Fishon v. Mars Petcare US, Inc.

CourtDistrict Court, M.D. Tennessee
DecidedNovember 20, 2020
Docket3:19-cv-00816
StatusUnknown

This text of Fishon v. Mars Petcare US, Inc. (Fishon v. Mars Petcare US, Inc.) is published on Counsel Stack Legal Research, covering District Court, M.D. Tennessee primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Fishon v. Mars Petcare US, Inc., (M.D. Tenn. 2020).

Opinion

UNITED STATES DISTRICT COURT MIDDLE DISTRICT OF TENNESSEE NASHVILLE DIVISION

ARNOLD FISHON, LILLY PEREZ, and ) TANA PARKER on behalf of themselves ) and all others similarly situated, ) ) Plaintiffs, ) No. 3:19-cv-00816 ) v. ) ) MARS PETCARE US, INC. ) ) Defendant. )

MEMORANDUM OPINION

Arnold Fishon, Lilly Perez, and Tana Parker (collectively, “Plaintiffs”), individually and on behalf of a putative class, brought this action against Mars Petcare US, Inc. (“Mars” or “Defendant”) for allegedly misleading consumers by mislabeling a particular product line of dog food as grain and soy free. Before the Court is Mars’ Motion to Dismiss and to Strike Plaintiffs’ First Amended Complaint (Doc. No. 30), which has been fully briefed by the parties (Doc. Nos. 31, 37, 39).1 For the following reasons, Mars’ motion will be granted in part and denied in part. I. FACTUAL ALLEGATIONS AND BACKGROUND2 Mars designs, manufactures, distributes, markets, and sells premium-priced dog food known as IAMS® Proactive Health Sensitive Skin & Stomach Grain-Free Recipe with Chicken &

1 The parties filed Notices of Supplemental Authority (Doc. Nos. 40, 67) and responses (Doc. Nos. 48, 71), and Plaintiffs filed a reply (Doc. No. 56). Mars also filed a Motion to Strike or Disregard Portions of Plaintiffs’ Reply (Doc. No. 57) arguing that Plaintiffs improperly made new arguments to support their opposition to Mars’ motion to dismiss. But given that Mars accompanied its “motion to strike” with a 5-page memorandum of law and argument regarding the merits of this case (Doc. No. 58), the Court will deny Mars’ motion and instead construe it as a sur-reply.

2 The relevant background and facts necessary to resolve the pending motion to dismiss are drawn only from the First Amended Complaint (Doc. No. 27) and its attachments and are assumed to be Peas (“IAMS Grain-Free Recipe”). (Compl. ¶ 1.) The front of each IAMS Grain-Free Recipe bag prominently states that the food is made with a “Grain Free Recipe” and is “Tailored for Dogs with Grain Sensitivities.” (Id. ¶ 40.) The back of each bag also contains the phrases “Grain Free Recipe” and “No Grains[,]” and provides the following promotional paragraph about why dog owners

should purchase IAMS Grain-Free Recipe over other dog food: Not all dogs are the same, so why feed them the same generic food? The IAMS brand understands that dogs with grain sensitivities have unique needs. That’s why we’ve crafted our grain free recipe without any corn, wheat or soy, and added a tailored blend of wholesome fiber and natural prebiotics to support healthy digestion. This premium, grain free recipe will allow your dog to be at their best, today and every day. (Id. ¶ 41–42 (emphasis added).) Mars’ website made similar representations and stated that IAMS Grain-Free Recipe contains “No Wheat [and] No Soy[.]”3 (Id. ¶¶ 37–38.) Because “[d]ogs can—and often do—have allergic reactions to certain foods, including those that contain grains . . . wheat, or soy[,] . . . many dog owners choose to pay a premium to provide their dogs a grain-free and soy-free diet.” (Id. ¶¶ 2–3, 47.) Thus, based on Mars’ representations, Plaintiffs were willing to (and in fact did) purchase bags of IAMS Grain-Free Recipe at a premium price and feed it to their dogs. (Id. ¶¶ 13–35.) But “independent testing” revealed that Mars misled Plaintiffs because IAMS Grain-Free Recipe “does in fact contain significant amounts of corn, rice, wheat, and soy.”4 (Id. ¶¶ 43–45.)

true for purposes of ruling on the motion. See Erickson v. Pardus, 551 U.S. 89, 94 (2007). For ease of reference, the Court will refer to the First Amended Complaint as the “Complaint” or “Compl.”

3 Plaintiffs allege that the relevant “webpage has been removed from [Mars’] website since this action was commenced.” (Compl. ¶ 37 n.1.)

4 Plaintiffs have attached a copy of these “independent testing” results showing that a bag of IAMS Grain-Free Recipe consisted of 0.07% corn, 0.06% soy, 0.02% rice, and 0.001% wheat. (Doc. No. 27-1.) As a result, Plaintiffs filed this action against Mars alleging that they suffered economic damages because they reasonably believed that IAMS Grain-Free Recipe contained no grain or soy protein, and they would not have purchased it over alternative products, or would have paid substantially less for it, had they known that Mars’ representations about its ingredients were false.

(Id. ¶¶ 21, 27, 35, 54–55.) The Complaint names Fishon (a New York resident), Perez (a Tennessee resident), and Parker (a Virginia resident), and asserts claims against Mars for violating the Magnuson-Moss Warranty Act and various state contract and consumer protection laws. The Complaint also states that this action is brought on behalf of the named Plaintiffs and either a nationwide class or, alternatively, New York, Tennessee, and Virginia subclasses. (Id. ¶¶ 62–65.) Mars has now moved to dismiss the Complaint for lack of subject matter jurisdiction and failure to state a claim upon which relief can be granted, as well as to strike Plaintiffs’ nationwide class allegations. (Doc. No. 30.) Because these three requests involve different legal standards, the Court will address them as separate motions. II. MOTION TO DISMISS UNDER RULE 12(b)(1) FOR LACK OF STANDING A. Legal Standard

A motion to dismiss for lack of standing is properly characterized as a motion to dismiss for lack of subject-matter jurisdiction under Federal Rule of Civil Procedure 12(b)(1). Forest City Residential Mgmt., Inc. ex rel. Plymouth Square Ltd. Dividend Hous. Ass’n v. Beasley, 71 F. Supp. 3d 715, 722–23 (E.D. Mich. 2014) (citing Stalley v. Methodist Healthcare, 517 F.3d 911, 916 (6th Cir. 2008)). “[W]here subject matter jurisdiction is challenged under Rule 12(b)(1), as it was here, the plaintiff has the burden of proving jurisdiction in order to survive the motion.” Wayside Church v. Van Buren Cnty., 847 F.3d 812, 817 (6th Cir. 2017) (quoting Rogers v. Stratton Indus., Inc., 798 F.2d 913, 915 (6th Cir. 1986)). “A Rule 12(b)(1) motion for lack of subject matter jurisdiction can challenge the sufficiency of the pleading itself (facial attack) or the factual existence of subject matter jurisdiction (factual attack).” Cartwright v. Garner, 751 F.3d 752, 759 (6th Cir. 2014) (citing United States v. Ritchie, 15 F.3d 592, 598 (6th Cir. 1994)). This distinction is important because

if the defendant makes a facial attack, the Court must take all of the allegations in the complaint as true to determine “whether the plaintiff has alleged a basis for subject matter jurisdiction.” Id. (emphasis added). But if the defendant makes a factual attack, the Court may consider and weigh evidence, including evidence outside of the pleadings, to determine whether the plaintiff has “carrie[d] the burden of establishing subject matter jurisdiction by a preponderance of the evidence.” Ready for the World Inc. v. Riley, No. 19-10062, 2019 WL 4261137, at *2 (E.D. Mich. Sept. 9, 2019) (citing McNutt v. Gen. Motors Acceptance Corp. of Ind., 298 U.S. 178, 189 (1936)). B. Analysis Article III of the Constitution provides that the “judicial Power” extends only to “Cases” and “Controversies,” U.S. Const. art. III, § 2, an element of which is standing. Spokeo, Inc. v. Robins, 136 S.Ct.

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Fishon v. Mars Petcare US, Inc., Counsel Stack Legal Research, https://law.counselstack.com/opinion/fishon-v-mars-petcare-us-inc-tnmd-2020.