Tonka Corp. v. Rose Art Industries, Inc.

836 F. Supp. 200, 29 U.S.P.Q. 2d (BNA) 1801, 1993 U.S. Dist. LEXIS 15365, 1993 WL 437763
CourtDistrict Court, D. New Jersey
DecidedOctober 4, 1993
DocketCiv. A. 93-544 (AJL)
StatusPublished
Cited by89 cases

This text of 836 F. Supp. 200 (Tonka Corp. v. Rose Art Industries, Inc.) is published on Counsel Stack Legal Research, covering District Court, D. New Jersey primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

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Tonka Corp. v. Rose Art Industries, Inc., 836 F. Supp. 200, 29 U.S.P.Q. 2d (BNA) 1801, 1993 U.S. Dist. LEXIS 15365, 1993 WL 437763 (D.N.J. 1993).

Opinion

OPINION

LECHNER, District Judge.

This is an action brought by plaintiff Tonka Corporation (“Tonka”) alleging, inter alia, infringement by defendant Rose Art Industries, Inc. (“Rose Art”) of Tonka’s Federally-registered trademarks for the modeling compound popularly known as “PLAY-DOH” and its related accessories. Complaint (the “Complaint”), filed 5 February 1993, ¶1. Rose Art sells and has sold a modeling compound known in succession as “FUN-DOUGH” and “FUN DOUGH.” Affidavit of Robert L. Epstein (the “Epstein Aff.”), ¶ 2; Defendant’s Local Rule 12G Statement of Material Facts in Opposition to Plaintiffs Rule 12 Motions If Treated as Motions for Summary Judgment (the “Rose Art 12G Statement”), ¶¶4-5. Jurisdiction is alleged pursuant to Section 39 of the Lanham Act, 15 U.S.C. § 1121 and pursuant to 28 U.S.C. §§ 1331, 1332 and 1338(a) and (b). Complaint, ¶2.

*203 Currently before the court is the motion of Tonka to dismiss the counterclaim of Rose Art pursuant to Fed.R.Civ.P. 12(b)(6) and to strike Rose Art’s first, third and fourth affirmative defenses, pursuant to Fed.R.Civ.P. 12(f). 1 For the reasons that follow, the Tonka motion to dismiss the counterclaim of Rose Art is considered as a motion for summary judgment and, pursuant to Fed. R.Civ.P. 56, is denied. The Tonka motion to strike Rose Art’s first, third and fourth affirmative defenses is granted in part and denied in part.

Facts

A. Background

Tonka is a Minnesota corporation with its principal place of business located in Pawtucket, Rhode Island. Complaint, ¶4. For many years, Tonka and its predecessors have engaged in the business of developing, manufacturing, distributing and selling toys and games. Id., ¶ 6. Tonka is the maker of the modeling compound popularly known as “PLAY-DOH” and its related accessories. Id., ¶ 7-8; see also Kenner Parker Toys, Inc. v. Rose Art Indus., Inc., slip op., 2 (T.T.A.B. 20 March 1986) (hereinafter, Kenner I).

PLAY-DOH is sold in toy stores, school stores, grocery stores, drug stores, department stores, hobby shops and other retail outlets. Kenner Parker Toys, Inc. v. Rose Art Indus., Inc., 963 F.2d 350, 351 (Fed.Cir.) (hereinafter, Kenner II), cert. denied, — U.S. -, 113 S.Ct. 181, 121 L.Ed.2d 126 (1992); see also Kenner I, slip op. at 4. PLAY-DOH products are also advertised on television, in women’s magazines and in trade publications and are shown at toy fairs. Kenner I, slip op. at 4. Since 1978, it is alleged sales of PLAY-DOH and PLAY-DOH accessories have exceeded $360,000,-000, while advertising and promotional expenditures for PLAY-DOH products have exceeded $15,800,000. Complaint, ¶ 8.

Since 1957 and continuously to date, Tonka and its predecessors have used and have been the registered holders of eight Federally-registered trademarks 2 for PLAY-DOH *204 products. 3 Id., ¶¶ 7-8, 11. These registrations are alleged to remain in full force and effect. Id., ¶ 11. In addition, on 19 October 1992, Tonka filed an application, which remains pending, to register “PLAY-DOH and Design” to describe “modeling compound and apparatus to work with said modeling compound sold separately and as a unit.” Id.

Rose Art is a New Jersey corporation with its principal place of business in Orange, New Jersey. Answer (the “Answer”), filed 2 March 1993, Counterclaim, ¶ 2. Rose Art sells children’s arts and crafts supplies, including crayons, paints, chalkboards, stationary and the like. Kenner II, 963 F.2d at 351. Like Tonka, Rose Art sells its goods to discount and chain toy stores, supermarkets, hobby shops and schools. Id. at 352; Kenner I, slip op. at 6. Rose Art also promotes its products in catalogues and at trade shows, although it appeai-s Rose Art does not engage in print or television advertising. Kenner II, 963 F.2d at 352; Kenner I, slip op. at 6.

In the mid-1980s, Rose Art decided to develop a water-based modeling compound. Kenner II 963 F.2d at 351. In January 1986, Rose Art adopted and began to use the mark “FUNDOUGH” in connection with this modeling compound. Id. at 351-32; Kenner I, slip op. at 5. In March 1986, Rose Art sought Federal registration of the FUN-DOUGH trademark to describe “toys— namely, modeling compound and related accessories for use with modeling compound sold as a unit.” Complaint, ¶ 14. The registration of FUNDOUGH was opposed by Kenner, Tonka’s predecessor. See Kenner I, slip op. at 1-2. Commercial shipments of FUNDOUGH commenced in or about August 1987. Complaint, ¶ 12; Answer, ¶ 12; Kenner I, slip op. at 5. FUNDOUGH sales rose from $50,000 on 1987 to $500,000 in 1988. Kenner I, slip op. at 6.

B. Kenner I: The Opposition Proceeding

On 5 December 1986, Kenner filed a Notice of Opposition in the United States Patent and Trademark Office (the “Trademark Office”) contesting Rose Art’s application for registration of FUNDOUGH. 4 Complaint, ¶ 16. Kenner argued the FUNDOUGH trademark so resembled the PLAY-DOH trademark that, when applied to Rose Art’s products, it was likely to cause confusion, to cause mistake or to deceive the public because “the public was likely to believe that FUNDOUGH products had their origin with [Kenner] and such goods were approved, endorsed or sponsored by [Kenner] or were associated in some way with [Kenner].” Id., ¶ 16; see also Kenner I, slip op. at 2.

On 29 April 1991, after extensive discovery, the Trademark Trial and Appeal Board (the “TTAB”) recognized PLAY-DOH was a famous trademark. The TTAB stated:

At one time the most advertised product in the toy industry, the PLAY-DOH product is still well-known in the toy field and is a market leader with sixty to seventy percent of the modeling compound market. There is high unaided brand awareness of this toy.... Repeat purchases are common partially because the product is used up.

Kenner I, slip op. at 4 (citations omitted).

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