Mason v. Reed's Inc.

CourtDistrict Court, S.D. New York
DecidedJanuary 28, 2021
Docket1:18-cv-10826
StatusUnknown

This text of Mason v. Reed's Inc. (Mason v. Reed's Inc.) is published on Counsel Stack Legal Research, covering District Court, S.D. New York primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Mason v. Reed's Inc., (S.D.N.Y. 2021).

Opinion

UNITED STATES DISTRICT COURT SOUTHERN DISTRICT OF NEW YORK ──────────────────────────────────── DENISE MASON,

Plaintiff, 18-cv-10826 (JGK) - against – MEMORANDUM OPINION AND REED’S INC., ORDER

Defendant. ──────────────────────────────────── JOHN G. KOELTL, District Judge: The plaintiff, Denise Mason, brings this putative class action against Reed’s Inc. (“Reed’s”) alleging that the defendant improperly labeled its soda as being, among other things, “All-Natural” and containing “no preservatives.” The defendant alleges that those labels are in fact truthful and accurate. Seeking injunctive and monetary relief, the plaintiff asserts five claims: (1) violation of New York General Business Law Section 349, (2) violation of New York General Business Law Section 350, (3) breach of an express warranty, (4) unjust enrichment, and (5) common law fraud. The defendant moves to dismiss pursuant to Federal Rules of Civil Procedure 12(b)(1) and (6) for lack of standing and failure to state a claim. I The following facts are taken from the Second Amended Complaint (“SAC”) and assumed to be true for the purposes of the motion to dismiss. Reed’s is a California corporation with its principal place of business in California. SAC ¶ 16. It manufactures, advertises, and distributes various soft drinks in New York and

throughout the United States. SAC ¶ 2, 16. The plaintiff resides in New York and purchased the defendant’s allegedly misleading products. SAC ¶ 13. The plaintiff alleges that the defendants put several misleading and false statements on its products. First, the plaintiff alleges that the defendant’s products include the statement “No Preservatives.” SAC ¶ 17. Second, the products include various statements indicating that the products are “All-Natural,” “Brewed with 100% Natural Ingredients,” “Made Naturally,” and “Made with Natural Ingredients,” but the products contain citric acid. SAC ¶¶ 17, 55. The plaintiff alleges that citric acid is a preservative and, due to the way

it is manufactured for the products at issue in this case, not “natural.” SAC ¶¶ 17-36, 55-76. The plaintiff further alleges that she and the members of the putative class relied on these misleading statements when they purchased the defendant’s products, and that the defendant knew these statements were false and included the false statements with the intent to deceive consumers. SAC ¶¶ 39, 41-46. The plaintiff alleges she paid a price premium for a product she believed to be all natural and without preservatives. SAC ¶ 47. In support of her allegations that the product is not natural and contains preservatives, the plaintiff points to the definition of “chemical preservative” by the Food and Drug

Administration (the “FDA”) as a chemical that “tends to prevent or retard deterioration” of the food to which it is added, with certain exceptions. SAC ¶ 18 (citing 21 C.F.R. § 101.22(a)(5)). Moreover, on its website, the FDA lists citric acid as a preservative. SAC ¶ 21. The FDA also has sent at least one warning letter to a company in which it suggests that citric acid is a preservative. See SAC Ex. B. The plaintiff also includes a declaration of a food scientist, Dr. Meyers, in which Dr. Meyers asserts that citric acid functions as a preservative. SAC Ex. C ¶¶ 24, 27. In addition to functioning as a preservative, citric acid can be used for flavoring purposes. SAC ¶¶ 22, 36.

While citric acid is naturally occurring in citrus fruits, the plaintiff alleges that the citric acid used in the defendant’s products is not naturally occurring. Instead, the plaintiff alleges that the defendant used citric acid fermented by a strain of black mold fungus known as Aspergillus niger. SAC ¶ 56. The FDA has identified citric acid produced in this fashion as synthetic. SAC ¶ 57. The FDA does not provide a definition of “natural,” but it has said that it has not objected to the use of the term “natural” where the food does not contain “added color, artificial flavors, or synthetic substances.” SAC ¶¶ 62-65. The FDA has also sent entities warning letters suggesting that supplemental citric acid is not

a “natural” ingredient. SAC ¶¶ 68, 71, Ex. D. The defendant moves to dismiss the Second Amended Complaint, arguing that the plaintiff does not have standing to seek injunctive relief and that the defendant’s statements were not misleading. II When presented with a motion to dismiss under Federal Rule of Civil Procedure 12(b)(1) for lack of subject matter jurisdiction, and a motion to dismiss on other grounds, the first issue is whether the Court has the subject matter jurisdiction necessary to consider the merits of the action. See Rhulen Agency, Inc. v. Alabama Ins. Guar. Ass’n, 896 F.2d 674, 678 (2d Cir. 1990).1 The defendant argues that the

plaintiff lacks standing to seek injunctive relief because she fails to allege that she will purchase the defendant’s products in the future. Article III of the United States Constitution limits the jurisdiction of federal courts to “Cases” and “Controversies.”

1 Unless otherwise noted, this Memorandum Opinion and Order omits all alterations, citations, emphasis, and internal quotation marks in quoted text. See Lujan v. Defenders of Wildlife, 504 U.S. 555, 559 (1992). To satisfy the requirements of Article III standing, a plaintiff must show that (1) the plaintiff has suffered an actual or

imminent injury in fact, which is concrete and particularized; (2) there is a causal connection between the injury and defendant’s actions; and (3) it is likely that a favorable decision in the case will redress the injury. See id. at 560– 61. “The party invoking federal jurisdiction bears the burden of establishing these elements.” Id. at 561; see also Springer v. U.S. Bank Nat’l Ass’n, No. 15-cv–1107, 2015 WL 9462083, at *3 (S.D.N.Y. Dec. 23, 2015). In a class action, a court must analyze the injuries allegedly suffered by the named plaintiff, not unnamed members of the potential class, to determine whether the plaintiff has Article III standing. See Warth v. Seldin, 422 U.S. 490, 502 (1975). The defendant only contests whether

the plaintiff has standing to pursue injunctive relief. In this case, the plaintiff has not alleged that she would buy the defendant’s products again. The plaintiff argues that she does not need to allege that she would buy the products again to have standing to pursue injunctive relief. She cites to Belfiore v. Procter & Gamble Co. (Belfiore I) for the proposition that requiring a plaintiff to allege that the plaintiff would continue to purchase a product the plaintiff knew was materially misleading “would denigrate the New York consumer protection statute, designed as a major support of consumers who claim to have been cheated” because “once the consumer learned of the deception, [the consumer] would

voluntarily abstain from buying[.]” 94 F. Supp. 3d 440, 445 (E.D.N.Y. 2015). Indeed, some courts in this Circuit have held that “plaintiffs have standing to seek injunctive relief based on the allegation that a product’s labeling or marketing is misleading to a reasonable consumer.” Ackerman v. Coca-Cola Co., No. 09-cv-395, 2013 WL 7044866, at *15 n.23 (E.D.N.Y. July 18, 2013). Those cases were based on an interpretation of the public policy rationale of the New York consumer protection statutes.

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