Nerium International, LLC v. Federal Trade Commission

CourtDistrict Court, N.D. Illinois
DecidedAugust 31, 2020
Docket1:19-cv-07189
StatusUnknown

This text of Nerium International, LLC v. Federal Trade Commission (Nerium International, LLC v. Federal Trade Commission) is published on Counsel Stack Legal Research, covering District Court, N.D. Illinois primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Nerium International, LLC v. Federal Trade Commission, (N.D. Ill. 2020).

Opinion

UNITED STATES DISTRICT COURT NORTHERN DISTRICT OF ILLINOIS EASTERN DIVISION

NERIUM INTERNATIONAL, LLC ) N/K/A NEORA, LLC and ) JEFFREY OLSON, ) ) Plaintiffs, ) ) No. 19 C 7189 v. ) ) Judge Sara L. Ellis FEDERAL TRADE COMMISSION, ) ) Defendant. )

OPINION AND ORDER Following the Federal Trade Commission’s (“FTC”) investigation and subsequent threats to file an enforcement action, Plaintiff Nerium International, LLC n/k/a Neora, LLC and its owner and CEO, Plaintiff Jeffrey Olson (collectively “Plaintiffs”) filed this lawsuit against the FTC seeking declaratory relief. The FTC filed an enforcement action in the District of New Jersey on the same day and later moved to dismiss the action in this district for lack of subject matter jurisdiction. Because the claims presented are not ripe for judicial resolution and Plaintiffs can defend themselves in the enforcement action,1 the Court grants the FTC’s motion to dismiss [18]. BACKGROUND2 Nerium is a multi-level marketing company (“MLM”) that “use[s] network marketing to recruit and build out independent representative sales teams.” Doc. 1 ¶ 9. The FTC is an

1 Although the FTC initially filed an enforcement action in the United States District Court for the District of New Jersey, that court recently transferred the case to the United States District Court for the Northern District of Texas. See Doc. 33 at 5–6.

2 The facts in the background section are taken from the complaint and are presumed true for the purpose of resolving the FTC’s motion to dismiss. See Virnich v. Vorwald, 664 F.3d 206, 212 (7th Cir. 2011); Local 15, Int’l Bd. of Elec. Workers, AFL-CIO v. Exelon Corp., 495 F.3d 779, 782 (7th Cir. 2007). independent agency of the United States government created by statute. The Federal Trade Commission Act (“FTCA”), 15 U.S.C. §§ 41 et seq., prohibits “[u]nfair methods of competition” and “unfair or deceptive acts or practices” in or affecting commerce. 15 U.S.C. § 45(a)(1). The FTCA empowers the FTC to enforce its provisions by filing either an administrative or civil

complaint. Id. §§ 45(a) & (b), 53(b). On June 21, 2016, the FTC initiated an investigation of Nerium by issuing a civil investigation demand. Its stated purpose was to investigate whether Nerium “engaged or [is] engaging in unfair or deceptive acts or practices or in the making of false advertisements” in violation of sections 5 and 12 of the FTCA. Doc. 1 ¶ 19. Nerium produced documents in response, including copies of its internal databases through 2017 and a corresponding economic analysis. Nerium claims that the FTC’s allegations are legally and factually flawed. Nerium alleges that by investigating Nerium, the FTC “seeks to preclude Nerium, and seemingly numerous other entities, from being able to operate as an MLM and indeed improperly threaten Nerium’s existence as a company.” Id. ¶ 20. Beginning in July 2018, the FTC threatened to sue

Plaintiffs in this district under Section 13(b) of the FTCA. The FTC claimed that it had an economic analysis establishing that Nerium has been or currently is an illegal pyramid scheme under the FTCA. However, the FTC refused to share this analysis. Plaintiffs’ complaint primarily centers on what it describes as the FTC’s “fencing in” tactic. Plaintiffs allege that the FTC has advocated for the increased use of threatening lawsuits based on a new interpretation of its guidance if a target of an investigation does not agree to the FTC’s demand that it be “fenced in” by agreeing to business practices beyond what the law requires. That is, the FTC targets a company for investigation, insists that the investigation confirmed the company is operating as an illegal pyramid scheme, and threatens the company by indicating it will seek an enormous monetary judgment if the company does not change its business practices. Plaintiffs claim that the FTC’s “fencing in” tactic is not legal because it is based on a guidance document, and President Trump has issued two executive orders prohibiting government agencies from using guidance to change the law. Id. at ¶ 51. In summary, Plaintiffs

claim that the FTC is attempting to outlaw MLMs by: (1) refusing to share economic analysis that demonstrates the target is a pyramid scheme; (2) “demanding the elimination of paying of compensation to those in the up line of the person actually making the sale and perhaps only one person above the seller; and (3) demanding the prohibition of consideration of a business participant’s own purchases as end use consumption.” Id. ¶ 55. Plaintiffs claim that the FTC publicly announced its new interpretation of how MLMs are considered pyramid schemes through a web page on October 2, 2019. Plaintiffs dispute the FTC’s changed interpretation of a “pyramid scheme” and the informal method by which the FTC developed this interpretation. Plaintiffs seek a judgment construing the provisions of the FTCA, as well as declaring and clarifying the rights and obligations of the parties under the FTCA. Plaintiffs make ten

specific requests for declarations, including that the FTC may only obtain temporary, preliminary, and/or permanent injunctive relief when a target is violating or about to violate a provision enforced by the FTC. Id. ¶ 97(1–2). Plaintiffs further seek declarations as to what the FTC must consider when reviewing MLMs for possible illegal pyramid activities. Id. ¶ 97(4–5). Plaintiffs also ask the Court to enjoin the FTC from attempting to enforce its current interpretation of the FTCA regarding pyramid schemes. More specific to this case, Plaintiffs request declarations that Nerium is not and has not been a pyramid scheme. Id. ¶ 101(3–4). Plaintiffs filed an action in this Court on November 1, 2019. Later that day, the FTC filed an enforcement action in the District of New Jersey (the “enforcement action”) pursuant to 15 U.S.C. § 53(b). See FTC v. Neora, No. 19-19699 (D.N.J. Nov. 1, 2019). In that complaint, the FTC named Plaintiffs, as well as Signum Biosciences and Signum Nutralogix, as the defendants. LEGAL STANDARD A motion to dismiss under Federal Rule of Civil Procedure 12(b)(1) challenges the

Court’s subject matter jurisdiction. Fed. R. Civ. P. 12(b)(1). The party asserting jurisdiction has the burden of proof. United Phosphorus, Ltd. v. Angus Chem. Co., 322 F.3d 942, 946 (7th Cir. 2003), overruled on other grounds by Minn-Chem, Inc. v. Agrium, Inc., 683 F.3d 845 (7th Cir. 2012). The standard of review for a Rule 12(b)(1) motion to dismiss depends on the purpose of the motion. Apex Digital, Inc. v. Sears, Roebuck & Co., 572 F.3d 440, 443–44 (7th Cir. 2009). If a defendant challenges the sufficiency of the allegations regarding subject matter jurisdiction (a facial challenge), the Court must accept all well-pleaded factual allegations as true and draw all reasonable inferences in the plaintiff’s favor. See id.; United Phosphorus, 322 F.3d at 946. If, however, the defendant denies or controverts the truth of the jurisdictional allegations (a factual challenge), the Court may look beyond the pleadings and view any competent proof

submitted by the parties to determine if the plaintiff has established jurisdiction by a preponderance of the evidence. See Apex Digital, 572 F.3d at 443–44; Meridian Sec. Ins. Co. v. Sadowski, 441 F.3d 536, 543 (7th Cir. 2006).

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Nerium International, LLC v. Federal Trade Commission, Counsel Stack Legal Research, https://law.counselstack.com/opinion/nerium-international-llc-v-federal-trade-commission-ilnd-2020.