Paschoal v. Plum, PBC

District Court, N.D. California·Decided September 15, 2022·No. 4:21-cv-07029·Unknown

Opinion

RAFAEL PASCHOAL, et al., Case No. 21-cv-07029-HSG Plaintiffs, ORDER GRANTING DEFENDANT CAMPBELL’S MOTION TO DISMISS v. AND GRANTING IN PART AND DENYING IN PART DEFENDANT CAMPBELL SOUP COMPANY, et al., SUN-MAID AND PLUM’S MOTION TO DISMISS Defendants. Re: Dkt. Nos. 36, 38 Pending before the Court are two motions to dismiss. Defendant Campbell Soup Company (“Campbell”) moves to dismiss, briefing for which is complete. See Dkt. Nos. 36, 53, 55. Defendants Sun-Maid Growers of California (“Sun-Maid”) and Plum, PBC (“Plum) also move to dismiss, briefing for which is complete. See Dkt. Nos. 38, 52, 56. The Court finds these matters appropriate for disposition without oral argument and the matters are deemed submitted. See Civil L.R. 7-1(b). For the reasons discussed below, the Court GRANTS Defendant Campbell’s motion to dismiss and GRANTS IN PART AND DENIES IN PART Defendants Sun-Maid’s and Plum’s motion to dismiss. I. BACKGROUND A. Factual Background According to the First Amended Complaint, Defendants produce and sell baby food pouches intended for children 6 months and up under the brand name “Plum Organics.” See Dkt. No. 24 (“FAC”) ¶¶ 16-17, 34-36. Plaintiffs allege that Defendant Sun-Maid acquired the Plum Organics brand from Defendant Campbell in May 2021, and that Defendant Campbell had acquired the brand in May 2013. Id. at 2 n.1. Plaintiffs Rafael Paschoal, Lisa Chong, and Adina Ringler are consumers in California who allege that they were deceived into buying Defendants’ products and paying a premium for them. Id. ¶¶ 4-7, 53, 60, 66. Plaintiffs allege that Food and Drug Administration (“FDA”) regulations prohibit companies from making any “nutrient content claims” on food packaging “intended specifically for use by infants and children less than 2 years of age.” See id. ¶ 23. Plaintiffs allege that Defendants’ “Plum Organics” baby food pouches (the “Products”) are intended for children under two years old and that the product packaging includes unlawful nutrient content claims. Id. ¶¶ 16-17; see also Dkt. No. 27-1 Ex. A to FAC. Plaintiffs assert that front-label statements on Product packaging such as “3g Protein,” “4g Fiber,” and “200mg Omega-3 ALA from Chia” are nutrient content claims, and are therefore not allowed to be included on products intended for children less than two years old. FAC ¶¶ 20-22. As further examples of what they allege to be unlawful nutrient content claims on the Products, Plaintiffs cite the statements: “Good Source of Vit. C,” “Nutrient-Dense Blend,” and “Exposure to key nutrients in the first 1000 days is critical for a child’s development,” among others. Dkt. No. 27-1 Ex. A to Plaintiffs allege that “Defendants’ advertising and labeling of the Products with express and implied nutrient content claims is unlawful, misleading, deceptive, and intended to induce consumers to purchase the Products at a premium price.” FAC ¶ 22. Plaintiffs further allege that “[t]hese claims deceive and mislead reasonable consumers into believing that the Products will provide more benefits than their competitors, and induces parents to purchase the Products despite a lack of evidence that an increased intake for the nutrients advertised are appropriate or recommended for infants and toddlers less than two years of age.” Id. Plaintiffs bring causes of action under under California’s Consumer Legal Remedies Act (Cal. Civ. Code § 1750, et seq.), False Advertising Law (Cal. Bus. & Prof. Code § 17500, et seq.), and Unfair Competition Law (Cal. Bus. & Prof. Code § 17200, et seq.) as well as for common law fraud, deceit and/or misrepresentation and for unjust enrichment. B. Regulatory Background 101.13, the FDA lists general principles regulating nutrient content claims—claims that expressly or implicitly characterize the level of a nutrient. See 21 C.F.R. § 101.13(b). Within that list of general principles, the FDA forbids the making of any nutrient content claims “on food intended specifically for use by infants and children less than 2 years of age,” with some exceptions set by regulation. 21 C.F.R. § 101.13(b)(3). California incorporates the FDA requirements as state requirements through the Sherman Law. Cal. Health & Safety Code § 110100 (“All food labeling regulations and amendments to those regulations . . . in effect on January 1, 1993, or adopted on or after that date shall be the food labeling regulations of this state.”). Federal Rule of Civil Procedure 8(a) requires that a complaint contain “a short and plain statement of the claim showing that the pleader is entitled to relief[.]” A defendant may move to dismiss a complaint for failing to state a claim upon which relief can be granted under Federal Rule of Civil Procedure 12(b)(6). “Dismissal under Rule 12(b)(6) is appropriate only where the complaint lacks a cognizable legal theory or sufficient facts to support a cognizable legal theory.” Mendiondo v. Centinela Hosp. Med. Ctr., 521 F.3d 1097, 1104 (9th Cir. 2008). To survive a Rule 12(b)(6) motion, a plaintiff must plead “enough facts to state a claim to relief that is plausible on its face.” Bell Atl. Corp. v. Twombly, 550 U.S. 544, 570 (2007). A claim is facially plausible when a plaintiff pleads “factual content that allows the court to draw the reasonable inference that the defendant is liable for the misconduct alleged.” Ashcroft v. Iqbal, 556 U.S. 662, 678 (2009). In reviewing the plausibility of a complaint, courts “accept factual allegations in the complaint as true and construe the pleadings in the light most favorable to the nonmoving party.” Manzarek v. St. Paul Fire & Marine Ins. Co., 519 F.3d 1025, 1031 (9th Cir. 2008). Nonetheless, Courts do not “accept as true allegations that are merely conclusory, unwarranted deductions of fact, or unreasonable inferences.” In re Gilead Scis. Sec. Litig., 536 F.3d 1049, 1055 (9th Cir. 2008). Federal Rule of Civil Procedure 9(b) heightens these pleading requirements for all claims that “sound in fraud” or are “grounded in fraud.” Kearns v. Ford Motor Co., 567 F.3d 1120, 1125 (9th Cir. 2009) (citation omitted); Fed. R. Civ. P. 9(b) (“In alleging fraud or mistake, a party must interpreted Rule 9(b) to require that allegations of fraud are “specific enough to give defendants notice of the particular misconduct which is alleged to constitute the fraud charged so that they can defend against the charge and not just deny that they have done anything wrong.” Neubronner v. Milken, 6 F.3d 666, 671 (9

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