ALDRICH, Chief Judge.
Petitioners, Transcontinental Bus System, Inc., and Trailways of New England, Inc.,1 seek review of Order E-26431 of the Civil Aeronautics Board (hereinafter “Board”) which dismissed without a hearing Transcontinental’s request that the Board suspend and investigate family fare tariffs filed by 29 air carriers.2 The request was made in a complaint filed with the Board in September of 1967 alleging that such an investigation would reveal that the family fare tariffs are unjust, unreasonable, unduly preferential and prejudicial, unjustly discriminatory and otherwise unlawful within the meaning of Sections 404 and 1002 of the Federal Aviation Act of 1958, as amended. 49 U.S.C. §§ 1374 and 1482. The Board by a 3 to 2 decision dismissed the complaint pursuant to its power under section 1002(a) of the Act,3 concluding that the assailed tariffs did not appear to be unjustly discriminatory or unjust and unreasonable, and that the complaint did not state facts which warranted an investigation.4
[929]*929The prototype of the family fare now under attack was filed in 1948 by Capital Airlines and was applicable only three days a week and only on first class service. The other carriers followed with similar plans and from time to time extensions were made to six days a week and to coach service. By 1964 the family fare tariffs had evolved substantially into what they are today. In general, they provide that an adult passenger paying full fare may bring along members of his immediate family (his spouse and children under 22) at a reduction from the regular fares.5 They also establish restrictions on the time and manner of use of the discounted fares.6
Section 404 of the Act sets forth the requirements of lawfulness for a tariff: subsection (a) thereof requires that services be adequate and that rates be “just and reasonable”; subsection (b), which is the principal provision involved here, prohibits any “unjust discrimination” or “undue or unreasonable” preference or prejudice. This prohibition applies to rates for persons, ports, localities or descriptions of traffic in air transportation.7
Section 1002 deals with the enforcement of the Act’s provisions.8 Under [930]*930this section, the Board is empowered either upon the filing of a complaint or on its own motion to suspend and investigate tariffs when there is a reasonable ground to believe that a violation of the Act has been established.
To begin at the beginning, it is necessary to define the issue. According to Board counsel, “The narrow question before this court is whether the Board abused its discretion in declining to institute on investigation into the lawfulness of the challenged fares,” the answer being that such discretion was justifiably exercised because of the “remote relationship of the complainant to the issue,” the “lack of proof of alleged injury” to anyone but an intermodal competitor, the absence of “public outcry,” and because the Board correctly concluded that the fares involved appeared to be just and reasonable. In further amplification the brief cites Flying Tiger Line, Inc. v. CAB, 1965, 121 U.S.App.D.C. 332, 350 F.2d 462, 465, cert. denied 385 U.S. 945, 87 S.Ct. 316, 17 L.Ed.2d 224, and points out that the Board may, in its discretion, dismiss “even a legally sufficient complaint” if it finds it in the public interest to do so.
There are, however, two flaws in counsel’s position. First, little of it stems from the Board’s detailed order. No reliance is placed by the Board upon any lack of standing of the petitioners; no suggestion that family fare rates are unimportant, insignificant in effect, or uniformly popular9 and no finding that although the complaint may be meritorious the Board has exercised a discretion to determine that it would not be in the public interest to investigate at this time.10 Rather, in the introductory [931]*931summation to its order the Board described its decision as follows:
“Upon consideration of all matters of record, the Board has concluded that the assailed family fare tariffs do not appear to be unjustly discriminatory or unjust and unreasonable, and that the Trailways complaint does not state facts which warrant an investigation.”
The entirety of the order is devoted to finding the tariff to be neither unjustly discriminatory nor economically unsound, basing such conclusions upon an extended legal analysis of family fares and a report of their history, effect, and economics in the airline, railway, and bus industries.
Under 5 U.S.C. § 555(e) the Board is obliged to give the grounds for its dismissal. On review nothing is clearer than the principle that we examine the Board’s reasons and not the subsequent rationalizations of its counsel. Burlington Truck Lines, Inc. v. United States, 1962, 371 U.S. 156, 168-169, 83 S.Ct. 239, 9 L.Ed.2d 207. The agency cannot be affirmed by supplying reasons and facts that it had neither found nor considered to be relevant. We take the case on the Board’s own statement.
The second flaw, which is perhaps chargeable to the Board rather than to counsel, is a seeming exaggeration of the discretion vested in the Board to dismiss a complaint charging discrimination without a hearing. Unlike the prosecutorial discretion of NLRB General Counsel, see United Elec. Contractors Ass’n v. Ordman, S.D.N.Y., 1965, 258 F.Supp. 758, aff’d, 2 Cir., 366 F.2d 776, cert. denied 385 U.S. 1026, 87 S.Ct. 753, 17 L.Ed.2d 674, the Board’s dismissal is clearly a reviewable final order under 49 U.S.C. § 1486. If the reviewing court is to be more than a rubber stamp, standards for the Board’s exercise of discretion must exist. We must also have in mind the fact that not only is the right to be treated fairly and nondiscrimina-torily by a common carrier an expression of the pervasive precept of fairness between government and governed that runs through American jurisprudence, it is one derived from the common law of common carriers.11 In addition, we note the strong wording of section 1002(a), 49 U.S.C. § 1482(a), as to the right of “anyone” to file a complaint, the tentative obligation of the person complained against to satisfy the complaint, and the “duty” of the Board to investigate when the complaint is not satisfied.
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ALDRICH, Chief Judge.
Petitioners, Transcontinental Bus System, Inc., and Trailways of New England, Inc.,1 seek review of Order E-26431 of the Civil Aeronautics Board (hereinafter “Board”) which dismissed without a hearing Transcontinental’s request that the Board suspend and investigate family fare tariffs filed by 29 air carriers.2 The request was made in a complaint filed with the Board in September of 1967 alleging that such an investigation would reveal that the family fare tariffs are unjust, unreasonable, unduly preferential and prejudicial, unjustly discriminatory and otherwise unlawful within the meaning of Sections 404 and 1002 of the Federal Aviation Act of 1958, as amended. 49 U.S.C. §§ 1374 and 1482. The Board by a 3 to 2 decision dismissed the complaint pursuant to its power under section 1002(a) of the Act,3 concluding that the assailed tariffs did not appear to be unjustly discriminatory or unjust and unreasonable, and that the complaint did not state facts which warranted an investigation.4
[929]*929The prototype of the family fare now under attack was filed in 1948 by Capital Airlines and was applicable only three days a week and only on first class service. The other carriers followed with similar plans and from time to time extensions were made to six days a week and to coach service. By 1964 the family fare tariffs had evolved substantially into what they are today. In general, they provide that an adult passenger paying full fare may bring along members of his immediate family (his spouse and children under 22) at a reduction from the regular fares.5 They also establish restrictions on the time and manner of use of the discounted fares.6
Section 404 of the Act sets forth the requirements of lawfulness for a tariff: subsection (a) thereof requires that services be adequate and that rates be “just and reasonable”; subsection (b), which is the principal provision involved here, prohibits any “unjust discrimination” or “undue or unreasonable” preference or prejudice. This prohibition applies to rates for persons, ports, localities or descriptions of traffic in air transportation.7
Section 1002 deals with the enforcement of the Act’s provisions.8 Under [930]*930this section, the Board is empowered either upon the filing of a complaint or on its own motion to suspend and investigate tariffs when there is a reasonable ground to believe that a violation of the Act has been established.
To begin at the beginning, it is necessary to define the issue. According to Board counsel, “The narrow question before this court is whether the Board abused its discretion in declining to institute on investigation into the lawfulness of the challenged fares,” the answer being that such discretion was justifiably exercised because of the “remote relationship of the complainant to the issue,” the “lack of proof of alleged injury” to anyone but an intermodal competitor, the absence of “public outcry,” and because the Board correctly concluded that the fares involved appeared to be just and reasonable. In further amplification the brief cites Flying Tiger Line, Inc. v. CAB, 1965, 121 U.S.App.D.C. 332, 350 F.2d 462, 465, cert. denied 385 U.S. 945, 87 S.Ct. 316, 17 L.Ed.2d 224, and points out that the Board may, in its discretion, dismiss “even a legally sufficient complaint” if it finds it in the public interest to do so.
There are, however, two flaws in counsel’s position. First, little of it stems from the Board’s detailed order. No reliance is placed by the Board upon any lack of standing of the petitioners; no suggestion that family fare rates are unimportant, insignificant in effect, or uniformly popular9 and no finding that although the complaint may be meritorious the Board has exercised a discretion to determine that it would not be in the public interest to investigate at this time.10 Rather, in the introductory [931]*931summation to its order the Board described its decision as follows:
“Upon consideration of all matters of record, the Board has concluded that the assailed family fare tariffs do not appear to be unjustly discriminatory or unjust and unreasonable, and that the Trailways complaint does not state facts which warrant an investigation.”
The entirety of the order is devoted to finding the tariff to be neither unjustly discriminatory nor economically unsound, basing such conclusions upon an extended legal analysis of family fares and a report of their history, effect, and economics in the airline, railway, and bus industries.
Under 5 U.S.C. § 555(e) the Board is obliged to give the grounds for its dismissal. On review nothing is clearer than the principle that we examine the Board’s reasons and not the subsequent rationalizations of its counsel. Burlington Truck Lines, Inc. v. United States, 1962, 371 U.S. 156, 168-169, 83 S.Ct. 239, 9 L.Ed.2d 207. The agency cannot be affirmed by supplying reasons and facts that it had neither found nor considered to be relevant. We take the case on the Board’s own statement.
The second flaw, which is perhaps chargeable to the Board rather than to counsel, is a seeming exaggeration of the discretion vested in the Board to dismiss a complaint charging discrimination without a hearing. Unlike the prosecutorial discretion of NLRB General Counsel, see United Elec. Contractors Ass’n v. Ordman, S.D.N.Y., 1965, 258 F.Supp. 758, aff’d, 2 Cir., 366 F.2d 776, cert. denied 385 U.S. 1026, 87 S.Ct. 753, 17 L.Ed.2d 674, the Board’s dismissal is clearly a reviewable final order under 49 U.S.C. § 1486. If the reviewing court is to be more than a rubber stamp, standards for the Board’s exercise of discretion must exist. We must also have in mind the fact that not only is the right to be treated fairly and nondiscrimina-torily by a common carrier an expression of the pervasive precept of fairness between government and governed that runs through American jurisprudence, it is one derived from the common law of common carriers.11 In addition, we note the strong wording of section 1002(a), 49 U.S.C. § 1482(a), as to the right of “anyone” to file a complaint, the tentative obligation of the person complained against to satisfy the complaint, and the “duty” of the Board to investigate when the complaint is not satisfied. While that section also allows for dismissal without hearing when the Board “is of the opinion that any complaint does not state facts which warrant an investigation,” we do not believe, at least as to claims of discrimination and preference, but not necessarily as to other kinds of complaints, see, e. g., Flight Engineers’ Int’l Ass’n EAL Chapter, AFL-CIO v. [932]*932CAB, 1964, 118. U.S.App.D.C. 112, 332 F.2d 312, that the dismissal provision vests anything near absolute discretion in the Board.12
Undoubtedly the Board has a broad discretion in setting up the proper factors for judging the validity of rate discriminations, as well as broad discretion in determining when and what cases to investigate, given its limited resources and time. However, at some point such a discretion must be limited. In cases of rate discrimination the complaining party should have the burden of showing that particular rates are prima facie discriminatory, but once this is done the Board should have the affirmative burden of showing either that the tariffs ought not to be investigated for public policy reasons, or that the discrimination is justified in terms of established Board precedent or policy and the relevant facts.13 This is so with regard to cases of rate discrimination, because as the Board has stated numerous times, “[Discriminatory fares can be approved only when an extraordinarily important and serious business interest of the carrier is involved. * * [T]he business interest must be more than ‘ordinary’. * * * ” Frontier Teachers Tariff, 1964, 39 C.A.B. 615, 619. Particularly should there be a showing when the Board chooses to dismiss a complaint for lack of substantive merit. Otherwise the Board could create precedent by fiat and avoid judicial review of the substantiality of the supporting evidence. See Miller v. United States, 9 Cir., 1967, 388 F.2d 973.14
We conclude that the petitioners here amply stated a prima facie case of rate discrimination, just as did the petitioner with respect to military and youth fares in Transcontinental Bus System, Inc. v. CAB, 5 Cir., 1967, 383 F.2d 466, cert. denied 390 U.S. 920, 88 S.Ct. 850, 19 L.Ed.2d 979, the case on which petitioners principally rely. Given the clarity of the content and effect of family fares in practice, the complaining parties’ burden was satisfied by describing their general terms and characteristics. First, petitioners established [933]*933an exceptionally large discount in tariff for a service very similar to normal service. Second, on its face the tariff was restricted to a class of travelers based on social factors such as age and status, not transportation-related factors, such as cost-savings. See Capital Group Student Fares, 1957, 25 C.A.B. 280, 285-286; Frontier Teachers Tariff, supra; Transcontinental Bus System, Inc. v. CAB, supra at 489. Finally, as to importance, the records of the Board show that the fares are prevalent throughout the entire industry, thus presenting a prima facie case of significant injury and impact.
The issue before the court, therefore, should be whether the Board sufficiently answered the negative aspects of the family tariff, as the Fifth Circuit found it did the assailed military tariff in Transcontinental Bus, but did not as to the youth fares. The Board divided this question into two parts. It first considered whether the family fare service is like or unlike that offered regular fare passengers. It concluded that the service was unlike, first, because the trunk lines and a few local carriers do not offer it during the busiest parts of the week, and secondly, because those using the fare must, to some degree, travel together.
It is not altogether clear why the Board thought it material that the service offered was unlike. It may be that it believed discrimination in favor of a particular class more justifiable if the service offered was unlike, meaning in this situation, a lesser service. This view is questionable since offering a special service to a limited class is still discrimination. Even assuming relevancy, the period of availability was 80% of the week for trunklines and 100% for most local carriers, and it may be wondered how much of an inconvenience it is for a family to travel together to the same destination. In all other respects the service was exactly similar to normal service — -the same schedules, reservations and all other amenities. Such inconveniences seem small compared with the substantial fare reduction. Moreover, it may be questioned whether inconvenience to the traveler has any relevance if such inconvenience does not in any material or cost-savings sense benefit the carrier. No special benefit to the airline has been suggested as flowing from the joint journey requirement other than the bare fact of selling more tickets. Rather, this appears to be simply a definitional requirement to reduce the diversionary effects of the tariff. This is merely a limitation of the class.
Alternatively, it may be that the Board considered likeness and unlikeness on the basis that if “like” the fare must be viewed not as class discrimination but from the standpoint whether, on the assumption that the fare is available to everyone (that is, any group of two or more traveling together) the reduction itself is illegal.15 The Board avoided such an inquiry by a finding of unlikeness. This finding seems at variance with the Board’s prior fare discrimination cases. For example, in cases involving off-peak service, it has been held that the service offered by an off-peak flight is “like” the service offered on a peak-time flight, as long as other elements of the service were similar. See Delta Off-Peak Coach Fares, 1963, 39 C.A.B. 377, 379; American Airlines Off-Peak Coach Service, 1958, 28 C.A.B. 25, 26. For other eases on the role of timing as well as other minor routing inconveniences in not rendering a service unlike, see Summer Excursion Fares Case, 1950, 11 C.A.B. 218; Braniff Airways Excursion Fares, 1950, 12 C.A.B. 227; Tour Basing Fares, 1951, 14 C.A.B. 257. As to the “group” limitation, the Board seems to have impliedly held that a fare offered to any group of two or more persons is not sufficiently dis[934]*934similar to render such service unlike. See Group Excursion Fares Investigation, 1957, 25 C.A.B. 41, 47; Free and Reduced-Rate Transportation Case, 1951, 14 C.A.B. 481, 489, 509. In light of such precedent there must be serious doubt that, were this tariff offered to every group of two or more persons, it would be considered “unlike” from the standpoint of justifying a substantial fare reduction.
Even if this point be passed, and it be assumed that the Board correctly found the service unlike, there remains what the Board recognized as the crucial question, whether it was justifiable to offer it to a group associated by close family ties and to none other of comparable size and travel plans. In answering this in the affirmative the Board gave five reasons, stating that the first two would “fully justify the discriminatory aspects of airline family fares, [and] further justification is found [in the three others.]” The first reason is “time-honored discrimination.”
“The custom of granting fare concessions to families is so clearly embossed in tradition that it must be concluded that such fares are not in conflict with the anti-discrimination provisions of the Act.”
This seems a substantial overstatement, the more particularly when, during the 20 years that airlines have had some kind of family fares — never until recently on such a broad basis — the Board has twice instituted, and then dismissed, challenges to such fares, though recognizing their questionable character.16 On this record tradition would appear to be a doubtful, rather than a “conclusive” factor.
The second of the alleged fully-justifying grounds is intermodal competition. Concededly, such competition is a legitimate matter for consideration. See Eastern-Central Motor Carriers Ass’n v. United States, 1944, 321 U.S. 194, 205-208, 64 S.Ct. 499, 88 L.Ed. 668; Transcontinental Bus System, Inc. v. CAB, supra at 483, 486-487. However, the mere mention or possibility of competition would seem meaningless without some factual determination of the actual competitive needs of the airlines industry as to surface carriers in general, and in particular, as to family fares. Courts have noted before that because of the danger of a mere invocation of competition as justifying a rate discrimination, the agencies and courts must require substantial proof of the actual economic need for any particular discriminatory fare.17 See generally, [935]*935Saskatchewan Minerals v. United States, W.D.Wash., 1965, 253 F.Supp. 504, vacated and remanded 385 U.S. 94, 87 S.Ct. 254, 17 L.Ed.2d 192; Atchison, T. & S.F. Ry. v. United States, N.D.Ill., 1963, 218 F.Supp. 359, 367, 374-376. See also American Trucking Assoc. v. FCC, 126 U.S.App.D.C. 236, 1966, 377 F.2d 121, cert. denied 386 U.S. 943, 87 S.Ct. 973, 17 L.Ed.2d 874. The need for convincing proof of competitive need is even greater in case of fares discriminating in favor of certain classes of persons, since if each mode of transportation could rely upon the discrimination of the other mode, all the federal regulatory agencies would be powerless to prevent what would otherwise be class discrimination by each carrier.18 The Board’s order did not merely fail to satisfy such a burden of persuasion, the only facts it cited could be thought to negative competitive justification. First, the Board cites the fact that “the railroads” presently offer similar fare concessions, as evidenced by tariffs on file with the ICC. However, the Board’s own order points out that not all railroads use family fares19 and the Board’s only analysis of the relation between the two fares is that the “total fare for a family * * under the railroad family plan is generally less than under the airline family fare.” It scarcely justifies the blanket application of family fares on any air route that some railroads have family fares on some routes. See Saskatchewan Minerals, supra, 253 F.Supp. at 506 n. 3. The Board also reasoned that since the ICC has not forbidden the railroad’s discrimination, this forecloses a “more stringent criteria” for “airline fares.” 20 However, as the Board pointed out earlier in its order, the family fare structure of the railroads has never been challenged. Counsel’s apprehension that “should the air carriers be forced to abandon their family fares, the railroads (and even the bus companies) would be free to continue them to the detriment of the airlines” is unfounded, absent a determinative approval of such modes’ family fares by a federal agency. .The airlines are free to follow the same path of the bus companies here — drop their tariffs and attempt to challenge those of the other mode. Finally, the Board noted that “complainant itself has participated in a motor bus family fare tariff until February of 1967 when the bus companies voluntarily canceled these fares before filing the instant complaint.” That the bus companies once had, but have now abandoned, family fares is hardly a justification for the airlines continuing them in the name of competitive pressure.21
The Board’s third factor is the promotion of efficiency by shifting passengers from peak to non-peak traveling hours. While this is certainly a valid factor and a meritorious goal, neither the Board nor counsel has suggested how such a factor relates to discrimination [936]*936in favor of a class defined by age and status. It is true that families are encouraged to travel on the weekdays, but lower rates would presumably encourage any traveler to do so. There is no suggestion in the Board’s order why lower fares would affect only families, or that the diversionary effect of an off-peak reduction would be too great if offered generally and not restricted to a certain class. Rather, the Board seems merely to be repeating its earlier argument that because travel under the reduced family fares is restricted to off-peak periods, it is a “lesser” and “unlike” service.
The Board’s fourth ground is the promotional aspects of the tariff. This seems an even worse talisman than “competition,” since presumably any discrimination could be justified on the grounds of promotional value. The Board has consistently held that “the single factor of traffic promotion is not sufficient to support a fare which would otherwise be unjustly discriminatory.” ATC Fare Discounts, 1959, 29 C.A.B. 1344, 1345. See also Tour Basing Fares, supra; Military-Tender Investigation, supra; Group Excursion Fares Investigation, supra. The argument of “promotion” proves nothing, at least absent some given reason for singling out families.
Finally, the Board refers to price competition within the industry. It is not to be gainsaid that price competition may not be an important matter, although the preservation of a healthy, efficient, and safe aviation industry is a more important priority.22 One may agree with the Board’s general determination that in an oligopolistic industry limited fare reductions may be the only feasible method of price competition, and thus of assuring the lowest possible fares for the public, short of more stringent regulation of general rates. It is not so clear, however, that such could not be accomplished by limited fare reductions available to all, and not just a specific class, of travelers; e. g., to excursion or off-peak fares. Thus there should be a showing of particular need for a form of competition predicated upon class discrimination. None was made or suggested here.
In sum, we find that the Board’s compilation of reasons amount to little more than generalizations of principles, unsupported by underlying facts warranting either their invocation or their applicability to the apparent discriminatory aspects of the family fare. Specificity is required, or at least analysis directed to the precise issues, when the tariffs challenged are so prevalent and significant, and present such a prima facie case of discrimination. Petitioners are entitled to the investigation sought in the complaint.23