Timberline Holdings III, LLC, et al. v. Yanai Oron, et al.

District Court, N.D. Alabama·Decided August 4, 2026·No. 2:25-cv-01001·Unknown

Opinion

UNITED STATES DISTRICT COURT NORTHERN DISTRICT OF ALABAMA SOUTHERN DIVISION

TIMBERLINE HOLDINGS III, LLC, et al., Plaintiffs,

v. Case No. 2:25-cv-1001-CLM

YANAI ORON, et al., Defendants.

MEMORANDUM OPINION Plaintiffs in this case collectively invested around $3 million to buy stock in what they thought would be the next big artificial intelligence (“AI”) start-up company. The company was called Joonko. The founder of the company, Ilit Raz, told Plaintiffs that Joonko used advanced AI systems, and had Fortune 500 clients, glowing testimonials from its customers, and promising revenue projections. These were all lies. And as the lies piled up, so did the investors who wanted in on the action, including the Defendants in this case who collectively invested over $20 million into Joonko stock. Eventually, the house of cards came crashing down. After Raz’s lies came to light, Raz was charged with federal crimes, the stock was worth nothing, and the investors were left holding the bag. As one would expect, Plaintiffs wanted their money back. But with Raz facing criminal charges and Joonko in bankruptcy, Plaintiffs’ options were limited. So Plaintiffs sued their co-investors (and co-victims) for federal securities violations and breach of fiduciary duties. Defendants move to dismiss all Plaintiffs’ claims, or alternatively, to transfer the federal claim and dismiss the state-law claim on forum non conveniens grounds. For the reasons explained below, the court GRANTS IN PART Defendants’ motion to transfer and dismiss. (Docs. 22, 26). BACKGROUND Below the court presents the facts which it draws from three sources: (1) Plaintiffs’ operative complaint, (2) documents the complaint incorporates by reference, and (3) judicially noticed documents. When necessary, the court explains the difference between these sources and the purposes for which the court considers them. Regardless of their origin, the court presents the facts in the light most favorable to Plaintiffs. A. Raz Founds Joonko and Pads the Stats In 2016, Ilit Raz founded Joonko Diversity, Inc. (“Joonko”) as a Delaware corporation and became its CEO. At its founding, Joonko’s stated mission was to use artificial intelligence and data to identify and solve unconscious gender and racial bias within companies by tapping into their workflow and task management platforms. Joonko purportedly used automated technology to match underrepresented candidates with job opportunities at its customer companies, helping to fulfill its customers’ diversity recruitment goals. To raise funds for Joonko, Raz needed investors, and she wasn’t afraid to stretch the truth or flat out lie to get those investors on board. By 2021, Raz was emailing investors and giving presentations to boast Joonko’s business model and success. Raz told investors that Joonko had anywhere from 120 to 200 customers using its platform, including many Fortune 500 companies. But none of that was true. Raz showed investors several testimonials from purported customers praising Joonko’s effectiveness. But they were all fake. Raz said Joonko had more than 40,000 (and later over 185,000) candidates in its talent pool. It did not. Raz touted several AI algorithms and processes that Joonko used on its platform. But Joonko did not have those processes or capabilities. And Raz told investors that Joonko was generating millions of dollars in revenue, when in fact Joonko’s revenue never exceeded $100,000. Raz knew that her representations about Joonko were all lies, but no one else did. And Raz made sure it stayed that way. For example, during the investors’ due diligence process in early 2022, Raz provided investors with fictitious references to vouch for Joonko’s products. When investors expressed concerns about Joonko’s performance in 2023, Raz created fake customer contracts, forged signatures, and falsified bank statements to hide the reality of Joonko’s less than stellar operation. The smoke and mirrors worked for a time. Raz misled everyone into believing that the company was thriving and investors poured millions into Joonko based on Raz’s fiction. But Raz isn’t the focus of this story; the investors are. Both the Plaintiffs and the Defendants were investors in Raz’s fraudulent scheme. So let’s back up to who those parties are and how they got involved. B. Early Investors and Members of the Board Plaintiffs share two things in common: they are all from Alabama, and they were early investors in Joonko. The Plaintiffs include: Timberline Holdings III, LLC; Timberline TMG, LLC (together “Timberline Plaintiffs”); Martin Damsky; Heidi Damsky; BHM Venture Investments; and Bronze Valley Corp. (collectively “Plaintiffs”). Between 2017 and 2022, Joonko engaged in multiple rounds of fundraising in exchange for equity ownership interests in Joonko. In the early stages, Joonko issued a series of convertible notes to a number of investors, including Plaintiffs. Specifically, each Plaintiff acquired “preferred seed 1 stock” in the following amounts: $603,614 by the Timberline Plaintiffs; $219,497 by Martin and Heidi Damsky; $263,397 by Birmingham Venture Investments, LLC; and $263,397 by Bronze Valley Corp. The Timberline Plaintiffs also purchased $299,857 in “preferred seed 3 stock” and $500,000 in “preferred A-1 stock.” (Doc. 12, pp. 9-10).1 The operative complaint does not specify the dates on which Plaintiffs purchased most of these shares. The court does, however, have some additional insight into how the Timberline Plaintiffs acquired their “preferred A-1 stock.” (1) The Series A Stock Purchase Agreement: The Timberline Plaintiffs purchased their Series A shares in 2021 as part of a Series A Preferred Stock Purchase Agreement (the “Series A SPA”). (See doc. 26-2). And they were not the only ones to buy shares through the 2021 Series A SPA. Another purchaser listed on the Series A SPA is Defendant Vertex VI Fund L.P. (“Vertex”).2 In the 2021 Series A round, Vertex invested $5 million in Joonko’s Series A-1 preferred stock. Though still a minority shareholder, Vertex’s investment was significant, and Vertex used its leverage to negotiate an added benefit: Vertex could appoint a member of Joonko’s Board of Directors. Vertex chose Defendant Yanai Oron and agreed to indemnify Oron in his capacity as a director of Joonko (Vertex and Oron collectively, the “Vertex Defendants”). The Series A SPA, through which the Timberline Plaintiffs and Vertex acquired significant shares in Joonko, included a few provisions of note. First, the Series A SPA contained an exculpatory provision:

1 Plaintiffs’ operative complaint appears to conflate the number of shares purchased by each Plaintiff with the price actually paid for those shares. When possible, the court corrects these discrepancies based on the actual language of the Stock Purchase Agreements.

2 The court notes in passing that the Series A SPA also appears to have converted the interests of some early investors holding “any Simple Agreement for Future Equity” to Series A-2 Preferred Stock. (See doc. 26-2, pp. 19, 35). The court does not know whether the share conversion affected any of the Plaintiffs here or whether the conversion made these early investors parties to the Series A SPA contract. 3.11 Exculpation Among Purchasers. The Purchaser acknowledges that it is not relying upon any Person, other than the Company and its officers and directors, in making its investment or decision to invest in the Company. The Purchaser agrees that neither any Purchaser nor the respective controlling Persons, officers, directors, partners, agents, or employees of any Purchaser shall be liable to any other Purchaser for any action heretofore taken or omitted to be taken by any of them in connection with the purchase of the Shares. (Doc. 26-1, p. 19).

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Timberline Holdings III, LLC, et al. v. Yanai Oron, et al., (N.D. Ala. 2026).

Timberline Holdings III, LLC, et al. v. Yanai Oron, et al. (Timberline Holdings III, LLC, et al. v. Yanai Oron, et al.) — published by Counsel Stack Legal Research, free access to 12M+ legal documents.

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