Wheeler v. Panini America, Inc.

CourtDistrict Court, District of Columbia
DecidedNovember 17, 2022
DocketCivil Action No. 2022-0763
StatusPublished

This text of Wheeler v. Panini America, Inc. (Wheeler v. Panini America, Inc.) is published on Counsel Stack Legal Research, covering District Court, District of Columbia primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Wheeler v. Panini America, Inc., (D.D.C. 2022).

Opinion

UNITED STATES DISTRICT COURT FOR THE DISTRICT OF COLUMBIA

BELINDA WHEELER, individually and on behalf of all others similarly situated, Civil Action No. 22-00763 (BAH)

Plaintiff, Chief Judge Beryl A. Howell

v.

PANINI AMERICA, INC.

Defendant.

MEMORANDUM OPINION

Plaintiff Belinda Wheeler is an unhappy customer. She purchased several trading card

boxes from defendant Panini America, Inc., a trading card company, with the hopes of entering

the defendant’s contest, or “lottery”, to potentially win a rare, extremely valuable trading card.

Indeed, on the outside of defendant’s trading card boxes is a notice that reads “No Purchase

Necessary” to participate in the lottery—but to read the instructions about how to enter defendant’s

contest, she had to purchase and open the trading card box. Had she been able to read the

instructions for defendant’s contest on the outside of the product prior to purchasing it, plaintiff

claims she would never have bought it in the first place.

Plaintiff now brings this putative class action against defendant, alleging violations of

federal, D.C., and various other states’ consumer protection laws. Defendant moved to dismiss

for lack of subject matter jurisdiction and failure to state a claim. For the reasons below, plaintiff’s

Complaint is dismissed with prejudice for lack of jurisdiction.

I. BACKGROUND

Defendant is a trading card company that specializes in sports trading cards. Compl. ¶ 1,

ECF No. 1; Def.’s Mot. to Dismiss (“Def.’s Mot.”) at 6, ECF No. 8. Defendant has exclusive

licenses with major athletes and sports leagues in the United States, Compl. ¶ 47, to sell trading 1 cards to consumers at third-party retail stores, big box stores, department stores, hobbyist or card

stores, and defendant’s own website. Id. ¶ 49.

Trading card companies like defendant use a variety of methods to increase demand in their

products, including the use of redemption cards, which is the method at issue in this lawsuit.

Compl. ¶ 8. When following this strategy, companies, as a general matter, will include instructions

on each pack that allows its holder, through use of a special code and a redemption card in the

trading card pack, to potentially win a random specialty card. See id. ¶ 9. Trading card companies

tout the special nature and rarity of these specialty cards that entrants could win, even noting that

the specialty card could be signed by an athlete or entertainer. Id. ¶ 11. The product’s packaging

highlights the ability to win a specialty card, and such cards can range in value from $1.00 to

$50,000.00. Id. ¶ 12.

Included in the defendant’s product arsenal are the redemption card packs described above.

Id. ¶ 13. Multiple packs are sometimes sold within a single box. For example, one of defendant’s

products is the “Flux 2020-2021 Inaugural Edition” trading card box, which notes the inclusion of

redemption cards through statement such as “3 Cards Per Pack,” “6 Packs Per Box,” and “2 Blaster

Exclusive Mojo Prizms! per box, on average[.]” Id. ¶ 18. The boxes look like this:

2 Id. The fine print at the bottom on the front of the box states, “NO PURCHASE NECESSARY –

See Pack for Details[,]” but the side and other panels of the product do not include those

instructions. Id. ¶¶ 18-19. Instead, the “No Purchase Necessary” (“NPN”) instructions are located

on the trading card packs inside the box, as shown by this graphic:

Id. ¶ 21. The instructions read as follows:

NO PURCHASE NECESSARY: Open only to U.S./Canadian (except Quebec) residents. For chance to obtain any of the cards listed above, at the same odds, hand print your name and complete address on a 3 x 5 card and mail in a #10 envelope to: Panini America Inc., NPN, 2020-21 Panini Flux Basketball, 5325 FAA Blvd., Suite 100, Irving, TX 75061-3601. Canadian entrants must also correctly answer the following mathematical skill-testing question on the 3 x 5 card: 663 + 422 ÷ 211 x 812 – 180 = ? Limited to two entries per household. Only one card per envelope, mailed separately, postmarked by 1/5/22 and received by 1/12/22 will be accepted. No metered mail. All non-complying entries will be disqualified. Random drawings on or about 1/26/22. Persons selected will receive card(s) via mail within three weeks from drawing date. List of persons selected available upon written request. This offer only available while supplies last.

Id.; see also Def.’s Mot. at 8.

Without reading the instructions, consumers could not enter defendant’s contest to obtain

redemption cards, with the result that they must first purchase the trading card box to enter. Id. ¶

23. Nor could someone who wishes to read the fine print purchase the box, read the instructions,

and return the product, because merchants do not allow customers to return opened trading card

merchandise. Id. ¶ 22.

3 Plaintiff is one of those customers. She purchased the defendant’s trading card boxes on

one or more occasions at various retail stores in the Washington Metropolitan Area and elsewhere

on the eastern coast of the United States between 2021 and 2022. Id. ¶ 50. Plaintiff believed that

purchasing the trading card box was necessary to gain entry to the defendant’s contest and gave

the purchaser a greater chance at winning the specialty cards. Id. ¶ 51. By requiring customers to

purchase the trading card boxes prior to reading the NPN instructions, plaintiff alleges that

“consumers are misled to purchase items they otherwise would not have to, at higher prices.” Id.

¶ 22. Indeed, had she known that those representations and omissions were false, plaintiff says

she would not have purchased defendant’s products. Id. ¶ 54.

Plaintiff sued defendant on March 21, 2022, individually and on behalf of all others

similarly situated who wanted to enter the defendant’s NPN contests without purchasing its trading

cards, alleging violations of the District of Columbia Consumer Protection Procedures Act

(“CPPA”), D.C. CODE § 28-3901 et seq., and the consumer protection laws of Texas, Kansas,

North Dakota, Arkansas, Iowa, Utah, West Virginia, Virginia, South Carolina, Georgia, Alabama,

Kentucky, Idaho, Alaska, Hawaii, New Mexico, Maine, and Montana, Compl. ¶¶ 67-77, breaches

of warranty under the Magnuson-Moss Warranty Act (“MMWA”), see 15 U.S.C. § 2301 et seq.,

Compl. ¶¶ 78-93, and unjust enrichment under the MMWA. Id. ¶ 94. Plaintiff seeks monetary

and injunctive relief, expenses, and reasonable attorneys’ fees. Id. at 13-14, Prayer for Relief,

¶¶ 2-6.

Defendant moved to dismiss, with prejudice, on June 10, 2022, pursuant to Federal Rules

of Civil Procedure 12(b)(1) and 12(b)(6). See Def.’s Mot. at 4, 12. The parties completed their

briefing in July 2022, see Def.’s Reply Br. Supp. Mot. To Dismiss (“Def.’s Reply”), ECF No. 18,

so defendant’s motion is now ripe for resolution.

4 II. LEGAL STANDARD

In evaluating a motion to dismiss for lack of subject-matter jurisdiction, under Federal Rule

of Civil Procedure 12(b)(1), federal courts must be mindful that they “are courts of limited

jurisdiction, possessing only that power authorized by Constitution and statute.” Gunn v. Minton,

568 U.S. 251, 256 (2013) (internal quotation marks omitted) (quoting Kokkonen v. Guardian Life

Ins. Co. of Am., 511 U.S.

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