Don't Look Media LLC v. Fly Victor Limited

999 F.3d 1284
CourtCourt of Appeals for the Eleventh Circuit
DecidedJune 4, 2021
Docket20-10779
StatusPublished
Cited by32 cases

This text of 999 F.3d 1284 (Don't Look Media LLC v. Fly Victor Limited) is published on Counsel Stack Legal Research, covering Court of Appeals for the Eleventh Circuit primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Don't Look Media LLC v. Fly Victor Limited, 999 F.3d 1284 (11th Cir. 2021).

Opinion

USCA11 Case: 20-10779 Date Filed: 06/04/2021 Page: 1 of 29

[PUBLISH]

IN THE UNITED STATES COURT OF APPEALS

FOR THE ELEVENTH CIRCUIT ________________________

No. 20-10779 ________________________

D.C. Docket No. 0:19-cv-61555-AHS

DON’T LOOK MEDIA LLC, a Delaware Limited Liability Company,

Plaintiff - Appellant,

versus

FLY VICTOR LIMITED, a company incorporated under the Laws of England and Wales, ALYSSUM GROUP LIMITED, a company incorporated under the Laws of England and Wales, ALYSSUM HOLDINGS LIMITED, a company incorporated under the Laws of England and Wales, CLIVE HENRY JACKSON, an individual, BERNARDUS VORSTER, an individual, DAN NORTHOVER, an individual, JOHN DOE(S), an unknown person(s)/corporation(s),

Defendants - Appellees. USCA11 Case: 20-10779 Date Filed: 06/04/2021 Page: 2 of 29

________________________

Appeal from the United States District Court for the Southern District of Florida ________________________

(June 4, 2021)

Before JILL PRYOR, NEWSOM, and MARCUS, Circuit Judges.

MARCUS, Circuit Judge:

This dispute concerns a deal gone bad. Plaintiff Don’t Look Media, LLC

(“DLM”) licensed its private jet booking website to defendant Fly Victor Ltd. in

exchange for Fly Victor’s agreement to invest in increasing traffic to the site and to

share booking revenues with DLM. According to DLM, Fly Victor didn’t do any

of that, and never intended to. DLM sued Fly Victor, some of its directors and

officers, and related entities in the Southern District of Florida. Among other

things, DLM alleged that the directors and officers had violated the Racketeer

Influenced and Corrupt Organizations Act (“RICO”) by defrauding DLM of the

site revenues and laundering these ill-gotten gains through closely held firms. The

district court dismissed the case for a lack of personal jurisdiction and because the

revenue sharing agreement’s forum selection clauses mandated litigation of the

dispute in an English court.

We affirm for two independently sufficient reasons. First, for a statutory

basis for personal jurisdiction, DLM relies only on a RICO provision that allows

2 USCA11 Case: 20-10779 Date Filed: 06/04/2021 Page: 3 of 29

for service of process in any United States judicial district. But this statute cannot

provide personal jurisdiction because DLM did not serve any party within the

United States. It only attempted service on the defendants in a London office

building. Moreover, the forum selection clauses are enforceable, plainly apply to

DLM’s claims, and require dismissal in favor of an English forum.

I. A.

Broward County, Florida-based Don’t Look Media, LLC owns

PrivateJet.com, a website booking platform for private jet operators. Customers

use the website to arrange and book flights with individual providers. As of July

2015, DLM was licensing the PrivateJet platform to Jetsmarter.com, a private jet

services broker and a competitor of defendant Fly Victor Ltd. (“Fly Victor”). Fly

Victor is a London, England-based private jet and air charter broker that develops

websites and mobile applications to reach clients looking to charter private jets.

DLM grew dissatisfied with Jetsmarter and retained Nelson Rocha as a

consultant to explore the possibility of partnering PrivateJet.com with an

alternative company. Rocha reached out to Fly Victor with a proposal for Fly

Victor to develop and manage the PrivateJet domain and to share the resulting

revenues with DLM. In July 2015, DLM and Fly Victor executed a Revenue

Sharing Agreement (“RSA”). The RSA assigned to Fly Victor “the exclusive

3 USCA11 Case: 20-10779 Date Filed: 06/04/2021 Page: 4 of 29

license and rights to design, manage, build and operate PrivateJet” for three years.

In exchange, Fly Victor agreed “to design and build PrivateJet by continuously

adding content and search engine optimization on both a newly-developed landing

page and website, which would include a state-of-the-art booking platform.” Fly

Victor promised it would perform according to “Good Industry Practice” and in

compliance with Federal Aviation Administration and United States Department of

Transportation regulations. Fly Victor also agreed to invest in PrivateJet’s revenue

generation potential: “it would spend at least [$2,500.00] per month on Google

Pay-Per-Click advertising starting” in November 2015. Finally, Fly Victor agreed

to share with DLM forty percent of the gross profits from initial bookings on

PrivateJet and ten percent of the gross profits from all subsequent bookings. But if

site revenues did not reach certain monthly minimum targets, Fly Victor would

instead pay DLM $2,500 per month beginning in the sixth month of the contract.

This figure increased to $5,000 per month beginning in the twenty-fifth month of

the contract.

A seemingly straightforward business arrangement. But according to DLM,

all was not as it appeared. DLM claims that some of the defendants -- Fly Victor

CEO and Director Clive Henry Jackson, Fly Victor Accountant and Principal

Director Bernardus Vorster, Fly Victor Chief Marketing Officer Dan Northover,

and unknown John Doe insider investors in Fly Victor -- “collaborated prior to and

4 USCA11 Case: 20-10779 Date Filed: 06/04/2021 Page: 5 of 29

during the drafting of the RSA for purposes of defrauding [DLM] as these

[d]efendants had no intention of Fly Victor honoring any of its obligations under

the RSA.” The RSA was a “fraudulent inducement for [DLM] to license PrivateJet

to . . . Fly Victor.”

This scheme included the addition of allegedly unnegotiated venue and

choice of law clauses intended to “make it difficult or impossible for [DLM] to

enforce its rights once the fraud was discovered.” These clauses read:

13. CHOICE OF LAW 13.1 This Agreement, and any issues or disputes arising out of or in connection with it (whether such disputes are contractual or non- contractual in nature, such as claims in tort, for breach of statute or regulation or otherwise) shall be governed by and construed in accordance with English law and the parties hereby submit to the exclusive jurisdiction of the English Courts. ... 22. LAW AND JURISDICTION ... 22.2 The courts of England shall have exclusive jurisdiction to adjudicate any dispute which arises out of or in connection with this Participation Agreement, provided that Victor shall be entitled to take proceedings relating to this Participation Agreement in any other jurisdiction. 1

In December 2017, defendants Alyssum Group and Alyssum Holdings were

formed as Fly Victor’s parent corporations, allegedly in order to defraud DLM and

others by hiding Fly Victor’s revenues.

1 The term “Participation Agreement,” which does not appear elsewhere in the contract, seems to be simply a reference to the RSA. 5 USCA11 Case: 20-10779 Date Filed: 06/04/2021 Page: 6 of 29

Early on, the contractual relationship seemed to be going well. In

September 2015, Jackson emailed DLM’s sole member Louis Spagnuolo that he

believed the project was “all in hand” and indicated that Northover was responsible

for the PrivateJet project. In November, a DLM representative emailed Northover

“to see how things were progressing.” Northover responded that his team had

“started organically rebuilding traffic to the site,” and provided some detail on site

visit numbers and the sources of the visits. He was optimistic about increasing

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999 F.3d 1284, Counsel Stack Legal Research, https://law.counselstack.com/opinion/dont-look-media-llc-v-fly-victor-limited-ca11-2021.