Motogolf.com, LLC v. Top Shelf Golf, LLC

District Court, D. Nevada·Decided March 25, 2021·No. 2:20-cv-00674·Unknown

Opinion

3 MOTOGOLF.COM, LLC, Case No.: 2:20-cv-00674-APG-EJY

4 Plaintiff Order Granting Motion to Dismiss in Part

5 v. [ECF No. 12]

6 TOP SHELF GOLF, LLC, et al.,

7 Defendants 8 Plaintiff Motogolf.com, LLC used online advertisements that were governed by a pay- 9 per-click contract wherein ads would stop appearing to others if they were clicked on a certain 10 number of times in a given period. Motogolf contends that defendants Top Shelf Golf, LLC, Top 11 Shelf IT Solutions, Inc., Ivan Sokolovich, and Inna Sokolovich1 sought out Motogolf’s ads and 12 repeatedly clicked on them, causing Motogolf’s ads to disappear quicker. Motogolf also alleges 13 that Top Shelf and Ivan Sokolovich interfered with Motogolf’s vendor relationships by telling 14 those vendors that Motogolf had disrupted Top Shelf’s online advertisements in that fashion. 15 Motogolf sues the defendants for violations of the Computer Fraud and Abuse Act (CFAA), the 16 Nevada Computer Crimes Law (NCCL), the Lanham Act, the Nevada Deceptive Trade 17 Protection Act (NDTPA), and Nevada’s Racketeer Influence and Corrupt Organizations (RICO) 18 law, and for intentional interference with contractual relations and intentional interference with 19 prospective economic advantage. Motogolf further alleges that the defendants engaged in a 20 conspiracy and aided and abetted violations of these laws. 21 22

1 These are the remaining defendants in this action. Defendants Patrick Murphy (erroneously 23 named Kevin P. Murphy), Kevin E. Murphy, and Aliaksandr Shavialevich have already been dismissed. ECF Nos. 47, 51. 1 The defendants move to dismiss all the claims, arguing that Motogolf failed to meet the 2 heightened pleading standard under Federal Rule of Civil Procedure Rule 9(b) and did not allege 3 various elements. Motogolf does not appear to contest applying a heightened pleading standard 4 but argues that the alleged clicking activity satisfies the pleading requirements.

5 I grant the defendants’ motion to dismiss in part. I dismiss the CFAA and NCCL claim 6 because Motogolf has not plausibly alleged the defendants accessed Motogolf’s website “without 7 authorization.” I dismiss the intentional interference with a contractual relationship claim 8 because Motogolf has not identified any vendor (and therefore any contractual relationship) that 9 the defendants allegedly interfered with. I dismiss the NDTPA and Lanham Act claims because 10 Motogolf did not plausibly allege it relied on or was likely to be deceived by the defendants’ 11 clicking on Motogolf’s ads. I dismiss the Nevada RICO claim because Motogolf has not 12 plausibly alleged that the defendants’ conduct involved taking property. I dismiss all the 13 conspiracy and aiding and abetting claims that are based on the underlying claims I dismiss in 14 this order. I deny the motion to dismiss in all other respects.

15 I. BACKGROUND2 16 Motogolf sells golf equipment through an online store. ECF No. 1 at 4. The cost of its 17 online ads is based on the number of times online users click on the ads, called “pay-per-click” 18 (PPC) ads. Id. at 5. Motogolf contracts with online advertising platforms like Google for a 19 certain number of ad clicks each day for a certain amount of money. Id. Viewers who click on 20 the ads are directed to Motogolf’s website, which displays its online merchandise. Id. When a 21 viewer clicks on the ad, Motogolf receives “valuable, requested demographic and other data” 22 about that prospective customer. Id. Once the PPC ads have been clicked the contracted-for 23

2 This section is based on the facts alleged in Motogolf’s complaint. 1 number of times, the PPC ads disappear for other online viewers (called PPC exhaustion) and 2 Motogolf must pay higher rates for future PPC ads. Id. 3 Top Shelf is a direct competitor of Motogolf in online golf equipment and is based in 4 Maine. Id. at 4-5. Top Shelf IT is a corporation in Maine. Id. at 4. Ivan Sokolovich is the

5 president, and sole shareholder of Top Shelf IT and his wife, Inna, is the art director. Id. In 6 2019, Motogolf became aware that Top Shelf was selling its golf equipment at prices lower than 7 the minimum prices set by the equipment vendors to gain a competitive position in the online 8 golf equipment market. Id. at 9. Motogolf reported this activity to those vendors. Id. 9 Motogolf alleges, that in response, the defendants conspired to harm Motogolf. Id. The 10 defendants, aware of how PPC ads work, used one or more electronic devices in various 11 locations in or near Maine to find Motogolf’s PPC ads and click on them repeatedly. Id. at 9,13. 12 This was done with the intent of maxing out the number of clicks Motogolf contracted for so that 13 the ads would disappear for other viewers and Motogolf’s future ad costs would increase. Id. at 14 9. Motogolf alleges that the defendants engaged in this conduct to intentionally gain an

15 economic advantage over Motogolf. Id. at 6-8, 10. 16 Around March 7, 2019, Motogolf sent a cease-and-desist letter to Ivan Sokolovich 17 informing him that the defendants were no longer authorized to click on Motogolf’s PPC ads 18 under any circumstances. Id. at 19. Motogolf sent a similar letter on August 13. Id. at 20. The 19 defendants continued to click on the ads after receiving these letters. Id. at 20-21. Since the 20 defendants began the click activity, they have exhausted Motogolf’s PPC ads on at least a weekly 21 basis. Id. at 14. This has prevented prospective customers from seeing the PPC ads and has 22 increased the cost for Motogolf to purchase PPC ads. Id. at 15. It has also deprived Motogolf of 23 the benefits from its PPC ads, such as useful demographic data. Id. at 23. As a result, Motogolf’s 1 share in the online golf equipment market diminished and Top Shelf’s share increased. Id.at 17- 2 19. 3 Motogolf also alleges that Top Shelf and Ivan Sokolovich contacted Motogolf’s vendors 4 and told them that Motogolf had been the one “inappropriately” clicking on Top Shelf’s PPC

5 ads. Id. While Motogolf had clicked on Top Shelf’s PPC ads, it did so only to the extent 6 necessary to “forensically correlate” the PPC clicking activity with the defendants. Id. at 22. As 7 a result of the defendants’ representations, at least one of Motogolf’s vendors withdrew 8 Motogolf’s authorization to provide commercial premium merchandise from that vendor. Id. 9 Motogolf sues the defendants for accessing Motogolf’s computers without authorization, 10 interfering with its contractual relationships and prospective economic relationships, making 11 false or misleading representations that they were Motogolf’s legitimate potential customers, and 12 taking property through activity that amounts to unlawful racketeering. Motogolf also alleges 13 that the defendants conspired to engage in these unlawful activities and that they aided and 14 abetted each other. The defendants move to dismiss all the claims.

16 Federal Rule of Civil Procedure 8(a)(2) requires a plaintiff to plead a “short and plain 17 statement of the claim showing that the pleader is entitled to relief.” For a motion to dismiss, I 18 apply a two-step process to determine whether a party has stated a claim. Bell Atl. Corp. v. 19 Twombly, 550 U.S. 544, 555-56 (2007). First, I must accept as true all the complaint’s 20 allegations and draw all reasonable inferences in the plaintiff’s favor. Ashcroft v. Iqbal, 556 U.S. 21 662, 678 (2009). Legal conclusions and “mere conclusory statements” are not entitled to that 22 same assumption of truth. Id. at 678-79.

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