Wike v. Vertrue, Inc.

566 F.3d 590, 2009 U.S. App. LEXIS 11717, 2009 WL 1515407
CourtCourt of Appeals for the Sixth Circuit
DecidedJune 2, 2009
Docket08-5905
StatusPublished
Cited by25 cases

This text of 566 F.3d 590 (Wike v. Vertrue, Inc.) is published on Counsel Stack Legal Research, covering Court of Appeals for the Sixth Circuit primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Wike v. Vertrue, Inc., 566 F.3d 590, 2009 U.S. App. LEXIS 11717, 2009 WL 1515407 (6th Cir. 2009).

Opinion

566 F.3d 590 (2009)

Margaret WIKE, Plaintiff-Appellant,
v.
VERTRUE, INC., Adaptive Marketing, LLC, and Influent, Inc., Defendants-Appellees.

No. 08-5905.

United States Court of Appeals, Sixth Circuit.

Argued and Submitted: April 23, 2009.
Decided and Filed: June 2, 2009.

*591 ARGUED: Daniel C. Girard, Girard Gibbs, San Francisco, California, for Appellant. Robert Allen Horowitz, Greenberg Traurig, New York, New York, for Appellees. ON BRIEF: Daniel C. Girard, Girard Gibbs, San Francisco, California, Gerald E. Martin, Barrett, Johnston & Parsley, Nashville, Tennessee, for Appellant. Robert Allen Horowitz, Toby Sue Soli, Greenberg Traurig, New York, New York, and Robert S. Patterson, Bradley, Arant, Boult & Cummings, Nashville, Tennessee, for Appellees Vertrue, Inc and Adaptive Marketing, LLC. Jay A. Yurkiw, Porter, Wright, Morris & Arthur, Columbus, Ohio, for Appellee Influent, Inc.

Before: SUHRHEINRICH, BATCHELDER and SUTTON, Circuit Judges.

OPINION

SUTTON, Circuit Judge.

Margaret Wike filed this lawsuit against Vertrue and its subsidiary, Adaptive Marketing (collectively, "Vertrue"), claiming that Vertrue violated federal law by enrolling her in a discount club and charging a monthly fee to her debit card. The district court granted summary judgment to Vertrue on Wike's claim under the Electronic Funds Transfer Act (EFTA), 15 U.S.C. § 1693 et seq., and it denied her leave to amend her complaint to add claims under the Racketeer Influenced and Corrupt Organizations Act (RICO), 18 U.S.C. § 1961 et seq. Concluding that EFTA's one-year statute of limitations does not bar Wike's claim, we reverse.

I.

On February 13, 2005, Wike called America Online (AOL) to set up an internet-service account for a friend. At the end of the call, the AOL representative told Wike that she was eligible to claim a free $50 Wal-Mart gift card and, with Wike's permission, transferred Wike's call to another operator who would provide more details. That operator turned out to be a telemarketer for Influent, which sold memberships in discount clubs and other programs for Vertrue.

Once connected with Wike, the telemarketer confirmed Wike's name, address and telephone number and told her that, as a Galleria member, she would receive a "membership kit" explaining how to claim her Wal-Mart gift card. ROA 1585. Yet Galleria membership, the telemarketer explained, was not free: Wike would be billed $1 that day and, after a 30-day trial period, would be billed $19.95 each month thereafter, unless and until Wike cancelled her membership. Wike agreed, provided her Visa debit-card number and declined an offer for a second discount club the telemarketer pitched.

Wike claims she never received the promised membership kit (which Vertrue insists it sent), though she acknowledges she might have disregarded it as junk mail. Nor did Wike question the first $19.95 charge for "galleriausa" on her March 2005 bank-account statement, mistakenly believing that it pertained to an unrelated purchase. ROA 1505.

When a second monthly charge showed up on April 21, it got Wike's attention. She called Galleria's support number several *592 times over the ensuing months, asking that her membership be canceled and the monthly charges refunded. None of this worked — she received no refunds, and the monthly charges continued — until October 2005, when Wike canceled her account and received a partial refund.

Wike filed this class-action lawsuit against Vertrue in March 2006, alleging (in addition to other claims not at issue in this appeal) that Vertrue's marketing practices violated EFTA, 15 U.S.C. § 1693 et seq. The district court granted summary judgment for Vertrue, concluding that EFTA's one-year limitations period barred Wike's claim.

Wike sought leave to add RICO claims to her complaint, alleging that Vertrue had ensnared Wike and "hundreds of thousands" of other consumers in a deceptive marketing scheme. ROA 1000. The district court denied Wike's request, concluding that the proposed amendment would be futile because Wike could not show she was injured "by reason of" Vertrue's alleged racketeering activity, 18 U.S.C. § 1964(c). Wike appeals both rulings.

II.

Wike first challenges the statute-of-limitations ruling. Enacted in 1978 as an amendment to the Consumer Credit Protection Act, 15 U.S.C. § 1601 et seq., EFTA creates a "framework [of] rights, liabilities, and responsibilities of participants in electronic fund transfer systems," id. § 1693(a). The statute covers a wide range of electronic money transfers — from ATM withdrawals and debit-card payments to banking by phone — and subjects them to a litany of procedural requirements designed to protect consumers from transactions made in error or without their consent. See id. §§ 1693a(6), 1693b-1693f. In addition to limiting a consumer's liability for erroneous and unauthorized transfers, the statute authorizes aggrieved consumers to file money-damages actions, which when successful come with attorney's fees. Id. § 1693m(a).

Wike claims that Vertrue violated the statute's restriction on "preauthorized electronic fund transfer[s]," id. § 1693a(9), which may be permitted by consumers "only in writing," a copy of which must be given "to the consumer when made," id. § 1693e(a); accord 12 C.F.R. § 205.10(b); see also id. pt. 205 supp. I, ¶ 10(b)(2). Vertrue did not comply with these requirements, Wike says, when the telemarketer enrolled her in the Galleria program: It set up recurring charges to her Visa debit card without obtaining her assent in writing (having obtained consent over the phone) and without giving her a copy of the writing (there being no writing to give).

The question in this appeal, however, is not whether Wike filed a valid EFTA claim; it is whether she filed a timely one. Consumers must file claims "within one year from the date of the occurrence of the violation," 15 U.S.C. § 1693m(g), and the question here is when the alleged violation occurred. The district court concluded that a violation of the preauthorized-transfer rule occurs when the payee — here, Vertrue — takes all of the steps necessary to arrange a future transfer, even if no transfer has yet taken place, while Wike argues that a violation occurs when the first transfer takes place. Everyone agrees that the transfers from Wike's bank account were arranged on February 14, 2005, that the first recurring transfer occurred on March 22, 2005, and that Wike filed her complaint on March 14, 2006. Her complaint thus is timely if the date of the transfer, not the date Vertrue arranged for the transfer, triggers the limitations clock.

*593 As we see it, the one-year limitations period began when the first recurring transfer took place, not when Vertrue arranged it.

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Cite This Page — Counsel Stack

Bluebook (online)
566 F.3d 590, 2009 U.S. App. LEXIS 11717, 2009 WL 1515407, Counsel Stack Legal Research, https://law.counselstack.com/opinion/wike-v-vertrue-inc-ca6-2009.