Pratt v. KSE Sportsman Media, Inc.

CourtDistrict Court, E.D. Michigan
DecidedFebruary 15, 2022
Docket1:21-cv-11404
StatusUnknown

This text of Pratt v. KSE Sportsman Media, Inc. (Pratt v. KSE Sportsman Media, Inc.) is published on Counsel Stack Legal Research, covering District Court, E.D. Michigan primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Pratt v. KSE Sportsman Media, Inc., (E.D. Mich. 2022).

Opinion

UNITED STATES DISTRICT COURT EASTERN DISTRICT OF MICHIGAN NORTHERN DIVISION

RICHARD PRATT and LARRY JONES, individually and on behalf of all others similarly situated,

Plaintiffs, Case No. 1:21-cv-11404

v. Honorable Thomas L. Ludington United States District Judge KSE SPORTSMAN MEDIA, INC., d/b/a OUTDOOR SPORTSMAN GROUP, INC.,

Defendant. ______________________________________/ OPINION AND ORDER GRANTING AND DENYING IN PART DEFENDANT’S MOTION TO DISMISS

Defendant has filed a motion to dismiss Plaintiffs’ Complaint, which alleges violations of the Preservation of Personal Privacy Act (PPPA),1 MICH. COMP. LAWS § 445.1711 et seq. See ECF No. 17. As explained hereafter, Defendant’s Motion to Dismiss will be granted and denied in part. I. This case arises from Defendant’s alleged disclosure of Plaintiffs’ “Private Reading Information” to several data miners that “disclosed their information to aggressive advertisers,

1 Although other courts have referred to the Michigan statute as the “Video Rental Privacy Act” (VRPA), the Michigan Supreme Court has referred to it as the Preservation of Personal Privacy Act (PPPA), which will be used herein. See Deacon v. Pandora Media, Inc., 885 N.W.2d 628, 629 n.1 (Mich. 2016). Michigan amended the PPPA in May 2016. 2016 Mich. Pub. Acts No. 92 (codified at MICH. COMP. LAWS § 445.1711 et seq.). The version of the Act in effect before the May 2016 amendment and codified at Michigan Compiled Laws §§ 445.1711–1715 (effective through July 30, 2016), will be called the “PPPA” herein. The version of the Act currently in effect will be called the “2016 PPPA” herein. political organizations, and non-profit companies,” leading to “a barrage of unwanted junk mail.” ECF No. 1 at PageID.1–2. Defendant KSE Sportsman Media, Inc. is a Colorado corporation with its headquarters and principal place of business in New York, New York. Id. at PageID.7. Doing business as Outdoor Sportsman Group, Inc., 2 Defendant publishes several subscription magazines, including Guns &

Ammo, RifleShooter, and Handguns. See id. at PageID.1, 7–8. Plaintiffs Richard Pratt and Larry Jones, paying subscribers of Guns & Ammo, RifleShooter, and Handguns, filed a class-action complaint individually and on behalf of all others similarly situated. Id. at PageID.1. On June 15, 2021, Plaintiffs filed a complaint alleging that Defendant violated the PPPA. ECF No. 1. Specifically, Plaintiffs contend that Defendant “rents, exchanges, or otherwise discloses its customers’ [private] information,” including “full names, titles of publications subscribed to, and home addresses (collectively ‘Private Reading Information’), as well as . . . age, gender, income, marital status, occupation, and hunting license status” to data miners “without the written consent of its customers.” Id. at PageID.4. Because Defendant does not sell exclusive rights

to the information, Plaintiffs explain, Defendant “is able to disclose the information time and time again to countless third parties.” Id. Plaintiffs warn that this practice is extraordinarily dangerous, as the buyers could filter the information to uncover “particularly vulnerable members of society,” for example, “women . . . over the age of 40, possess a hunting license, and make over $80,000.00 per year.” Id. at PageID.5. Plaintiffs conclude that Defendant’s “rental, exchange, and/or disclosure of its customers’ Private Reading Information” violates the [PPPA], because Defendant “does not obtain its customers’ written consent.” Id. at PageID.5.

2 Defendant purports to be “the largest media company devoted to bringing the best content and entertainment to America’s 80-million+ outdoor enthusiasts.” We Create, OUTDOOR SPORTSMAN GRP. (2022), https://www.outdoorsg.com/ [https://perma.cc/HVM9-PBHE]. On November 24, 2011, Defendant filed a Motion to Dismiss, advancing two arguments. See ECF No. 17. First, Defendant contends that Michigan’s three-year statute of limitations, which applies to “death of a person or for injury to a person or property,” bars Plaintiffs’ PPPA claims. See id. at PageID.578–91. According to Plaintiffs, who filed the Complaint on June 15, 2021, their PPPA claims accrued between June 15, 2015 and July 30, 2016. ECF No. 20 at PageID.627; see

ECF No. 1 at PageID.3–4, 23. Second, Defendant claims that if Michigan’s six-year statute of limitations applies instead of the three-year statute of limitations, then Plaintiffs lack an injury in fact sufficient to establish Article III standing. See ECF No. 17 at PageID.591–94. Before addressing the merits of Defendant’s Motion, this Court will provide some background of the PPPA and the two Michigan statutes of limitations at issue. II. A. Effective January 1, 1963, Michigan passed the Revised Judicature Act, which completely overhauled the organization and jurisdiction of Michigan’s court system. See 1961 Mich. Pub.

Acts No. 236. Among its numerous changes, the Act revised “the time within which civil actions and proceedings may be brought in the courts.” Id. To that end, the Michigan legislature enacted two statutes relevant to this case: Michigan Compiled Laws § 600.5805 and 600.5813. See JOINT COMM. ON MICH. PROCEDURAL REVISION, FINAL REPORT, PART I, COMMITTEE REPORT AND RECOMMENDATIONS, at 366–68 (1959) [hereinafter JOINT COMM. FINAL REPORT]. Although titled “Injuries to persons or property,” Michigan courts refer to § 600.5805, as the “general tort statute of limitations because it is ‘a compilation of the limitations on the general tort remedies.’” Miller-Davis Co. v. Ahrens Constr., Inc., 802 N.W.2d 33, 38 (Mich. 2011) (quoting JOINT COMM. FINAL REPORT, at 309). Michigan’s legislative history indicates that § 600.5805’s purpose was to codify the “[e]xisting time periods” for traditional torts. Sam v. Balardo, 308 N.W.2d 142, 154 (Mich. 1981) (citing JOINT COMM. FINAL REPORT, at 309). For personal injuries that are not traditional torts, the Michigan legislature enacted Michigan Compiled Laws § 600.5813. Michigan’s six-year statute of limitations “is a residual, or ‘catch-all’ period . . . which takes effect if no other subsection applies.” Kevin Tierney, Contracts,

18 WAYNE L. REV. 265, 293 n.132 (1972) (comparing MICH. COMP. LAWS ANN. § 600.5807 (1968), with id. § 600.5805 (1968)). These two statutes have worked in tandem for many years. Although litigants have tried to kick sand over the line, § 600.5805 provides a three-year statute of limitations “for damages for injuries to persons or property,” while § 600.5813 sets a six-year limit for actions “not based on a contract” that alleged an injury “to some other legally protected interest.” Id. B. On May 10, 1988, Congress enacted the Video Privacy Protection Act of 1988 (VPPA). Pub. L. No. 100-618, § 2, 102 Stat. 3195 (codified as amended at 18 U.S.C. § 2710). Congress

enacted the VPPA “after a newspaper ‘published a profile of [Supreme Court nominee and then D.C. Circuit] Judge Robert H. Bork[,]’ which contained the titles of 146 films he and his family had rented from a local video store.” Ellis v. Cartoon Network, Inc., 803 F.3d 1251, 1252 (11th Cir. 2015) (quoting S. Rep. No. 100-599, 2d Sess., at 5 (1988), as reprinted in 1988 U.S.C.C.A.N. 4342); see also Sterk v. Redbox Automated Retail, LLC, 770 F.3d 618, 621 (7th Cir.2014) (recounting the history of the VPPA). Recognizing, as Justice Brandeis had decades earlier, that “subtler and more far reaching means of invading privacy have become available,” Olmstead v. United States, 277 U.S. 438

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