Ary v. Target Corporation

CourtDistrict Court, N.D. California
DecidedMarch 23, 2023
Docket3:22-cv-02625
StatusUnknown

This text of Ary v. Target Corporation (Ary v. Target Corporation) is published on Counsel Stack Legal Research, covering District Court, N.D. California primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Ary v. Target Corporation, (N.D. Cal. 2023).

Opinion

1 2 3 4 UNITED STATES DISTRICT COURT 5 NORTHERN DISTRICT OF CALIFORNIA 6 7 SHEJUANA ARY, Case No. 22-cv-02625-HSG

8 Plaintiff, ORDER GRANTING IN PART AND DENYING IN PART MOTION TO 9 v. DISMISS AND STRIKE

10 TARGET CORPORATION, Re: Dkt. No. 21 11 Defendant.

12 13 Before the Court is Defendant Target Corporation’s motion to dismiss and to strike. Dkt. 14 No. 21 (“Mot.”). The Court found this matter appropriate for disposition without oral argument 15 and the matter was deemed submitted. See Dkt. No. 34; Civil L.R. 7-1(b). The Court GRANTS 16 IN PART and DENIES IN PART the motion. 17 I. BACKGROUND 18 This is a proposed class action on behalf of purchasers of Target’s over the counter “up & 19 up lidocaine pain-relief patches.” Dkt. No. 1 (“Compl.”) ¶ 1. Plaintiff alleges that statements on 20 the packaging that the patches provide “pain relief” using a “maximum strength” dose of lidocaine 21 for “up to 8 hours” are misleading. Id. ¶ 3. According to Plaintiff, the patches “regularly peel off 22 [users’] bodies within a few hours, and oftentimes minutes, after being properly applied.” Id. 23 Plaintiff further alleges that the patches do not contain or deliver the maximum amount of 24 lidocaine available with or without a prescription.1 Id. 25

26 1 The Court GRANTS Defendant’s request to take judicial notice of the complete lidocaine patch package, since the packaging is referenced in the complaint, is central to Plaintiff’s claim, and its 27 authenticity is not in question. See Dkt. No. 23; Knievel v. ESPN, 393 F.3d 1068, 1076 (9th Cir. 1 Plaintiff brings causes of action for violations of the Magnuson-Moss Warranty Act, 15 2 U.S.C. § 2301, et seq.; California’s Consumer Legal Remedies Act (“CLRA”), Cal. Civ. Code 3 § 1750, et seq., Unfair Competition Law (“UCL”), Cal. Bus. & Prof. Code § 17200, et seq., and 4 False Advertising Law (“FAL”), Cal. Bus. & Prof. Code § 17500, et seq.; and for unjust 5 enrichment. Compl. ¶¶ 52–98. 6 II. LEGAL STANDARD 7 Federal Rule of Civil Procedure 8(a) requires that a complaint contain “a short and plain 8 statement of the claim showing that the pleader is entitled to relief.” Fed. R. Civ. P. 8(a)(2). A 9 defendant may move to dismiss a complaint for failing to state a claim upon which relief can be 10 granted under Rule 12(b)(6). “Dismissal under Rule 12(b)(6) is appropriate only where the 11 complaint lacks a cognizable legal theory or sufficient facts to support a cognizable legal theory.” 12 Mendiondo v. Centinela Hosp. Med. Ctr., 521 F.3d 1097, 1104 (9th Cir. 2008). To survive a Rule 13 12(b)(6) motion, a plaintiff need only plead “enough facts to state a claim to relief that is plausible 14 on its face.” Bell Atl. Corp. v. Twombly, 550 U.S. 544, 570 (2007). A claim is facially plausible 15 when a plaintiff pleads “factual content that allows the court to draw the reasonable inference that 16 the defendant is liable for the misconduct alleged.” Ashcroft v. Iqbal, 556 U.S. 662, 678 (2009). 17 Rule 9(b) imposes a heightened pleading standard where fraud is an essential element of a 18 claim. See Fed. R. Civ. P. 9(b) (“In alleging fraud or mistake, a party must state with particularity 19 the circumstances constituting fraud or mistake.”); see also Vess v. Ciba–Geigy Corp. USA, 317 20 F.3d 1097, 1107 (9th Cir. 2003). A plaintiff must identify “the who, what, when, where, and how” 21 of the alleged conduct, so as to provide defendants with sufficient information to defend against 22 the charge. Cooper v. Pickett, 137 F.3d 616, 627 (9th Cir. 1997). However, “[m]alice, intent, 23 knowledge, and other conditions of a person’s mind may be alleged generally.” Fed. R. Civ. P. 24 Rule 9(b). 25 In reviewing the plausibility of a complaint, courts “accept factual allegations in the 26 complaint as true and construe the pleadings in the light most favorable to the nonmoving party.” 27 Manzarek v. St. Paul Fire & Marine Ins. Co., 519 F.3d 1025, 1031 (9th Cir. 2008). Nevertheless, 1 fact, or unreasonable inferences.” In re Gilead Scis. Secs. Litig., 536 F.3d 1049, 1055 (9th Cir. 2 2008) (quoting Sprewell v. Golden State Warriors, 266 F.3d 979, 988 (9th Cir. 2001)). 3 Even if the court concludes that a 12(b)(6) motion should be granted, the “court should 4 grant leave to amend even if no request to amend the pleading was made, unless it determines that 5 the pleading could not possibly be cured by the allegation of other facts.” Lopez v. Smith, 203 6 F.3d 1122, 1127 (9th Cir. 2000) (en banc) (quotation omitted). 7 III. DISCUSSION 8 Defendant asserts myriad reasons why the complaint is deficient. See generally Mot. The 9 Court finds that Plaintiff has adequately alleged that statements on the lidocaine patch packaging 10 are misleading, and that Plaintiff has statutory standing and standing to pursue injunctive relief. 11 However, the Court finds that some of Plaintiff’s claims fail for lack of jurisdiction. 12 A. Failure to State a Claim under the UCL, CLRA, and FAL 13 Defendant argues that Plaintiff fails to plausibly allege that the lidocaine patch labeling 14 was deceptive, or that Defendant had a duty to disclose certain omitted facts about the patches. 15 See Mot. at 8–16. The Court disagrees. 16 The UCL, CLRA, and FAL claims are all governed by the “reasonable consumer” test. 17 See Williams v. Gerber Prod. Co., 552 F.3d 934, 938 (9th Cir. 2008). “Under the reasonable 18 consumer test, [Plaintiff] must show that members of the public are likely to be deceived.” Id. 19 (quotations omitted). “‘Likely to deceive’ implies more than a mere possibility that the 20 advertisement might conceivably be misunderstood by some few consumers viewing it in an 21 unreasonable manner.” Lavie v. Procter & Gamble Co., 105 Cal. App. 4th 496, 508 (Cal. Ct. App. 22 2003). Rather, the test is whether “it is probable that a significant portion of the general 23 consuming public or of targeted consumers, acting reasonably in the circumstances, could be 24 misled.” Id. “California courts . . . have recognized that whether a business practice is deceptive 25 will usually be a question of fact.” Williams, 552 F.3d at 938. It is thus a “rare situation” when 26 “granting a motion to dismiss [a UCL, CLRA, or FAL claim] is appropriate.” Id. at 939. 27 Like other courts addressing motions to dismiss in similar lidocaine patch cases, the 1 would be misled by the labels. See, e.g., Scilex Pharms. Inc. v. Sanofi-Aventis U.S. LLC, 552 F. 2 Supp. 3d 901, 922–23 (N.D. Cal.

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