Pro Water Solutions, Inc. v. Angies List, Inc.

District Court, C.D. California·Decided January 13, 2021·No. 2:19-cv-08704·Unknown

Opinion

O

United States District Court Central District of California

PRO WATER SOLUTIONS, INC., Case № 2:19-CV-08704-ODW (SSx)

Plaintiffs, ORDER GRANTING v. MOTION TO DISMISS FIRST ANGIE’S LIST, INC., et al., AMENDED COMPLAINT [36]

Defendants.

Plaintiff Pro Water Solutions, Inc. (“ProWater”) brings this putative class action against Defendants Angie’s List, Inc. (“ALI”) and Angi Homeservices Inc.’s (“AHI”) on behalf of itself and others who used ALI’s website to promote their businesses. (See First Am. Compl. (“FAC”), ECF No. 33.) Presently before the Court is Defendants’ Motion to Dismiss the FAC, (Mot. Dismiss FAC (“Motion” or “Mot.”), ECF No. 36), which, for the following reasons, is GRANTED.1 ProWater is in the business of providing water treatment services, and this case arises from its efforts to market those services through the use of two websites run by

1 After carefully considering the papers filed in connection with the Motion, the Court deemed the matter appropriate for decision without oral argument. Fed. R. Civ. P. 78; C.D. Cal. L.R. 7-15. ALI and non-party HomeAdviser, Inc. (“HomeAdvisor”), respectively. (See generally ALI operates a website through which users can locate and evaluate businesses to hire for various contracting jobs. (See id ¶¶ 4, 7.) Businesses that advertise their services on ALI’s website (“Service Providers”) must register with ALI and pay a fee to do so. (Id. ¶ 5.) From 2011 to 2019, ProWater was a registered Service Provider with ALI. (See id. ¶¶ 12, 16.) All of ALI’s Service Providers must, at minimum, sign a Service Provider User Agreement (“SPUA”) and agree to ALI’s Privacy Policy. (See id. ¶¶ 17, 21; id. Ex. B (“SPUA”)2 9 (“In consideration of [ALI] granting the [Service Provider] access to its Website and the information contained therein, and in order to use the Website, [the Service Provider] must read and accept all of the Terms and Conditions in, and linked to, this [SPUA].”); id. Ex. C (“Privacy Policy”) 1 (“By using [ALI’s] Site and Services you consent to the terms of this Privacy Policy.”).) ProWater brings this action based on two terms in the SPUA. First, the SPUA provides that ALI will not share the Service Provider’s contact information with any third parties: The [Service Provider] acknowledges that [ALI] will use the telephone numbers, email addresses and facsimile numbers that are submitted to [ALI] in connection with registering with [ALI] to contact the [Service Provider] with information regarding [ALI]. [ALI] agrees not to sell, trade, rent or share such information with any third parties. (SPUA 12 (emphasis added); see FAC ¶ 24.) Significantly, though, the Privacy Policy also states that ALI “do[es] not disclose Personal Information to third parties, except when . . . [t]he party to whom the disclosure is made . . . is under common control with [ALI].” (Privacy Policy 4 (emphasis added).) 2 Because Exhibits A and B to the FAC are substantially similar versions of the SPUA with no material differences affecting the outcome of the Motion, references to the SPUA herein cite only to the more recent version, which is attached to the FAC as Exhibit B. Second, the SPUA provides that ALI is not liable for reviewing the content that consumers or Service Providers post on the ALI website: The [Service Provider] acknowledges and understands that [ALI] simply acts as a passive conduit and an interactive computer provider for the publication and distribution of Consumer Content and [Service Provider] Content. [ALI] does not have any duty or obligation to investigate the accuracy of Consumer Content or the quality of the work performed by the [Service Provider] or any other Service Provider which is the subject of any Consumer Content. (SPUA 9 (emphasis added); see FAC ¶ 25.) ProWater also clarifies that “the . . . SPUAs have no contract terms that allow [ALI] to charge its Service Providers for the leads generated by . . . [being] listed on the [ALI] website.” (Id. ¶ 35 (emphasis added).) Rather, Service Providers like ProWater pay ALI on a monthly basis “to be listed on the [ALI] website as a Service Provider in the hopes of obtaining business leads and new customers from [ALI] website users.” (Id. ¶ 6 (emphases added).) ProWater alleges ALI has historically “provided a tremendous source of quality business leads.” (Id. ¶ 12). But as noted, ProWater makes clear that Service Providers “do not expect to be charged by [ALI] for leads generated by the [ALI] website, as there is no contractual agreement requiring the Service Providers to make any such per lead payments.” (Id. ¶ 47 (emphasis added).) B. HomeAdvisor & AHI HomeAdvisor also operates an online platform similar to ALI’s, through which users can find businesses for hire. (See generally id. ¶ 68–69, 71–72.) In contrast to the ALI advertising model, however, a business advertising itself on HomeAdvisor “would expect to pay per lead for the leads received from HomeAdvisor.” (Id. ¶ 48 (emphasis added).) AHI allegedly became the parent company of both ALI and HomeAdvisor sometime in 2017. (See id. ¶¶ 32, 36–37.) As ProWater puts it, “[ALI] and HomeAdvisor, companies that were former competitors, are now under the common ownership of [AHI].” (Id. ¶ 37.) Consequently, ProWater claims, AHI receives financial benefits from the conduct at issue here, as its revenue comes from both ALI and HomeAdvisor. (Id. ¶¶ 41, 44). ProWater also alleges that AHI exerts pervasive operational control over ALI, such that the two companies function as alter egos. (Id. ¶¶ 96–104.) C. Alleged Conduct ProWater claims that ALI violated the two SPUA terms identified above by “surreptitiously” redesigning its website to send the personal information of its users and Service Providers to HomeAdvisor, in such a manner that enables ALI and HomeAdvisor to double charge Service Providers like ProWater for a single advertisement. (See, e.g., id. ¶¶ 32, 43, 55, 62–63.) Specifically, ProWater alleges that when a consumer searches ALI’s website for Service Providers, the consumer’s search information is immediately sent to HomeAdvisor, and HomeAdvisor immediately sends the information to its own service providers in the form of leads, for which it charges a per-lead fee. (See, e.g., id. ¶¶ 38–40, 55.) ProWater asserts that this system results in service providers like itself being double charged for a single advertisement on ALI’s website (once by ALI for its subscription and again by HomeAdvisor for the lead). (See, e.g., id. ¶¶ 55, 62.) ProWater also alleges that “without a concurrent subscription to HomeAdvisor’s lead services . . . it appears that the term-based advertising . . . on the [ALI] website is useless.” (Id. ¶ 81.) Separately, ProWater alleges that when it decided to end its subscription with ALI, ALI removed ProWater’s information from its website before ProWater’s subscription had expired, and ALI charged ProWater for an additional month without listing ProWater on its website. (Id. ¶¶ 83–85.) ProWater claims it disputed that extra charge, which led to ALI threatening to send the debt to third-party collectors unless ProWater paid the bill or renewed its subscription with ALI. (Id. ¶¶ 86–88.) Based on the above, ProWater asserts three causes of action, on behalf of itself and a putative class, against ALI and AHI for: (1) breach of contract; (2) fraudulent misrepresentation; and (3) violation of California’s Unfair Competition Law, California Business and Professions Code §§ 17200, et. seq. (“UCL”). (See generally FAC.) Now, ALI and AHI move to dismiss the FAC under Federal Rule of Civil Procedure (“Rule”) 12(b)(6) for failure to state a claim. (See Mot.) Before resolving the Motion, the Court notes that ProWater submitted a video to the Cour

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Pro Water Solutions, Inc. v. Angies List, Inc., (C.D. Cal. 2021).

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