Panini America, Inc. v. Fanatics, Inc

CourtDistrict Court, S.D. New York
DecidedMarch 10, 2025
Docket1:23-cv-09714
StatusUnknown

This text of Panini America, Inc. v. Fanatics, Inc (Panini America, Inc. v. Fanatics, Inc) is published on Counsel Stack Legal Research, covering District Court, S.D. New York primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Panini America, Inc. v. Fanatics, Inc, (S.D.N.Y. 2025).

Opinion

UNITED STATES DISTRICT COURT SOUTHERN DISTRICT OF NEW YORK PANINI AMERICA, INC., Plaintiff, 23-CV-9714-LTS-VF -against- FANATICS, INC., et al., Defendants.

MEMORANDUM ORDER Panini America, Inc. (“Panini”) brings this action against Fanatics, Inc., Fanatics, LLC, Fanatics Collectibles Intermediate Holdco, Inc., Fanatics SPV, LCC, and Fanatics Holdings, Inc. (together, “Fanatics” or “Defendants”) asserting antitrust claims under provisions of the Sherman Act, 15 U.S.C. §§ 1-2, and the Clayton Act, 15 U.S.C. § 18, and common law claims of defamation, tortious interference with contract, and tortious interference with prospective and current business relations. (Docket entry no. 69 (the “Amended Complaint” or “AC”).) The Court has subject matter jurisdiction of this action pursuant to 28 U.S.C. sections 1331 and 1367. Before the Court is Defendants’ motion pursuant to Rule 12(b) of the Federal Rules of Civil Procedure to dismiss Counts I-III and V of the AC for lack of subject matter jurisdiction and all counts of the AC for failure to state a claim upon which relief can be granted. (Docket entry no. 99 (the “MTD”).) Also pending is Defendants’ Rule 72 Objection to Magistrate Judge Figueredo’s December 12, 2024 oral order pertaining to certain discovery disputes. (Docket entry no. 146 (“Def. R. 72 Mem.”).) The Court has considered the Parties’ submissions carefully. For the following reasons, Defendants’ MTD is granted in part and denied in part. Defendants’ Rule 72 Objection is overruled as moot. BACKGROUND Unless otherwise indicated, the following allegations are taken from the Amended Complaint, all well-pleaded factual content of which is presumed true for purposes of this motion practice.

This case primarily concerns alleged restraint of trade in the overall market for “major U.S. professional sports league trading cards,” which include mass market and premium trading cards for the National Football League (“NFL”), the National Basketball Association (“NBA”) and Major League Baseball (“MLB”) (the “Relevant Market”). (AC ¶¶ 42, 67.) To produce trading cards sold in the Relevant Market, manufacturers must acquire one or more of six pertinent licenses (the “Relevant Licenses”) — a license from each of the three leagues, and a license from each league’s players association1 (collectively, the “Relevant Licensors”).2 (Id. ¶ 68.) To produce a desirable trading card for a particular sport, sellers must combine licenses from the league itself and the relevant players association. (Id. ¶ 168.) Panini is the American subsidiary of an Italian-owned corporation, Panini S.p.A.,

which began operating in the U.S. sports trading card industry in 2009 after it acquired Donruss Playoff, L.P., an American trading card company. (Id. ¶¶ 76-77.) Over the past fifteen years,

1 The Amended Complaint alleges that “each players association for each League — through a group-licensing agreement with its own member-athletes — generally controls the group licensing of the intellectual property of its members and each of the players associations’ members agree to significantly restrict their ability to enter into individual licenses.” (AC ¶ 35.) The respective players associations do not hold the intellectual property for any League marks, logos, team names, team uniforms, or color combinations. (Id. ¶ 36.)

2 Fanatics does not seek a ruling with respect to Panini’s definition of the Relevant Market in this motion practice. (See docket entry no. 100 (“Def. Mem.”) at 7 n.5.) Therefore, this definition is presumed accurate for the purposes of this motion. Panini has owned various licenses within the Relevant Market, largely for terms of fewer than five years, and it has never held more than four relevant licenses on an exclusive basis simultaneously. (Id. ¶¶ 76-79, 96-98.) Panini currently holds exclusive licenses from the NFL (through March 2026), the NFL Players Association (“NFLPA”) (through February 2026), and

the NBA (through September 2025), and Panini also holds a license from the NBA Players Association (“NBPA”) through September 2025.3 (Id. ¶ 98.) Panini’s current license with the NFLPA is the longest exclusive contract it has secured, for a term of ten years. (Id. ¶ 97.) Fanatics is a new entrant into the Relevant Market. Prior to August 2021, Fanatics had no licenses to produce goods sold in the Relevant Market. (Id. ¶¶ 110, 118.) In August 2021, Fanatics announced that it had secured deals for exclusive licenses with five out of six of the Relevant Licensors for terms beginning in 2025 and 2026. (Id. ¶ 102.) Two deals were for a minimum of ten years (NBA and NBPA), and three were for twenty years (NFLPA, MLB, and the Major League Baseball Players Association (“MLBPA”)). (Id. ¶¶ 103-104.) Shortly after announcing the first five deals, Fanatics also acquired a twenty-year exclusive deal with the

last remaining Relevant Licensor, the NFL. (Id. ¶ 102.) As a result, starting in 2026, Fanatics will control 100% of the Relevant Market for a term of at least ten years. (Id. ¶¶ 104, 114.) Panini alleges that Fanatics achieved these deals by giving the Relevant Licensors equity in Fanatics and “other considerations” premised on “monopoly profits” Fanatics would earn once it controlled the Relevant Market. (Id. ¶ 111.) The MLBPA and NFLPA have stated that their deals with Fanatics “never would have happened” if their two organizations had not “joined

3 It is unclear whether the NBPA license is exclusive or nonexclusive; Panini alleges that the “NBA Players Association recently interpreted [that license] as nonexclusive rather than exclusive.” (AC ¶ 98.) forces” to create OneTeam, which is a joint venture combining the intellectual property of both associations. (Id. ¶ 112.) On January 4, 2022, Fanatics announced that it had acquired Topps, a trading card producer that was, at the time, Panini’s only other competitor in the Relevant Market.

(Id. ¶¶ 118, 224.) By acquiring Topps and its licenses, Fanatics gained an immediate exclusive license with the MLB that lasts until 2025 and a semi-exclusive license — shared with Panini — with the MLBPA that expired at the end of 2022. (Id.) In March 2022, Fanatics also acquired a controlling stake in GC Packaging, LLC (“GCP”), a high-tech custom manufacturer that previously produced over 90% of Panini’s U.S. trading cards. (Id. ¶¶ 121, 132.) Panini is the third-party beneficiary of a service contract between Panini S.p.A. and GCP. (Id. ¶ 132.) Fanatics’ acquisition of GCP was effectuated without giving notice to Panini S.p.A., in violation of a “change of control” provision in the Panini S.p.A.-GCP contract. (Id. ¶ 133.) Panini alleges that Fanatics did not buy GCP to meet any current economic need but, rather, to “weaken Panini and hasten Panini’s exit from the

Relevant Markets.” (Id. ¶ 138.) Specifically, Panini alleges that, by controlling GCP, Fanatics gained control over the production of nearly all of Panini’s trading cards and used that control to “turn off the GCP [printing] machines devoted to Panini,” causing GCP to dramatically underperform its contractual obligations to Panini in 2022 and 2023. (Id. ¶ 144.) GCP’s underperformance “caused an output shortfall of over 100 million packs of Panini trading cards . . . resulting in canceled orders and lost or reduced sales.” (Id.

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Panini America, Inc. v. Fanatics, Inc, Counsel Stack Legal Research, https://law.counselstack.com/opinion/panini-america-inc-v-fanatics-inc-nysd-2025.