Rogosheske, Justice.
In this action to recover health insurance hospital expense benefits upon alternative theories of breach of an implied contract for interim insurance or tort liability for an unreasonable delay in acting upon decedent’s application for insurance, the trial court at the close of plaintiff’s case in chief directed a jury verdict for defendant insurance company upon the ground of plaintiff’s failure of proof. Plaintiff appeals, contending that there were fact questions presented as to when coverage was effective and as to plaintiff’s claim of unreasonable delay in acting upon the application. Because plaintiff’s evidence could support a finding of an implied contract of interim insurance and defendant’s breach thereof, we reverse and grant a new trial.
Our most recent statement of the rule for directing a verdict can be found in Jacoboski v. Prax, 290 Minn. 218, 220, 187 N. W. 2d 125, 127 (1971), where we stated:
“* * * Each motion [for a directed verdict] presents a question of law regarding the sufficiency of the evidence to present a fact question for the jury to decide. If there is a fact question presented for jury decision under all of the evidence and the applicable law, the motion should be denied. In Lovejoy v. Minneapolis-Moline Power Imp. Co. 248 Minn. 319, 325, 79 N. W. (2d) 688, 693, this court expressed the test for granting a motion for a directed verdict as follows:
“ * * [I] t is elementary that a motion for a directed verdict—
“ ‘ “* * * accepts the view of the entire evidence most favorable to the adverse party and admits the credibility (except in [54]*54extreme cases) of the evidence in his favor and all reasonable inferences to be drawn therefrom,” and such motion “should be granted only in those unequivocal cases where (1) in the light of the evidence as a whole, it would clearly be the duty of the trial court to set aside a contrary verdict as being manifestly against the entire evidence, or where (2) it would be contrary to the law applicable to the case.” ’ ”
Viewing the evidence and all reasonable inferences most favorably to support plaintiff’s claim, it could be found that on February 11, 1971, plaintiff’s decedent, Virginia Gibson, applied for health insurance from defendant through one of its agents. In response to questions on defendant’s application form, decedent declared that she was in good health and had not been hospitalized or treated by a doctor within 5 years prior to her application except for—
“* * * [w]alking pneumonia Oct. 1970 3 weeks * * * After medication, Xray indicated complete recovery.”
The application also contained the following immediately above decedent’s signature:
“All of the foregoing statements and answers are complete and true and were read by me and I understand and agree that: a) they shall form the basis for any contract of insurance that may be issued; b) insurance, if issued, will be effective on the date stated in the policy; c) sickness which manifests itself within 30 days after the policy’s effective date will not be covered.” (Italics supplied.)
Before decedent signed the application, she personally read the above language and also had it read to her by the agent. Decedent paid the agent a quarterly premium of $47.60, and the agent forwarded the application to defendant with the request to mail the insurance policy directly to decedent. Upon receipt of the application and the premium check, defendant placed the number 80222747 on the application and cashed the check. In processing the application, defendant’s underwriting department [55]*55wrote to Dr. Clarence Strunk, decedent’s physician, for a report confirming decedeht’s declaration that she had recovered from the “walking pneumonia.”
On March 19, 1971, 36 days after her application, decedent was hospitalized for a condition which was later diagnosed as cancer, from which she died. No reply had yet been received from Dr. Strunk in regard to the “walking pneumonia” when defendant learned that decedent was hospitalized, and thereupon on March 26, 1971, 43 days after the application, defendant refunded to decedent the premium the agent had forwarded with the application and declined to issue the policy. No written policy of insurance was ever issued to decedent.
Although plaintiff argues for liability based upon a claim of unreasonable delay in acting upon decedent’s application, we are not urged, nor disposed in this case, to reexamine the rule — in force in this state since 1934 — that there is no legal duty on the part of an insurance company to accept or reject an application for insurance. Therefore, mere delay on the part of the company in passing upon the application cannot be construed as an acceptance and will not support either an action for breach of contract or one sounding in tort. Schliep v. Commercial Cas. Ins. Co. 191 Minn. 479, 254 N. W. 618 (1934); LaFavor v. American Nat. Ins. Co. 279 Minn. 5, 155 N. W. 2d 286 (1967). Consequently, we concentrate our attention upon whether the evidence would support recovery under a theory of an implied contract for interim insurance.
In LaFavor, we said (279 Minn. 11, 155 N. W. 2d 290):
“* * * [T]he concept of legal relations between an applicant for insurance and the insurance company is essentially and fundamentally the same as that between parties negotiating other contracts and, as such, is purely contractual.”
In the present case, decedent made an offer to defendant company by tendering an application and a check for the first quarter premium to its agent. In examining the application, submitted by decedent but drafted by defendant, we must keep in [56]*56mind the well-established rule that ambiguous language on the face of an insurance application will be construed against the insurer. Nielsen v. Mutual Service Cas. Ins. Co. 248 Minn. 246, 67 N. W. 2d 457 (1954).
The application provided that “insurance, if issued, will be effective on the date stated in the policy.” Manifestly, this language is ambiguous as to the effective date of coverage since the date stated in the policy could be the actual date the policy is issued, the date of the application, or any other date. Although defendant’s agent testified that he had no authority from defendant to bind or issue an oral contract of health insurance, on cross-examination he admitted that in his experience he had seen health insurance policies “when they are issued come out the date that the application is signed.” This, we believe — and as plaintiff urges — arguably permitted the court, when considering a motion for a directed verdict at the close of plaintiff’s case in chief, to make an inference that defendant company customarily backdated its health insurance policies effective on the date the application was signed.
The application also provided that statements made in it by decedent in regard to her past health record would “form the basis for any contract of insurance that may be issued” and that “sickness which manifests itself within 30 days after the policy’s effective date will not be covered.” At trial, decedent’s physician, Dr.
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Rogosheske, Justice.
In this action to recover health insurance hospital expense benefits upon alternative theories of breach of an implied contract for interim insurance or tort liability for an unreasonable delay in acting upon decedent’s application for insurance, the trial court at the close of plaintiff’s case in chief directed a jury verdict for defendant insurance company upon the ground of plaintiff’s failure of proof. Plaintiff appeals, contending that there were fact questions presented as to when coverage was effective and as to plaintiff’s claim of unreasonable delay in acting upon the application. Because plaintiff’s evidence could support a finding of an implied contract of interim insurance and defendant’s breach thereof, we reverse and grant a new trial.
Our most recent statement of the rule for directing a verdict can be found in Jacoboski v. Prax, 290 Minn. 218, 220, 187 N. W. 2d 125, 127 (1971), where we stated:
“* * * Each motion [for a directed verdict] presents a question of law regarding the sufficiency of the evidence to present a fact question for the jury to decide. If there is a fact question presented for jury decision under all of the evidence and the applicable law, the motion should be denied. In Lovejoy v. Minneapolis-Moline Power Imp. Co. 248 Minn. 319, 325, 79 N. W. (2d) 688, 693, this court expressed the test for granting a motion for a directed verdict as follows:
“ * * [I] t is elementary that a motion for a directed verdict—
“ ‘ “* * * accepts the view of the entire evidence most favorable to the adverse party and admits the credibility (except in [54]*54extreme cases) of the evidence in his favor and all reasonable inferences to be drawn therefrom,” and such motion “should be granted only in those unequivocal cases where (1) in the light of the evidence as a whole, it would clearly be the duty of the trial court to set aside a contrary verdict as being manifestly against the entire evidence, or where (2) it would be contrary to the law applicable to the case.” ’ ”
Viewing the evidence and all reasonable inferences most favorably to support plaintiff’s claim, it could be found that on February 11, 1971, plaintiff’s decedent, Virginia Gibson, applied for health insurance from defendant through one of its agents. In response to questions on defendant’s application form, decedent declared that she was in good health and had not been hospitalized or treated by a doctor within 5 years prior to her application except for—
“* * * [w]alking pneumonia Oct. 1970 3 weeks * * * After medication, Xray indicated complete recovery.”
The application also contained the following immediately above decedent’s signature:
“All of the foregoing statements and answers are complete and true and were read by me and I understand and agree that: a) they shall form the basis for any contract of insurance that may be issued; b) insurance, if issued, will be effective on the date stated in the policy; c) sickness which manifests itself within 30 days after the policy’s effective date will not be covered.” (Italics supplied.)
Before decedent signed the application, she personally read the above language and also had it read to her by the agent. Decedent paid the agent a quarterly premium of $47.60, and the agent forwarded the application to defendant with the request to mail the insurance policy directly to decedent. Upon receipt of the application and the premium check, defendant placed the number 80222747 on the application and cashed the check. In processing the application, defendant’s underwriting department [55]*55wrote to Dr. Clarence Strunk, decedent’s physician, for a report confirming decedeht’s declaration that she had recovered from the “walking pneumonia.”
On March 19, 1971, 36 days after her application, decedent was hospitalized for a condition which was later diagnosed as cancer, from which she died. No reply had yet been received from Dr. Strunk in regard to the “walking pneumonia” when defendant learned that decedent was hospitalized, and thereupon on March 26, 1971, 43 days after the application, defendant refunded to decedent the premium the agent had forwarded with the application and declined to issue the policy. No written policy of insurance was ever issued to decedent.
Although plaintiff argues for liability based upon a claim of unreasonable delay in acting upon decedent’s application, we are not urged, nor disposed in this case, to reexamine the rule — in force in this state since 1934 — that there is no legal duty on the part of an insurance company to accept or reject an application for insurance. Therefore, mere delay on the part of the company in passing upon the application cannot be construed as an acceptance and will not support either an action for breach of contract or one sounding in tort. Schliep v. Commercial Cas. Ins. Co. 191 Minn. 479, 254 N. W. 618 (1934); LaFavor v. American Nat. Ins. Co. 279 Minn. 5, 155 N. W. 2d 286 (1967). Consequently, we concentrate our attention upon whether the evidence would support recovery under a theory of an implied contract for interim insurance.
In LaFavor, we said (279 Minn. 11, 155 N. W. 2d 290):
“* * * [T]he concept of legal relations between an applicant for insurance and the insurance company is essentially and fundamentally the same as that between parties negotiating other contracts and, as such, is purely contractual.”
In the present case, decedent made an offer to defendant company by tendering an application and a check for the first quarter premium to its agent. In examining the application, submitted by decedent but drafted by defendant, we must keep in [56]*56mind the well-established rule that ambiguous language on the face of an insurance application will be construed against the insurer. Nielsen v. Mutual Service Cas. Ins. Co. 248 Minn. 246, 67 N. W. 2d 457 (1954).
The application provided that “insurance, if issued, will be effective on the date stated in the policy.” Manifestly, this language is ambiguous as to the effective date of coverage since the date stated in the policy could be the actual date the policy is issued, the date of the application, or any other date. Although defendant’s agent testified that he had no authority from defendant to bind or issue an oral contract of health insurance, on cross-examination he admitted that in his experience he had seen health insurance policies “when they are issued come out the date that the application is signed.” This, we believe — and as plaintiff urges — arguably permitted the court, when considering a motion for a directed verdict at the close of plaintiff’s case in chief, to make an inference that defendant company customarily backdated its health insurance policies effective on the date the application was signed.
The application also provided that statements made in it by decedent in regard to her past health record would “form the basis for any contract of insurance that may be issued” and that “sickness which manifests itself within 30 days after the policy’s effective date will not be covered.” At trial, decedent’s physician, Dr. Strunk, testified that decedent was in good health upon the date of her application, had recovered from her October 1970 condition of walking pneumonia, and that the condition for which decedent was hospitalized had not “manifested itself” within 30 days from the date of the application. On the basis of this uncontradicted testimony, a jury could have found that the conditions stated on the insurance application were satisfied and that defendant would have issued a policy had it not learned of decedent’s hospitalization.
We hold that if a jury in the instant case had found that defendant customarily backdated its health insurance policies; that [57]*57decedent had fully recovered from walking pneumonia upon the day of her application; and that the condition for which decedent was later hospitalized did not manifest itself within 30 days after the date of'her application, an interim contract of insurance, effective February 11, 1971, would have arisen by implication of law even though no written policy or contract of insurance was in fact issued to decedent by defendant. Therefore we conclude that there were fact questions presented in this case for jury decision under the facts and applicable law, and consequently the motion for a directed verdict should have been denied.
The trial court’s authority to direct a verdict is to be exercised cautiously and sparingly. See, Kolatz v. Kelly, 244 Minn. 163, 69 N. W. 2d 649 (1955). Caution is especially required where the motion is made upon the ground of failure of proof at the close of plaintiff’s case in chief rather than at the close of all the evidence. Where, as here, there is such scant proof of customary practice to backdate insurance policies, the trial court understandably overlooked the critical evidence upon which plaintiff had to rely to resist defendant’s motion to direct a verdict since, as revealed by the record, the argument focused on questions of law and did not point out the specific lack of evidence to support proof for recovery under plaintiff’s alternate theory of an implied contract of interim insurance. This might not have occurred had the motion been one for dismissal under Rule 41.02: (2), Rules of Civil Procedure. Although tested by the same standards as a motion for a directed verdict under Rule 50.01 (see, 2 Hetland & Adamson, Minnesota Practice, Civil Rules Ann., p. 196), it is nevertheless a more apt motion for raising the issue of want of proof at the close of plaintiff’s case in chief. This is-so because a Rule 41.02(2) motion authorizes a dismissal without, prejudice. As utilized in practice, where plaintiff has unwittingly overlooked submission of available evidence to prove a fact essential to recovery, a closer scrutiny of the specifics of missing proof by counsel and the court is more likely to occur and a dis[58]*58missal without prejudice may be ordered unless defendant goes forward with its evidence.
Defendant argues that the instant case is controlled by LaFavor v. American Nat. Ins. Co. supra, where we denied the plaintiff recovery under a contract theory and stated that “[i]t appears to be established by the great weight of authority that mere delay in passing upon an application for insurance cannot be construed as an acceptance thereof by the insurer which will support an action ex contractu.” 279 Minn. 11, 155 N. W. 2d 290.1 However, we do not find it necessary to reexamine our prior adherence to the majority rule because we believe that LaFavor is distinguishable from the present case. In LaFavor, the plaintiff tendered her application for health insurance and several premium payments to the defendant company, but the explicit statement on the application and receipt for the premium payments to the effect that insurance coverage would not begin until the policy was issued led us to say that “ [u] nder the circumstances there can be no back dating of such policy.” 279 Minn. 8, 155 N. W. 2d 288. In the case at bar, the terms of the application would allow the insurance company to date its policy with the date upon which it was issued or backdate it to the date of application. If a jury found that the latter was defendant’s customary practice, an implied contract of interim insurance would arise, provided that it was also found that the other conditions stated in the application had been satisfied.
Despite plaintiff’s obvious failure to submit additional evidence to support her arguable claim that defendant customarily backdated health insurance policies or to clearly urge this factual dispute in opposition to defendant’s motion for a directed verdict, we feel our emphasis on this alleged customary practice is justified. It would be grossly unfair for health insurance companies [59]*59to solicit applicants in need of such coverage pursuant to a vague underwriting practice that allowed the company to collect, retain, and use premiums until the first or even subsequent premium periods have elapsed and at the same time retain the option to refuse to issue a policy if illness strikes during the interim or, if no illness occurs, to backdate the policy and apply the previously paid premium or premiums to the elapsed period. This unfairness to health insurance applicants is not dissimilar in principle to the situation where an insurer backdates an automobile insurance policy and then seeks to cancel the policy when it discovers that an accident has occurred between the dates of application and issuance of the policy. In 7 Appleman, Insurance Law and Practice, § 4266, very forceful terms are used to describe the evil that would result from allowing the insurance company to cancel:
“* * * It appears that many companies have fallen into the practice of pre-dating policies to the time when the application for insurance was made. If no loss has occurred in the interval between application and issuance of the policy, all is well. But when such a loss has been sustained, the insurer then attempts to wriggle out of liability on the ground that the risk has been increased without its knowledge. It is submitted that a rule of law which sustains this position is instrumental in perpetrating a fraud upon the insured. If the insurer dates back its policy, and charges a premium for such period of time, it should bear the risk of a loss occurring within the same period of time. It would be monstrous to allow the insurer to charge for a coverage which it was never prepared to assume.” 2
While the criticism addresses a distinguishable underwriting practice for other kinds of insurance than health insurance, its [60]*60rationale applies with equal force to the potential for fraud upon the insured in this type of insurance as well.
Absent a statute or regulation setting a time limit for underwriting investigation of applications for health insurance, we hold that recovery should be allowed on the theory of implied contract in cases where the insurer customarily backdates health insurance policies.
Reversed and remanded for a new trial.