Purple Innovation, LLC v. The Individuals, Corporations, Limited Liability Companies, Partnerships, and Unincorporated Associations Identified on Schedule A

CourtDistrict Court, S.D. Florida
DecidedJuly 29, 2024
Docket1:24-cv-21362
StatusUnknown

This text of Purple Innovation, LLC v. The Individuals, Corporations, Limited Liability Companies, Partnerships, and Unincorporated Associations Identified on Schedule A (Purple Innovation, LLC v. The Individuals, Corporations, Limited Liability Companies, Partnerships, and Unincorporated Associations Identified on Schedule A) is published on Counsel Stack Legal Research, covering District Court, S.D. Florida primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Purple Innovation, LLC v. The Individuals, Corporations, Limited Liability Companies, Partnerships, and Unincorporated Associations Identified on Schedule A, (S.D. Fla. 2024).

Opinion

UNITED STATES DISTRICT COURT SOUTHERN DISTRICT OF FLORIDA

Case No. 24-cv-21362-GAYLES

PURPLE INNOVATION, LLC,

Plaintiff,

v.

THE INDIVIDUALS, CORPORATIONS, LIMITED LIABILITY COMPANIES, PARTNERSHIPS, AND UNINCORPORATED ASSOCIATIONS IDENTIFIED ON SCHEDULE A,

Defendants. _____________________________________________/

ORDER GRANTING PLAINTIFF’S MOTION FOR PRELIMINARY INJUNCTION

THIS MATTER is before the Court upon Plaintiff’s Motion for Temporary Restraining Order, Asset Restraint, Expedited Discovery, and Order to Show Cause as to Why a Preliminary Injunction Should Not Issue (the “Motion”). [ECF No. 15]. Plaintiff PURPLE INNOVATION, LLC (“Plaintiff” or “PURPLE INNOVATION”) moves for entry of a preliminary injunction against Defendants, the Individuals, Business Entities, and Unincorporated Associations identified on the attached Schedule “A” attached (collectively “Defendants”)1 and using at least the domain names identified in such Schedule A (the “Defendant Domain Names”) and the online marketplace accounts identified in such Schedule A (the “Online Marketplace Accounts”), and an order restraining the financial accounts used by Defendants pursuant to 15 U.S.C. § 1116, 35 U.S.C. § 283, Federal Rule of Civil Procedure 65, and The All Writs Act, 28 U.S.C. § 1651(a).

1 Defendant SelectSoma (DOE 5) is not included in the attached Schedule “A”. SelectSoma has appeared in this matter and contests entry of a preliminary injunction. The Court will issue a separate order as to SelectSoma. The Court convened a hearing on July 24, 2024, at which only counsel for Plaintiff and Defendant SelectSoma appeared. No other Defendant made an appearance or responded to the Motion. Accordingly, the Court finds that Plaintiff has satisfied the requirements for issuance of a preliminary injunction as to all Defendants listed in Schedule A except SelectSoma.2 Therefore,

the Court grants Plaintiff’s Motion for Preliminary Injunction as to those Defendants. I. FACTURAL BACKGROUND Plaintiff is the registered owner of the PURPLE INNOVATIONS Trademarks, which are covered by U.S. Trademark Registration Nos. 5,416,146, 5,224,883, 5,224,901, 5,659,866, 5,661556, 6,546,748, 6,816,315, 6,971,732, 6,971,733, 6,971,734, and 6,975,208 (the “PURPLE INNOVATION Trademarks”) and design patents, Patent No. US D991,706 S, D990,930 S, D959,176 S, D951,670 S, D917,926 S, D909,709 S, and D 909,092 S (the “PURPLE INNOVATION Patents”). Declaration of James Larson (“Larson Decl.”), ¶ 5. Plaintiff is a leading supplier and manufacturer of exclusive GelFlex® Grid products, such as pillows and mattresses which encompass proprietary technology, and has earned an international reputation for quality,

reliability and value with respect to the PURPLE INNOVATION Products. Id., ¶ 6. Plaintiff is the exclusive supplier and manufacturer of PURPLE INNOVATION Products in the United States. Id. Since their introduction, the PURPLE INNOVATION Products have been the subject of substantial and continuous marketing and promotion by Plaintiff in the industry and to consumers. Plaintiff’s promotional efforts include, for example, substantial print media, the PURPLE INNOVATION Products’ website, and social media sites, and point of sale materials. The PURPLE INNOVATION Trademarks has been continuously used and never abandoned. The success of the PURPLE INNOVATION brand has resulted in its significant infringement and

2 The Motion as to SelectSoma will be addressed in a separate order. counterfeiting. Larson Decl., ¶ 7. Plaintiff safeguards its brand and investment in the PURPLE INNOVATION Products by way of intellectual property protections. Id. ¶ 5. The Defendants, through the various Internet based e-commerce stores operating under the seller identities identified on Schedule A (the “Seller IDs”), have advertised, promoted, offered for

sale, or sold Counterfeit Products bearing the PURPLE INNOVATION Trademarks and/or embodying the PURPLE INNOVATION Patents, from foreign countries to consumers in this District. Larson Decl., ¶¶ 9-15 & Ex. 3 thereto. Plaintiff has not licensed or authorized Defendants to use the PURPLE INNOVATION Trademarks or PURPLE INNOVATION Patents, and none of the Defendants is an authorized retailer of genuine PURPLE INNOVATION Products. Larson Decl., ¶ 21. Plaintiff investigated the promotion and sale of counterfeit and infringing versions of the Plaintiff’s branded protected products by the Defendants. See Larson Decl., ¶¶ 15-16. Plaintiff accessed each of the e-commerce stores operating under the Defendants’ Seller IDs, initiated the ordering process for the purchase of a product from each of the Seller IDs, Counterfeit Products

bearing the PURPLE INNOVATION Trademarks and/or embodying the PURPLE INNOVATION Patents at issue in this action, and completed a checkout page requesting each product to be shipped to an address in the Southern District of Florida. See id. Plaintiff conducted a review and visually inspected the PURPLE INNOVATION branded items for which orders were initiated by Plaintiff’s third-party investigator via the Seller IDs and determined the products were non-genuine, unauthorized versions of Plaintiff’s products. See id. II. LEGAL STANDARD To obtain a preliminary injunction, a party must demonstrate “(1) a substantial likelihood of success on the merits; (2) that irreparable injury will be suffered if the relief is not granted; (3) that the threatened injury outweighs the harm the relief would inflict on the nonmovant; and (4) that the entry of the relief would serve the public interest.” Schiavo ex. Rel Schindler v. Schiavo, 403 F.3d 1223, 1225–26 (11th Cir. 2005); see also Levi Strauss & Co. v. Sunrise Int’l. Trading Inc., 51 F.3d 982, 985 (11th Cir. 1995) (applying the test to a preliminary injunction in a Lanham

Act case). III. CONCLUSIONS OF LAW The declarations Plaintiff submitted in support of its Motion support the following conclusions of law: A. Plaintiff has a strong probability of proving at trial that consumers are likely to be confused by Defendants’ advertisement, promotion, sale, offer for sale, and/or distribution of Counterfeit Products bearing the PURPLE INNOVATION Trademarks and/or embodying the PURPLE INNOVATION Patents, and that the products Defendants are selling and promoting for sale are Counterfeit Products bearing the PURPLE INNOVATION Trademarks and/or embodying the PURPLE INNOVATION Patents.

B. Because of the infringement of Plaintiff’s PURPLE INNOVATION Trademarks and the PURPLE INNOVATION Patents, Plaintiff is likely to suffer immediate and irreparable injury if a preliminary injunction is not granted. The following specific facts, as set forth in Plaintiff’s Complaint, Motion, and accompanying declarations, demonstrate that immediate and irreparable loss, damage, and injury will result to Plaintiff and to consumers in view of the following considerations: 1. Defendants own or control e-commerce stores and commercial Internet websites operating under their respective seller identification names and domain names which advertise, promote, offer for sale, and sell products bearing the PURPLE INNOVATION Trademarks and/or embodying the PURPLE INNOVATION Patents in violation of Plaintiff’s respective rights; 2.

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Purple Innovation, LLC v. The Individuals, Corporations, Limited Liability Companies, Partnerships, and Unincorporated Associations Identified on Schedule A, Counsel Stack Legal Research, https://law.counselstack.com/opinion/purple-innovation-llc-v-the-individuals-corporations-limited-liability-flsd-2024.