Paschoal v. Plum, PBC

CourtDistrict Court, N.D. California
DecidedSeptember 15, 2022
Docket4:21-cv-07029
StatusUnknown

This text of Paschoal v. Plum, PBC (Paschoal v. Plum, PBC) is published on Counsel Stack Legal Research, covering District Court, N.D. California primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Paschoal v. Plum, PBC, (N.D. Cal. 2022).

Opinion

1 2 3 4 UNITED STATES DISTRICT COURT 5 NORTHERN DISTRICT OF CALIFORNIA 6 7 RAFAEL PASCHOAL, et al., Case No. 21-cv-07029-HSG 8 Plaintiffs, ORDER GRANTING DEFENDANT CAMPBELL’S MOTION TO DISMISS 9 v. AND GRANTING IN PART AND DENYING IN PART DEFENDANT 10 CAMPBELL SOUP COMPANY, et al., SUN-MAID AND PLUM’S MOTION TO DISMISS 11 Defendants. Re: Dkt. Nos. 36, 38 12 13 Pending before the Court are two motions to dismiss. Defendant Campbell Soup Company 14 (“Campbell”) moves to dismiss, briefing for which is complete. See Dkt. Nos. 36, 53, 55. 15 Defendants Sun-Maid Growers of California (“Sun-Maid”) and Plum, PBC (“Plum) also move to 16 dismiss, briefing for which is complete. See Dkt. Nos. 38, 52, 56. The Court finds these matters 17 appropriate for disposition without oral argument and the matters are deemed submitted. See Civil 18 L.R. 7-1(b). For the reasons discussed below, the Court GRANTS Defendant Campbell’s motion 19 to dismiss and GRANTS IN PART AND DENIES IN PART Defendants Sun-Maid’s and 20 Plum’s motion to dismiss. 21 I. BACKGROUND 22 A. Factual Background 23 According to the First Amended Complaint, Defendants produce and sell baby food 24 pouches intended for children 6 months and up under the brand name “Plum Organics.” See Dkt. 25 No. 24 (“FAC”) ¶¶ 16-17, 34-36. Plaintiffs allege that Defendant Sun-Maid acquired the Plum 26 Organics brand from Defendant Campbell in May 2021, and that Defendant Campbell had 27 acquired the brand in May 2013. Id. at 2 n.1. 1 Plaintiffs Rafael Paschoal, Lisa Chong, and Adina Ringler are consumers in California 2 who allege that they were deceived into buying Defendants’ products and paying a premium for 3 them. Id. ¶¶ 4-7, 53, 60, 66. Plaintiffs allege that Food and Drug Administration (“FDA”) 4 regulations prohibit companies from making any “nutrient content claims” on food packaging 5 “intended specifically for use by infants and children less than 2 years of age.” See id. ¶ 23. 6 Plaintiffs allege that Defendants’ “Plum Organics” baby food pouches (the “Products”) are 7 intended for children under two years old and that the product packaging includes unlawful 8 nutrient content claims. Id. ¶¶ 16-17; see also Dkt. No. 27-1 Ex. A to FAC. Plaintiffs assert that 9 front-label statements on Product packaging such as “3g Protein,” “4g Fiber,” and “200mg 10 Omega-3 ALA from Chia” are nutrient content claims, and are therefore not allowed to be 11 included on products intended for children less than two years old. FAC ¶¶ 20-22. As further 12 examples of what they allege to be unlawful nutrient content claims on the Products, Plaintiffs cite 13 the statements: “Good Source of Vit. C,” “Nutrient-Dense Blend,” and “Exposure to key nutrients 14 in the first 1000 days is critical for a child’s development,” among others. Dkt. No. 27-1 Ex. A to 15 FAC. 16 Plaintiffs allege that “Defendants’ advertising and labeling of the Products with express 17 and implied nutrient content claims is unlawful, misleading, deceptive, and intended to induce 18 consumers to purchase the Products at a premium price.” FAC ¶ 22. Plaintiffs further allege that 19 “[t]hese claims deceive and mislead reasonable consumers into believing that the Products will 20 provide more benefits than their competitors, and induces parents to purchase the Products despite 21 a lack of evidence that an increased intake for the nutrients advertised are appropriate or 22 recommended for infants and toddlers less than two years of age.” Id. 23 Plaintiffs bring causes of action under under California’s Consumer Legal Remedies Act 24 (Cal. Civ. Code § 1750, et seq.), False Advertising Law (Cal. Bus. & Prof. Code § 17500, et seq.), 25 and Unfair Competition Law (Cal. Bus. & Prof. Code § 17200, et seq.) as well as for common law 26 fraud, deceit and/or misrepresentation and for unjust enrichment. 27 B. Regulatory Background 1 101.13, the FDA lists general principles regulating nutrient content claims—claims that expressly 2 or implicitly characterize the level of a nutrient. See 21 C.F.R. § 101.13(b). Within that list of 3 general principles, the FDA forbids the making of any nutrient content claims “on food intended 4 specifically for use by infants and children less than 2 years of age,” with some exceptions set by 5 regulation. 21 C.F.R. § 101.13(b)(3). California incorporates the FDA requirements as state 6 requirements through the Sherman Law. Cal. Health & Safety Code § 110100 (“All food labeling 7 regulations and amendments to those regulations . . . in effect on January 1, 1993, or adopted on or 8 after that date shall be the food labeling regulations of this state.”). 9 II. LEGAL STANDARD 10 Federal Rule of Civil Procedure 8(a) requires that a complaint contain “a short and plain 11 statement of the claim showing that the pleader is entitled to relief[.]” A defendant may move to 12 dismiss a complaint for failing to state a claim upon which relief can be granted under Federal 13 Rule of Civil Procedure 12(b)(6). “Dismissal under Rule 12(b)(6) is appropriate only where the 14 complaint lacks a cognizable legal theory or sufficient facts to support a cognizable legal theory.” 15 Mendiondo v. Centinela Hosp. Med. Ctr., 521 F.3d 1097, 1104 (9th Cir. 2008). To survive a Rule 16 12(b)(6) motion, a plaintiff must plead “enough facts to state a claim to relief that is plausible on 17 its face.” Bell Atl. Corp. v. Twombly, 550 U.S. 544, 570 (2007). A claim is facially plausible 18 when a plaintiff pleads “factual content that allows the court to draw the reasonable inference that 19 the defendant is liable for the misconduct alleged.” Ashcroft v. Iqbal, 556 U.S. 662, 678 (2009). 20 In reviewing the plausibility of a complaint, courts “accept factual allegations in the complaint as 21 true and construe the pleadings in the light most favorable to the nonmoving party.” Manzarek v. 22 St. Paul Fire & Marine Ins. Co., 519 F.3d 1025, 1031 (9th Cir. 2008). Nonetheless, Courts do not 23 “accept as true allegations that are merely conclusory, unwarranted deductions of fact, or 24 unreasonable inferences.” In re Gilead Scis. Sec. Litig., 536 F.3d 1049, 1055 (9th Cir. 2008). 25 Federal Rule of Civil Procedure 9(b) heightens these pleading requirements for all claims 26 that “sound in fraud” or are “grounded in fraud.” Kearns v. Ford Motor Co., 567 F.3d 1120, 1125 27 (9th Cir. 2009) (citation omitted); Fed. R. Civ. P. 9

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Paschoal v. Plum, PBC, Counsel Stack Legal Research, https://law.counselstack.com/opinion/paschoal-v-plum-pbc-cand-2022.