Motogolf.com, LLC v. Top Shelf Golf, LLC

District Court, D. Nevada·Decided March 25, 2021·No. 2:20-cv-00674·Unknown

Opinion

MOTOGOLF.COM, LLC, Case No.: 2:20-cv-00674-APG-EJY

Plaintiff Order Granting Motion to Dismiss in Part

v. [ECF No. 12]

TOP SHELF GOLF, LLC, et al.,

Defendants Plaintiff Motogolf.com, LLC used online advertisements that were governed by a pay- per-click contract wherein ads would stop appearing to others if they were clicked on a certain number of times in a given period. Motogolf contends that defendants Top Shelf Golf, LLC, Top Shelf IT Solutions, Inc., Ivan Sokolovich, and Inna Sokolovich1 sought out Motogolf’s ads and repeatedly clicked on them, causing Motogolf’s ads to disappear quicker. Motogolf also alleges that Top Shelf and Ivan Sokolovich interfered with Motogolf’s vendor relationships by telling those vendors that Motogolf had disrupted Top Shelf’s online advertisements in that fashion. Motogolf sues the defendants for violations of the Computer Fraud and Abuse Act (CFAA), the Nevada Computer Crimes Law (NCCL), the Lanham Act, the Nevada Deceptive Trade Protection Act (NDTPA), and Nevada’s Racketeer Influence and Corrupt Organizations (RICO) law, and for intentional interference with contractual relations and intentional interference with prospective economic advantage. Motogolf further alleges that the defendants engaged in a conspiracy and aided and abetted violations of these laws.

1 These are the remaining defendants in this action. Defendants Patrick Murphy (erroneously named Kevin P. Murphy), Kevin E. Murphy, and Aliaksandr Shavialevich have already been dismissed. ECF Nos. 47, 51. The defendants move to dismiss all the claims, arguing that Motogolf failed to meet the heightened pleading standard under Federal Rule of Civil Procedure Rule 9(b) and did not allege various elements. Motogolf does not appear to contest applying a heightened pleading standard but argues that the alleged clicking activity satisfies the pleading requirements.

I grant the defendants’ motion to dismiss in part. I dismiss the CFAA and NCCL claim because Motogolf has not plausibly alleged the defendants accessed Motogolf’s website “without authorization.” I dismiss the intentional interference with a contractual relationship claim because Motogolf has not identified any vendor (and therefore any contractual relationship) that the defendants allegedly interfered with. I dismiss the NDTPA and Lanham Act claims because Motogolf did not plausibly allege it relied on or was likely to be deceived by the defendants’ clicking on Motogolf’s ads. I dismiss the Nevada RICO claim because Motogolf has not plausibly alleged that the defendants’ conduct involved taking property. I dismiss all the conspiracy and aiding and abetting claims that are based on the underlying claims I dismiss in this order. I deny the motion to dismiss in all other respects.

I. BACKGROUND2 Motogolf sells golf equipment through an online store. ECF No. 1 at 4. The cost of its online ads is based on the number of times online users click on the ads, called “pay-per-click” (PPC) ads. Id. at 5. Motogolf contracts with online advertising platforms like Google for a certain number of ad clicks each day for a certain amount of money. Id. Viewers who click on the ads are directed to Motogolf’s website, which displays its online merchandise. Id. When a viewer clicks on the ad, Motogolf receives “valuable, requested demographic and other data” about that prospective customer. Id. Once the PPC ads have been clicked the contracted-for

2 This section is based on the facts alleged in Motogolf’s complaint. number of times, the PPC ads disappear for other online viewers (called PPC exhaustion) and Motogolf must pay higher rates for future PPC ads. Id. Top Shelf is a direct competitor of Motogolf in online golf equipment and is based in Maine. Id. at 4-5. Top Shelf IT is a corporation in Maine. Id. at 4. Ivan Sokolovich is the

president, and sole shareholder of Top Shelf IT and his wife, Inna, is the art director. Id. In 2019, Motogolf became aware that Top Shelf was selling its golf equipment at prices lower than the minimum prices set by the equipment vendors to gain a competitive position in the online golf equipment market. Id. at 9. Motogolf reported this activity to those vendors. Id. Motogolf alleges, that in response, the defendants conspired to harm Motogolf. Id. The defendants, aware of how PPC ads work, used one or more electronic devices in various locations in or near Maine to find Motogolf’s PPC ads and click on them repeatedly. Id. at 9,13. This was done with the intent of maxing out the number of clicks Motogolf contracted for so that the ads would disappear for other viewers and Motogolf’s future ad costs would increase. Id. at 9. Motogolf alleges that the defendants engaged in this conduct to intentionally gain an

economic advantage over Motogolf. Id. at 6-8, 10. Around March 7, 2019, Motogolf sent a cease-and-desist letter to Ivan Sokolovich informing him that the defendants were no longer authorized to click on Motogolf’s PPC ads under any circumstances. Id. at 19. Motogolf sent a similar letter on August 13. Id. at 20. The defendants continued to click on the ads after receiving these letters. Id. at 20-21. Since the defendants began the click activity, they have exhausted Motogolf’s PPC ads on at least a weekly basis. Id. at 14. This has prevented prospective customers from seeing the PPC ads and has increased the cost for Motogolf to purchase PPC ads. Id. at 15. It has also deprived Motogolf of the benefits from its PPC ads, such as useful demographic data. Id. at 23. As a result, Motogolf’s share in the online golf equipment market diminished and Top Shelf’s share increased. Id.at 17- 19. Motogolf also alleges that Top Shelf and Ivan Sokolovich contacted Motogolf’s vendors and told them that Motogolf had been the one “inappropriately” clicking on Top Shelf’s PPC

ads. Id. While Motogolf had clicked on Top Shelf’s PPC ads, it did so only to the extent necessary to “forensically correlate” the PPC clicking activity with the defendants. Id. at 22. As a result of the defendants’ representations, at least one of Motogolf’s vendors withdrew Motogolf’s authorization to provide commercial premium merchandise from that vendor. Id. Motogolf sues the defendants for accessing Motogolf’s computers without authorization, interfering with its contractual relationships and prospective economic relationships, making false or misleading representations that they were Motogolf’s legitimate potential customers, and taking property through activity that amounts to unlawful racketeering. Motogolf also alleges that the defendants conspired to engage in these unlawful activities and that they aided and abetted each other. The defendants move to dismiss all the claims.

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Motogolf.com, LLC v. Top Shelf Golf, LLC, (D. Nev. 2021).

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