MDY INDUSTRIES, LLC v. Blizzard Entertainment

629 F.3d 928
CourtCourt of Appeals for the Ninth Circuit
DecidedFebruary 17, 2011
Docket09-15932
StatusPublished
Cited by4 cases

This text of 629 F.3d 928 (MDY INDUSTRIES, LLC v. Blizzard Entertainment) is published on Counsel Stack Legal Research, covering Court of Appeals for the Ninth Circuit primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
MDY INDUSTRIES, LLC v. Blizzard Entertainment, 629 F.3d 928 (9th Cir. 2011).

Opinion

FOR PUBLICATION UNITED STATES COURT OF APPEALS FOR THE NINTH CIRCUIT

MDY INDUSTRIES, LLC,  Plaintiff-counter-defendant- Appellant, v. BLIZZARD ENTERTAINMENT, INC. and No. 09-15932 VIVENDI GAMES, INC., Defendants-third-party-plaintiffs-  D.C. No. 2:06-CV-02555- Appellees, DGC

v. MICHAEL DONNELLY, Third-party-defendant-Appellant. 

MDY INDUSTRIES, LLC,  Plaintiff-counter-defendant- Appellee, No. 09-16044 v. D.C. No. BLIZZARD ENTERTAINMENT, INC. and 2:06-CV-02555- VIVENDI GAMES, INC.,  DGC Defendants-third-party-plaintiffs- ORDER AND Appellants, AMENDED v. OPINION MICHAEL DONNELLY, Third-party-defendant-Appellee.  Appeal from the United States District Court for the District of Arizona David G. Campbell, District Judge, Presiding

2657 2658 MDY INDUSTRIES v. BLIZZARD ENTERTAINMENT Argued and Submitted June 7, 2010—Seattle, Washington

Filed December 14, 2010 Amended February 17, 2011

Before: William C. Canby, Jr., Consuelo M. Callahan and Sandra S. Ikuta, Circuit Judges.

Opinion by Judge Callahan MDY INDUSTRIES v. BLIZZARD ENTERTAINMENT 2663 COUNSEL

Lance C. Venable (argued) and Joseph R. Meaney of Ven- able, Campillo, Logan & Meaney, P.C., for plaintiff- appellant/cross-appellee MDY Industries LLC and plaintiff- appellant/third-party-defendant-appellee Michael Donnelly.

Christian S. Genetski (argued), Shane M. McGee, and Jacob A. Sommer of Sonnenschein Nath & Rosenthal LLP, for defendants-appellees/cross-appellants Blizzard Entertainment, Inc. and Vivendi Games, Inc.

George A. Riley, David R. Eberhart, and David S. Almeling of O’Melveny & Myers LLP, for amicus curiae Business Software Alliance.

Scott E. Bain, Keith Kupferschmid, and Mark Bohannon, for amicus curiae Software & Information Industry Association.

Brian W. Carver of the University of California, Berkeley, School of Information, and Sherwin Siy and Jef Pearlman, for amicus curiae Public Knowledge.

Robert H. Rotstein, Steven J. Metalitz, and J. Matthew Wil- liams of Mitchell Silberberg & Knupp LLP, for amicus curiae Motion Picture Association of America, Inc. 2664 MDY INDUSTRIES v. BLIZZARD ENTERTAINMENT ORDER

Our opinion filed on December 14, 2010, is amended to include the following footnote at the end of Section V(E)(2):

For the first time in its petition for rehearing, MDY raises the applicability of Section 1201(f) and the question whether Glider is an “independently created computer program” under that subsection and thus exempt from the coverage of Section 1201(a). Because this argument was not raised to the district court or presented in the parties’ briefs on appeal, we decline to reach it.

With this amendment, the plaintiffs-appellants’ petition for panel rehearing is DENIED. No further petition for rehearing will be entertained.

OPINION

CALLAHAN, Circuit Judge:

Blizzard Entertainment, Inc. (“Blizzard”) is the creator of World of Warcraft (“WoW”), a popular multiplayer online role-playing game in which players interact in a virtual world while advancing through the game’s 70 levels. MDY Indus- tries, LLC and its sole member Michael Donnelly (“Donnelly”) (sometimes referred to collectively as “MDY”) developed and sold Glider, a software program that automati- cally plays the early levels of WoW for players.

MDY brought this action for a declaratory judgment to establish that its Glider sales do not infringe Blizzard’s copy- right or other rights, and Blizzard asserted counterclaims under the Digital Millennium Copyright Act (“DMCA”), 17 U.S.C. § 1201 et seq., and for tortious interference with con- MDY INDUSTRIES v. BLIZZARD ENTERTAINMENT 2665 tract under Arizona law. The district court found MDY and Donnelly liable for secondary copyright infringement, viola- tions of DMCA §§ 1201(a)(2) and (b)(1), and tortious inter- ference with contract. We reverse the district court except as to MDY’s liability for violation of DMCA § 1201(a)(2) and remand for trial on Blizzard’s claim for tortious interference with contract.

I.

A. World of Warcraft

In November 2004, Blizzard created WoW, a “massively multiplayer online role-playing game” in which players inter- act in a virtual world. WoW has ten million subscribers, of which two and a half million are in North America. The WoW software has two components: (1) the game client software that a player installs on the computer; and (2) the game server software, which the player accesses on a subscription basis by connecting to WoW’s online servers. WoW does not have single-player or offline modes.

WoW players roleplay different characters, such as humans, elves, and dwarves. A player’s central objective is to advance the character through the game’s 70 levels by partici- pating in quests and engaging in battles with monsters. As a player advances, the character collects rewards such as in- game currency, weapons, and armor. WoW’s virtual world has its own economy, in which characters use their virtual currency to buy and sell items directly from each other, through vendors, or using auction houses. Some players also utilize WoW’s chat capabilities to interact with others.

B. Blizzard’s use agreements

Each WoW player must read and accept Blizzard’s End User License Agreement (“EULA”) and Terms of Use (“ToU”) on multiple occasions. The EULA pertains to the 2666 MDY INDUSTRIES v. BLIZZARD ENTERTAINMENT game client, so a player agrees to it both before installing the game client and upon first running it. The ToU pertains to the online service, so a player agrees to it both when creating an account and upon first connecting to the online service. Play- ers who do not accept both the EULA and the ToU may return the game client for a refund.

C. Development of Glider and Warden

Donnelly is a WoW player and software programmer. In March 2005, he developed Glider, a software “bot” (short for robot) that automates play of WoW’s early levels, for his per- sonal use. A user need not be at the computer while Glider is running. As explained in the Frequently Asked Questions (“FAQ”) on MDY’s website for Glider:

Glider . . . moves the mouse around and pushes keys on the keyboard. You tell it about your character, where you want to kill things, and when you want to kill. Then it kills for you, automatically. You can do something else, like eat dinner or go to a movie, and when you return, you’ll have a lot more experience and loot.

Glider does not alter or copy WoW’s game client software, does not allow a player to avoid paying monthly subscription dues to Blizzard, and has no commercial use independent of WoW. Glider was not initially designed to avoid detection by Blizzard.

The parties dispute Glider’s impact on the WoW experi- ence. Blizzard contends that Glider disrupts WoW’s environ- ment for non-Glider players by enabling Glider users to advance quickly and unfairly through the game and to amass additional game assets. MDY contends that Glider has a mini- mal effect on non-Glider players, enhances the WoW experi- ence for Glider users, and facilitates disabled players’ access to WoW by auto-playing the game for them. MDY INDUSTRIES v. BLIZZARD ENTERTAINMENT 2667 In summer 2005, Donnelly began selling Glider through MDY’s website for fifteen to twenty-five dollars per license. Prior to marketing Glider, Donnelly reviewed Blizzard’s EULA and client-server manipulation policy. He reached the conclusion that Blizzard had not prohibited bots in those doc- uments.

In September 2005, Blizzard launched Warden, a technol- ogy that it developed to prevent its players who use unautho- rized third-party software, including bots, from connecting to WoW’s servers.

Free access — add to your briefcase to read the full text and ask questions with AI

Related

Oracle USA, Inc. v. Rimini Street, Inc.
879 F.3d 948 (Ninth Circuit, 2018)
Disney Enterprises, Inc. v. Vidangel, Inc.
869 F.3d 848 (Ninth Circuit, 2017)
Media.net Advertising FZ-LLC v. NetSeer, Inc.
156 F. Supp. 3d 1052 (N.D. California, 2016)
Montalvo v. LT's Benjamin Records, Inc.
56 F. Supp. 3d 121 (D. Puerto Rico, 2014)

Cite This Page — Counsel Stack

Bluebook (online)
629 F.3d 928, Counsel Stack Legal Research, https://law.counselstack.com/opinion/mdy-industries-llc-v-blizzard-entertainment-ca9-2011.