Overman v. Southwestern Bell Telephone Co.

675 S.W.2d 419, 1984 Mo. App. LEXIS 3956
CourtMissouri Court of Appeals
DecidedJune 12, 1984
DocketWD 34936
StatusPublished
Cited by6 cases

This text of 675 S.W.2d 419 (Overman v. Southwestern Bell Telephone Co.) is published on Counsel Stack Legal Research, covering Missouri Court of Appeals primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Overman v. Southwestern Bell Telephone Co., 675 S.W.2d 419, 1984 Mo. App. LEXIS 3956 (Mo. Ct. App. 1984).

Opinion

PRITCHARD, Presiding Judge.

According to plaintiffs’ second amended petition, they seek damages from defendant under Count I, in the amount of $750,-000, because of defendant’s refusal to list their advertisement and listing as “AAA Plumbing Co.”, in defendant’s yellow pages, white pages, or directory assistance of its telephone directories from 1974 through 1978. Defendant has agreed that a final order of the Public Service Commission (as affirmed by the Circuit Court of Cole County, Missouri) established its liability for compensatory damages, which would have to be proved and determined by a jury (under Count I). No issue is presented as to Count I.

In Count II, plaintiffs incorporated factual allegations of Count I, and pleaded that defendant’s acts “were done intentionally, wantonly, maliciously, and without just cause or excuse, so as to justify the imposition of punitive damages in the sum of Ten Million Dollars ($10,000,000)”, for which judgment was prayed. In Count III, plaintiffs asked the court to fix a reasonable counsel or attorney’s fee in' addition to any damage alleged in Counts I and II, and that the same be taxed as costs in this action in accordance with § 392.350, RSMo 1978.

Defendant filed its motion for partial summary judgment as to Count II of plaintiffs’ second amended petition upon the grounds of its suggestions in support of the motion that § 392.350 (authorizing imposition of attorney fees) does not authorize the imposition of punitive damages additionally to an award of attorney fees. The trial court sustained the motion for partial summary judgment as to the claim for punitive damages in Count II, upon *421 grounds stated in an accompanying letter, here paraphrased in part: that plaintiffs were knowingly asserting claims in conjunction with liability for losses and damages as provided in § 392.350; the language of Count I refers to Chapter 392 governing utilities and their regulation by the Public Service Commission, and also refers to findings of facts and legal conclusions of the Commission and the Circuit Court of Cole County, Missouri; Counts II and III adopt the language of Count I; “Plaintiff has sought the advantages of Chapter 392 and its penalty provision, but at the same time, claims in Count II, that it is entitled to another and separate punitive damage claim. In essence, this is a duplication of recovery because Section 392.350 provides for the assessment of a penalty when an offending utility may be required to pay the attorney fee of a damaged party for the ‘willful’ acts of the utility. Here, to permit Plaintiff (sic) to proceed on its Second Amended Petition would be allowing for a double recovery; the punitive damage claim as provided by Count II because of Defendant’s intentional conduct, and a second penalty which could require the payment of Plaintiffs’ attorney fees if Defendant’s conduct is found to be ‘willful’. Having chosen to pursue its cause of action under Chapter 392, Plaintiff is bound by the provisions of that chapter as it relates to the recovery for compensatory damages and attorney fees. Plaintiff is not entitled to a separate independent additional penalty as requested in Count II of its Second Amended Petition.” After their motion to reconsider the partial summary judgment was overruled, plaintiffs perfected this appeal, upon which the basic issue is whether they may pursue a common law claim for punitive damages along with a claim for actual damages and for attorney fees under Chapter 392. The order granting partial summary judgment was designated to be final for purposes of appeal.

The facts are developed by the pleadings and by findings of the Public Service Commission, the order of which was affirmed by the Circuit Court of Cole County, Missouri, from which judgment no appeal was taken.

Charles E. Overman, with two brothers-in-law, started doing business as a plumber in 1947 as AAA Plumbing and Sewer Service, so listing it in defendant’s yellow pages. The name was changed to AAA Plumbing Company in 1948 and 1949, and it was so advertised in the yellow pages. In 1950, the name was changed to A-ABA Plumbing Company. In 1951, the name was changed back to AAA Plumbing Company and was continued to be so advertised from then through 1961, when Overman and Massey formed their partnership and thereafter up to the publication of defendant’s 1974 yellow pages, at which time it refused plaintiffs’ listing and continued to do so through 1978, although during all the time since 1951, plaintiffs continued to do business as AAA Plumbing Co.

On July 19, 1963, defendant adopted a new tariff section, now numbered General Exchange Tariff, Section 7.3.5, which provided: “No name or phrase will be listed which in the opinion of the Telephone Company is likely to mislead or deceive the public. No name, whether actual or assumed, or phrase will be listed when in the opinion of the Telephone Company the name or phrase is requested for advertising purposes or to gain a special position or prominence in the directory * * ⅜.”

Defendant did not begin to enforce this rule until about 10 years later — beginning in the Spring of 1973, prior to the publication of its 1974 directories. It then instigated a statewide program to eliminate those listings which it believed violated the 1963 tariff, because an increase of the listings resulted in confusion to the public as well as difficulty in alphabetizing the directory. The program was first applied to plumbing contractors and sewer services because they contained a large number of multiple “A” listings.

Overman was contacted by defendant’s representative, Gary Ring, by telephone in the fall of 1973, and was advised that defendant would no longer accept the partnership listing as AAA Plumbing Co. Ov- *422 erman was offered an alternative listing of “Overman AAA Plumbing Co.” (and according to Ring the alternatives of “Triple A”, and “Overman, C.E.”), which alternatives were refused. In 1975, 1976 and 1977, a listing as “Overman, C.E.” was inserted under the plumbing contractors’ classification in the yellow pages without Overman’s authorization. The Commission found that although plaintiffs had never registered AAA Plumbing Co. as a fictitious name nor incorporated it in that name, plaintiffs as partners, at least since 1961, had established it as a trade name in the plumbing industry in the Kansas City area, and that their stationery, envelopes, statements, trucks, business cards, shop signs, bank accounts, plumbing licenses and advertising (including yellow pages to 1974) used the name AAA Plumbing Company, under which they did business since 1974 despite not being so listed in the yellow pages.

Overman agreed with his brother-in-law, Smith, in 1947, that the “AAA” in the business name would place it near the beginning of the alphabetical listings in the plumbers’ classification as one way of getting started in the plumbing business. Defendant was not aware of that history in 1973 when it formed its opinion to exclude plaintiffs for the listing in 1974 and in subsequent directories. The Commission found (and concluded) that defendant’s actions in excluding plaintiffs from the 1974, 1975, 1976 and 1977 directories were arbitrary, unreasonable and capricious, that it violated § 392.200(3), and that “had it merely perused its prior directories in 1973, for the previous years, it would have satisfied its own Business Office Practice, Part V, Section 9, Paragraph II, 3, as paraphrased in its General Directory Circular No.

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Bluebook (online)
675 S.W.2d 419, 1984 Mo. App. LEXIS 3956, Counsel Stack Legal Research, https://law.counselstack.com/opinion/overman-v-southwestern-bell-telephone-co-moctapp-1984.