Sanchez v. Crocs, Inc.

667 F. App'x 710
CourtCourt of Appeals for the Tenth Circuit
DecidedJuly 19, 2016
Docket11-1116
StatusUnpublished
Cited by2 cases

This text of 667 F. App'x 710 (Sanchez v. Crocs, Inc.) is published on Counsel Stack Legal Research, covering Court of Appeals for the Tenth Circuit primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Sanchez v. Crocs, Inc., 667 F. App'x 710 (10th Cir. 2016).

Opinion

ORDER AND JUDGMENT *

Jerome A. Holmes, Circuit Judge

Plaintiffs-Appellants Antonio Pedrera Sanchez, Fernando Pedrera Sanchez, 1 Harvey Babbitt, and Daniel J. Lundberg (collectively, “Plaintiffs”) filed a putative securities fraud class action complaint against Crocs Inc., several company officers (collectively, “Crocs Defendants”), and the company’s auditor, Deloitte & Touche, LLP (“Deloitte”), alleging that various company reports fraudulently represented the value of Crocs’s inventory and the adequacy of its internal controls over financial reporting. The district court dismissed the complaint for failure to state a claim, and Plaintiffs appealed. The National Roofing Industry Pension Plan (“National Roofing”), which pursued a separate appeal after the district court denied its motion for appointment as lead plaintiff, see Sanchez v. Crocs, Inc., No. 11-1142 (10th Cir., filed Apr. 5, 2011), filed a motion to dismiss Plaintiffs’ appeal. While the case was pending before our court, Plaintiffs reached a settlement with the Crocs Defendants; thus Deloitte is the only remaining defendant in this case. National Roofing also agreed to voluntarily dismiss its own appeal in Case No. 11-1142 with prejudice.

Exercising jurisdiction under 28 U.'S.C. § 1291, we now deny as moot National Roofing’s motion to dismiss and affirm the district court’s dismissal of Plaintiffs’ complaint.

I

A 2

Crocs, Inc. is a Colorado-based shoe manufacturer. When it went into business in 2002, it sold only one product, in six different colors: “colorful shoes with holes in them made of a closed cell resin.” Aplt.’s App. at 45 (Compl., filed Dec. 31, 2008). The shoe proved successful, and the company rapidly grew: by 2006, it had expanded its product line to include a variety of footwear, apparel, accessories, and sports equipment. Its products were sold in over 11,000 domestic retail store locations and over 8,000 international retail stores. It also ran manufacturing facilities, or contracted with third-party manufacturers, all over the world. “The majority of its footwear” was manufactured by a Chinese company. Id. at 46.

*712 Yet despite its expansion, according to the complaint, Crocs continued to use “archaic, error-prone Excel spreadsheets to track inventory and forecast sales,” instead of adopting “the modern standard of using appropriate inventory control software which provides a real-time, up-to-the-minute picture” of a company’s inventory. Id. at 33. Additionally, the same barcode was assigned to multiple products, and there were no written company procedures or any formal operations manual.

This primitive system created a host of problems, with the company’s inventory. Because its inventory data was frequently wrong, the company continually “bulk” ordered various styles, colors, and sizes of shoes, many of which did not sell. Id. at 49. In fact, some of the style/color/size combinations that the company had manufactured “guaranteed the shoes would never sell, e.g., pallets of size 13 shoes in fuchsia or a color called ‘Butter’ that was aimed at women.” Id. at 55. Further, ten thousand pairs of unsold size 13 shoes in “a light green color called Sage” were found in a warehouse in Aurora, Colorado. Id. at 59. At the same time, the company frequently ran short of its best-selling shoes, and could not keep up with the demand for those models. Moreover, “pulling together an order to send to a retailer was extremely difficult because no one had reliable data on inventory, and the inventory would often be far away from the retailer who sought it.” Id. at 54. As a result, Crocs often sent retailers the wrong orders. Crocs also ordered its Chinese manufacturing facility to keep producing up to 1.5 million shoes a week in order to combat counterfeit Crocs shoes that were being sold on the black market. In many instances, the Chinese factories produced inferior products, resulting in a rise in shoe returns.

Because of these alleged missteps, Crocs’s inventory “increased four-fold from August to December 2006, and increased the same amount again in 2007 through the end of the third quarter, and then again in the fourth quarter of 2007 and the first quarter of 2008.” Id. at 50. The company’s management was apparently aware that its inventory was ballooning; this issue appears to have been discussed in internal communications. But although management recognized that demand for the shoes was decreasing, it anticipated that demand would rebound, and therefore the company sustained its high production level despite the inventory build-up. The company’s antiquated data management system was also brought to management’s attention; for example, in September 2007, soon after he joined the company, the newly-hired head of information technology sent the company’s Chief Operating Officer a highly critical report detailing flaws in the data management system. 3

Despite these problems, Crocs valued its inventory at cost on both the 2006 and 2007 Form 10-K’s it filed with the Securities and Exchange Commission (“SEC”). 4 Deloitte, the company’s auditor, issued unqualified audit opinions in both years. On the 2006 10-K, for instance, it stated:

We conducted our audits in accordance with the standards of the Public Compa *713 ny Accounting Oversight Board (United States). Those standards require that we plan and perform the audit to obtain reasonable assurance about whether the financial statements are free of material misstatement. The Company is not required to have, nor were we engaged to perform, an audit of its internal control over financial reporting. Our audits included consideration of internal control over financial reporting as a basis for designing audit procedures that are appropriate in the circumstances, but not for the purpose of expressing an opinion on the effectiveness of the Company’s internal control over financial reporting. Accordingly, we express no such opinion. ...
In our opinion, such consolidated financial statements present fairly, in all material respects, the financial position of CROCS, Inc. and subsidiaries as of December 31, 2006 and 2005, and the results of their operations and their cash flows for each of the three years in the period ended December 31, 2006 in conformity with accounting principles generally accepted in the United States of America.

Id. at 165-66. In its 2007 audit opinion, Deloitte not only expressed its unqualified opinion regarding Crocs’s financials, but also with respect to the company’s internal controls, stating:

In our opinion, such consolidated financial statements present fairly, in all material respects, the financial position of CROCS, Inc.

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667 F. App'x 710, Counsel Stack Legal Research, https://law.counselstack.com/opinion/sanchez-v-crocs-inc-ca10-2016.