Anchorage Chrysler Center, Inc. v. DaimlerChrysler Motors Corp.

221 P.3d 977, 2009 Alas. LEXIS 168, 2009 WL 4723603
CourtAlaska Supreme Court
DecidedDecember 11, 2009
DocketS-12702
StatusPublished
Cited by29 cases

This text of 221 P.3d 977 (Anchorage Chrysler Center, Inc. v. DaimlerChrysler Motors Corp.) is published on Counsel Stack Legal Research, covering Alaska Supreme Court primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Anchorage Chrysler Center, Inc. v. DaimlerChrysler Motors Corp., 221 P.3d 977, 2009 Alas. LEXIS 168, 2009 WL 4723603 (Ala. 2009).

Opinion

OPINION

CARPENETI, Justice.

I. INTRODUCTION

An automobile dealer brought an action against an automobile manufacturer, alleging breach of contract, fraudulent misrepresentation, and breach of the covenant of good faith and fair dealing, and seeking a declaratory judgment and damages. The superior court entered judgment dismissing all claims. On appeal, we remanded to the superior court to make additional findings and conclusions. On remand, the superior court again entered judgment in favor of the defendant on all claims. The plaintiff automobile dealer now appeals the superior court's decision on remand. We affirm the superior court's decision on the breach of contract claim, but reverse on the claim for breach of the covenant of good faith and fair dealing and the claim of fraudulent misrepresentation. Accordingly, we remand to the superior court for an award of nominal damages, and to consider whether punitive damages are appropriate for the tort of fraudulent misrepresentation. We also vacate the award of attorney's fees and remand for proceedings to determine prevailing party status, and to reconsider attorney's fees in light of the foregoing.

*980 II. FACTS AND PROCEEDINGS

A. Facts

This is an appeal of a superior court decision on a matter that we remanded to the superior court in Anchorage Chrysler Center, Inc. v. DaimlerChrysler Corp. (Anchorage Chrysler Center I). 1 We laid out the underlying facts of the case in Anchorage Chrysler Center I. 2

During the period relevant to this dispute, plaintiff Anchorage Chrysler Center (ACC) operated a dealership selling Chrysler, Plymouth, and Dodge vehicles, all of which were distributed to ACC by defendant DaimlerChrysler Motors Company, LLC (DCMC) (formerly known as Daim-lerChrysler Motors Corporation).[ 3 ] ACC sold the vehicles out of two adjacent buildings on Fifth Avenue: Plymouths and Chryslers were sold out of one building, and Dodges out of the other. ACC operated the dealership pursuant to "Sales and Service Agreements" between ACC and DCMC.
These sales and service agreements gave DCMC the right to authorize other dealers to sell the same cars in the same locality as DCMC "determines to be appropriate." The other DCMC dealer in Anchorage was Johnson Jeep. The only DCMC models Johnson Jeep carried were Jeep and Eagle.
In the mid-1990s, DCMC developed a merchandise strategy it called Project 2000. Dealers were encouraged to sell Dodge vehicles in facilities that were separate from the facilities used to sell Chrysler, Plymouth, Jeep, and Eagle vehicles. DCMC, ACC, and Johnson Jeep entered into discussions about how to achieve Project 2000's goal of the same dealer selling the Chrysler, Plymouth, Jeep, and Eagle lines. DCMC and ACC began to negotiate what would eventually become a letter agreement between ACC and DCMC under which ACC would not object to Johnson Jeep's selling Chryslers and Plym-ouths. As part of this letter agreement, DCMC required ACC to rearrange its showrooms so that Dodges would be sold in what had been the Chrysler/Plymouth showroom, with the other lines (including a new Jeep line} moving to the former Dodge showroom. As part of the deal DCMC would also agree to authorize ACC to open a Dodge dealership in Wasilla.
Getting this letter agreement signed involved a long period of negotiation, extending over several years and involving some false starts. One source of contention was the Wasilla part of the deal, which ultimately took the form of a letter of intent that DCMC was required to provide as one of its obligations under the letter agreement. Another concern ACC had (though the degree to which this concern was reflected in the parties' deal is disputed on this appeal) was whether DCMC would establish another Dodge dealership in Anchorage to compete against ACC's lucrative Dodge franchise. In March 1999, as the negotiations began to enter the home stretch, DCMC's in-house lawyer David King sent an email to ACC's lawyer, attaching a rough draft of a Wasilla letter of intent. Under this draft of the letter of intent, ACC could get a dealership in Was-illa if it began constructing the dealership over time periods to be determined (Le., the draft had blanks for all the milestones). This letter of intent draft also addressed the issue of other Dodge stores in Alaska, by obligating ACC not to protest if DCMC established another dealer selling the same lines as ACC. The cover memo by DCMC's lawyer explained to ACC's lawyer that any disagreement over this language "should be resolved as a result of the understandings already reached. My clients have not informed me of any plans for additional dealerships in Alaska." Later, after DCMC had announced that it would open *981 another Dodge dealership in south Anchorage, this statement became one basis of ACC's claim that DCMC had promised or represented not to open another Dodge store.
ACC responded by proposing revised language for the letter agreement. The letter agreement proposed by ACC deleted all references to DCMC's providing a letter of intent and required ACC to "commit" to a new Wasilla dealership within five years. 1 ACC also proposed new language that would commit the parties to the proposition that the Project 2000 agreements between ACC, DCMC, and Johnson Jeep "does not include the Dodge franchise"-language apparently intended to insure that Johnson would not get Dodge. On May 21, 1999, DCMC responded with a letter from Carl Fleck, DCMC's regional manager. DCMC said it was unnecessary to add language to the agreement precluding DCMC from giving Johnson Jeep a Dodge dealership: "As to awarding a Dodge Sales and Service agreement to Johnson Jeep, I can confirm that Daimler-Chrysler has no plan to add Dodge to this dealership." This would become another statement used to support ACC's claim that DCMC had at least implicitly promised or represented not to start a new Dodge dealership in Anchorage.
The May 21 DCMC letter also seemed to reject ACC's Wasilla proposal. Fleck enclosed another draft of the letter of intent, which was not signed by DCMC but looked ready to be signed by both parties. Under this version of the letter of intent, DCMC promised to award ACC a Wasilla dealership for Dodge and all other DCMC vehicles, provided ACC met certain milestones. Under this draft of the letter of intent, the first milestone-proposal of a suitable site for the dealership-needed to be met by June 2002 (a little more than three years) and ACC had to finish the dealership by July 2004 (a little more than five years). 2 One of the issues in this appeal is whether this May 21 letter of intent was in form and substance the letter of intent contemplated by the letter agreement that was concluded a few days later.
On May 28, 1999, ACC and DCMC had a conference call, attended by Fleck on DCMC's side and by several managers on ACC's side. What happened on the call was disputed at trial.

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Cite This Page — Counsel Stack

Bluebook (online)
221 P.3d 977, 2009 Alas. LEXIS 168, 2009 WL 4723603, Counsel Stack Legal Research, https://law.counselstack.com/opinion/anchorage-chrysler-center-inc-v-daimlerchrysler-motors-corp-alaska-2009.