Thomas W. Luczak v. National Beverage Corp.

Court of Appeals for the Eleventh Circuit·Decided May 4, 2020·No. 19-14081·Unpublished

Opinion

[DO NOT PUBLISH]

IN THE UNITED STATES COURT OF APPEALS

FOR THE ELEVENTH CIRCUIT

No. 19-14081

Non-Argument Calendar

D.C. Docket No. 0:18-cv-61631-KMM

THOMAS W. LUCZAK, Plaintiff-Appellant,

versus

NATIONAL BEVERAGE CORP., GEORGE R. BRACKEN, NICK A. CAPORELLA,

Defendants-Appellees.

Appeal from the United States District Court for the Southern District of Florida

(May 4, 2020)

Before MARTIN, GRANT, and TJOFLAT, Circuit Judges. PER CURIAM:

Thomas W. Luczak, on behalf of himself and all others who bought or otherwise acquired securities of National Beverage Corp. (“National Beverage” or the “Company”), alleges securities fraud against National Beverage and two of its officers. The district court dismissed Luczak’s complaint for failure to plead that any material misstatement or omission by the defendants violated § 10(b) of the Securities Exchange Act of 1934 (the “Exchange Act”). After careful consideration, we affirm in part and reverse and remand in part.

I.

A. FACTUAL BACKGROUND In reviewing the district court’s decision to dismiss Luczak’s amended complaint—which we refer to as the “complaint” unless otherwise specified—“we must accept the facts pleaded as true and construe them in a light favorable to [Luczak].” See Little v. City of North Miami, 805 F.3d 962, 964 (11th Cir. 1986) (per curiam).

National Beverage sells a portfolio of flavored beverage products, including LaCroix sparkling waters, throughout North America and the rest of the world. Its stock trades on the NASDAQ under the ticker symbol “FIZZ.” National Beverage is a family-controlled corporation, with defendant Nick A. Caporella, the Company’s CEO and Chairman, controlling 73.5% of the common stock. The

other individual defendant, George R. Bracken, is National Beverage’s Executive Vice President of Finance.

The asserted class period began on July 17, 2014, when National Beverage filed its annual report for the fiscal quarter and year ending May 3, 2014. From this point forward, the complaint alleges the defendants caused four materially false and misleading categories of statements to be made, two of which are relevant on appeal.

First, Luczak says National Beverage made misleading statements regarding velocity per outlet (“VPO”) and velocity per capita (“VPC”), two sales metrics the Company purportedly touted as “an important measure of growth and sales.” The complaint points to three mid-2017 press releases in which National Beverage discussed VPO and VPC in the context of positive sales. Luczak alleges these press releases falsely claimed VPO and VPC were unique or proprietary, and that the statements were intended to drive the Company’s value up. On January 26, 2018, the SEC wrote to National Beverage asking the Company to explain VPO and VPC. National Beverage responded that VPO and VPC are “proprietary methods” but that the Company does not use them “to manage the overall executional side of [the] business.” The SEC responded on March 23, noting inconsistency between this description of VPO and VPC with the Company’s earlier statements in the press releases. The next day, National Beverage’s share

price dropped $4.82, closing at $82.83. On June 26, the Wall Street Journal published an article detailing exchanges between the SEC and National Beverage. The article said that “National Beverage declined to provide the requested figures” regarding these metrics to the SEC. The next day, the Company’s share price dropped $9.75, closing at $100.19. This allegation is referred to as the “VPO/VPC” claim.

Luczak also says that National Beverage failed to disclose that Caporella engaged in a pattern of sexual misconduct between 2014 and 2016. National Beverage’s code of ethics, which the Company referred to in its 2014, 2015, and 2016 Form 10-Ks, says “[a]ny type of harassment, whether of a racial, sexual, or other nature, is absolutely prohibited.” However, Luczak says this was not true. He points to a July 3, 2018 article in the Wall Street Journal, which reported that two private-jet pilots accused defendant Caporella of inappropriately touching them during more than 30 trips between 2014 and 2016. Over the two trading days after these allegations were reported, National Beverage’s share price fell $2.90, or 2.64%. This allegation is referred to as the “sexual harassment” claim. 1

1 Luczak also alleged that National Beverage violated generally accepted accounting principles by failing to disclose “the Company’s vulnerability from its outsized concentration of revenues in LaCroix”; and that various National Beverage statements concerning the natural ingredients in LaCroix were fraudulent because “LaCroix was not 100% natural as the Company had claimed.” The district court dismissed the claims based on these allegations. Luczak does not challenge their dismissal on appeal.

B. PROCEDURAL HISTORY Luczak filed his original complaint on July 17, 2018. On October 12, 2018, the district court granted Luczak’s motion for appointment as lead plaintiff and approval of class counsel. Luczak then filed an amended complaint on November 2, 2018. In his amended complaint, Luczak seeks to hold all defendants liable for violations of § 10(b) of the Exchange Act, 15 U.S.C. § 78j(b), and Rule 10b-5 promulgated thereunder, 17 C.F.R. § 240.10b-5(b). He also seeks to hold Bracken and Caporella liable under § 20(a) of the Exchange Act, 15 U.S.C. § 78t(a).

A month later, the defendants moved to dismiss the complaint. The defendants urged the court to dismiss Luczak’s claims for failure to allege falsity, scienter, and loss causation, all of which are elements of a Rule 10b-5 claim. The defendants also claimed Luczak lacks standing because he has not alleged a personal loss and that he cannot bring claims based on misrepresentations made before his first purchase or after his last purchase of Company shares.

The district court granted the motion to dismiss. See Luczak v. Nat’l Beverage Corp., 400 F. Supp. 3d 1318, 1333 (S.D. Fla. 2019). First, the court rejected the defendants’ arguments as to standing. However, the court dismissed the entirety of the complaint for failure to state a claim. Relevant to this appeal, the court dismissed both the VPO/VPC and sexual harassment claims for failure to allege loss causation. In light of the court’s dismissal of Luczak’s claims for

“primary liability under § 10(b),” it dismissed his “secondary” claims under § 20(a) as well.

II.

A. THE EXCHANGE ACT Section 10(b) of the Exchange Act prohibits the “use or employ, in

connection with the purchase or sale of any security . . . [, of] any manipulative or deceptive device or contrivance in contravention of such rules and regulations as the [SEC] may prescribe as necessary or appropriate in the public interest or for the protection of investors.” 15 U.S.C. § 78j(b). One such rule, Rule 10b-5, makes it unlawful for “any person,” in connection with the purchase or sale of a security, “[t]o make any untrue statement of a material fact or to omit to state a material fact necessary in order to make the statements made, in the light of the circumstances under which they were made, not misleading.” 17 C.F.R. § 240.10b-5(b). There is an implied private right of action for investors under Rule 10b-5. Carvelli v. Ocwen Fin. Corp., 934 F.3d 1307, 1317 (11th Cir. 2019).

To state a claim for securities fraud under Rule 10b-5, a plaintiff must allege:

(1) a material misrepresentation or omission; (2) made with scienter;

(3) a connection with the purchase or sale of a security; (4) reliance on the misstatement or omission; (5) economic loss; and (6) a causal connection between the misrepresentation or omission and the loss, commonly called “loss causation.”

Free access — add to your briefcase to read the full text and ask questions with AI

Thomas W. Luczak v. National Beverage Corp., (11th Cir. 2020).

Thomas W. Luczak v. National Beverage Corp. (Thomas W. Luczak v. National Beverage Corp.) — published by Counsel Stack Legal Research, free access to 12M+ legal documents.

Related

Stephen G. Levine v. World Financial Network Nat'l
437 F.3d 1118 (Eleventh Circuit, 2006)
Mizzaro v. Home Depot, Inc.
544 F.3d 1230 (Eleventh Circuit, 2008)
Dura Pharmaceuticals, Inc. v. Broudo
544 U.S. 336 (Supreme Court, 2005)
Katyle v. Penn National Gaming, Inc.
637 F.3d 462 (Fourth Circuit, 2011)
FindWhat Investor Group v. FindWhat. Com
658 F.3d 1282 (Eleventh Circuit, 2011)
Securities & Exchange Commission v. Morgan Keegan & Co.
678 F.3d 1233 (Eleventh Circuit, 2012)
Institutional Investors Group v. Avaya, Inc.
564 F.3d 242 (Third Circuit, 2009)
Staehr v. Hartford Financial Services Group, Inc.
547 F.3d 406 (Second Circuit, 2008)
Zucco Partners, LLC v. Digimarc Corp.
552 F.3d 981 (Ninth Circuit, 2009)
Christopher Brophy v. Jiangbo Pharmaceuticals, Inc.
781 F.3d 1296 (Eleventh Circuit, 2015)
Robert J. Meyer v. William Britton Greene
710 F.3d 1189 (Eleventh Circuit, 2013)
Vladimirov v. Lynch
805 F.3d 955 (Tenth Circuit, 2015)
Prakazrel Michel v. NYP Holdings, Inc.
816 F.3d 686 (Eleventh Circuit, 2016)
Russell Dusek v. JPMorgan Chase & Co.
832 F.3d 1243 (Eleventh Circuit, 2016)
Andrew Feldman v. American Dawn, Inc.
849 F.3d 1333 (Eleventh Circuit, 2017)