Thomas W. Luczak v. National Beverage Corp.

CourtCourt of Appeals for the Eleventh Circuit
DecidedMay 4, 2020
Docket19-14081
StatusUnpublished

This text of Thomas W. Luczak v. National Beverage Corp. (Thomas W. Luczak v. National Beverage Corp.) is published on Counsel Stack Legal Research, covering Court of Appeals for the Eleventh Circuit primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Thomas W. Luczak v. National Beverage Corp., (11th Cir. 2020).

Opinion

Case: 19-14081 Date Filed: 05/04/2020 Page: 1 of 25

[DO NOT PUBLISH]

IN THE UNITED STATES COURT OF APPEALS

FOR THE ELEVENTH CIRCUIT ________________________

No. 19-14081 Non-Argument Calendar ________________________

D.C. Docket No. 0:18-cv-61631-KMM

THOMAS W. LUCZAK,

Plaintiff-Appellant,

versus

NATIONAL BEVERAGE CORP., GEORGE R. BRACKEN, NICK A. CAPORELLA,

Defendants-Appellees. ________________________

Appeal from the United States District Court for the Southern District of Florida ________________________ (May 4, 2020)

Before MARTIN, GRANT, and TJOFLAT, Circuit Judges.

PER CURIAM: Case: 19-14081 Date Filed: 05/04/2020 Page: 2 of 25

Thomas W. Luczak, on behalf of himself and all others who bought or

otherwise acquired securities of National Beverage Corp. (“National Beverage” or

the “Company”), alleges securities fraud against National Beverage and two of its

officers. The district court dismissed Luczak’s complaint for failure to plead that

any material misstatement or omission by the defendants violated § 10(b) of the

Securities Exchange Act of 1934 (the “Exchange Act”). After careful

consideration, we affirm in part and reverse and remand in part.

I.

A. FACTUAL BACKGROUND

In reviewing the district court’s decision to dismiss Luczak’s amended

complaint—which we refer to as the “complaint” unless otherwise specified—“we

must accept the facts pleaded as true and construe them in a light favorable to

[Luczak].” See Little v. City of North Miami, 805 F.3d 962, 964 (11th Cir. 1986)

(per curiam).

National Beverage sells a portfolio of flavored beverage products, including

LaCroix sparkling waters, throughout North America and the rest of the world. Its

stock trades on the NASDAQ under the ticker symbol “FIZZ.” National Beverage

is a family-controlled corporation, with defendant Nick A. Caporella, the

Company’s CEO and Chairman, controlling 73.5% of the common stock. The

2 Case: 19-14081 Date Filed: 05/04/2020 Page: 3 of 25

other individual defendant, George R. Bracken, is National Beverage’s Executive

Vice President of Finance.

The asserted class period began on July 17, 2014, when National Beverage

filed its annual report for the fiscal quarter and year ending May 3, 2014. From

this point forward, the complaint alleges the defendants caused four materially

false and misleading categories of statements to be made, two of which are

relevant on appeal.

First, Luczak says National Beverage made misleading statements regarding

velocity per outlet (“VPO”) and velocity per capita (“VPC”), two sales metrics the

Company purportedly touted as “an important measure of growth and sales.” The

complaint points to three mid-2017 press releases in which National Beverage

discussed VPO and VPC in the context of positive sales. Luczak alleges these

press releases falsely claimed VPO and VPC were unique or proprietary, and that

the statements were intended to drive the Company’s value up. On January 26,

2018, the SEC wrote to National Beverage asking the Company to explain VPO

and VPC. National Beverage responded that VPO and VPC are “proprietary

methods” but that the Company does not use them “to manage the overall

executional side of [the] business.” The SEC responded on March 23, noting

inconsistency between this description of VPO and VPC with the Company’s

earlier statements in the press releases. The next day, National Beverage’s share

3 Case: 19-14081 Date Filed: 05/04/2020 Page: 4 of 25

price dropped $4.82, closing at $82.83. On June 26, the Wall Street Journal

published an article detailing exchanges between the SEC and National Beverage.

The article said that “National Beverage declined to provide the requested figures”

regarding these metrics to the SEC. The next day, the Company’s share price

dropped $9.75, closing at $100.19. This allegation is referred to as the

“VPO/VPC” claim.

Luczak also says that National Beverage failed to disclose that Caporella

engaged in a pattern of sexual misconduct between 2014 and 2016. National

Beverage’s code of ethics, which the Company referred to in its 2014, 2015, and

2016 Form 10-Ks, says “[a]ny type of harassment, whether of a racial, sexual, or

other nature, is absolutely prohibited.” However, Luczak says this was not true.

He points to a July 3, 2018 article in the Wall Street Journal, which reported that

two private-jet pilots accused defendant Caporella of inappropriately touching

them during more than 30 trips between 2014 and 2016. Over the two trading days

after these allegations were reported, National Beverage’s share price fell $2.90, or

2.64%. This allegation is referred to as the “sexual harassment” claim. 1

1 Luczak also alleged that National Beverage violated generally accepted accounting principles by failing to disclose “the Company’s vulnerability from its outsized concentration of revenues in LaCroix”; and that various National Beverage statements concerning the natural ingredients in LaCroix were fraudulent because “LaCroix was not 100% natural as the Company had claimed.” The district court dismissed the claims based on these allegations. Luczak does not challenge their dismissal on appeal.

4 Case: 19-14081 Date Filed: 05/04/2020 Page: 5 of 25

B. PROCEDURAL HISTORY

Luczak filed his original complaint on July 17, 2018. On October 12, 2018,

the district court granted Luczak’s motion for appointment as lead plaintiff and

approval of class counsel. Luczak then filed an amended complaint on November

2, 2018. In his amended complaint, Luczak seeks to hold all defendants liable for

violations of § 10(b) of the Exchange Act, 15 U.S.C. § 78j(b), and Rule 10b-5

promulgated thereunder, 17 C.F.R. § 240.10b-5(b). He also seeks to hold Bracken

and Caporella liable under § 20(a) of the Exchange Act, 15 U.S.C. § 78t(a).

A month later, the defendants moved to dismiss the complaint. The

defendants urged the court to dismiss Luczak’s claims for failure to allege falsity,

scienter, and loss causation, all of which are elements of a Rule 10b-5 claim. The

defendants also claimed Luczak lacks standing because he has not alleged a

personal loss and that he cannot bring claims based on misrepresentations made

before his first purchase or after his last purchase of Company shares.

The district court granted the motion to dismiss. See Luczak v. Nat’l

Beverage Corp., 400 F. Supp. 3d 1318, 1333 (S.D. Fla. 2019). First, the court

rejected the defendants’ arguments as to standing. However, the court dismissed

the entirety of the complaint for failure to state a claim. Relevant to this appeal,

the court dismissed both the VPO/VPC and sexual harassment claims for failure to

allege loss causation. In light of the court’s dismissal of Luczak’s claims for

5 Case: 19-14081 Date Filed: 05/04/2020 Page: 6 of 25

“primary liability under § 10(b),” it dismissed his “secondary” claims under

§ 20(a) as well.

II.

A. THE EXCHANGE ACT Section 10(b) of the Exchange Act prohibits the “use or employ, in

Free access — add to your briefcase to read the full text and ask questions with AI

Related

Stephen G. Levine v. World Financial Network Nat'l
437 F.3d 1118 (Eleventh Circuit, 2006)
Mizzaro v. Home Depot, Inc.
544 F.3d 1230 (Eleventh Circuit, 2008)
Dura Pharmaceuticals, Inc. v. Broudo
544 U.S. 336 (Supreme Court, 2005)
Katyle v. Penn National Gaming, Inc.
637 F.3d 462 (Fourth Circuit, 2011)
FindWhat Investor Group v. FindWhat. Com
658 F.3d 1282 (Eleventh Circuit, 2011)
Securities & Exchange Commission v. Morgan Keegan & Co.
678 F.3d 1233 (Eleventh Circuit, 2012)
Institutional Investors Group v. Avaya, Inc.
564 F.3d 242 (Third Circuit, 2009)
Staehr v. Hartford Financial Services Group, Inc.
547 F.3d 406 (Second Circuit, 2008)
Zucco Partners, LLC v. Digimarc Corp.
552 F.3d 981 (Ninth Circuit, 2009)
Christopher Brophy v. Jiangbo Pharmaceuticals, Inc.
781 F.3d 1296 (Eleventh Circuit, 2015)
Robert J. Meyer v. William Britton Greene
710 F.3d 1189 (Eleventh Circuit, 2013)
Vladimirov v. Lynch
805 F.3d 955 (Tenth Circuit, 2015)
Prakazrel Michel v. NYP Holdings, Inc.
816 F.3d 686 (Eleventh Circuit, 2016)
Russell Dusek v. JPMorgan Chase & Co.
832 F.3d 1243 (Eleventh Circuit, 2016)
Andrew Feldman v. American Dawn, Inc.
849 F.3d 1333 (Eleventh Circuit, 2017)

Cite This Page — Counsel Stack

Bluebook (online)
Thomas W. Luczak v. National Beverage Corp., Counsel Stack Legal Research, https://law.counselstack.com/opinion/thomas-w-luczak-v-national-beverage-corp-ca11-2020.