Pro Water Solutions, Inc. v. Angies List, Inc.

District Court, C.D. California·Decided September 21, 2021·No. 2:19-cv-08704·Unknown

Opinion

O 1

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8 United States District Court 9 Central District of California

11 PRO WATER SOLUTIONS, INC., et al., Case № 2:19-cv-08704-ODW (SSx)

12 Plaintiffs, ORDER GRANTING IN PART AND 13 v. DENYING IN PART DEFENDANTS’ 14 ANGIE’S LIST, INC., et al., MOTION TO DISMISS SECOND

15 Defendants. AMENDED COMPLAINT [55]

16 17 I. INTRODUCTION 18 Plaintiff Pro Water Solutions, Inc. brings this putative class action against 19 Defendants Angie’s List, Inc. (“Angie’s List”) and Angi Homeservices Inc. (“Angi”) 20 (together, “Defendants”) on behalf of itself and others who used Angie’s List’s website 21 to promote their businesses. (See Second Am. Compl. (“SAC”), ECF No. 52.) 22 Defendants removed this case from the Los Angeles Superior Court to the Central 23 District on the basis of Class Action Fairness Act jurisdiction. (Notice of Removal 24 ¶¶ 8–37, ECF No. 1.) Presently before the Court is Defendants’ Motion to Dismiss 25 the SAC, (Mot. Dismiss SAC (“Motion” or “Mot.”), ECF No. 55), which, for the 26 following reasons, is GRANTED IN PART and DENIED IN PART.1 27

28 1 After carefully considering the papers filed in connection with the Motion, the Court deemed the matter appropriate for decision without oral argument. Fed. R. Civ. P. 78; C.D. Cal. L.R. 7-15. 1 II. BACKGROUND 2 Pro Water is in the business of providing water treatment services, and this case 3 arises from its efforts to market its services through the use of advertising and lead 4 generation services provided by Angie’s List and non-party HomeAdvisor, Inc., 5 respectively. (See generally SAC.) 6 Angie’s List operates a website homeowners and others use to locate, evaluate, 7 contact, hire, and rate businesses for various contracting jobs. (SAC ¶ 4.) Pro Water 8 was a registered business, or service provider, with Angie’s List from 2011 to 2019. 9 (Id. ¶ 16.) Angie’s List requires Pro Water and other service providers who list with it 10 to sign a Service Provider User Agreement (“SPUA”) and the Angie’s List Privacy 11 Policy as a condition of being listed. (See id. ¶¶ 17, 22, Ex. B (“Current SPUA”), 12 ECF No. 52-2.) Pro Water also pays Angie’s List a fee to advertise its services on the 13 Angie’s List website by way of customer discounts, or “Coupons,” and similar 14 offerings. (Id. ¶¶ 5, 23–28, 103.) Pro Water signs an annual Advertising Agreement 15 which sets the terms and rates for its advertising on Angie’s List for the year. (Id. 16 ¶ 27.) 17 Like Angie’s List, HomeAdvisor connects service providers with customers, 18 albeit by way of a somewhat different business model. Whereas service providers 19 engaging Angie’s List pay a fee to have their ads displayed on the Angie’s List 20 website in hopes of convincing customers to reach out to the service providers, 21 HomeAdvisor’s business model works in reverse. HomeAdvisor asks its customers to 22 fill out an online questionnaire, and it uses the results of that questionnaire to match 23 the potential customer with service providers. (See SAC ¶ 56.) HomeAdvisor then 24 sends the contact information of potential customers directly to service providers. 25 (See id. ¶ 60.) The service provider pays HomeAdvisor a fee for each lead 26 HomeAdvisor sends the service provider. (Id.) Once the service provider receives the 27 lead, it falls to the service provider to reach out to the customer and initiate the 28 business relationship. (See id. ¶¶ 75–77.) 1 Until recently, Angie’s List and HomeAdvisor were two separate companies. 2 After a series of corporate transactions in 2017, both Angie’s List and HomeAdvisor 3 became subsidiaries of a newly created corporate entity, Defendant Angi. (SAC ¶ 32.) 4 As a result, “Angie’s List and HomeAdvisor, companies that were former competitors, 5 are now under the common ownership of [Angi].” (Id. ¶ 57.) 6 In addition to both being owned by the same parent company, Angie’s List and 7 HomeAdvisor have combined their operations in a particular way Pro Water alleges 8 results in it and other service providers being charged twice to reach the same 9 customer. Currently, when a potential customer seeks services through Angie’s List, 10 Angie’s List presents the customer with a questionnaire to determine that customer’s 11 service needs. Angie’s List does two things with the questionnaire results: one, it uses 12 them to present the customer with suitable service provider options from its own 13 database, and two—crucially—it sends the results of the questionnaire to 14 HomeAdvisor. HomeAdvisor then uses the results of that questionnaire to transmit 15 the customer’s information to its subscribed service providers. (SAC ¶¶ 54–60.) 16 Some of these providers are also Angie’s List advertisers, like Pro Water, and some 17 are not. (Id. ¶ 64.) Once the service providers receive customer contact information 18 from HomeAdvisor, the service providers are free to reach out to the potential 19 customers to offer their services.2 20 Pro Water alleges that as result of this scheme, it pays Angie’s List once to 21 advertise to potential customers, and then it pays HomeAdvisor a lead fee for the 22 contact information of those very same customers. Pro Water alleges harm in two 23 senses: first, that Angie’s List and HomeAdvisor “double charge[d]” it, (SAC ¶ 221), 24 and second, that their practice rendered its ads on Angie’s List “virtually worthless,” 25 (SAC ¶ 116). 26

2 Once the customer transmits their questionnaire answers to Angie’s List, the process of Angie’s 27 List forwarding the information to HomeAdvisor and HomeAdvisor forwarding the customer leads 28 to service providers happens almost instantly. (Decl. of Paul T. Cullen in Support of Opp’n Ex. A, ECF No. 39-1; see Notice of Lodging, ECF No. 40.) 1 Separately, Pro Water alleges that when it decided to end its subscription with 2 Angie’s List, Angie’s List removed Pro Water’s information from its website before 3 Pro Water’s subscription had expired and charged Pro Water for an additional month 4 without listing Pro Water on its website. (SAC ¶¶ 122–123.) Pro Water disputed the 5 charge, which led to Angie’s List threatening to send the debt to third-party collectors 6 unless Pro Water paid the bill. (Id. ¶ 124.) 7 Finally, Pro Water alleges that, although the parties’ Advertising Agreement 8 contains a term limiting Pro Water’s time for bringing actions against Angie’s List to 9 120 days, this term is unconscionable and unenforceable. (Id. ¶¶ 231–232.) 10 Based on the above, Pro Water asserts five causes of action, on behalf of itself 11 and a putative class and subclasses, against Angie’s List and Angi for: (1) breach of 12 contract; (2) breach of implied warranty; (3) fraudulent misrepresentation; 13 (4) violation of California’s Unfair Competition Law, California Business and 14 Professions Code sections 17200–17210 (“UCL”); and (5) declaratory relief. (See 15 generally SAC.) Now, Angie’s List and Angi move to dismiss the SAC under Federal 16 Rule of Civil Procedure (“Rule”) 12(b)(6) for failure to state a claim. (See Mot.) 17 III. LEGAL STANDARD 18 A court may dismiss a complaint under Rule 12(b)(6) for lack of a cognizable 19 legal theory or insufficient facts pleaded to support an otherwise cognizable legal 20 theory. Balistreri v. Pacifica Police Dep’t, 901 F.2d 696, 699 (9th Cir. 1988). To 21 survive a motion to dismiss, “a complaint generally must satisfy only the minimal 22 notice pleading requirements of Rule 8(a)(2). Rule 8(a)(2) requires only that the 23 complaint include ‘a short and plain statement of the claim showing that the pleader is 24 entitled to relief.’” Porter v. Jones, 319 F.3d 483, 494 (9th Cir. 2003).

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Pro Water Solutions, Inc. v. Angies List, Inc., (C.D. Cal. 2021).

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