” and “Hold on”) and other discrete

disclosures (“you should know that I’m not selling anything” and “I’m a real person”). (Id.) They also included the prompt: “I’m assisted by prerecorded audio.” (Id.) VVT’s employees, known as “live agents,” used VVT’s software through a web page on a computer. (Pls.’ Resp. to Def.’s Stmt. of Material Facts (“DSOF”) ¶ 9, Dkt. No. 247-1.) Live agents pressed a button to place each call manually. (DSOF ¶ 12.) After placing the call, the voice assistance prompts showed up on the agent’s screen. (DSOF ¶ 10.) The VVT platform did not automatically deliver messages or prompts when calls were answered. (DSOF ¶ 17.) If the consumer answered the phone, the live agent would play the first prompt, the “hello” greeting. (DSOF ¶ 16.) The live agents then chose whether and how

to respond to a person who answered by clicking one of the audio prompts on his or her screen or by unmuting the system and using their own voice to speak. (DSOF ¶ 15.) CWT did not take steps to confirm that consumers VVT called provided consent. (PSOF ¶ 34.) Two independent contractors named Vance Vogel and Clifford Albright developed this software for CWT and trained VVT agents to use it. Bakov, 2019 WL 1294659, at *5. Albright coded and developed the VVT platform. (DSOF ¶ 7.) Albright testified that, as a technical matter, it was not possible to transfer calls from VVT to CWT until agents played a certain set of prompts. (Albright Tr. 53:6–54:6, Ex. F to Pls.’ Stmt. of Material Facts, Dkt. No. 225-7).

Defendant’s and VVT’s relationship was governed by an Advertising Agreement (the “Agreement”). (Agreement, Ex. N to Sealed Document, Dkt. No. 226-3). The Agreement provided in part that Defendant had sole control over the script VVT would use and that Defendant could alter the script at any time. (Id.) The Agreement also provided that VVT was responsible for following all applicable laws, including the TCPA. (Id.) The Agreement prohibited VVT from making any modifications to or deviating from the script without CWT’s prior approval. (Id.) VVT earned its money through commission: Defendant paid VVT $3.50 for each “qualified transfer,” defined in the parties’ contract as a customer who agreed to be transferred from VVT to Defendant and who stayed on

the line afterward for at least 60 seconds. (Agreement.) Plaintiffs move for partial summary judgment on their class claims against Defendant. To hold Defendant liable to the class for violating the TCPA, Plaintiffs ask the Court to find that: (1) VVT used “prerecorded voice” within the meaning of the TCPA in every call to class members; (2) Defendant is vicariously liable for those calls by VVT; (3) Defendant cannot prove its affirmative defense of consent as to any class member; and (4) Defendant’s conduct was “willful” or “knowing” under the TCPA. Defendant cross-moves for summary judgment on all of Plaintiffs’ claims. In the alternative, the Defendant asks the Court to reduce the class by one named Plaintiff, Julie Herrera,

contending that Herrera is not properly a member of the class because she did not answer a call from VVT. II. STANDARD Summary judgment is appropriate when there are no genuine issues of material fact and the moving party is entitled to judgment as a matter of law. FED. R. CIV. P. 56(a); see also Liu v. T&H Mach., Inc., 191 F.3d 790, 794 (7th Cir. 1999) (citation omitted). A genuine issue of material fact exists only if “the evidence is such that a reasonable jury could return a verdict for the nonmoving party.” Pugh v. City of Attica, 259 F.3d 619, 625 (7th Cir. 2001) (quoting Anderson v. Liberty Lobby, Inc., 477 U.S. 242, 248 (1986)). When cross-motions for summary judgment are

filed, courts “look to the burden of proof that each party would bear on an issue of trial,” and require that party to “establish a genuine issue of material fact.” Santaella v. Metropolitan Life Ins.

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