Sanders v. Lockyer

365 F. Supp. 2d 1093, 2005 U.S. Dist. LEXIS 6102, 2005 WL 756576
District Court, N.D. California·Decided March 28, 2005·No. C 04-02281 SI·Published·Cited by 7 cases

Opinion

ORDER GRANTING DEFENDANTS’ MOTIONS TO DISMISS

ILLSTON, District Judge.

On January 12, 2005, this Court heard oral argument on motions to dismiss brought by defendant Bill Lockyer (“Lock-yer”) and defendants Philip Morris USA, Inc., R.J. Reynolds Tobacco Company, Brown & Williamson Tobacco Corporation, and Lorillard Tobacco Company (collectively “manufacturer defendants”). Having carefully considered the arguments of counsel and the papers submitted, the Court hereby GRANTS defendants’ motions for the reasons set forth below.

BACKGROUND

This case arises out of the Master Settlement Agreement (“MSA”) entered into on November 23, 1998, between the four leading domestic cigarette manufacturers and the attorneys general of forty-six states, including California. 1 The MSA and related legislation have been subject to multiple legal challenges, and two different district courts in this circuit have rejected such challenges. See PTI, Inc. v. Philip Morris, Inc., 100 F.Supp.2d 1179 (C.D.Cal.2000); Forces Action Project LLC v. California, 2000 WL 20977 (N.D.Cal.2000). 2

Under the MSA, the states agreed to dismiss pending suits and to refrain from filing suit against the four cigarette manufacturers, and the manufacturers agreed to pay billions of dollars to the states over a number of years, to be used to pay health costs from smoking-related illnesses and to fund smoking prevention programs. *1096 These four manufacturers also agreed to numerous restrictions regarding sales, marketing, advertising, lobbying, research, education, and disclosure practices. MSA § III. Courts in the settling states issued consent decrees and final judgments approving the MSA.

The four manufacturer defendants in this case, Philip Morris USA Inc., R.J. Reynolds Tobacco Company, Brown & Williamson Tobacco Corporation, and Lor-illard Tobacco Company, are referred to in the MSA as the “Original Participating Manufacturers,” or OPMs. Under the MSA, the OPMs are required to' make annual payments to the settling states based on their relative market shares. Other cigarette manufacturers existing at the time of the MSA were given ninety days to elect to participate-in the MSA. Those who did are called “Subsequent Participating Manufacturers,” or SPMs. An SPM is subject to the same marketing restrictions as the OPMs but guaranteed a permanent exemption from the annual payment requirement as long as its market share remains below 1998 levels or 125% of 1997 levels, whichever is greater. MSA § IX(i). Plaintiff alleges that the OPMs and SPMs account for at least 96% of all U.S. cigarette sales. Compl. ¶ 18. Manufacturers electing not to participate in the MSA are called “Non-Participating Manufacturers,” or NPMs. NPMs are not subject to any marketing restrictions.

Plaintiff Steve Sanders represents a class of California consumers who purchased cigarettes manufactured by one or more of the manufacturer defendants from June 9, 2000, to the present. Compl. ¶ 6. Plaintiff challenges the MSA as an “anti-competitive hybrid agreement” that permits the OPMs and SPMs to prevent price competition and raise cigarette prices. Compl. ¶ 3, 20. Plaintiff also alleges that the manufacturer defendants have “further protected] their market dominance” by “obtaining] the passage of two California statutes” and have dramatically increased the price of cigarettes since the enactment of the MSA. Id. According to plaintiff, the MSA creates a cartel accomplished through several of its provisions: (1) the Relative Market Share Adjustment; (2) the Renegade Clause; (3) the NPM Downward Adjustment; (4) the Qualifying Acts; (5) the Contraband Amendments; and (6) the Severability Clause.

The Relative Market Share Adjustment provides that each individual manufacturer defendant’s share of the annual payment obligation is based on its, relative market share. 3 Plaintiff alleges that the Relative Market Share Adjustment restricts output and eliminates price competition because if one OPM raises prices, the others will be “induced and/or coerced” into following the price increase, since any increase in market share will be offset, exceeded, or substantially reduced by increased payment obligations. Compl. ¶ 21.

The Renegade Clause permanently exempts an SPM from making annual payments as long as its market share remains below 1998 or 125% of 1997 levels. For each increase in market share, an SPM is penalized by having to pay a pro rata share of the annual payment. Thus, plaintiff alleges that the Renegade Clause effectively prevents SPMs from price competing with the manufacturer defendants by penalizing SPMs that increase their market share and offsetting the profits an SPM can get from additional sales. Compl. ¶ 22.

The NPM Downward Adjustment compensates manufacturer defendants for any *1097 loss in market share due to “disadvantages” associated with participating in the MSA, including price competition with a NPM. In some circumstances, the manufacturer defendants’ payment obligation may be decreased up to three times the amount of revenue lost, which coerces states to protect the manufacturer defendants’ market share so as not to suffer this reduction in revenue. Compl. ¶ 23. According to plaintiff, the states have enacted laws that protect the MSA’s anti-competitive provisions, specifically the Qualifying Acts and Contraband Amendments, and these statutes are preempted by federal antitrust laws. 4

The Qualifying Act aims to “effectively and fully neutralize!] the cost disadvantages that the Participating Manufacturers experience vis-a-vis Non-Participating Manufacturers.” MSA § IX(d)(2)(E). 5 The Qualifying Act creates a barrier to entry for cigarette manufacturers who did not begin selling cigarettes until after 1998. These manufacturers “have no practical choice” but to become NPMs, since without 1997 or 1998 market share they cannot benefit from the permanent payment exception of SPMs. Compl. ¶ 27(a)(1). As NPMs, these manufacturers pay a percentage of each unit sale into escrow, forcing them to set prices higher than SPMs. The escrow payments discourage price competition with the OPMs and SPMs. The Contraband Amendment, a subsequent amendment to the Qualifying Act, permits the Attorney General to prevent a tobacco manufacturer from selling cigarettes in California if the manufacturer is not complying with the Qualifying Act.

Free access — add to your briefcase to read the full text and ask questions with AI

Sanders v. Lockyer, 365 F. Supp. 2d 1093, 2005 U.S. Dist. LEXIS 6102, 2005 WL 756576 (N.D. Cal. 2005).

365 F. Supp. 2d 1093 (Sanders v. Lockyer) — published by Counsel Stack Legal Research, free access to 12M+ legal documents.

Related

VIBO CORP., INC. v. Conway
594 F. Supp. 2d 758 (W.D. Kentucky, 2009)
Sanders v. Brown
504 F.3d 903 (Ninth Circuit, 2007)
Sanders v. Lockyers
Ninth Circuit, 2007
International Tobacco Partners, Ltd. v. Kline
475 F. Supp. 2d 1078 (D. Kansas, 2007)
Tritent International Corp. v. Kentucky
467 F.3d 547 (Sixth Circuit, 2006)
Tritent International Corp. v. Kentucky
395 F. Supp. 2d 521 (E.D. Kentucky, 2005)
S & M BRANDS, INC. v. Summers
393 F. Supp. 2d 604 (M.D. Tennessee, 2005)