Kerrigan v. Visalus, Inc.

112 F. Supp. 3d 580, 2015 U.S. Dist. LEXIS 76233, 2015 WL 3679266
CourtDistrict Court, E.D. Michigan
DecidedJune 12, 2015
DocketCase No. 14-cv-12693
StatusPublished
Cited by40 cases

This text of 112 F. Supp. 3d 580 (Kerrigan v. Visalus, Inc.) is published on Counsel Stack Legal Research, covering District Court, E.D. Michigan primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Kerrigan v. Visalus, Inc., 112 F. Supp. 3d 580, 2015 U.S. Dist. LEXIS 76233, 2015 WL 3679266 (E.D. Mich. 2015).

Opinion

OPINION AND ORDER GRANTING IN PART AND DENYING IN PART DEFENDANTS’ MOTIONS TO DISMISS (ECF ##35-37) AND DIRECTING PLAINTIFFS TO FILE AN AMENDED COMPLAINT

MATTHEW F. LEITMAN, District Judge.

In 2012 or 2013, Plaintiffs Timothy Ker-rigan, Lori Mikovich, and Ryan M. Valli (collectively, “Plaintiffs”) each paid money to Defendant ViSalus, Inc. (“ViSalus”) for the opportunity to sell ViSalus’ weight-loss products. Plaintiffs now allege that they lost the money that they paid to ViSalus. Plaintiffs claim that ViSalus operates a pyramid scheme.

.In this action, Plaintiffs assert claims against ViSalus and numerous allegedly-related parties (collectively, the “Defendants”) for violations of the Racketeer Influenced and Corrupt Organizations (“RICO”) Act, 18 U.S.C. § 1961 et seq., and various Michigan state laws. (See the “Complaint,” ECF #1.) The Defendants have moved to dismiss. (See the “Motions,” ECF # 35-37.) For the reasons explained below, the Motions are GRANTED IN PART and DENIED IN PART. Plaintiffs are directed to file an Amended Complaint as set forth below.

RELEVANT FACTUAL ALLEGATIONS1

A. ViSalus

ViSalus is a retailer of powdered'weight-loss shakes and products. The company is headquartered in Troy, Michigan. (See Compl. at ¶¶ 1, 11, 52.) ViSalus maintains a network of “individual promoters” (“IPs”) who sell ViSalus’ weight-loss products and recruit other IPs to do the same. (See id. at ¶¶ 67-68;) ViSalus pays each IP commissions and/or bonuses for selling the weight-loss products and for recruiting new IPs. (See id. at ¶¶ 73-74.) The system through which IPs earn commissions and/or bonuses for sales and recruitment is hereinafter referred to as the “ViSalus Program.”

[587]*587B. How the ViSalus Program Works

1.ViSalus Promotes the Opportunity to Enroll in the ViSalus Program

ViSalus advertises the chance to enroll as an IP in the ViSalus Program'as a “business opportunity” with “unlimited earning potential.” (Id. at ¶¶ 98, 101.) Among other things, ViSalus claims that its IPs can earn thousands of dollars per month through the ViSalus Program and are eligible for bonuses of up to $1,000,000. (See id. at ¶¶ 96-102.) ViSalus also touts that it has given away more than 600 BMW automobiles to successful IPs. (See id. at ¶ 108.) ViSalus promotes the ViSa-lus Program through social media, Internet advertisements, and promotional videos. (See id. at ¶¶ 94, 98-101, 113-14.)

ViSalus also relies on its network of IPs to advertise the ViSalus Program. (See id. at ¶ 125.) ViSalus encourages IPs to host “challenge parties” for friends and family to encourage-them to enroll as IPs. (See id.) In addition, ViSalus urges IPs to promote the benefits of becoming an IP in the ViSalus Program whenever they sell ViSalus products to a customer. (See id.)

2.IPs Enroll in the ViSalus Program By Paying Money to ViSalus

A new IP must pay an enrollment fee to ViSalus in order to join the ViSalus Program and thereby obtain the right- to sell ViSalus’ products. (See id. at ¶ 68.) A new enrollee can become a “basic” IP for $49, or the enrollee can pay $499-$999 for “distribution kits” that include product samples. (See id.) In addition, new IPs are automatically subscribed to ViSalus’ proprietary website for $29 per month. (See id. at ¶¶ 68-69.) Upon enrollment, new IPs are also given the option to purchase a recurring auto-shipment of ViSalus shakes for $49-$250 per month. (See id. at ¶¶ 68-69.)

3.ViSalus Compensates its IPs Through Sales Comrhissions and Recruitment Bonuses

ViSalus compensates IPs enrolled in the ViSalus Program in three ways: (1) commissions for selling ViSalus products, (2) bonuses for récruiting other people who enroll as IPs, and (3) commissions and/or bonuses for product sales and recruitment by- the new recruits whom the IP enrolls into the ViSalus Program. (See id. at ¶¶ 73-74, 78.) ’

First, “active” IPs receive commissions from ViSalus for their monthly sales of ViSalus weight-loss products. ' (See id. at If 73.) In order to remain “active” — and thus, eligible to receive commissions — an IP must generate sales of $125 per month. (See id.) ViSalus pays commissions on all sales by an active IP in excess of $200 per month. (See id.) An IP earns a 10-per-cent commission on monthly sales between $201 and $500; 15-percent on monthly sales between $501 and $1,000; and 20-percent on monthly sales between $1,000 and $2,500. (See id.) Thus, for example, an active IP would receive $30 in commissions for generating $500 in monthly sales; $105 in commissions for $1,000 in monthly sales; and $405 in commissions for $2,500 in monthly sales. (See id.)

Second, ViSalus pays IPs bonuses related to the recruitment of new IPs. (See id. at ¶ 74.) For instance, ViSalus pays a “Fast Start Bonus” ranging from $50 to $180 whenever an IP enrolls a new recruit who purchases a distribution kit. (See id. at ¶ 76.) In addition, ViSalus offers a “First Order Bonus” equal to 20 percent of the initial sale that an IP makes to a new enrollee. (See id. at ¶ 75.) ViSalus also earmarks two percent of its revenue to the “Rising Star Weekly Enrollers Pool,” which is paid out on a weekly basis to IPs who qualify by, among other things, recruiting three new IPs into the ViSalus [588]*588Program. (See id. at ¶ 80.) An IP who qualifies for the “Rising Star Weekly En-rollers Pool” -is guaranteed to receive at least $75 per week. (See id.)

Finally, ViSalus rewards an IP for sales in his or her “downline” — i.e., sales by recruits whom the IP directly or indirectly enrolls into the ViSalus Program. (See id. at ¶ 78.) ViSalus pays each IP a “Team Commission” equal to five percent of the sales revenue generated by every recruit that the IP directly enrolls in the ViSalus Program (the “first-level downline”). (See id.) ViSalus also pays each IP a five percent “Team Commission” on sales by new IPs recruited by his or her first-level downline (the “second-level downline”). (See id.) IPs can earn additional bonuses for sales farther down his or her downline. (See id.) For instance, ViSalus states that “[i]f you personally sponsored 3[a]ctive [IPs] who each have 3 customers on a $49 [auto-shipment] every month, and duplicated that effort through 8 levels of referral, you would earn $72,324 per month just from your Team Commissions!” (Id. at ¶ 79 (emphasis in original).)

4. The Market for the ViSalus Program is Saturated, and Most IPs Lost the Money that They Paid to ViSalus

As a result of the emphasis that ViSalus places on recruitment, ViSalus has “attracted well over 100,000” IPs into the ViSalüs Program. (Id. at ¶ 6.) However, the market for the ViSalus Program is now “saturated” and the number of IPs has dropped precipitously. (Id. at ¶ 134.) “All or virtually all of the IPs who were recruited between 2010 and 2013 ... lost then-money paid to ViSalus for the ‘business opportunity.’ ” (Id.

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Bluebook (online)
112 F. Supp. 3d 580, 2015 U.S. Dist. LEXIS 76233, 2015 WL 3679266, Counsel Stack Legal Research, https://law.counselstack.com/opinion/kerrigan-v-visalus-inc-mied-2015.