Valley Products Co., Inc. v. Landmark

877 F. Supp. 1087, 1994 U.S. Dist. LEXIS 19894, 1994 WL 772307
CourtDistrict Court, W.D. Tennessee
DecidedDecember 22, 1994
Docket94-2618-TUBRE, 94-2824-TUBRE
StatusPublished
Cited by10 cases

This text of 877 F. Supp. 1087 (Valley Products Co., Inc. v. Landmark) is published on Counsel Stack Legal Research, covering District Court, W.D. Tennessee primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Valley Products Co., Inc. v. Landmark, 877 F. Supp. 1087, 1994 U.S. Dist. LEXIS 19894, 1994 WL 772307 (W.D. Tenn. 1994).

Opinion

ORDER ON MOTIONS TO DISMISS AND MOTIONS TO AMEND COMPLAINTS

TURNER, District Judge.

I. INTRODUCTION

Plaintiff Valley Products Co., Inc. (“Valley”) filed this antitrust complaint pursuant to Sections 1 and 2 of the Sherman Act, 15 U.S.C. §§ 1 and 1px solid var(--green-border)">2, Sections 4 and 16 of the Clayton Act, 15 U.S.C. §§ 15 and 15/26" style="color:var(--green);border-bottom:1px solid var(--green-border)">26, Tennessee Code Annotated § 47-25-101 (1988) (unlawful restraint of trade), and Tennessee Code Annotated § 47-50-109 (1988) (tortious interference with contract), against Hospitality Franchise Systems, Inc. (“HFS”), Guest Supply, Inc. (“Guest”), and Marietta Corporation (“Marietta”). 1 Plaintiff B.N.P. Industries, Inc. d/b/a Savannah Soaps (“Savannah”) filed a similar action against the same defendants 2 also pursuant to the identical federal antitrust laws, as well as Article III, Section IV, ¶ 5 of the Georgia Constitution (1983) and Ga.Code Ann. § 13-8-2(a)(2) (Michie 1990). 3 On the motion of the plaintiffs, the court consolidated these cases by order dated November 7, 1994. Presently before the court are the defendants’ motions to dismiss for failure to state a claim upon which relief can be granted pursuant to Federal Rule of Civil Procedure 12(b)(6). 4

II. RELEVANT FACTS 5

Plaintiff Valley is engaged in the business of manufacturing and distributing soap and other hotel amenity items, while plaintiff Savannah is engaged solely in the manufacturing and distribution of soap products. The defendants Guest and Marietta are guest amenity manufacturers that compete with Valley and Savannah in the hotel amenities market. Defendant HFS is a hotel franchising company which owns, through its subsidiaries, the franchising and trademark licensing rights to Days Inns of America, Inc., Ramada Franchise Systems, Inc., Howard Johnson Franchise Systems, Inc., Super 8 Motels, Inc. and Park Inns International, Inc. Franchisees of the HFS system comprise approximately twenty-five percent of the entire hotel franchising market.

At issue in this case is the access of the plaintiffs, hotel amenity manufacturers, to the large and potentially profitable HFS franchise market. The plaintiffs allege that:

[The] HFS franchise agreements presently require that the franchise operator purchase guest amenities described in this complaint only from “approved suppliers.” *1090 HFS requires that many such amenities, including soap, shampoo, ... [etc.] bear a trademark or service logo approved by HFS and/or a logo which identifies HFS [hereinafter “logoed amenities”].

Pis.’ Compl. and proposed Am.Compl. ¶ 24. 6 To gain access to the logoed amenities market, manufacturers must attain approved vendor status from HFS. Up until July 1994, HFS licensed six manufacturers, including the two plaintiffs, to produce logoed amenity items for its franchisees. These manufacturers were granted that privilege pursuant to a nonexclusive “Approved Vendor” contract executed by HFS. To be an Approved Vendor, prospective manufacturers had to satisfy certain specifications and standards with respect to the quality of the manufactured products. HFS entered into such an Approved Vendor agreement with Valley in May 1992, and with Savannah in March 1993. Those contracts provided that either party could terminate the contract on sixty days advance written notice.

Sometime during 1994 HFS decided to change its policy and only license two manufacturers to produce HFS logoed amenity products. Invoking the sixty-day termination clause in similar letters, both dated July 5, 1994, plaintiffs were notified by HFS that their Approved Vendor status would be terminated as of September 15, 1994, and that they would be prohibited from manufacturing, selling, or distributing amenity items bearing the HFS logo or chain logos. Both Valley and Savannah were advised that the terminations of their respective contracts were not related to the quality of their product, but instead to a management decision taken by HFS to license only two manufacturers. Plaintiffs allege that if they are “prohibited from manufacturing, selling or distributing amenity items bearing the HFS and chain logos, [they] will be effectively prevented from serving the HFS franchisees.” Pis.’ Compl. and proposed Am.Compl. ¶ 31. The only two manufacturers selected by HFS as its remaining “Approved Vendors” were co-defendants Guest and Marietta.

In return for granting Guest and Marietta this “Preferred Vendor” status, and “the exclusive right to sell products containing the chain logo and/or HFS logo,” Pis.’ Compl. and proposed Am.Compl. ¶ 39, their respective contracts provide that significant “up front” fees will be paid to HFS, and that HFS will also receive commissions on sales to franchisees. To protect the integrity of the “Preferred Vendor” contract, HFS has now instituted a requirement — that the HFS logo be imprinted on all guest amenity products so that the origins of those products can be easily identified. Plaintiffs allege that the logo requirement is enforced by HFS. 7 Because Valley and Savannah no longer have permission to use the HFS logo, they cannot sell their amenity products to HFS franchisees.

Plaintiffs’ theory as alleged in this ease is based on the illegality of tying arrangements under federal antitrust law, where a seller conditions the sale of a desirable item (i.e., the tying product) on the purchase of an undesirable item (i.e., the tied product). Plaintiffs argue that the defendants, through a series of illegal agreements and conduct, have “tied” the purchase of logoed hotel guest amenity items to continued access to the HFS franchise. Alternatively, plaintiffs contend that the tying product can be considered the guest amenity items themselves and the tied product the supposedly worthless HFS logo. Accordingly, plaintiffs ask the court to enjoin HFS from prohibiting the plaintiffs from using the HFS logo and chain trademark or servicemark on soap and hotel guest amenity products manufactured by them. In the alternative, plaintiffs request that the court mandate that the “Approved Vendor” agreement between the plaintiffs *1091 and HFS remain in full force and effect. 8 Plaintiffs also seek monetary damages under the federal antitrust statutes.

III. LEGAL STANDARD

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Bluebook (online)
877 F. Supp. 1087, 1994 U.S. Dist. LEXIS 19894, 1994 WL 772307, Counsel Stack Legal Research, https://law.counselstack.com/opinion/valley-products-co-inc-v-landmark-tnwd-1994.