Laatz v. Zazzle, Inc.

District Court, N.D. California·Decided July 17, 2023·No. 5:22-cv-04844·Unknown

Opinion

NICKY LAATZ, et al., Case No. 22-cv-04844-BLF

Plaintiffs, ORDER DENYING MOTION TO v. DISMISS FIRST AMENDED COMPLAINT ZAZZLE, INC., et al., [Re: ECF No. 86] Defendants.

Plaintiff Nicky Laatz (“Plaintiff”) brings this suit alleging that Defendant Zazzle, Inc. (“Zazzle”), through its employee, Defendant Mohamed Alkhatib (“Alkhatib,” and, with Zazzle, “Defendants”), fraudulently obtained a license to use software implementing a trio of fonts created by Plaintiff, and subsequently violated the license by making the fonts available to millions of people, including for commercial use. The operative First Amended Complaint asserts claims for (1) fraudulent misrepresentation, (2) fraudulent concealment, and (3) promissory fraud, all in violation of Cal. Civ. Code § 1572, as well as (4) federal copyright infringement under 17 U.S.C. § 101, (5) federal trademark infringement under 15 U.S.C. § 1114, and (6) breach of contract. Presently before the Court is Defendants’ Motion to Dismiss the First Amended Complaint (the “Motion”). Mot., ECF No. 86. Plaintiff opposes the Motion. Opp’n, ECF No. 36. Defendants have filed a reply in support of their Motion. Reply, ECF No. 37. The Court heard oral argument on June 22, 2023. Having carefully considered the parties’ respective written submissions, the oral argument of counsel, and the relevant legal authority, the Motion is hereby DENIED. A. Zazzle’s Business Zazzle operates an online platform for the design and on-demand production of customized products. First Am. Compl. (“FAC”), ECF No. 82, ¶ 2. Consumers can purchase products designed and offered on Zazzle by design professionals or use Zazzle’s design customization tool to design a product directly. Id. ¶ 73. Zazzle provides fonts and graphics to consumers and design professionals, who can also upload other graphics to combine with Zazzle’s offerings. Id. ¶ 78. After an order is placed, Zazzle handles the production logistics. Id. ¶ 74. Design professionals receive royalty payments from Zazzle for each product ordered by a consumer that uses their designs. Id. ¶ 77. B. Font Design and Creation A font is a set of representations of characters, called glyphs. FAC ¶ 46. The shape of each glyph within a font consists of a curve determined by “on-curve” and “off-curve” reference points. Id. On-curve reference points indicate fixed points through which the curve passes. Id. Off-curve reference points dictate the shape and location of a glyph’s curve between the on-curve points. Id. In addition to these glyph-specific parameters, a font may also be characterized by font-wide variables, such as cap height, letter spacing, ascender height, and descender height. Id. Nearly all font designers use visual design tools or font-generating engines or font editors to assist with the design and creation of font software. Id. ¶ 51. One such tool is a font-generating engine, or font-design program. FAC ¶¶ 45, 53. Within a font-design program, a designer may set the on-curve and off-curve reference points that determine the shape of each glyph within the font. Id. ¶ 46. A designer using version 7.1 of the font-design program FontLab can “hand code” the on-curve and off-curve reference points for a glyph by (1) viewing the outline of the glyph’s shape on a computer’s visual window display and moving the reference points with her computer pointer; (2) editing numbers in the text representation of the reference points making up a glyph’s outline; or (3) clicking on a given reference point in the visual representation of the glyph and then editing the numbers specifying the coordinates of that point. Id. ¶ 47. FontLab also permits a After a designer is satisfied with her font, a font-design program will compile the designer- inputted font data, as well as any other code written by the font designer, into a final executable font software file that implements the font display on a computer. Id. ¶¶ 45, 48. C. Plaintiff’s Fonts Plaintiff derives her primary source of income from creating fonts and selling licenses for limited use of those fonts and associated font software. FAC ¶¶ 36–37. She has created over 110 unique fonts. Id. ¶ 34. In 2016, Plaintiff used FontLab 7.1 to design and create a trio of fonts— the “Blooming Elegant Trio,” comprised of Blooming Elegant, Blooming Elegant Sans, and Blooming Elegant Hand—along with the software (the “Blooming Elegant Software”) used to implement the Blooming Elegant Trio. Id. ¶¶ 6, 40. When creating the Blooming Elegant Trio and Blooming Elegant Software, Plaintiff “hand-coded the designs for individual characters/glyphs by selecting the ‘on-curve’ and ‘off-curve’ reference points for each individual character/glyph for each font.” Id. ¶ 49. Plaintiff also “personally hand-coded the instructions for how the [] glyphs should appear . . . by choosing the values for each of the font-wide variables that FontLab permits a designer to set, such as cap height, letter spacing, ascender height, and descender height.” Id. Additionally, Plaintiff “hand wrote and inserted custom code that FontLab incorporated into the final packaged Blooming Elegant Software, which implemented ligatures and stylistic alternate letters for the fonts.” Id. ¶ 50. The United States Copyright Office has issued a registration certificate, with an effective date of February 18, 2021, for the software for each of the three fonts in the Blooming Elegant Trio. FAC Ex. A (“Ex. A”), ECF No. 82-1; see id. ¶ 55. The registration certificates all show February 16, 2016 as the date of first publication. See Ex. A, at 2, 4, 6. Additionally, the United States Patent and Trademark Office has issued a registration certificate, dated January 25, 2022, for the mark “BLOOMING ELEGANT” for use in connection with downloadable printing fonts, typeface fonts recorded on magnetic media, and printing fonts that can be downloaded provided by means of electronic transmission. FAC Ex. B (“Ex. B”), ECF No. 82-2; see id. ¶ 56. D. Creative Market Plaintiff sells licenses to her fonts and the associated font software both through her own website and through certain online market platforms, including Creative Market. FAC ¶ 36. Plaintiff has offered the Blooming Elegant Trio and Blooming Elegant Software for licensing on Creative Market since at least 2016. Id. ¶ 57; see Shop Page, FAC Ex. E (“Ex. E”), ECF No. 82-5. To license the Blooming Elegant Trio and Blooming Elegant Software from Creative Market, a purchaser must set up a Creative Market account, which requires the user to agree to Creative Market’s Terms of Service (the “Service Terms”). FAC ¶ 59; see id. Ex. C (“Ex. C”), ECF No. 82-3. The Service Terms incorporate Creative Market’s License Terms (the “License Terms”). FAC ¶ 60; see id. Ex. D (“Ex. D”), ECF No. 82-4. Creative Market also provides a webpage regarding “frequently asked questions” about licenses (the “License FAQ”). FAC ¶ 62. The License FAQ includes a prominent link to the License Terms. Id.; see also id. Ex. F (“Ex. F”), ECF No. 82-6. Exhibits C, D, E, and F together comprise the operative license in this action (the “License”). FAC ¶¶ 65–66. E. Use of Blooming Elegant Trio on Zazzle’s Platform On November 2, 2016, a Zazzle employee contacted Plaintiff through Creative Market to ask whether Plaintiff offered a perpetual license for server-based use for the Blooming Elegant Trio that Zazzle could house on its internal servers and offer on its design customization tool. FAC ¶¶ 82–83. Plaintiff “never offers the type of server-based license for her fonts and font software that Zazzle would require,” and therefore did not respond to Zazzle’s inquiry. Id. ¶ 86. On or about May 4, 201

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