RASHADA v. HATHCOCK

CourtDistrict Court, N.D. Florida
DecidedApril 8, 2025
Docket3:24-cv-00219
StatusUnknown

This text of RASHADA v. HATHCOCK (RASHADA v. HATHCOCK) is published on Counsel Stack Legal Research, covering District Court, N.D. Florida primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
RASHADA v. HATHCOCK, (N.D. Fla. 2025).

Opinion

UNITED STATES DISTRICT COURT NORTHERN DISTRICT OF FLORIDA PENSACOLA DIVISION

JADEN RASHADA,

Plaintiff,

v. Case No. 3:24-cv-219-MCR-HTC

HUGH HATHCOCK, et al.,

Defendants.

_________________________________/

ORDER Plaintiff Jaden Rashada sued Defendants Hugh Hathcock, William Napier, Marcus Castro-Walker, and Velocity Automotive Solutions, LLC for allegedly engaging in a fraudulent scheme to secure his commitment to play football for the University of Florida and to deny its rivals of his athletic talents. See ECF No. 37. Each Defendant subsequently moved to dismiss the Amended Complaint. See ECF Nos. 45, 46, 47, 48.1 Rashada responded in opposition to each motion. See ECF Nos. 49, 50, 51, 52. With leave of Court, Napier and Velocity filed briefs in reply, to which Rashada sur-replied. See ECF Nos. 61, 63, 65,2 67. The Court heard oral

1 Hathcock also moved under Rule 12(e) for a more definite statement. See Fed. R. Civ. P. 12(e). 2 Velocity filed a reply brief to amend its original filing, ECF No. 64, to address an oversight in complying with the word count requirement for the brief. Because the initial reply was filed in violation of the Court’s Order on word count, see ECF No. 59, the undersigned has only considered the amended briefing, see ECF No. 65. argument on the motions to dismiss. For the reasons below, the Court concludes that Defendants’ motions are due to be granted in part and denied in part.

I. Background3 This case arises out of the failed recruitment of high school football standout, Jaden Rashada, to the University of Florida (“UF”) between 2022 and 2023. This

was a volatile period in the governance of name, image, and likeness (“NIL”) rights for college student athletes in the wake of Nat’l Collegiate Athletic Ass’n v. Alston, 594 U.S. 69 (2021). Following that decision, the National Collegiate Athletic Association (“NCAA”) began allowing student athletes to be compensated based on

their NIL rights for the first time. See ECF No. 37 at ¶ 21.4 Contemporaneously

3 Given the procedural posture of the pending motions, the Court accepts as true the factual allegations in the Amended Complaint, drawing all inferences derived from those facts in the light most favorable to Rashada. See Randall v. Scott, 610 F.3d 701, 705 (11th Cir. 2010); see also Ashcroft v. Iqbal, 556 U.S. 662, 679 (2009). 4 Amateurism served as the bedrock of college sports for the first 115 years of the NCAA’s existence. For decades, the NCAA maintained that its commitment to amateurism distinguished collegiate sports from professional leagues and increased their appeal to consumers. In pursuit of its amateurism designs, the NCAA promulgated and enforced rules that, among other things, significantly limited the compensation of student-athletes, pervasively regulated the recruitment process, and restricted the number of athletic scholarships its member schools could award. And “with surprising success, the NCAA . . . long shielded its [amateurism] rules from ordinary antitrust scrutiny,” Alston, 594 U.S. at 107 (Kavanaugh, J., concurring), in part, due to “stray comments,” id. at 93, made by the Supreme Court in one of its earliest NCAA-related cases, see Nat’l Collegiate Athletic Ass’n v. Bd. of Regents of Univ. of Oklahoma, 468 U.S. 85, 120 (1984) (“The NCAA plays a critical role in the maintenance of a revered tradition of amateurism in college sports. There can be no question but that it needs ample latitude to play that role, or that the preservation of the student-athlete in higher education . . . is entirely consistent with the goals of the Sherman Act.”). But at the turn of the century, things began to change. Public support appeared to grow for loosening the NCAA’s amateurism rules, and the number of lawsuits brought by current and former student-athletes challenging those rules grew with it. Ultimately, following some notable decisions by lower courts, see, e.g., O’Bannon v. Nat’l Collegiate Athletic Ass’n, 802 F.3d 1049, 1079 (9th Cir. 2015) (“[T]he NCAA is not above the antitrust laws, and courts with Alston and the NCAA policy changes, some states implemented their own rules for use of NIL, including Florida. See, e.g., Fla. Stat. § 1006.74 (2021) (amended

2023). The Florida NIL statute in effect at the time of Rashada’s recruitment, Fla. Stat. § 1006.74, included conditions on NIL compensation, namely that it must “not be provided in exchange for athletic performance or attendance at a particular

institution” and could “only be provided by a third party unaffiliated with the intercollegiate athlete’s postsecondary educational institution.” Id. at § 1006.74(2)(a). Likewise, an “officer, director, or employee of [a postsecondary educational] institution or entity [could] not compensate or cause compensation to

be directed to a current or prospective intercollegiate athlete for her or his name,

cannot and must not shy away from requiring the NCAA to play by the Sherman Act’s rules”), the Supreme Court unanimously held in Alston that the NCAA’s restrictions on non-cash education- related benefits violated the antitrust laws. 594 U.S. at 107. Justice Kavanaugh went further, observing in his concurrence that “[t]he NCAA’s [then-existing] business model would be flatly illegal in almost any other industry in America.” Id. at 109 (Kavanaugh, J., concurring). Only days after Alston was issued, the NCAA, in an extraordinary reversal, announced that it would permit student-athletes to engage in—and be compensated for—NIL activities with third parties, effective July 1, 2021. See NCAA, NCAA adopts interim name, image and likeness policy (June 30, 2021), https://www.ncaa.org/news/2021/6/30/ncaa-adopts-interim-name-image-and-likeness - policy.aspx (last accessed Apr. 8, 2025). Since then, college sports have only become more professionalized. Among other things, it has been publicly reported that collectives supporting big-time college football programs have spent up to $20 million on NIL deals to build a roster. See, e.g., David Ubben, How much do NIL roster budgets really matter for College Football Playoff teams?, THE ATHLETIC (Dec. 17, 2024), https://www.nytimes.com/athletic/5998305/2024/12/17/college-football-playoff-nil-roster- budgets/ (last accessed Apr. 8, 2025) (“Ohio State athletic director Ross Bjork . . . said this summer that the Buckeyes players received about $20 million [in NIL] funds”). And a preliminarily- approved settlement in House, et al. v. Nat’l Collegiate Athletic Ass’n, et al., Case No. 4:20-cv- 03919-CW (N.D. Cal.) promises—if ultimately approved—to fundamentally reshape the landscape of college sports for the second time in five years by establishing a revenue-sharing framework between members schools and student-athletes up to $20.5 million per year. image, or likeness.” Id. at § 1006.74(2)(c). As described by Rashada, “[t]his new NIL regime opened the door to the formation of so-called ‘collectives’—groups of

donors who agreed to fund NIL contracts with athletes in exchange for the athletes’ de facto commitment to a particular university.” ECF No. 37 at ¶ 21.5 This morass of unprecedented operational change, alongside novel legislation and new NCAA

policy guidance, provides the backdrop to the events underlying Rashada’s suit.

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