Valley Products Company, Inc. v. Landmark, a Division of Hospitality Franchise Systems, Inc.

128 F.3d 398, 1997 U.S. App. LEXIS 28904, 1997 WL 651359
CourtCourt of Appeals for the Sixth Circuit
DecidedOctober 22, 1997
Docket95-5206, 95-5235
StatusPublished
Cited by56 cases

This text of 128 F.3d 398 (Valley Products Company, Inc. v. Landmark, a Division of Hospitality Franchise Systems, Inc.) is published on Counsel Stack Legal Research, covering Court of Appeals for the Sixth Circuit primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Valley Products Company, Inc. v. Landmark, a Division of Hospitality Franchise Systems, Inc., 128 F.3d 398, 1997 U.S. App. LEXIS 28904, 1997 WL 651359 (6th Cir. 1997).

Opinion

OPINION

DAVID A. NELSON, Circuit Judge.

This is an appeal from the dismissal of an antitrust case. The plaintiff — a soap manufacturer that had been selling logo-bearing “guest amenities” for use in hotels and motels operated under franchises granted by certain of the defendants — was denied permission to use the franchisors’ trademarks after two competing soap manufacturers were granted a “preferred supplier” status denied the plaintiff. Claiming to be the victim of illegal tying arrangements, among other things, the plaintiff sued the franchisors and the favored manufacturers for various types of relief, including treble damages under Section 4 of the Clayton Act, 15 U.S.C. § 15.

The district court concluded that the plaintiff had not stated a cause of action under the federal antitrust laws, primarily because the plaintiff’s factual allegations failed to show the requisite “antitrust injury.” See Valley Products Co., Inc. v. Landmark, 877 F.Supp. 1087 (W.D.Tenn.1994). We agree with the district court’s resolution of this issue. Accordingly, and because we also agree with the district court’s disposition of the other issues pressed by the plaintiff on appeal, the dismissal of the lawsuit will be affirmed.

I

Defendant Hospitality. Franchise Systems, Inc., or “HFS,” is said to be the world’s largest franchisor of lodging facilities. Since its start-up in 1990, HFS, acting through subsidiary corporations, has acquired trademark and trade name rights for the Days Inn, Ramada, Howard Johnson, Super 8, and Park Inn hotel-motel businesses. Although HFS owns no hotel properties itself, an affidavit filed by the plaintiff says that franchises issued by HFS cover approximately 12% of the 3.4 million hotel rooms in the United States. 1 Another of the affidavits notes that HFS controls approximately one-fourth of all franchised hotels in the U.S. lodging industry. ' HFS franchisees enjoy the benefits of a national marketing and reservation system.

Plaintiff Valley Products Co., Inc., manufactures bar soap for sale to commercial distributors. The distributors resell the product to owners and operators of hotels and motels throughout the United States. Valley also contracts for the manufacture óf shampoo, hair conditioner, hand/body lotion, and other amenities that go through the same distribution system. Valley’s total sales, of which the “hospitality” product line is said to comprise a substantial portion, come to ap *401 proximately $20 million per year — or did when the complaint was filed.

Among Valley’s competitors is defendant Guest Supply, Inc., an integrated manufacturer/distributor of guest amenities and other products. In fiscal year 1993, according to one of its affidavits, Guest Supply’s sales came to $97,851,000.

Defendant Marietta Corporation is said to be the second largest independent manufacturer in the guest amenity market. Marietta’s total sales for fiscal year 1993 were $65,845,000, of which approximately $38 million came from the sale of guest amenities. Like Valley, Marietta sells its products through commercial distributors.

Defendant HFS acquired the Days Inn Hotel Franchise System in 1992, according to Valley’s complaint. Prior to that time, it appears, Valley had been one of two manufacturers authorized to sell soap and other amenities bearing the Days Inn logo. By early 1994 HFS had trebled the number of “approved vendors” authorized to produce and sell such amenities. The six approved vendors — which were also authorized to utilize the logos of other hotel chains for which HFS held trademark rights — were Guest Supply, Marietta, Procter & Gamble, Dial, Valley, and B.N.P. Industries, Inc., doing business as Savannah Soaps. Each of these companies had an HFS “vendor agreement” that was terminable by either party on 60 days’ notice.

During the first half of 1994, HFS developed a “Preferred Vendor Program” under which the number of approved original sources for logoed amenities was to be cut back to two. Selected as preferred vendors were defendants Guest Supply and Marietta. Both of these companies contracted to pay fees to HFS for “access” to the HFS system. 2

Procter & Gamble, Dial, Valley, and Savannah all received notices terminating their vendor agreements in accordance with the terms of those agreements. Valley’s termination notice explained that HFS had decided “to establish a long-term relationship with two manufacturers with extensive distribution networks.” The notice went on to say that Valley’s vendor agreement with HFS would terminate as of September 15, 1994; that “you [Valley] shall cease and desist from manufacture, sale or distribution of any items bearing logos owned or licensed by HFS or its affiliates;” and that the decision to terminate “is in no way a reflection of [sic] the integrity and quality of service and product provided by your company.”

Valley’s antitrust suit was filed in the United States District Court for the Western District of Tennessee in July of 1994. Savannah subsequently brought a similar action in the United States District Court for the Southern District of Georgia. On motion of the defendants, Savannah’s case was transferred to the Western District of Tennessee and consolidated with Valley’s.

The theory advanced in the plaintiffs’ complaints was that the defendants were violating Section 1 of the Sherman Act, 15 U.S.C. § 1, by attempting to subject HFS franchisees to tying arrangements under which franchise rights were conditioned on purchases of logoed amenities manufactured by Guest Supply and/or Marietta. The plaintiffs also alleged that the defendants were violating Section 2 of the Sherman Act by attempting improperly to leverage the market power of the defendant manufacturers and the monopoly power that HFS possessed over its franchisees’ use of the HFS trademarks; that HFS was not entitled to the protection of the trademark laws, the trademarks having been misused; that the conduct of the defendants wrongfully interfered with the plaintiffs’ economic or contractual relations with franchisees; and that the challenged conduct was illegal under state antitrust law.

The plaintiffs sought preliminary injunctive relief, and their vendor agreements with HFS were extended to December of 1994 under the aegis of the district court. As we have said, numerous affidavits were filed in *402 connection with the application for preliminary relief.

Responding to a suggestion by the defendants that the absence of a “derivative aftermarket” distinguishes this ease from Eastman Kodak Co. v. Image Technical Services, Inc., 504 U.S. 451, 112 S.Ct.

Free access — add to your briefcase to read the full text and ask questions with AI

Related

Tom James Company v. Rich
M.D. Tennessee, 2025
Steves and Sons, Inc. v. Jeld-Wen, Inc.
988 F.3d 690 (Fourth Circuit, 2021)
Marshall v. ESPN Inc.
111 F. Supp. 3d 815 (M.D. Tennessee, 2015)
Wooster Industrial Park, LLC v. City of Wooster
55 F. Supp. 3d 990 (N.D. Ohio, 2014)
Shamrock Marketing, Inc. v. Bridgestone Bandag, LLC.
775 F. Supp. 2d 972 (W.D. Kentucky, 2011)
Kroger Co. v. SANOFI-AVENTIS
701 F. Supp. 2d 938 (S.D. Ohio, 2010)
Trane U.S. Inc. v. Meehan
563 F. Supp. 2d 743 (N.D. Ohio, 2008)
NicSand, Inc. v. 3M Co.
507 F.3d 442 (Sixth Circuit, 2007)
United States v. Solinger
457 F. Supp. 2d 743 (W.D. Kentucky, 2006)
Caruana v. General Motors Corp.
204 F. App'x 511 (Sixth Circuit, 2006)
NicSand, Inc. v. 3M Company
457 F.3d 534 (Sixth Circuit, 2006)

Cite This Page — Counsel Stack

Bluebook (online)
128 F.3d 398, 1997 U.S. App. LEXIS 28904, 1997 WL 651359, Counsel Stack Legal Research, https://law.counselstack.com/opinion/valley-products-company-inc-v-landmark-a-division-of-hospitality-ca6-1997.