WALLACE, Circuit Judge:
Mrs. Ruangswang attempted to qualify as an “investor” pursuant to 8 C.F.R. § 212.8(b)(4) (1974). She and her husband petition for review of an order denying their application for adjustment of status. We reverse and remand.
I
The facts, insofar as they affect this review, are not in dispute. Petitioners, Mr. and Mrs. Ruangswang, are both natives and citizens of Thailand. They were admitted to the United States on August 14, 1971, with authorization to remain until January 31, 1975, the husband as a nonimmigrant student and the wife as the spouse of a nonimmigrant student.
On June 3, 1974, petitioners submitted applications for adjustment of status pursuant to section 245 of the Immigration and Nationality Act, 8 U.S.C. § 1255 (1970).1 The District Director denied the applications on March 17, 1975. The Immigration and Naturalization Service (INS) subsequently issued an order to show cause and notice of hearing to each petitioner. The orders charged that they had remained in the United States for a longer time than permitted, and that each was thus deportable pursuant to section 241(a)(2) of the Immigration and Nationality Act, 8 U.S.C. § 1251(a)(2) (1970). Although at their de^/portation hearing both petitioners admitted the charges against them and conceded deportability, the hearing officer continued the hearing to enable the petitioners to submit their renewed applications for adjustment of status.
At the continued hearing, as she had in her earlier application, Mrs. Ruangswang claimed to be exempt from the labor certification requirement of section 212(a)(14) of the Immigration and Nationality Act, 8 U.S.C. § 1182(a)(14) (1970),2 because she believed she was an “investor” within the meaning of the INS investor regulation, 8 C.F.R. § 212.8(b)(4) (1974). Mr. Ruang[42]*42swang claimed exemption under 8 C.F.R. § 212.8(b)(2) (1974)3 as the spouse of an investor alien, and his status is thus dependent upon that of his wife. The hearing officer denied these applications, and the Board of Immigration Appeals (Board) affirmed.
The central question to be decided thus involves whether Mrs. Ruangswang qualifies under the INS investor regulation which, at the time pertinent to this case, read in part:
(b) Aliens not required to obtain labor certifications. The following persons are not considered to be within the purview of section 212(a)(14) of the Act and do not require labor certification: ... (4) an alien who establishes . . . that he is seeking to enter the United States for the purpose of engaging in a commercial or agricultural enterprise in which he has invested, or is actively in the process of investing, capital totaling at least $10,-000, and who establishes that he has had at least 1 year’s experience or training qualifying him to engage in such enterprise.
8 C.F.R. § 212.8(b)(4) (1974).
The pertinent factual background for this decision began in early 1974 when Mrs. Ruangswang purchased AAA Coin Operated Dry Cleaning, Inc. (AAA) for a total purchase price of $11,000. She made an initial $2,000 payment in mid-January 1974, and subsequent payments of $4,000 in February 1974, $3,000 in March 1974, and $2,000 in April 1974. A bill of sale of AAA to Mrs. Ruangswang was executed on March 18, 1974, and by the time of her hearing, she had made a total investment of approximately $13,300.4 This met the minimum investment amount required for qualification under section 212.8(b)(4). Mrs. Ruangswang also demonstrated that she had the requisite experience and training prescribed by the INS investor regulation: she had worked for AAA for approximately one and one-half years prior to purchasing it, she completed a dry cleaning course of four months’ duration, and she was licensed as a dry cleaning operator by the State of California.5
The INS does not contest these facts or that Mrs. Ruangswang has met the objective requirements of section 212.8(b)(4). Instead, it argues that merely meeting these objective criteria is insufficient to qualify one for investor status, and thus for exemption from labor certification. This was the position of the District Director when he denied the Ruangswangs’ original applications for adjustment of status, the hearing officer when he denied the renewal applications, and the Board when it affirmed the decision of the hearing officer. In order to understand this contention, some review of the regulations and their applicability is necessary.
[43]*43n
Prior to amendment in 1973 (1973 regulation), the investor regulation (pre-1973 regulation) did not specify objective criteria, but rather required only that the investment be “substantial.” 8 C.F.R. § 212.-8(b)(4) (1973). From 1967 through 1973, the INS applied this regulation pursuant to the standards set forth in the Board’s decision in In re Finau, 12 I. & N.Dec. 86 (B.I.A. 1967). In 1974, the Board decided that these standards were no longer appropriate:
In Finau we held that the requirement of the old regulation regarding the investment of a “substantial amount of capital” did not mandate an absolute minimum capital outlay, but rather that the term “substantial” embraced a relative concept necessitating that the investment must be substantial only in relation to the total capital requirements of the particular enterprise. We also examined the skills which the alien possessed and considered the likelihood of success of the enterprise, even though these factors appear to be quite unrelated to whether a given investment is “substantial” or not. However, in view of the rationale behind the enactment of section 212(a)(14), we are convinced that the Finau approach to the regulation is unsatisfactory.
In re Heitland, 14 I. & N.Dec. 563, 566 (B.I.A.1974), aff’d, 551 F.2d 495 (2d Cir.), cert. denied, 434 U.S. 819, 98 S.Ct. 59, 54 L.Ed.2d 75 (1977). Although Heitland was decided subsequent to the promulgation of the 1973 regulation which is involved in the case before us, the Board based its decision on the pre-1973 regulation. The case established new standards for determining whether or not a given investment was “substantial,” as that word was used in the pre-1973 regulation.
The investment must be more than a mere conduit by which the alien seeks to enter the skilled or unskilled labor market.
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WALLACE, Circuit Judge:
Mrs. Ruangswang attempted to qualify as an “investor” pursuant to 8 C.F.R. § 212.8(b)(4) (1974). She and her husband petition for review of an order denying their application for adjustment of status. We reverse and remand.
I
The facts, insofar as they affect this review, are not in dispute. Petitioners, Mr. and Mrs. Ruangswang, are both natives and citizens of Thailand. They were admitted to the United States on August 14, 1971, with authorization to remain until January 31, 1975, the husband as a nonimmigrant student and the wife as the spouse of a nonimmigrant student.
On June 3, 1974, petitioners submitted applications for adjustment of status pursuant to section 245 of the Immigration and Nationality Act, 8 U.S.C. § 1255 (1970).1 The District Director denied the applications on March 17, 1975. The Immigration and Naturalization Service (INS) subsequently issued an order to show cause and notice of hearing to each petitioner. The orders charged that they had remained in the United States for a longer time than permitted, and that each was thus deportable pursuant to section 241(a)(2) of the Immigration and Nationality Act, 8 U.S.C. § 1251(a)(2) (1970). Although at their de^/portation hearing both petitioners admitted the charges against them and conceded deportability, the hearing officer continued the hearing to enable the petitioners to submit their renewed applications for adjustment of status.
At the continued hearing, as she had in her earlier application, Mrs. Ruangswang claimed to be exempt from the labor certification requirement of section 212(a)(14) of the Immigration and Nationality Act, 8 U.S.C. § 1182(a)(14) (1970),2 because she believed she was an “investor” within the meaning of the INS investor regulation, 8 C.F.R. § 212.8(b)(4) (1974). Mr. Ruang[42]*42swang claimed exemption under 8 C.F.R. § 212.8(b)(2) (1974)3 as the spouse of an investor alien, and his status is thus dependent upon that of his wife. The hearing officer denied these applications, and the Board of Immigration Appeals (Board) affirmed.
The central question to be decided thus involves whether Mrs. Ruangswang qualifies under the INS investor regulation which, at the time pertinent to this case, read in part:
(b) Aliens not required to obtain labor certifications. The following persons are not considered to be within the purview of section 212(a)(14) of the Act and do not require labor certification: ... (4) an alien who establishes . . . that he is seeking to enter the United States for the purpose of engaging in a commercial or agricultural enterprise in which he has invested, or is actively in the process of investing, capital totaling at least $10,-000, and who establishes that he has had at least 1 year’s experience or training qualifying him to engage in such enterprise.
8 C.F.R. § 212.8(b)(4) (1974).
The pertinent factual background for this decision began in early 1974 when Mrs. Ruangswang purchased AAA Coin Operated Dry Cleaning, Inc. (AAA) for a total purchase price of $11,000. She made an initial $2,000 payment in mid-January 1974, and subsequent payments of $4,000 in February 1974, $3,000 in March 1974, and $2,000 in April 1974. A bill of sale of AAA to Mrs. Ruangswang was executed on March 18, 1974, and by the time of her hearing, she had made a total investment of approximately $13,300.4 This met the minimum investment amount required for qualification under section 212.8(b)(4). Mrs. Ruangswang also demonstrated that she had the requisite experience and training prescribed by the INS investor regulation: she had worked for AAA for approximately one and one-half years prior to purchasing it, she completed a dry cleaning course of four months’ duration, and she was licensed as a dry cleaning operator by the State of California.5
The INS does not contest these facts or that Mrs. Ruangswang has met the objective requirements of section 212.8(b)(4). Instead, it argues that merely meeting these objective criteria is insufficient to qualify one for investor status, and thus for exemption from labor certification. This was the position of the District Director when he denied the Ruangswangs’ original applications for adjustment of status, the hearing officer when he denied the renewal applications, and the Board when it affirmed the decision of the hearing officer. In order to understand this contention, some review of the regulations and their applicability is necessary.
[43]*43n
Prior to amendment in 1973 (1973 regulation), the investor regulation (pre-1973 regulation) did not specify objective criteria, but rather required only that the investment be “substantial.” 8 C.F.R. § 212.-8(b)(4) (1973). From 1967 through 1973, the INS applied this regulation pursuant to the standards set forth in the Board’s decision in In re Finau, 12 I. & N.Dec. 86 (B.I.A. 1967). In 1974, the Board decided that these standards were no longer appropriate:
In Finau we held that the requirement of the old regulation regarding the investment of a “substantial amount of capital” did not mandate an absolute minimum capital outlay, but rather that the term “substantial” embraced a relative concept necessitating that the investment must be substantial only in relation to the total capital requirements of the particular enterprise. We also examined the skills which the alien possessed and considered the likelihood of success of the enterprise, even though these factors appear to be quite unrelated to whether a given investment is “substantial” or not. However, in view of the rationale behind the enactment of section 212(a)(14), we are convinced that the Finau approach to the regulation is unsatisfactory.
In re Heitland, 14 I. & N.Dec. 563, 566 (B.I.A.1974), aff’d, 551 F.2d 495 (2d Cir.), cert. denied, 434 U.S. 819, 98 S.Ct. 59, 54 L.Ed.2d 75 (1977). Although Heitland was decided subsequent to the promulgation of the 1973 regulation which is involved in the case before us, the Board based its decision on the pre-1973 regulation. The case established new standards for determining whether or not a given investment was “substantial,” as that word was used in the pre-1973 regulation.
The investment must be more than a mere conduit by which the alien seeks to enter the skilled or unskilled labor market. Consequently, the investment either must tend to expand job opportunities and thus offset any adverse impact which the alien’s employment may have on the market for jobs, or must be of an amount adequate to insure, with sufficient certainty, that the alien’s primary function with respect to the investment, and with respect to the economy, will not be as a skilled or unskilled laborer.
14 I. & N.Dec. at 567.
Although the 1973 regulation which was applicable to Mrs. Ruangswang’s application has substituted objective standards for the subjective “substantial” language contained in its predecessor, the Board decided in its adjudication of this case that the test announced in Heitland is still applicable to Mrs. Ruangswang. The question before us is whether the Board applied the correct law. We conclude that it did not.
Ill
We are aware that, as the INS argues, courts must give “great deference” and “controlling weight” to an agency’s interpretation of its own regulations. E. g., United States v. Larionoff, 431 U.S. 864, 872, 97 S.Ct. 2150, 53 L.Ed.2d 48 (1977); Udall v. Tallman, 380 U.S. 1, 16-17, 85 S.Ct. 792, 13 L.Ed.2d 616 (1965). That doctrine is inapplicable, however, when the agency’s interpretation “ ‘is plainly erroneous or inconsistent with the regulation.’ ” United States v. Larionoff, supra, 431 U.S. at 872, 97 S.Ct. at 2156 (quoting Bowles v. Seminole Rock Co., 325 U.S. 410, 414, 65 S.Ct. 1215, 89 L.Ed. 1700 (1945)). We have thus refused to defer to an agency construction that “is clearly contrary to the plain and sensible meaning of the regulation.” Hart v. McLucas, 535 F.2d 516, 520 (9th Cir. 1976). What is clear in this case is that the interpretation of the INS is contrary to the plain language of the regulation, and that there was no reason for Mrs. Ruangswang to expect, when she sought to comply with the regulation, that the requirements for receiving an adjustment of status would be anything other than the objective criteria set forth in the 1973 regulation.
Hence, under principles of agency interpretation, the Board’s application of the law cannot be sustained. The objective criteria of the 1973 regulation were clearly met by Mrs. Ruangswang. There simply is no [44]*44room for the agency to interpret the regulation so as to add another requirement.
Our review of whether the proper law was applied, however, does not end when we determine that the added requirement is not justified by agency interpretation. We must still consider whether the Board may establish the standards that it sought to apply by the adjudicatory proceedings in this case and have them bind Mrs. Ruangswang.
IV
Through a series of cases commencing with its second decision in SEC v. Chenery Corp. (Chenery II), 332 U.S. 194, 67 S.Ct. 1575, 91 L.Ed. 995 (1947), the United States Supreme Court has held that administrative agencies may properly use adjudication to “announc[e] and [apply] a new standard of conduct,” id. at 203, 67 S.Ct. at 1580. In NLRB v. Wyman-Gordon Co., 394 U.S. 759, 89 S.Ct. 1426, 22 L.Ed.2d 709 (1969), Justice Fortas, speaking for a plurality of four, stated that although the NLRB could not, in light of the Administrative Procedure Act, establish binding prospective rules by adjudication, it could establish a new standard of conduct that would be binding on the parties before it in any particular case, and that such adjudications could have stare decisis effect.
More recently the Court again considered this question, and, relying heavily on the two former cases, held that the adjudicative forum can often be used to announce new principles applicable to the specific parties before the NLRB in particular cases, even if the principles involve a change from past policies. NLRB v. Bell Aerospace Co., 416 U.S. 267, 290-95, 94 S.Ct. 1757, 40 L.Ed.2d 134 (1974). The Court cautioned, however, that “there may be situations where the Board’s reliance on adjudication would amount to an abuse of discretion or a violation of the Act . . . .” Id. at 294, 94 S.Ct. at 1771. The Court suggested that the “adverse consequences ensuing from . reliance [upon the NLRB’s past decisions may be] so substantial that the Board should be precluded from reconsidering the issue in an adjudicative proceeding.” Id. at 295, 94 S.Ct. at 1772. Adjudication might also be inappropriate where “some new liability” results from “past actions which were taken in good-faith reliance on Board pronouncements,” or where “fines or damages” are involved. Id.
While the Court favors, whenever possible, the use of prospective quasi-legislative rule-making powers to formulate new standards rather than ad hoc adjudication, see, e. g., Chenery II, supra, 332 U.S. at 202, 67 S.Ct. 1575; NLRB v. Majestic Weaving Co., 355 F.2d 854, 860 (2d Cir. 1966), we have not received definitive limits on agency6 use of adjudicative proceedings to change course in midstream. We are, however, convinced that what the Board seeks to do in this case is beyond the bounds of that which is permissible under Bell. The adverse consequences — voluntary departure at best, and deportation at worst — are certainly substantial. In the sense that the requirement added to the 1973 regulation prevents an adjustment of status, there is some new liability. Finally, if there was good faith reliance on the 1973 regulation, Bell militates against allowance of the adjudication method.
V
The Board relies upon Mehta v. INS, 574 F.2d 701 (2d Cir. 1978). That case provides a starting point for our analysis. There, the court affirmed the Board’s decision to apply the Heitland criteria to the 1973 regulation. Among other things,7 the court [45]*45concluded, citing Chenery II, that an agency generally has discretion to determine whether to proceed by rule-making or ad hoc adjudication, and that proceeding by adjudication was not unfair to Mehta in the circumstances of his case.8 Id. at 705. As pointed out by the Second Circuit, Heitland was decided “almost a year before Mehta purchased his business in an attempt to establish investor status.” Id. This notice is obviously significant to the disposition in Mehta. But it is this vital factual difference that distinguishes Mehta from the case before us. In fact, Heitland did not provide the necessary notice to Mrs. Ruangswang.9
Whether there was adequate notice so that the agency did not abuse its discretion must be determined by focusing upon the date of purchase. See Mehta v. INS, supra, 574 F.2d at 705.10 In some cases, discrete questions may arise in establishing that date because of the dates upon which various amounts are paid, or problems of documentation. Here we do not believe that precise definition is necessary.
Mrs. Ruangswang made her initial investment of $2,000 in January 1974; Heitland was not decided until January 25, 1974. Although the bill of sale was not executed until March 18, and the $10,000 threshold was not exceeded until April, it is difficult to see how, under these circumstances, she could be expected to have had notice of the Board’s “interpretation” of the applicable 1973 regulation because of Heitland. This becomes especially clear when we center our concern on the knowledge with which Mrs. Ruangswang could be charged when she made her investment.
First, the INS had recently amended its investor regulation, setting forth seemingly objective criteria, which she met. Second, on the date of her initial capital outlay, there was no Heitland law or dictum that could have led her to conclude that more was required than the objective criteria stated in the regulation. Even if she had investigated the history of the 1973 regulation, she would have only become aware that in promulgating its amendment to the investor regulation, the INS had explicitly decided to omit language strikingly similar to that which the Board would now insert by this adjudication.11 The unexplained specific eradication of substantially the [46]*46same added investor requirement during rule-making and the subsequent effort to reestablish the requirement by adjudication require us to be especially concerned whether the INS gave adequate notice to Mrs. Ruangswang.
Applying the standards of Bell, we hold there was an abuse of discretion in attempting to establish a new standard based upon Heitland and applying it to Mrs. Ruangswang by the adjudicatory process.12 Cf. Boston Edison Co. v. FPC, 181 U.S.App.D.C. 222, 557 F.2d 845, 849, cert. denied, 434 U.S. 956, 98 S.Ct. 482, 54 L.Ed.2d 314 (1977) (in a rate-making case, agency “acted arbitrarily and abused its discretion in applying a standard contrary to its existing regulations”).
VI
We thus conclude that the Board improperly applied the law to Mrs. Ruangswang’s application for adjustment of status, whether it was attempting to create a new standard of conduct by adjudication or believed that it was merely interpreting the relevant regulation. Mrs. Ruangswang therefore qualifies for investor status, and her husband also qualifies for exemption from labor certification as her spouse. This does not, however, resolve the matter completely.
When the hearing officer denied the Ruangswangs’ applications for adjustment of status, he also determined that, assuming statutory eligibility, “their application would be denied as a matter of discretion.” See generally 8 U.S.C. § 1255 (1970). The Board stated that, in view of its disposition of the adjustment of status claim, consideration of the discretion question was unnecessary. We therefore reverse and remand so that the Board may consider this question.
REVERSED AND REMANDED.