People Ex Rel. Dept of Trans. v. Maldonado

104 Cal. Rptr. 2d 66, 86 Cal. App. 4th 1225, 2001 Daily Journal DAR 1463, 2001 Cal. App. LEXIS 95
CourtCalifornia Court of Appeal
DecidedJanuary 10, 2001
DocketA089538
StatusPublished
Cited by9 cases

This text of 104 Cal. Rptr. 2d 66 (People Ex Rel. Dept of Trans. v. Maldonado) is published on Counsel Stack Legal Research, covering California Court of Appeal primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
People Ex Rel. Dept of Trans. v. Maldonado, 104 Cal. Rptr. 2d 66, 86 Cal. App. 4th 1225, 2001 Daily Journal DAR 1463, 2001 Cal. App. LEXIS 95 (Cal. Ct. App. 2001).

Opinion

Opinion

JONES, P. J.

In an action brought by the Department of Transportation (Caltrans) to abate a public nuisance, Nano Maldonado appeals a judgment in favor of Caltrans restricting the advertising Maldonado may display from his property. He contends the trial court misconstrued the statutes applicable to outdoor advertising; the injunction imposed by the judgment is ambiguous; and the trial court abused its discretion in denying him leave to file a claim for inverse condemnation.

Background

This case concerns the advertising permitted on a billboard located on the roof of a commercial building known as 3600 Rolison Road and located immediately adjacent to the southbound lanes of Highway 101 in Redwood City.

*1228 In 1956, a double-sided billboard was mounted on the roof of the building. During the 1960’s and 1970’s, the billboard was used for off-premises advertising, i.e., goods and services not located in the 3600 Rolison Road building. In 1990 or 1991 appellant purchased the building.

In March 1993, appellant applied to Caltrans for a permit to use the billboard for an off-premise display. In April 1993, Sally Barton, a Caltrans outdoor advertising inspector, denied the permit because the proposed advertisement would be along a segment of Highway 101 classified as “landscaped freeway.” The Outdoor Advertising Act (the Act; Bus. & Prof. Code, § 5200 et seq.) 1 generally prohibits billboards along segments of freeway classified as landscaped, unless they advertise goods or services available at the property on which the billboard is placed. (§§ 5440, 5442.) In denying appellant’s permit, Barton informed him that such “on-premises” advertising was permissible.

On October 14, 1993, Barton cited appellant for violating the Act by not having a permit and using his billboard to advertise off-premises goods and services on a landscaped freeway. He was instructed to correct the violation or contact Caltrans by December 4, 1993.

On October 26, 1996, Barton cited appellant on the same grounds and instructed him to remove the advertising by November 30, 1996. Photographs taken by Barton of the subject billboard during this 1993-1996 period depict advertisements for the Stanford Shopping Center; a Palo Alto Holiday Inn; Skyway Cellular, with a telephone number at an El Camino Real address; Golden Time Jewelers, at 2074 Broadway, Redwood City; and Stanford University football tickets. Barton also visited the premises and saw only an automotive repair shop on one side of the building; she was unable to gain access to the rest of the building.

Pursuant to the 1996 citation’s advisory, appellant requested a review of the citations by the California Outdoor Advertising Review Board (COARB). He asserted the advertisements were permissible because they were for businesses that leased space in his building. COARB concluded that the displays on appellant’s billboard advertised off-premises goods and services and so violated the Act. Because appellant did not remove the displays, Caltrans brought the instant action to abate a public nuisance.

At trial, appellant testified that he did not know the nature of the business conducted in his building by the Palo Alto Holiday Inn, Stanford Shopping *1229 Center, Skyway Cellular or Golden Time Jewelers. He was unaware of these businesses ever, respectively, offering meals or accommodation, opening a shopping annex, selling cellular telephones, or selling watches at his building. As a condition to leasing the billboard to advertise their product or service, he required these lessees to lease an office in the building, because Barton’s April 1993 letter denying a permit stated that on-premises advertising did not require a permit. When the lease was executed, he gave the lessees a key and “quiet enjoyment,” and they were entitled to use the office as they wanted.

Lee Nim, the owner of Golden Time Jewelers, testified that he contacted appellant after seeing the word “available” and a phone number on the billboard. While they negotiated the lease for the billboard, appellant told Nim that he could use an office in the building. Nim replied he was interested only in advertising on the billboard. He never received a key. The billboard depicted a Brighton link watch above the name, address and telephone number of Golden Time Jewelers.

Robert Carruesco, an assistant athletic director in charge of marketing for Stanford University athletics, contacted appellant about renting the billboard when he noticed that it was available for rent while driving past the property. Carruesco was only interested in using the billboard for three months to advertise football, but when appellant informed him the rental of the billboard included an office which Stanford would need to use, he agreed to the term. During the rental period Carruesco made the office available to a student intern, who used it occasionally but not for any football purpose. The billboard advertised the Stanford football season and contained a telephone number for the ticket office at the football stadium, which is in Palo Alto. Stanford did not operate a ticket office in its office in appellant’s building.

Clement Chen, whose family owns the Palo Alto Holiday Inn, also saw that the billboard was available while driving past it. When Chen telephoned the posted number to inquire about renting it, appellant explained that the billboard was unavailable to rent alone but was part of a package with an office, pursuant to an arrangement with Caltrans. During the rental period the hotel’s director of sales and marketing used the office occasionally for additional office space. The Palo Alto Holiday Inn billboard directed viewers to the Embarcadero freeway exit (in Palo Alto) to reach the hotel and advertised that “kids eat free.”

The trial court concluded that appellant’s 1993 permit application was properly denied because it was for proscribed outdoor advertising adjacent to *1230 a landscaped freeway. It also concluded the advertising displays that formed the bases for the citations were not permissible on-site advertising even though appellant required each advertiser to rent office space as a condition to advertising on his billboard, because none of the lessees advertised goods manufactured or produced or services available on the premises.

The court then enjoined appellant from displaying any advertising on his billboard without permission from Caltrans and generally enjoined him from displaying any on-premises advertising unless it was for business actually conducted on the premises.

Discussion

The primary issues on appeal are (1) whether the essentially undisputed facts demonstrate a violation of the applicable provisions of the Act, and (2) if so, whether the resulting injunction is sufficiently definite and comports with the Act.

I. Violations of the Act

The Act governs the placement of advertising displays within 660 feet from the edge of a right-of-way to a highway. (§§ 5270, 5271; Stats. 1999, ch.

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Bluebook (online)
104 Cal. Rptr. 2d 66, 86 Cal. App. 4th 1225, 2001 Daily Journal DAR 1463, 2001 Cal. App. LEXIS 95, Counsel Stack Legal Research, https://law.counselstack.com/opinion/people-ex-rel-dept-of-trans-v-maldonado-calctapp-2001.