Le-Vel Brands LLC v. Bland

CourtDistrict Court, N.D. Texas
DecidedSeptember 27, 2019
Docket3:19-cv-00154
StatusUnknown

This text of Le-Vel Brands LLC v. Bland (Le-Vel Brands LLC v. Bland) is published on Counsel Stack Legal Research, covering District Court, N.D. Texas primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Le-Vel Brands LLC v. Bland, (N.D. Tex. 2019).

Opinion

IN THE UNITED STATES DISTRICT COURT NORTHERN DISTRICT OF TEXAS DALLAS DIVISION

LE-VEL BRANDS, LLC, § § § Plaintiff, § § v. § Civil Action No. 3:19-CV-00154-L § DUSTIN BLAND, § § Defendant. §

MEMORANDUM OPINION AND ORDER

Before the court is Defendant Dustin Bland’s Motion to Dismiss Complaint (Doc. 22), filed February 21, 2019; and Defendant’s Evidentiary Objections to Declaration of Christopher Schmidt and Motion to Strike (Doc. 49), filed August 16, 2019. After careful consideration of the motions, responses, replies, pleadings, record, evidence, testimony, arguments presented at the February 26-27, 2019 hearing, and applicable law, the court denies Defendant’s Motion to Dismiss Complaint (Doc. 22); and overrules and denies Defendant’s Evidentiary Objections to Declaration of Christopher Schmidt and Motion to Strike (Doc. 49). I. Factual and Procedural Background Plaintiff Le-Vel Brands, LLC (“Plaintiff” or “Le-Vel”), with its principal place of business located in Collin County, Texas,1 is a health and wellness multi-level marketing company that sells dietary supplements, including a product line called “Thrive.” Le-Vel markets its products

1 During the preliminary injunction hearing, Plaintiff’s Chief Technology Officer testified that Le-Vel is a “one hundred-percent cloud-based company,” which means it does not have a corporate office. Prelim. Inj. Hr’g Tr. 6:23- 24, 8-22 (Feb. 26, 2019). According to Plaintiff’s Original Petition, and supported by Texas Secretary of State records, Plaintiff is incorporated in Texas and lists a mailing address located in Frisco, Collin County, Texas.

Memorandum Opinion and Order – Page 1 exclusively through the use of “Promoters.” Promoters earn money through commissions and bonuses, and by enrolling other individuals as downline Promoters.2 On April 17, 2017, Defendant Dustin Bland (“Defendant” or “Mr. Bland”), an Indiana resident, became a Promoter for Le-Vel. During his time as a Promoter, he “created a network of approximately 16,000 downline Le-Vel

Promoters and 65,000 Le-Vel customers[;] and earned commissions totaling over $1,000,000.” Pl.’s Original Pet. ¶ 10. According to Plaintiff, Defendant joined Isagenix in late 2018 and has continued to “solicit Le-Vel’s Promoters and clients in violation of the Promoter Agreement.” Id. On December 28, 2018, Le-Vel terminated Mr. Bland, contending that he was “engaging in blatant violations of the Non-Solicitation Agreement by contacting Le-Vel Promoters in [an] attempt to direct them away from Le-Vel and over to Isagenix [a competing company] . . . and using [his] position as a Leader with Le-Vel to hold meetings with other Le-Vel Promoters in order to then pitch an [Isagenix] presentation in order to recruit them into Isagenix.” Id. ¶ 11. Plaintiff further asserts that, even after the company sent a letter to Defendant explaining the basis for his termination and outlining his continued obligations pursuant to the Agreement, Defendant has

“continued to solicit Le-Vel’s customers and Promoters.” Id. ¶ 12. On January 1, 2019, Plaintiff filed its Original Petition and Verified Application for Temporary Restraining Order, Temporary Injunction, and Permanent Injunction (Doc. 1-3) (“Petition”) in the 68th Judicial District Court of Dallas County, Texas. In its Petition, it alleges several causes of action against Defendant: (1) breach of contract; (2) business disparagement; (3) defamation; (4) tortious interference with existing contracts; and (5) tortious interference with prospective business relations. These claims stem from Mr. Bland’s alleged violation of the

2 Downline Promoters refer to individuals who are recruited by a current Le-Vel recruiter to join its team.

Memorandum Opinion and Order – Page 2 restrictive covenants provided in an agreement between the parties, referred to as the Promoter Agreement3 (the “Agreement”). To enroll as a Promoter, an individual must click on a box next to the phrase, “I agree to the Policies and Procedures,” which has “Policies and Procedures” hyperlinked4 in blue. Upon

clicking the hyperlink, the Policies and Procedures appear in a separate window. The Agreement contains various terms, including one that prohibits a Promoter from directly or indirectly soliciting any Le-Vel customers or Promoters during the term of the Agreement and for a period of 12 months thereafter. In section 1.2 of the Agreement, it further states that “[a] Promoter will under no circumstance disparage or infringe upon the Le-Vel name, image[,] or reputation in connection with the promotion of Le-Vel products or misappropriate any confidential or proprietary information or trade secrets (including Customer and Promoter names and address lists) for use by the Promoter or others.” Additionally, the Agreement includes language establishing personal jurisdiction of the federal courts in Dallas, Texas over Promoters and proper venue in the federal courts in Dallas County, Texas. Plaintiff contends that when Defendant

became a Promoter for the company, he “affirmatively agree[d] to the terms of the Promoter Agreement.” Pl.’s Original Pet. ¶¶ 6-7, 9-10. On January 18, 2019, Defendant removed the case based on diversity jurisdiction. On February 9, 2019, Plaintiff filed a Motion for Preliminary Injunction (Doc. 17). On February 21, 2019, Defendant filed his Motion to Dismiss Complaint (Doc. 22), asserting that Plaintiff’s

3 The parties use different verbiage to the refer to the agreement at issue. Le-Vel refers to it as the “Promoter Agreement,” and Mr. Bland refers to it as “Policies and Procedures.” The document itself is titled both “Promoter Agreement” and “Policies and Procedures” in the upper left-hand corner of the first page. Accordingly, the terms are used interchangeably.

4 When an individual clicks on the words, a separate window or document appears for review.

Memorandum Opinion and Order – Page 3 Petition should be dismissed pursuant to the following: (1) Federal Rule of Civil Procedure 12(b)(2) for a lack of personal jurisdiction; (2) Federal Rule of Civil Procedure 12(b)(3) for improper venue; (3) Federal Rule of Civil Procedure 12(b)(6) for failure to state a claim as it relates to all alleged counts asserted in Plaintiff’s Petition; and (4) the Texas Anti-Slapp Act as it relates

to Counts Two through Five of Plaintiff’s Petition. On February 26-27, 2019, the court held a hearing regarding Plaintiff’s request for a preliminary injunction and allowed the parties to present evidence related to whether the court had personal jurisdiction over Defendant. Prelim. Inj. Hr’g Tr. 3:17-4:10 (Feb. 26, 2019). The court has declined to rule on Plaintiff’s request for a preliminary injunction until the matter of personal jurisdiction is resolved. II. Defendant’s Evidentiary Objections and Motion to Strike

On August 16, 2019, Defendant filed its Evidentiary Objections to Declaration of Christopher Schmidt5 (the “Declaration”) and Motion to Strike (Doc. 49). In its motion, Defendant contends that the court should strike certain statements in the Declaration, as they are conclusory and speculative. Defendant, however, fails to state any applicable authority warranting his motion to strike the Declaration at this stage of the proceedings. Further, pursuant to the Federal Rules of Civil Procedure, the court will already consider whether statements are conclusory and speculative in conducting its 12(b)(2) and 12(b)(6) analysis.

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Bluebook (online)
Le-Vel Brands LLC v. Bland, Counsel Stack Legal Research, https://law.counselstack.com/opinion/le-vel-brands-llc-v-bland-txnd-2019.