McCoy v. Nestle USA, Inc.

173 F. Supp. 3d 954, 2016 U.S. Dist. LEXIS 41601, 2016 WL 1213904
CourtDistrict Court, N.D. California
DecidedMarch 29, 2016
DocketCase No. 15-cv-04451-JCS
StatusPublished
Cited by16 cases

This text of 173 F. Supp. 3d 954 (McCoy v. Nestle USA, Inc.) is published on Counsel Stack Legal Research, covering District Court, N.D. California primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
McCoy v. Nestle USA, Inc., 173 F. Supp. 3d 954, 2016 U.S. Dist. LEXIS 41601, 2016 WL 1213904 (N.D. Cal. 2016).

Opinion

[956]*956ORDER GRANTING MOTION TO DISMISS

Re: Dkt. No. 16

JOSEPH C. SPERO, Chief Magistrate Judge

I. INTRODUCTION

“The use of child slave labor in the Ivory Coast is a humanitarian tragedy.” Doe I v. Nestle USA, Inc., 766 F.3d 1013, 1016 (9th Cir.2014), The fact that major international corporations source ingredients for their products from supply chains involving slavery and the worst forms of child labor raises significant ethical questions. The issue before this Court, however, is whether California law requires corporations to inform customers of that fact on their product packaging and point of sale advertising. Every court to consider the issue has held that it does not. This Court agrees.

This is a putative class 'action in which Plaintiff Elaine McCoy claims that Defendant Nestlé USA, Inc. (“Nestlé”) violated California’s Unfair Competition Law (“UCL,” Cal. Bus. & Prof. Code §§ 17200-17210), Consumers Legal Remedies Act (“CLRA,” Cal. Civ. Code §§ 1760-1784), and False Advertising Law (“FAL,” Cal. Bus. & Prof. Code §§ 17600-17509) by failing to disclose on the packaging of Nestlé’s chocolate products that some of the cocoa used therein originated at farms in Cóte d’Ivoire (also known as the Ivory Coast) that use slave labor and the worst forms of child1 labor. Nestlé moves to dismiss all. claims. The Court held a hearing on March IS, 2016.1 For the reasons stated below, Nestlé’s Motion is GRANTED, and this action is dismissed with prejudice.2

II. BACKGROUND

A. Allegations of the Complaint3

Cóte d’Ivoire is the world’s largest producer of cocoa beans, the raw ingredient for chocolate, and supplies 40% of global cocoa production .and 47% of total imports to the United States. Compl. (dkt. 1) ¶¶ 20, 51. Slave labor and the worst forms of child labor are common ,in Ivorian cocoa production, as is well documented .by United States government agencies, academic studies, nonprofit organizations, investigative journalists, and former laborers. Id. ¶¶ 5-9, 24-26, 33-47. Children are frequently injured in the course of dangerous work involving machetes, chemicals, and heavy loads, and workers (both children and adults) may be beaten, whipped, and locked in to prevent escape. Id. ¶¶ 24-26. The Ninth Circuit has also acknowledged the existence of such conditions. Id. ¶ 27; Doe I, 766 F.3d at 1016.

Nestlé is one of the largest food companies in the United States and sells a number of popular chocolate products. Id. ¶ 3. In 2001, members if the United States chocolate industry including Nestlé signed a voluntary protocol, negotiated by Representative Eliot Engel and Senator Tom Harkin, to develop standards for certifying chocolate produced without labor abuses. Id. ¶ 28. After failing to meet the initial 2005 deadline, the industry extended the self-imposed deadline to 2008, then to 2010, and then to.2020. Id. ¶¶ 30-32.

Despite adopting “Corporate Business ■Principles” that require ethical business [957]*957practices in its supply chain and a “Supplier Code” that “strictly prohibit[s]” child labor and forced labor, Nestlé sources much of its chocolate from Cote d’Ivoire through a multi-level supply chain of independent growers, cooperatives, distributors, and other intermediaries. Id. ¶¶ 4,11, 21, 50, 52, 60-66, 52. Nestlé acknowledges child and slave labor in its Ivorian supply chain, including children engaged-in unsafe work, but does not disclose the existence of those labor abuses on its product labels. Id. ,¶¶ 21, 53. Certain Nestlé products also advertise that .Nestlé “works with [a certification program that does not permit child labor] to help improve the lives of, cocoa farmers.” Id. ¶¶ 54-55. Although McCoy disputes the accuracy of .that certification, her claims here are based only on Nestlé’s omissions, not on any affirmative misrepresentations. Id. ¶ 57; Opp’n (dkt. 18) at 12 n.64. •

McCoy “has purchased Nestlé Chocolate Products at various retail stores including Sam’s Club and Safeway in and around Vacaville, and Fairfield, California from 2011 through present.” Id. ¶ 14. Citing studies showing that consumers' will pay a premium for ethically produced coffee, clothing, and seafood, id. ¶¶ 67-71, McCoy alleges that she and other customers “would not have purchased Nestlé’s Chocolate Products or paid as much for them” if Nestlé had disclosed labor violations on the product labels. Id, ¶ 11, see also id. ¶¶ 14, 49, 78, 93,107,118.

The Complaint includes three claims, under the UCL, the CLRA, and the FAL, respectively. The UCL claim is based on three separate theories arising from Nes-tlé’s failure to disclose labor abuses in its supply chain on the packaging of its chocolate products: (1) the omission is “unlawful,” because it violates the CLRA, id. ¶ 86; (2) the omission is “unfair,” because the abusive labor practices themselves are immoral and the failure to disclose them impairs competition and prevents consumers from making informed decisions, id. ¶ 87; and (3) the omission is “fraudulent” because it is likely to deceive a reasonable consumer and the true facts would be material to reasonable consumer, id. ¶ 88. The CLRA claim asserts that Nestlé’s failure to disclose labor abuses in its supply chain constitutes a misrepresentation of the “source, characteristics, and standard” of the products. Id. ¶ 103, see also id. ¶¶ 100-02 (citing Cal. Civ. Code § 1770(a)(2), (5), (7)). The FAL claim asserts that. Nestlé had a duty to disclose the labor abuses in its supply chain because it had superior knowledge as compared to customers, and because it made “partial representations and/or misrepresentations to the contrary.” Id. ¶ 114. In .her Opposition, McCoy .disclaims any theory of an obligation to disclose arising from partial misrepresentations. Opp’n at 12 n.64.

B. Procedural History

McCoy filed this action on September 28, 2015, seeking to represent herself and other similarly situated consumers who purchased Nestlé chocolate products in the last four years. See generally Compl. McCoy’s counsel also represents plaintiffs who filed similar actions against tw;o other large chocolate manufacturers, Mars and Hershey. See Hodsdon v. Mars, Inc., No. 3:15-cv-04450-RS (N.D.Cal.); Dana v. The Hershey Company, No. 3:15-cv-04453 (N.D.Cal.). Defendants moved to dismiss in all three cases. Judge Seeborg granted the motion to dismiss in Hodsdon, as discussed in detail below. The undersigned heard argument on Hershey’s motion in Dana concurrently with Nestlé’s motion in the present case.4

[958]*958C. Parties’ Arguments

Nestlé argues that the case must be dismissed for several reasons, starting with the safe harbor doctrine, which provides that plaintiffs cannot use California’s consumer protection laws to pursue relief that is foreclosed by other, more specific statutes. Mot. (dkt. 16) at 8-11.

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Cite This Page — Counsel Stack

Bluebook (online)
173 F. Supp. 3d 954, 2016 U.S. Dist. LEXIS 41601, 2016 WL 1213904, Counsel Stack Legal Research, https://law.counselstack.com/opinion/mccoy-v-nestle-usa-inc-cand-2016.