Riley v. General Mills, Inc.

346 F.2d 68
CourtCourt of Appeals for the Third Circuit
DecidedMay 5, 1965
DocketNo. 14917
StatusPublished
Cited by6 cases

This text of 346 F.2d 68 (Riley v. General Mills, Inc.) is published on Counsel Stack Legal Research, covering Court of Appeals for the Third Circuit primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Riley v. General Mills, Inc., 346 F.2d 68 (3d Cir. 1965).

Opinion

HASTIE, Circuit Judge.

This controversy is the aftermath of an unsuccessful scheme to promote the sale of the defendant’s gingerbread mix [69]*69by offering purchasers of this product an opportunity to acquire school child accident insurance through applications enclosed in the mix packages. The plaintiffs, appellees here, are the insurance agents who at the suggestion of defendant’s advertising agency undertook the formulation and the steps necessary for the effectuation of this plan. They have sued General Mills for out-of-pocket expenses and for the loss of prospective commissions on insurance policies which would have been sold under the promotional scheme, alleging that these losses were caused by General Mills’ repudiation of a contract. The defendant counterclaimed, alleging that it had been damaged by the failure of the plaintiffs to carry out their undertaking to obtain approval of the proposed method of selling insurance by state authorities.

The issues concerning liability were tried to a jury and submitted on special interrogatories, with the result that the defendant was found liable on the claim and the plaintiffs not liable on the counterclaim. Thereafter, the issue of damages was tried to the court, which awarded the plaintiffs $61,663.75, including about $17,000 for accrued interest and $3000 for out-of-pocket expenses.

On this appeal, General Mills has challenged both the decision on liability and the court’s determination of damages.

The theory of the complaint is that all essential details of the promotional scheme, although never integrated, were worked out during the course of many conversations and written communications and that a telegram on June 8, 1955 from General Mills to one of the plaintiffs, promising to go forward with the scheme, completed the manifestation of mutual assent essential to a binding contract.

General Mills defended on the grounds, first, that no contract was entered into and, second, that if a contract was formed either the plaintiffs failed to perform their promise to obtain the approval of the insurance commissions in the then forty-eight states and the District of Columbia, or the condition that such approval be obtained was not satisfied. General Mills also counterclaimed on the theory that it incurred expenses and thereby suffered damages in reliance upon plaintiffs’ promise to secure the approval of the state insurance commissioners.

In an effort to resolve the various matters in dispute the district court submitted seven interrogatories to the jury. The interrogatories and the jury’s answers are as follows:

“1. Was there a valid contract entered into between Riley and Edgeworth on the one hand and General Mills on the other when the telegram (plaintiffs’ Exhibit #5), dated June 8, 1955, was sent to Mr. Edgeworth at the Peerless Insurance Company office in Keene, New Hampshire?
“[Answered] Yes
“2. (If you answered the above question ‘no,’ you need not answer the following question.)
“When the telegram was sent had Riley and Edgeworth agreed that they would obtain approval of the promotion plan in all 48 states and the District of Columbia?
“[Answered] No
“3. (If you answered the above question No. 2 ‘yes,’ then please answer the following question.)
“When the telegram was sent on June 8, 1955 (plaintiffs’ Exhibit #5) did General Mills rely on a promise by Riley and Edgeworth that they would obtain approval of the promotion plan in all 48 states and the District of Columbia?
“[Not Answered]
“4. If you answered question No. 1 ‘yes,’ do you find that the negotiations prior to the telegram (plaintiffs’ Exhibit #5) sent by Cash to Edgeworth contemplated approval of the promotion plan in all 48 states and the District of Columbia?
“[Answered] Yes
[70]*70“5. If you answered question No. 1 ‘yes’ and question No. 2 ‘yes,’ did Riley and Edgeworth in fact obtain approval of the promotion plan in all 48 states and the District of Columbia ?
“[Not Answered]
“6. (If you answered question No. 1 ‘no,’ you need not answer this question.)
“Is General Mills liable in damages to the plaintiffs Riley and Edgeworth ?
“[Answered] Yes
“7. (If you answered question No. 1 ‘yes,’ then answer the following question.)
“Under all the facts that you have concluded, including the answers to these interrogatories, do you find that Riley and Edgeworth are liable in damages to General Mills ?
“[Answered] No.”

By answering question one affirmatively and question two negatively, the jury accepted the plaintiffs’ contention that a contract was formed and that the plaintiffs did not promise to obtain the approval of the promotion in all the states. But more had to be found to resolve the remaining issue in controversy — whether approval was a condition of the contract. We find that the manner in which this issue was presented to the jury constitutes reversible error.

The record shows that much of the discussion and of plaintiffs’ activity before June 8, 1955 was concerned with the problem of devising such a program for the tie-in marketing of merchandise and insurance as would be satisfactory, both in form and in substance, to the public officers who administer the insurance laws of the forty-eight states and the District of Columbia. This was a matter of concern because the product with which insurance applications were to be enclosed was retailed throughout the country and General Mills contemplated nationwide advertising of the new insurance opportunity which would attend the purchase of its product. Thus, the scheme, if fully effective, would result in the doing of some insurance business and therefore require legal approval in every state. During the course of negotiations there was discussion of the initiative to be taken by the plaintiffs with a view to solving these problems.

It is clear that for a short period after June 8, General Mills did distribute school child insurance applications with its mix, specifying that the offer was void in any state where it was illegal. In the meantime, the insurance commissions of New York, Illinois and other states indicated doubt about the legality of the promotion and withheld their approval of this method of selling insurance. The defendant then notified the plaintiffs that for- this reason it was discontinuing the project.

It is not clear what the ultimate understanding of the parties was about state approvals and the importance of nationwide approval to the success of the plan. On this record, it could have been found that the failure of the scheme to win legal approval in a number of states, particularly populous ones, would constitute failure of a material condition. The defendants were entitled at least to have this issue decided by the jury. Unfortunately, the condition issue was never satisfactorily presented to the jury. Throughout this proceeding, the distinction between promised performance and condition was blurred.

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346 F.2d 68, Counsel Stack Legal Research, https://law.counselstack.com/opinion/riley-v-general-mills-inc-ca3-1965.