Westgate Ford Truck Sales v. Ford Motor Co.

2014 Ohio 5429
Ohio Court of Appeals·Decided December 11, 2014·No. 101073·Published·Cited by 2 cases

Opinion

Court of Appeals of Ohio

EIGHTH APPELLATE DISTRICT COUNTY OF CUYAHOGA

JOURNAL ENTRY AND OPINION Nos. 101073 and 101136

WESTGATE FORD TRUCK SALES, ET AL.

PLAINTIFFS-APPELLEES

vs.

FORD MOTOR COMPANY

DEFENDANT-APPELLANT

JUDGMENT:

REVERSED

Civil Appeal from the

Cuyahoga County Court of Common Pleas Case No. CV-02-483526

BEFORE: S. Gallagher, J., Celebrezze, P.J., and Keough, J.

RELEASED AND JOURNALIZED: December 11, 2014

ATTORNEYS FOR APPELLANT

Irene Keyse-Walker Benjamin C. Sasse Tucker Ellis L.L.P. 950 Main Avenue Suite 1100 Cleveland, OH 44113-7213

Brian D. Boyle Jonathan Hacker Rakesh Kilaru O’Melveny & Myers, L.L.P. 1625 Eye Street, N.W. Washington, DC 20006

Clay A. Guise Dykema Gossett L.L.P. 39577 Woodward Ave. Suite 300 Bloomfield Hills, MI 48304

ATTORNEYS FOR APPELLEES

James A. Pikl Scheef & Stone, L.L.P. 2601 Network Blvd., Suite 102 Frisco, TX 75034

Douglas R. Cole Organ Cole & Stock, L.L.P. 1335 Dublin Road Suite 104D Columbus, OH 43215 John A. Corr Stephen A. Corr Stark & Stark 777 Township Line Road Suite 120 Yardley, PA 19067

Robert M. Foote Craig S. Mielke Foote, Mielke, Chavez & O’Neil, L.L.C.

10 West State Street Geneva, IL 60134

James A. Lowe Dennis P. Mulvihill Lowe Eklund Wakefield Co., L.P.A. 610 Skylight Office Tower 1660 West Second Street Cleveland, OH 44113

Dennis G. Pantazis Wiggins Childs Quinn & Pantazis, L.L.C. The Kress Bldg. 301 Nineteen Street North Birmingham, AL 35203

SEAN C. GALLAGHER, J.:

{¶1} Ford Motor Company (“Ford”) appeals from the decision of the trial court granting a judgment notwithstanding the verdict in favor of Westgate Ford Truck Sales, Inc. (“Westgate”), individually and on behalf of a plaintiff class, upon liability for a breach of contract claim. The trial court overturned a jury verdict in Ford’s favor upon all claims and ordered a new damages-only trial after granting Westgate judgment on liability. For the following reasons, we reverse the decision of the trial court and reinstate the judgment in Ford’s favor upon all claims.

{¶2} We are no strangers to this dispute between Westgate and Ford. At this point, the facts underlying the breach of contract claim are largely undisputed. Westgate Ford Truck Sales, Inc. v. Ford Motor Co., 8th Dist. Cuyahoga No. 96978, 2012-Ohio-1942 (“Westgate II”), citing Westgate Ford Truck Sales, Inc. v. Ford Motor Co., 8th Dist. Cuyahoga No. 86596, 2007-Ohio-4013 (“Westgate I”). Westgate was a Ford medium and heavy duty truck dealer until Ford ceased wholesaling that line in 1997. The market differed from the retail automobile market. Sometime in the early 1980s, Ford introduced a Competitive Price Assistance (“CPA”) program, part of which permitted dealers to petition Ford for an individual discount off the wholesale listed price of a truck in order to combat market competition. The owner of Westgate purchased the dealership in 1987 after the CPA program, in one form or another, had been in operation for several years.

{¶3} Westgate took exception to the so-called appeal level CPA, after participating in the program for over ten years, because in order to obtain a discount under the appeal level CPA, the dealer was required to “submit pricing information, including desired profit on a vehicle.” Westgate II at ¶ 3. Ford did not inform other dealers of the amount of any discount provided to another dealer. Westgate alleged the appeal level CPA specifically violated the terms of the Standard Franchise Agreement (“SFA”) that Ford used with all its medium and heavy duty truck dealers. The SFA is governed by Michigan law. The pertinent part of paragraph 10 of the SFA provided that

Sales of COMPANY PRODUCTS by the Company to the Dealer hereunder will be made in accordance with the prices, charges, discounts and other terms of sale set forth in price schedules or other notices published by the Company to the Dealer from time to time in accordance with the applicable HEAVY DUTY TRUCK TERMS OF SALE BULLETIN or PARTS AND ACCESSORIES TERMS OF SALE BULLETIN.

The trial court originally granted summary judgment in Westgate’s favor, holding that “Westgate showed that the CPA program, through its scheme of unrealistically high published wholesale prices and secretive unpublished discounts, systematically violated the Paragraph 10 requirement that Ford sell medium and heavy trucks to dealers at prices and discounts that were published in accordance with all dealer Terms of Sale Bulletins.” The trial court then set the matter for a trial on damages.

{¶4} The trial court entered a verdict in Westgate’s favor, after the first trial and in consideration of the class-wide damages, totaling nearly two billion dollars. In Westgate II, a panel of this court reversed the trial court’s decision granting partial summary judgment, determining that paragraph 10 of the SFA is ambiguous and Ford’s interpretation of the terms suggesting the CPA program complied with paragraph 10 was reasonable. Westgate II at ¶ 22. The verdict was vacated as a result.

{¶5} On remand, Westgate’s breach of contract claim proceeded to a second jury trial that resulted in a general verdict in Ford’s favor upon all claims. Dissatisfied with the outcome, Westgate filed a motion for judgment notwithstanding the verdict (“JNOV”), or in the alternative, a motion for a new trial. The trial court granted Westgate’s motion for JNOV, pursuant to Civ.R. 50(B), entered judgment in Westgate’s favor upon liability for the breach of contract claim, and set the damages issue for a third trial. This time, the trial court determined that Ford breached the contract as a matter of law by “withholding the final appeal level CPA price the customer would pay from the dealer until Ford knew the retail price and the profit available in the retail sale and only then communicating the price to the dealer.” The trial court further determined that the “breach was not related to any interpretation of paragraph 10.”

{¶6} Westgate’s motion for a new trial in the alternative to the JNOV was never decided.

We note, however, that at the oral argument upon Westgate’s motion, the trial court appeared to base its oral decision on a weight-of-evidence analysis, the underpinning of a Civ.R. 59(A)(6) motion for new trial. In the written judgment entry, the trial court specifically premised its decision on Civ.R. 50(B), entered judgment on liability in Westgate’s favor, and was silent as to the motion in the alternative for a new trial.

{¶7} Ford appealed, claiming the trial court erred in granting Westgate’s motion for JNOV. Ford also claimed that Westgate’s action is time-barred and that the class should have been decertified. We agree that the trial court erred in granting the JNOV and entering judgment in favor of Westgate. Ford’s secondary assignments of error are therefore moot.

{¶8} An appellate court reviews a trial court’s ruling on a motion for judgment notwithstanding the verdict de novo. Environmental Network Corp. v. Goodman Weiss Miller, L.L.P., 119 Ohio St.3d 209, 2008-Ohio-3833, 893 N.E.2d 173. The same standard applies to both motions for judgment notwithstanding the verdict and motions for directed verdict. Posin v. A.B.C. Motor Court Hotel, Inc., 45 Ohio St.2d 271, 275, 344 N.E.2d 334 (1976); White v. Leimbach, 131 Ohio St.3d 21, 2011-Ohio-6238, 959 N.E.2d 1033. Civ.R. 50(A)(4) provides:

When a motion for a directed verdict has been properly made, and the trial court, after construing the evidence most strongly in favor of the party against whom the motion is directed, finds that upon any determinative issue reasonable minds could come to but one conclusion upon the evidence submitted and that conclusion is adverse to such party, the court shall sustain the motion and direct a verdict for the moving party as to that issue.

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Westgate Ford Truck Sales v. Ford Motor Co., 2014 Ohio 5429 (Ohio Ct. App. 2014).

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