The Pennsylvania State University v. Keystone Alternatives LLC

CourtDistrict Court, M.D. Pennsylvania
DecidedMarch 5, 2020
Docket1:19-cv-02039
StatusUnknown

This text of The Pennsylvania State University v. Keystone Alternatives LLC (The Pennsylvania State University v. Keystone Alternatives LLC) is published on Counsel Stack Legal Research, covering District Court, M.D. Pennsylvania primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
The Pennsylvania State University v. Keystone Alternatives LLC, (M.D. Pa. 2020).

Opinion

IN THE UNITED STATES DISTRICT COURT FOR THE MIDDLE DISTRICT OF PENNSYLVANIA

THE PENNSYLVANIA STATE : UNIVERSITY, : Plaintiff : No. 1:19-cv-02039 : v. : (Judge Kane) : KEYSTONE ALTERNATIVES LLC : d/b/a GOPSURV.COM and MARK : LAUER, : Defendants :

MEMORANDUM Before the Court is Defendant Keystone Alternatives LLC d/b/a GoPSURV.com (“GoPSURV.com” or “Keystone”) and Defendant Mark Lauer (“Defendant Lauer”) (collectively “Defendants”)’ motion to dismiss (Doc. No. 14) Plaintiff The Pennsylvania State University (“Plaintiff” or “Penn State”)’s complaint (Doc. No. 1) for failure to state a claim for which relief may be granted pursuant to Federal Rule of Civil Procedure 12(b)(6). For the reasons that follow, Defendants’ motion will be denied. I. BACKGROUND A. Procedural Background Plaintiff initiated the above-captioned action on November 27, 2019 by filing a complaint in this Court asserting claims against Defendants for trademark infringement (Count I), unfair competition (Count II), cybersquatting (Count III), and trademark dilution (Count IV) in violation of the Lanham Act, 15 U.S.C. § 1051 et seq. (Doc. No. 1.) The complaint also asserted a claim for trademark dilution (Count V) under Pennsylvania law and a claim for common law trademark infringement and unfair competition (Count VI). (Id.) Defendants filed the instant motion to dismiss the complaint pursuant to Fed. R. Civ. P. 12(b)(6) on December 23, 2019. (Doc. No. 14.) Having been fully briefed (Doc. Nos. 15, 22, 26), the motion is ripe for disposition. B. Factual Background 1 Plaintiff is an institution of higher education that was created by and operates as an

instrumentality of the Commonwealth of Pennsylvania. (Doc. No. 1 ¶ 5.) Plaintiff’s designated place of business is located at 208 Old Main, University Park, Centre County, Pennsylvania, 16802. (Id.) Plaintiff owns two federal trademark registrations for the mark “PSU.” (Id. ¶ 19.) Plaintiff additionally owns and controls two internet domain names that incorporate the PSU mark. (Id. ¶ 21.) Plaintiff also “has obtained numerous registrations for PENN STATE and marks incorporating PENN STATE in the United States and around the world.” (Id. ¶ 27.) Further, Plaintiff has federal trademark registrations to protect its rights in a logo of its mascot, the “Nittany Lion Logo.” (Id. ¶¶ 29-30.) Plaintiff alleges that Defendants, in the course of business, have infringed Plaintiff’s registered trademarks. (Id. ¶¶ 41-69.) Specifically, Plaintiff alleges that Defendants

incorporated the PSU mark into their internet domain, registered as (id. ¶¶ 42, 46), that Defendants “almost exclusively use the brand GoPSUrv.com rather than ‘Keystone Alternatives’ to promote their goods and services” (id. ¶ 43), and that “[t]hrough the [d]omain, the associated website, and virtually all of their branding and advertising, Defendants attempt to suggest a connection, sponsorship[,] or affiliation with Penn State where no such affiliation exists” (id. ¶ 45). Plaintiff alleges that Defendants advertise in other media also using the PSU mark. (Id. ¶¶ 54-58.) Plaintiff further alleges that Defendants use Plaintiff’s other trademarks on

1 The following factual background is taken from the allegations of Plaintiff’s complaint (Doc. No. 1). their webpage and in advertising. (Id. ¶¶ 49, 52.) Plaintiff asserts that Defendants’ use of its trademarks “has caused, or is likely to cause, great and irreparable injury to Penn State, including irreparable injury to the goodwill and reputation embodied in those marks.” (Id. ¶ 66.) II. LEGAL STANDARD

Rule 12(b)(6) of the Federal Rules of Civil Procedure permits a defendant to move to dismiss a complaint for “failure to state a claim upon which relief can be granted.” Fed. R. Civ. P. 12(b)(6). When reviewing the sufficiency of a complaint pursuant to a motion to dismiss under Rule 12(b)(6), the Court must accept as true all material allegations in the complaint and all reasonable inferences that can be drawn from them, viewed in the light most favorable to the plaintiff. See In re Ins. Brokerage Antitrust Litig., 618 F.3d 300, 314 (3d Cir. 2010). However, the Court need not accept legal conclusions set forth as factual allegations. See Bell Atl. Corp. v. Twombly, 550 U.S. 544, 555 (2007). Rather, a civil complaint must “set out ‘sufficient factual matter’ to show that the claim is facially plausible.” See Fowler v. UPMC Shadyside, 578 F.3d 203, 210 (3d Cir. 2009) (quoting Ashcroft v. Iqbal, 556 U.S. 662, 678 (2009)).

Consistent with the Supreme Court’s ruling in Twombly and Ibqal, the Third Circuit Court of Appeals has identified three steps a district court must take when determining the sufficiency of a complaint under Rule 12(b)(6): (1) identify the elements a plaintiff must plead to state a claim; (2) identify any conclusory allegations contained in the complaint “not entitled” to the assumption of truth; and (3) determine whether any “well-pleaded factual allegations” contained in the complaint “plausibly give rise to an entitlement to relief.” See Santiago v. Warminster Twp., 629 F. 3d 121, 130 (3d Cir. 2010) (citation and quotation marks omitted). A complaint is properly dismissed where the factual content in the complaint does not allow a court “to draw the reasonable inference that the defendant is liable for the misconduct alleged.” See Iqbal, 556 U.S. at 678. Additionally, a court may not assume that a plaintiff can prove facts that the plaintiff has not alleged. See Associated Gen. Contractors of Cal. v. Cal. State Council of Carpenters, 459 U.S. 519, 526 (1983). In evaluating a motion to dismiss, a court may generally only consider the allegations contained in the complaint, exhibits attached to the complaint, and

matters of public record. See Pension Benefit Guar. Corp. v. White Consol. Indus., Inc., 998 F.2d 1192, 1196 (3d Cir. 1993). III. DISCUSSION Defendants do not argue that Plaintiff has inadequately pleaded any of the claims in its complaint; instead, the instant motion is based primarily on Defendants’ affirmative defenses. (Doc. No. 15 at 2-4.) Specifically, Defendants assert that Plaintiff’s claims: (1) fail under the doctrine of nominative fair use; (2) fail under the doctrine of laches; and (3) are improperly asserted against Defendant Lauer.2 (Id.) The Court will address each argument in turn. A. Applicability of the Doctrine of Nominative Fair Use (Counts I, II, IV, V, VI)

1. Applicable Legal Standard

Nominative fair use is an affirmative defense to claims of trademark infringement. See Century 21 Real Estate Corp. v. Lendingtree, Inc., 425 F.3d 211, 228 (3d Cir. 2005).

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The Pennsylvania State University v. Keystone Alternatives LLC, Counsel Stack Legal Research, https://law.counselstack.com/opinion/the-pennsylvania-state-university-v-keystone-alternatives-llc-pamd-2020.