Pratt v. KSE Sportsman Media, Inc.

CourtDistrict Court, E.D. Michigan
DecidedAugust 25, 2023
Docket1:21-cv-11404
StatusUnknown

This text of Pratt v. KSE Sportsman Media, Inc. (Pratt v. KSE Sportsman Media, Inc.) is published on Counsel Stack Legal Research, covering District Court, E.D. Michigan primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Pratt v. KSE Sportsman Media, Inc., (E.D. Mich. 2023).

Opinion

UNITED STATES DISTRICT COURT EASTERN DISTRICT OF MICHIGAN NORTHERN DIVISION

RICHARD PRATT and LARRY JONES, Individually and on behalf of all others similarly situated,

Plaintiffs, Case No. 1:21-cv-11404

v. Honorable Thomas L. Ludington United States District Judge KSE SPORTSMAN MEDIA, INC., d/b/a OUTDOOR SPORTSMAN GROUP, INC.,

Defendant. _________________________________________/ OPINION AND ORDER (1) GRANTING PLAINTIFFS’ MOTION FOR PRELIMINARY APPROVAL OF SETTLEMENT (2) CERTIFYING SETTLEMENT CLASS, (3) APPOINTING CLASS REPRESENTATIVES, (4) APPOINITNG CLASS COUNSEL, (5) APPROVING NOTICE PLAN, (6) APPOINITNG SETTLEMENT ADMINSITRATOR, (7) DIRECTING PUBLICATION OF NOTICE, AND (8) SETTING SCHEDULING ORDER

Plaintiffs Richard Pratt and Larry Jones brought this data disclosure class action against Defendant KSE Sportsman Media, Inc., doing business as Outdoor Sportsman Group, Inc., alleging that Defendant “rented, exchanged, and/or otherwise disclosed” customer information without consent or notice, in violation of Michigan’s Preservation of Personal Privacy Act (PPPA),1 MICH. COMP. LAWS § 445.1711 et seq. See ECF No. 1 at PageID.22–25. After successful settlement negotiations and mediation, Plaintiffs filed an unopposed motion for (1) preliminary approval of the Parties’ Settlement Agreement; (2) certification of a

1 Plaintiffs’ Complaint refers to the statute as the “Michigan Video Rental Privacy Act (VRPA).” ECF No. 1 at PageID.22–25. But, as explained in this Court’s February 2022 Order, “the Michigan Supreme Court has referred to [the law] as the Preservation of Personal Privacy Act (PPPA), which will be used herein.” ECF No. 24 at PageID.647 n.1; See also Deacon v. Pandora Media, Inc., 885 N.W.2d 628, 629 n.1 (Mich. 2016). Settlement Class; (3) appointment of Class Counsel; (4) appointment of Plaintiffs as Settlement Class Representatives; (5) approval of the Proposed Notice Plan; (6) appointment of JND Legal Administration as Settlement Administrator; (7) directed distribution of the Proposed Notice Plan; and (8) scheduling a final fairness hearing. ECF No. 79. I.

Defendant KSE Sportsman Media, Inc. is a Colorado corporation with its headquarters and principal place of business in New York, New York. ECF No.1 at PageID.7. Doing business as Outdoor Sportsman Group, Inc., Defendant publishes subscription magazines including Guns & Ammo, Rifleshooter, Handguns, Firearm News, Shooting Times, Hunting, In-Fisherman, and Game & Fish. See id. at PageID.7–8. On June 15, 2021, Plaintiffs Richard Pratt and Larry Jones—both Michigan citizens and subscribers of Defendant’s publications—filed a class-action Complaint against Defendant for alleged violations of the PPPA. ECF No. 1. In their Complaint, Plaintiffs defined the putative class as “all Michigan residents who, at any point during the relevant pre-July 30, 2016 time period, had

their Private Reading Information disclosed to third parties by [Defendant] without consent.” Id. at PageID.20. Plaintiffs alleged Defendant violated the PPPA when it, without customer consent or notice, “rented, exchanged, and/or otherwise disclosed detailed information about [subscribers] to data aggregators, data appenders, data cooperatives, and list brokers” which, in turn “disclosed [customer] information to aggressive advertisers, political organizations, and non-profit companies.” See id. at PageID.1–2. Plaintiffs alleged Defendant disclosed both customers’ “Private Reading Information”—defined as including full names, publication subscriptions, and home addresses—and demographic information such as age, gender, income, marital status, occupation, and hunting license status. ECF No. 1 at PageID.4, 18. Plaintiffs alleged Defendants handsomely profited from the unauthorized disclosure, noting that, because Defendant does not sell exclusive rights to the collected customer information, Defendant “is able to disclose the information time and time again to countless third parties.” Id.

at PageID.4. However, Plaintiffs claimed, these handsome profits came at the expense of customer safety and privacy. Plaintiffs claimed Defendant’s disclosure was “dangerous because it allow[ed] for the targeting of particularly vulnerable members of society [and] for the identification of individuals who are likely to possess firearms and the addresses where they reside (and where their guns would be stored).” Id. at PageID.5. In November 2021, Defendant filed a Motion to Dismiss, arguing Plaintiffs’ claims were time-barred under a three year statute of limitations and, alternatively, Plaintiffs lacked Article III standing. ECF No. 17. Three months later, this Court partially granted Defendant’s Motion to Dismiss on timeliness grounds, holding that Plaintiff’s claims “accruing on or before June 15,

2015” were barred by the applicable statute of limitations but that Plaintiffs had live claims between June 16, 2015 and July 30, 2016. ECF No. 24. In September 2022, the Parties stipulated to stay the class action pending mediation. See ECF No. 59 at PageID.1542 (granting Parties’ Stipulated Stay). As a result of mediation, the Parties agreed on a framework for class-wide resolution, which was memorialized in a term sheet on April 26, 2023. ECF No. 79 at PageID.1611. Since then, the Parties have selected a proposed Settlement Administrator, worked together to finalize the Settlement Class list, and negotiated and finalized a Settlement Agreement (the Agreement). ECF No. 79-2. The Agreement provides for payments to the members of the proposed settlement class (the Class), releases Defendant of claims, describes class-notice procedures in detail, outlines attorney’s fees and class representative service awards, and discusses the appointment of class counsel. See generally id. II.

The claims of “a class proposed to be certified for purposes of settlement[] may be settled, voluntarily dismissed, or compromised only with the court’s approval.” FED. R. CIV. P. 23(e). The question at the preliminary-approval stage is “simply whether the settlement is fair enough” to begin the class-notice process. Garner Props. & Mgmt. v. City of Inkster, 333 F.R.D. 614, 626 (E.D. Mich. 2020). At the preliminary-approval stage, Civil Rule 23(e) requires the parties to “provide the court with information sufficient to enable it to determine whether to give notice of the proposal to the class.” FED. R. CIV. P. 23(e)(1)(A). “The court must direct notice” of a proposed settlement “to all class members who would be bound” by it if “the court will likely be able to approve the proposal under Rule 23(e)(2)[] and certify the class for purposes of judgment on the

proposal.” FED. R. CIV. P. 23(e)(1)(B). After preliminary approval, notice, and time for objections, final approval of the proposed settlement may occur “only after a hearing and only on finding that it is fair, reasonable, and adequate.” FED. R. CIV. P. 23(e)(2). III. A. RULE 23 CLASS CERTIFICATION Plaintiffs define the Class as “[t]he 14,503 direct purchasers whose information was included on the lists obtained in discovery that were transmitted to third parties between June 16, 2015 and July 30, 2016, and thus that have standing.” ECF Nos. 79 at PageID.1611–12; 79-2 at PageID.1658. The Class excludes “(1) any Judge or Magistrate presiding over this Action and members of their families; (2) the Defendant, Defendant’s subsidiaries, parent companies, successors, predecessors, and any entity in which the Defendant or its parents have a controlling interest and

their current or former officers, directors, agents, attorneys, and employees; (3) persons who properly execute and file a timely request for exclusion from the class; and (4) the legal representatives, successors or assigns of any such excluded persons.” ECF No.

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Pratt v. KSE Sportsman Media, Inc., Counsel Stack Legal Research, https://law.counselstack.com/opinion/pratt-v-kse-sportsman-media-inc-mied-2023.