Sam Osborn v. Visa Inc.

797 F.3d 1057, 418 U.S. App. D.C. 193, 2015 U.S. App. LEXIS 13529, 2015 WL 4619874
CourtCourt of Appeals for the D.C. Circuit
DecidedAugust 4, 2015
Docket14-7004, 14-7005, 14-7006
StatusPublished
Cited by81 cases

This text of 797 F.3d 1057 (Sam Osborn v. Visa Inc.) is published on Counsel Stack Legal Research, covering Court of Appeals for the D.C. Circuit primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Sam Osborn v. Visa Inc., 797 F.3d 1057, 418 U.S. App. D.C. 193, 2015 U.S. App. LEXIS 13529, 2015 WL 4619874 (D.C. Cir. 2015).

Opinion

Opinion for the Court filed by Circuit Judge WILKINS.

*1060 WILKINS, Circuit Judge:

Users and operators of independent (non-bank) automated teller machines (ATMs) brought these related actions against Visa, MasterCard, and certain affiliated banks, alleging anticompetitive schemes for pricing ATM access fees. The crux of the Plaintiffs’ complaints is that when someone uses a non-bank ATM, the cardholder pays a greater fee and the ATM operator earns a lower return on each transaction because of certain Visa and MasterCard network rules. These rules prohibit differential pricing based on the cost of the network that links the ATM to the cardholder’s bank. In other words, the Plaintiffs allege anticompetitive harm because Visa and MasterCard prevent an independent operator from charging less, and potentially earning more, when an ATM transaction is processed through a network unaffiliated with Visa and MasterCard.

The District Court concluded that the Plaintiffs had failed to allege essential components of standing, and also that they had failed to allege an agreement in restraint of trade cognizable under the Sherman Antitrust Act. See 15 U.S.C. § 1. We disagree, and so we vacate and remand these cases for further proceedings based on the proposed amended complaints.

I.

ATMs “have been a part of the American landscape since the 1970s — beacons of self-service and convenience, they revolutionized banking in ways we take for granted today.” Linda Rodriguez McRob-bie, The ATM is Dead. Long Live the ATM!, SMITHSONIAN.COM (Jan. 8, 2015), http://www.smithsonianmag.com/ history/atm-dead-long-live-atm-180953838/. One view is that “[t]hey live to serve; we only really notice them when we can’t seem to locate one.” Id. But Plaintiffs tell us they do take notice of ATMs— specifically, of the fee structure that attaches to their use and what they gain or lose from it. We credit for purposes of this appeal all facts alleged in the proposed amended complaints.

Some background history: Until the mid-1990s, consumers who wished to withdraw cash from their bank accounts generally could do so only by visiting a bank branch or a bank-operated ATM. But states began to abolish various laws that had prohibited ATM operators from charging access fees directly to cardholders. This created a financial incentive for nonbanks to enter the ATM market, and independent ATMs took root accordingly. See National ATM Council Proposed Second Amended Complaint (“NAC Prop. Compl.”) ¶ 43; Osborn Proposed Second Amended Complaint (“Osborn Prop. Compl.”) ¶ 66. These independent ATMs connect to a cardholder’s bank through an ATM network. The most popular networks are operated by Visa (the Plus, Interlink, and VisaNet networks) and MasterCard (the Cirrus and Maestro networks). Rival networks include Star, NYCE, and Credit Union 24. NAC Prop. Compl. ¶ 40.'

Today, a cardholder can use any independent ATM to access her bank account, so long as her bank card and the ATM are linked by at least one common network. Most bank cards indicate the networks to which they are linked with logos printed on the back of the card, referred to colloquially as “bugs.” Id.

Independent ATM operators rely on two streams of revenue to sustain their businesses. The first is the “net interchange” fee: the gross interchange fee paid by the cardholder’s bank to the ATM operator, which runs between $0.00 and $0.60 per transaction, less any network services fee *1061 charged by the ATM network. MasterCard and Visa generally charge high network services fees, which means that ATM operators receive low net interchange fees — running between $0.06 and $0.29 for domestic transactions, and even less for international transactions — for transactions on these networks. Several competing networks charge comparatively low network services fees, thus enabling an ATM operator to collect a higher net interchange fee (up to $0.50 per transaction) when using the lower-fee networks; Id. ¶ 59.

The second source of revenue comes from the ATM access fees paid by the cardholder. The average access fee in 2012 was $2.10. See Osborn Prop. Compl. ¶ 99 (citing Gov’t Acoountability Office, GAO-13-266, Automated TelleR MaChines: Some ConsumeR Fees Have Increased 14 (2013)).

Visa and MasterCard each impose, as a condition for ATM operators to access their networks, a sort of nondiscrimination or most favored customer clause called the “Access Fee Rules.” These rules provide that no ATM operator may charge customers whose transactions are processed on Visa or MasterCard networks a greater access fee than that charged to any customer whose transaction is processed on an alternative ATM network. 1 Thus, under the Access Fee Rules, operators cannot say to cardholders: “We will charge you $2.00 for a MasterCard or Visa transaction, but if your card has a Star or Credit Union 24 bug on it, we will charge you only $1.75.”

Both Visa and MasterCard were owned and operated as joint ventures by a large group of retail banks at the time that the Access Fee Rules were adopted. NAC Prop. Compl. ¶ 89. Although these member banks later relinquished direct control over the bankcard associations through public offerings, the IPOs did not alter the substance of the Access Fee Rules, which remain intact to this day.

Plaintiffs assert that these rules illegally restrain the efficient pricing of ATM services. They characterize the Access Fee Rules as constituting an “anti-steering” regime that prevents independent ATM operators from incentivizing cardholders to choose and use cards “that are more efficient and less costly than either Visa or MasterCard’s.” NAC Prop. Compl. ¶ 1.

This consolidated appeal arises from decisions in three separate but related civil actions. The first action, Stoumbos v. Visa, was filed by a debit cardholder, Mary Stoumbos, who paid access fees in connection with ATM transactions at various independent ATMs. The second action, Mackmin v. Visa (referred to here as the Osborn case), was filed by four consumers of independent and bank-run ATM services. The third action, National ATM Council v. Visa, was brought by a leading *1062 association of independent ATM operators and several individual ATM operators. The Plaintiffs allege violations of Section 1 of the Sherman Act as well as various state laws, and they name Visa and MasterCard entities as defendants. In addition, the Osborn plaintiffs name certain member banks as co-defendants.

On February 12, 2013, the District Court concluded that the Plaintiffs’ respective complaints had failed to allege facts sufficient to establish standing and, in the alternative, lacked adequate facts to establish concerted activity under Section 1 of the Sherman Act. Nat’l ATM Council, Inc. v. Visa Inc., 922 F.Supp.2d 73 (D.D.C.2013) (“NAC I”). It dismissed not just the complaints, but the cases without prejudice.

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797 F.3d 1057, 418 U.S. App. D.C. 193, 2015 U.S. App. LEXIS 13529, 2015 WL 4619874, Counsel Stack Legal Research, https://law.counselstack.com/opinion/sam-osborn-v-visa-inc-cadc-2015.