Taco Mamacita, LLC v. Wilco Holdings, LLC

CourtDistrict Court, E.D. Tennessee
DecidedOctober 29, 2022
Docket1:21-cv-00062
StatusUnknown

This text of Taco Mamacita, LLC v. Wilco Holdings, LLC (Taco Mamacita, LLC v. Wilco Holdings, LLC) is published on Counsel Stack Legal Research, covering District Court, E.D. Tennessee primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Taco Mamacita, LLC v. Wilco Holdings, LLC, (E.D. Tenn. 2022).

Opinion

UNITED STATES DISTRICT COURT EASTERN DISTRICT OF TENNESSEE AT CHATTANOOGA

TACO MAMACITA, LLC, et al., ) ) Plaintiffs, ) Case No. 1:21-cv-62 ) v. ) ) Judge Atchley WILCO HOLDINGS, LLC, et al., ) Magistrate Judge Lee ) Defendants. )

MEMORANDUM OPINION AND ORDER Before the Court are Defendants’ Motion to Dismiss for Lack of Jurisdiction Under Rule 12(b)(2) and Improper Venue Under Rule 12(b)(3), or Alternatively, to Transfer Venue [Doc. 42], and Motion to Stay Case Pending Proceedings at the Trademark Trial and Appeal Board [Doc. 45]. As an alternative to dismissal, Defendants ask the Court to transfer the case to the Northern District of Alabama. Plaintiffs oppose both motions. For reasons that follow, the Motion to Dismiss for Lack of Jurisdiction Under Rule 12(b)(2) and Improper Venue Under Rule 12(b)(3), or Alternatively, to Transfer Venue [Doc. 42], will be GRANTED IN PART. All Defendants except Wilco Holdings, LLC (“Wilco”), and Taco Mama Hillsboro Village, LLC (“TMHV”), will be DISMISSED for lack of personal jurisdiction. The Motion [Doc. 42] will be DENIED as to all remaining requests for relief. The Motion to Stay Case Pending Proceedings at the Trademark Trial and Appeal Board [Doc. 45] will be GRANTED and this matter STAYED pending further Order of the Court. I. FACTUAL AND PROCEDURAL BACKGROUND Plaintiffs Taco Mamacita, LLC, and Taco Mamacita Nashville, LLC, are both Tennessee limited liability companies who seek injunctive relief and damages arising from the allegedly unlawful use of the trademark TACO MAMACITA® by Defendants. [Doc. 1 at pg. 1, ¶ 1]. Defendants are 25 Alabama limited liability companies, one or more of which operate restaurants under the name “Taco Mama, A Taco Bar.” [Id. at pg. 1 & ¶ 35]. Plaintiffs Taco Mamacita and Taco Mamacita Nashville have their principal places of business in Chattanooga and Nashville, respectively, where they operate restaurants. [Id. at ¶ 2].

Plaintiffs allege that the first Taco Mamacita restaurant opened in Chattanooga in 2008 and the second opened in Nashville in 2009. [Id. at ¶ 32]. Taco Mamacita, through its predecessor company Taco Rosa, LLC, owns U.S. Trademark Registration No. 3759845 for the word and design mark TACO MAMACITA® in International Class 43 for restaurant services. [Id. at ¶ 33].1 Taco Mamacita has used the TACO MAMACITA® Mark in connection with its restaurant business for over a decade. [Id. at ¶ 34]. It expends substantial funds each year advertising its restaurant services using the Mark, including over the internet on http://tacomamacita.com and social media. [Id.]. In 2018, Plaintiffs allege they became aware of the “Taco Mama, A Taco Bar” restaurants

operating in Alabama and North Carolina, with a planned location in Nashville, Tennessee. [Id. at ¶ 35]. Plaintiffs sent an objection letter, requesting Defendants select a different name for its Nashville restaurant that would not include the words “Taco Mama.” [Id. at ¶ 36]. In March 2018, Wilco and TMHV opened “Taco Mama, A Taco Bar” in Nashville. [Id. at 37]. The Complaint alleges, upon information and belief, that Defendants are affiliated with one another and “are subject to common ownership and control of Wilco.” [Id. at ¶ 39]. According to Plaintiffs, Defendants jointly advertise and market their restaurant services for “Taco Mama, A

1 In their brief opposing the motion to dismiss, Plaintiffs state that Taco Mamacita, LLC, licenses the use of the TACO MAMACITA® Mark to Taco Mamacita Nashville, LLC. [Doc. 50 at 2]. This allegation does not appear in the Complaint. Taco Bar” over the internet through the website www.tacomamaonline.com. [Id. at ¶ 40]. Plaintiffs allege Wilco is the registrant for this domain name. [Id.]. In addition, Plaintiffs allege that “Defendants” operate Twitter, Facebook, and Instagram pages to advertise, promote, and market their restaurants. [Id. at ¶¶ 41-43]. Plaintiffs allege that Defendants have not obtained a federal trademark registration for “Taco Mama, A Taco Bar.” [Id. at ¶ 44].

Plaintiffs allege that Defendants’ restaurants have similar menu offerings and prices as Plaintiffs’ restaurants in Chattanooga and Nashville. [Id. at 45]. They further allege that Defendants’ restaurant name is “confusingly similar” to the TACO MAMACITA® Mark “because the name incorporates the TACO MAMACITA® Mark in its entirety and merely uses an English translation of Mamacita.” [Id. at 46]. They allege a strong likelihood of confusion, and that confusion has in fact resulted. [Id. at ¶ 47]. Specifically, they allege that Defendant TMHV’s Nashville restaurant was opened less than a mile from Taco Mamacita’s former restaurant, and there have been instances in which the parties’ deliveries have been switched, or members of the public have commented on social media about the similarity between the names. [Id. at 47].

Since Plaintiffs’ discovery of the allegedly unlawful use of the TACO MAMACITA® Mark in February 2018, the parties have been engaged in discussions and negotiation. [Id. at ¶ 49]. The parties have entered into a tolling agreement and numerous extensions. [Id.]. In addition, the parties have been engaged in an opposition proceeding pending before the Trademark Trial and Appeal Board (“TTAB”). [Id. at 50]. That proceeding arises from Wilco’s attempt to register a mark that Plaintiffs contend infringes on the TACO MAMACITA® Mark. [Id.]. Plaintiffs filed their Complaint [Doc. 1] on March 24, 2021, alleging federal trademark infringement under 15 U.S.C. § 1114(1) (Count I), federal unfair competition under 15 U.S.C. § 1125(a) (Count II), violation of the federal Anticybersquatting Consumer Protection Act under 15 U.S.C. § 1125(d) (Count III), and common law unfair competition (Count IV). Plaintiffs seek damages, attorneys fees, a stay of the TTAB proceeding, preliminary and permanent injunctive relief, and prejudgment interest. [Id. at pg. 20-21]. On May 28, 2021, Defendants filed a Motion to Dismiss for Lack of Jurisdiction Under Rule 12(b)(2) and Improper Venue Under Rule 12(b)(3), or Alternatively, to Transfer Venue [Doc.

42], to which Plaintiffs responded in opposition [Doc. 50]. Defendants also filed a Motion to Stay Case Pending Proceedings at the Trademark Trial and Appeal Board [Doc. 45], to which Plaintiffs responded in opposition [Doc. 51]. Because “[p]ersonal jurisdiction over a defendant is a threshold issue that must be present to support any subsequent order of the district court,” Citizen Bank v. Parnes, 376 F. App’x 496, 501 (6th Cir. 2010), the Court addresses the issue of personal jurisdiction first. II. MOTION TO DISMISS – PERSONAL JURISDICTION A. Personal Jurisdiction – Standard of Review Plaintiffs bear the burden of demonstrating personal jurisdiction over each Defendant.

CompuServe, Inc. v. Patterson, 89 F.3d 1257, 1262 (6th Cir. 1996). As the United States Court of Appeals for the Sixth Circuit has explained: Motions to dismiss under Rule 12(b)(2) involve burden shifting. The plaintiff must first make a prima facie case, which can be done merely through the complaint. The burden then shifts to the defendant, whose motion to dismiss must be properly supported with evidence. Once the defendant has met the burden, it returns to the plaintiff, who may no longer stand on his pleadings but must, by affidavit or otherwise, set forth specific facts showing that the court has jurisdiction.

Malone v. Stanley Black & Decker, Inc., 965 F.3d 499, 504 (6th Cir.

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Taco Mamacita, LLC v. Wilco Holdings, LLC, Counsel Stack Legal Research, https://law.counselstack.com/opinion/taco-mamacita-llc-v-wilco-holdings-llc-tned-2022.