Sky Posters, Inc. v. Cal. Dept. Transportation CA2/7

CourtCalifornia Court of Appeal
DecidedMay 10, 2022
DocketB304897
StatusUnpublished

This text of Sky Posters, Inc. v. Cal. Dept. Transportation CA2/7 (Sky Posters, Inc. v. Cal. Dept. Transportation CA2/7) is published on Counsel Stack Legal Research, covering California Court of Appeal primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Sky Posters, Inc. v. Cal. Dept. Transportation CA2/7, (Cal. Ct. App. 2022).

Opinion

Filed 5/10/22 Sky Posters, Inc. v. Cal. Dept. Transportation CA2/7 CERTIFIED FOR PUBLICATION

IN THE COURT OF APPEAL OF THE STATE OF CALIFORNIA

SECOND APPELLATE DISTRICT

DIVISION SEVEN

SKY POSTERS, INC., B304897

Petitioner and Appellant, (Los Angeles County Super. Ct. No. BS173417) v.

CALIFORNIA DEPARTMENT OF TRANSPORTATION,

Respondent.

APPEAL from a judgment of the Superior Court of Los Angeles County, James C. Chalfant, Judge. Reversed and remanded with directions. Gary S. Mobley for Petitioner and Appellant. Erin E. Holbrook, Chief Counsel, Jerald M. Montoya, Deputy Chief Counsel, and Alexander Prieto for Respondent.

__________________________ Sky Posters, Inc. appeals from a judgment entered after the trial court denied in part its petition for writ of administrative mandate pursuant to Code of Civil Procedure section 1094.5. In 2014 the California Department of Transportation (Caltrans) issued notices to Sky Posters alleging violations of the Outdoor Advertising Act (Bus. & Prof. Code,1 § 5200 et seq.; OAA) in connection with two large advertising displays Sky Posters erected on the walls of a 12-story office building adjacent to Interstate 405 in Inglewood. A 30,000-square-foot display advertised a new Nissan Rogue, and a 25,000-square-foot display advertised an X-Men movie. Each display contained a 100- square-foot tagline at the bottom of the advertising copy stating the products were available at a specified business location. After a formal hearing, the administrative law judge issued a proposed decision affirming the violations and imposing penalties. Caltrans adopted the proposed decision as its final decision, and the trial court upheld the portion of the decision sustaining the violations. Sky Posters contends the advertising displays were lawful under sections 5272 and 5273, which together exempt advertising displays located within a redevelopment project area (redevelopment displays)2 from the OAA as on-premises displays if they advertise businesses conducted, services provided, or goods sold or manufactured within the project area and meet other specified requirements. The administrative law judge and

1 Undesignated statutory references are to the Business and Professions Code. 2 We refer to advertising displays that qualify as “on- premises” displays under section 5273 as redevelopment displays.

2 the trial court found these exemptions did not apply to the Sky Posters advertising displays because the business location taglines on the displays were visually dwarfed by the advertising copy for the products3 purportedly available at those businesses (one display showed a photograph of a 2015 Nissan Rogue; the other showed images of characters from the X-Men film franchise). The ALJ and trial court concluded it was clear from the totality of the circumstances the displays advertised the products, not the redevelopment-area businesses, to passing motorists. We conclude the administrative law judge and the trial court applied erroneous legal standards in determining the displays were not authorized under sections 5272 and 5273. In view of the legislative history of section 5273 and the Caltrans regulations interpreting the section, a redevelopment display qualifies as an on-premises display exempt from the OAA’s requirements under sections 5272 and 5273 if it advertises goods or services that are not incidental or secondary to the principal business activity of a business within the redevelopment project area, provided the business location tagline complies with minimum size standards set forth in section 5273, subdivision (d).4 Nowhere in the statute or Caltrans’s implementing regulations is there an additional requirement that the business location tagline not be “visibly dwarfed” by the advertising copy for the goods or services advertised. We reverse the judgment

3 We use the terms “goods” and “products” interchangeably. 4 The advertising display must also satisfy requirements for approval, local business identification, and certification set forth in section 5273, subdivisions (a) through (d).

3 and remand with instructions for the trial court to enter a writ of administrative mandate directing Caltrans to vacate the administrative decision and to direct the administrative law judge to make findings under the correct legal standard.

FACTUAL AND PROCEDURAL BACKGROUND

A. The Statutory Framework The OAA governs the placement of off-premises advertising displays within 660 feet of and visible from interstate highways and other primary highways. (§§ 5270, 5271, 5405.) The OAA generally prohibits anyone from placing an advertising display without securing a written permit from Caltrans (§ 5350) and paying a license fee (§ 5301). The law further restricts displays adjacent to landscaped highways (§ 5440). However, the OAA does not apply to an “on-premises” advertising display, which includes a display used exclusively to advertise “business conducted, services rendered, or goods produced or sold upon the property on which the advertising display is placed.” (§ 5272, subd. (a)(4); see § 5442, subd. (c) [requirements for advertising display adjacent to landscaped highways do not apply to advertising display used exclusively “[t]o advertise goods manufactured or produced, or services rendered, on the property upon which the advertising display is placed”].) On-premises advertising displays are governed by a separate chapter of the Business and Professions Code, which contains fewer restrictions. (See §§ 5490-5499.) In 1985 the Legislature enacted former section 5273 of the OAA, providing that “advertising displays advertising those businesses and activities developed within the boundary limits of,

4 and as part of, an individual redevelopment agency project may, with the consent of the redevelopment agency governing the project, be considered to be on the premises anywhere within the limits of that project . . . .” (Stats. 1985, ch. 1448, § 1, p. 5144.) In 2013 the Legislature enacted Senate Bill No. 684 (2013- 2014 Reg. Sess.) (Stats. 2013, ch. 544, § 1, p. 2) (Senate Bill 684), which amended section 5273 following the dissolution of state redevelopment agencies to provide additional requirements for redevelopment displays in place of the former provision for consent of the redevelopment agency. As amended, section 5273, subdivision (a), now provides, “Notwithstanding the dissolution of a state redevelopment agency . . . an advertising display advertising the businesses and activities developed within the boundary limits of, and as part of, an individual redevelopment agency project, as those boundaries existed on December 29, 2011, may continue to exist and be considered an on-premises display” if, in relevant part, the display was constructed on or before January 1, 2012 and is located within a redevelopment project area. (§ 5273, subd. (a)(1)-(2).) Amended section 5273, subdivision (c), provides, “The applicable city, county, or city and county shall be responsible for ensuring that [a redevelopment display] is consistent with this section and provides a public benefit.”5 Amended section 5273, subdivision (d), requires the local governmental entity annually to “certify to [Caltrans] that the advertising copy of the advertising display is advertising businesses or activities operating within the boundaries of the redevelopment project

5 Section 5273, subdivision (c), further states, “This provision shall not be construed to preclude any enforcement authority of [Caltrans] under [the OAA].”

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Bluebook (online)
Sky Posters, Inc. v. Cal. Dept. Transportation CA2/7, Counsel Stack Legal Research, https://law.counselstack.com/opinion/sky-posters-inc-v-cal-dept-transportation-ca27-calctapp-2022.