California Retail Liquor Dealers Assn. v. Midcal Aluminum, Inc.

445 U.S. 97, 100 S. Ct. 937, 63 L. Ed. 2d 233, 1980 U.S. LEXIS 86
Supreme Court of the United States·Decided March 3, 1980·No. 79-97·Published·Cited by 853 cases

Opinion

*99 Mr. Justice Powell

delivered the opinion of the Court.

In a state-court action, respondent Midcal Aluminum, Inc., a wine distributor, presented a successful antitrust challenge to California’s resale price maintenance and price posting statutes for the wholesale wine trade. The issue in this case is whether those state laws are shielded from the Sherman Act by either the “state action” doctrine of Parker v. Brown, 317 U. S. 341 (1943), or § 2 of the Twenty-first Amendment.

I

Under § 24866 (b) of the California Business and Professions Code, all wine producers, wholesalers, and rectifiers must file fair trade contracts or price schedules with the State. 1 If a wine producer has not set prices through a fair trade contract, wholesalers must post a resale price schedule for that producer’s brands. § 24866 (a). No state-licensed wine merchant may sell wine to a retailer at other than the price set “either in an effective price schedule or in an effective fair trade contract. ...” § 24862 (West Supp. 1980).

The State is divided into three trading areas for administration of the wine pricing program. A single fair trade contract or schedule for each brand sets the terms for all wholesale transactions in that brand within a given trading area. §§24862, 24864, 24865 (West Supp. 1980). Similarly, state *100 regulations provide that the wine prices posted by a single wholesaler within a trading area bind all wholesalers in that area. Midcal Aluminum, Inc. v. Rice, 90 Cal. App. 3d 979, 983-984, 153 Cal. Rptr. 757, 760 (1979). A licensee selling below the established prices faces fines, license suspension, or outright license revocation. Cal. Bus. & Prof. Code Ann. § 24880 (West Supp. 1980). 2 The State has no direct control over wine prices, and it does not review the reasonableness of the prices set by wine dealers.

Midcal Aluminum, Inc., is a wholesale distributor of wine in southern California. In July 1978, the Department of Alcoholic Beverage Control charged Midcal with selling 27 cases of wine for less than the prices set by the effective price schedule of the E. & J. Gallo Winery. The Department also alleged that Midcal sold wines for which no fair trade contract or schedule had been filed. Midcal stipulated that the allegations were true and that the State could fine it or suspend its license for those transgressions. App. 19-20. Midcal then filed a writ of mandate in the California Court of Appeal for the Third Appellate District asking for an injunction against the State’s wine pricing system.

The Court of Appeal ruled that the wine pricing scheme restrains trade in violation of the Sherman Act, 15 U. S. C. § 1 et seq. The court relied entirely on the reasoning in Rice v. Alcoholic Beverage Control Appeals Bd., 21 Cal. 3d 431, 579 P. 2d 476 (1978), where the California Supreme Court struck down parallel restrictions on the sale of distilled liquors. In that case, the court held that because the State played only a passive part in liquor pricing, there was no Parker v. Brown immunity for the program.

“In the price maintenance program before us, the state plays no role whatever in setting the retail prices. The *101 prices are established by the producers according to their own economic interests, without regard to any actual or potential anticompetitive effect; the state’s role is restricted to enforcing the prices specified by the producers. There is no control, or 'pointed re-examination,’ by the state to insure that the policies of the Sherman Act are not ‘unnecessarily subordinated’ to state policy.” 21 Cal. 3d, at 445, 579 P. 2d, at 486.

*100 L

*101 Rice also rejected the claim that California’s liquor pricing policies were protected by § 2 of the Twenty-first Amendment, which insulates state regulation of intoxicating liquors from many federal restrictions. The court determined that the national policy in favor of competition should prevail over the state interests in liquor price maintenance — the promotion of temperance and the preservation of small retail establishments. The court emphasized that the California system not only permitted vertical control of prices by producers, but also frequently resulted in horizontal price fixing. Under the program, many comparable brands of liquor were marketed at identical prices. 3 Referring to congressional and state legislative studies, the court observed that resale price maintenance has little positive impact on either temperance or small retail stores. See infra, at 112-113.

In the instant case, the State Court of Appeal found the analysis in Rice squarely controlling. 90 Cal. App. 3d, at 984, 153 Cal. Rptr., at 760. The court ordered the Department of Alcoholic Beverage Control not to enforce the resale price maintenance and price posting statutes for the wine trade. The Department, which in Rice had not sought certiorari from *102 this Court, did not appeal the ruling in this case. 4 An appeal was brought by the California Retail Liquor Dealers Association, an intervenor. 5 The California Supreme Court declined to hear the case, and the Dealers Association sought certiorari from this Court. We granted the writ, 444 U. S. 824 (1979), and now affirm the decision of the state court.

II

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California Retail Liquor Dealers Assn. v. Midcal Aluminum, Inc., 445 U.S. 97, 100 S. Ct. 937, 63 L. Ed. 2d 233, 1980 U.S. LEXIS 86 (1980).

445 U.S. 97 (California Retail Liquor Dealers Assn. v. Midcal Aluminum, Inc.) — published by Counsel Stack Legal Research, free access to 12M+ legal documents.

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