Doe 1 v. Varsity Brands LLC

CourtDistrict Court, D. South Carolina
DecidedJune 23, 2023
Docket6:22-cv-02957
StatusUnknown

This text of Doe 1 v. Varsity Brands LLC (Doe 1 v. Varsity Brands LLC) is published on Counsel Stack Legal Research, covering District Court, D. South Carolina primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Doe 1 v. Varsity Brands LLC, (D.S.C. 2023).

Opinion

IN THE UNITED STATES DISTRICT COURT FOR THE DISTRICT OF SOUTH CAROLINA GREENVILLE DIVISION Jane Doe 1, Jane Doe 2, Jane Doe 3, Jane ) Doe 4, Jane Doe 5, Jane Doe 6, Jane Doe 7, ) C.A. No. 6:22-2957-HMH John Doe 1, John Doe 2, and John and Jane ) Does 1-100, ) OPINION & ORDER Plaintiffs, ) ) vs. ) ) Varsity Brands, LLC; Varsity Spirit, LLC; ) Varsity Brands Holding Company, Inc.; ) U.S. All Star Federation; USA Federation ) of Sport Cheering d/b/a USA Cheer; Jeff ) Webb; Charlesbank Capital Partners, LP; ) Bain Capital, LP; Rockstar Cheer & Dance, ) Inc.; Katherine Anne Foster, as the personal ) representative of the Estate of Scott Foster; ) Kathy Foster, individually; Kenny Feeley; ) Josh Guyton; Nathan Allan Plank; ) Christopher Hinton; Tracy a/k/a or f/k/a ) Traevon Black; Peter Holley; and other ) Unknown Defendants, ) ) Defendants. ) Before the court is Defendant USA Federation of Sport Cheering d/b/a USA Cheer’s (“USA Cheer”) motion to dismiss Plaintiffs’ amended complaint under Federal Rules of Civil Procedure 12(b)(2) and 12(b)(6). For the reasons below, the court grants USA Cheer’s motion. I. BACKGROUND Plaintiffs are nine former youth cheerleaders who allege that they were sexually abused by coaches employed by Defendant Rockstar Cheer & Dance, Inc. (“Rockstar Cheer”), a cheerleading gym affiliated with the Varsity Defendants.1 In addition to pursuing claims against the individual coaches and Rockstar Cheer, Plaintiffs seek to hold Varsity, Jeff Webb (“Webb”), Bain Capital, LP (“Bain”), Charlesbank Capital Partners, LP (“Charlesbank”), and competitive cheerleading’s governing bodies – USA Cheer and U.S. All Star Federation (“USASF”) – liable

for misrepresenting the safety of Varsity gyms and competitions and failing to adopt and enforce adequate athlete-safety policies and procedures. The facts below are taken from Plaintiffs’ amended complaint and are accepted as true for purposes of the present motion. Ashcroft v. Iqbal, 556 U.S. 662, 678 (2009).2 A. Overview of All Star Cheerleading Unlike traditional sideline cheerleading, All Star cheerleading is a competition-based sport unto itself. (Am. Compl. ¶¶ 42-43, ECF No. 8.) All Star cheer teams compete by

performing two-and-a-half minute routines set to music, which incorporate elements of tumbling, stunting, cheer, and dance. (Id. ¶ 42, ECF No. 8.) According to Plaintiffs, over four million athletes across the United States participate in All Star cheerleading at some level, with many training and competing year-round. (Id. ¶¶ 44, 46, ECF No. 8.) This level of commitment is expensive:

1 The court refers to Defendants Varsity Brands, LLC (“Varsity Brands”), Varsity Brands Holding Company, Inc. (“Varsity Holding”), and Varsity Spirit, LLC (“Varsity Spirit”) collectively as “Varsity” or the “Varsity Defendants.” 2 This case is one of four cases before the court involving similar allegations of sexual assault and essentially the same defendants. 6:22-cv-03508-HMH; 6:22-cv-03509-HMH; 6:22- cv-03510-HMH. USA Cheer has moved to dismiss the other three cases as well. Those motions will be addressed in separate orders. The court notes that USA Cheer is named as “USA Federation for Sport Cheering d/b/a USA Cheer” – as opposed to “USA Federation of Sport Cheering d/b/a USA Cheer” – in the other three cases. 2 a single season costs anywhere from $3,000 to $7,000 per athlete, while some families spend more than $20,000 a year for transportation, lodging, membership fees, merchandise, and uniforms. (Id. 45, ECF No. 8.) The beginnings of the competitive cheerleading industry can be traced to Webb’s founding of the predecessor to Varsity Spirit in 1974. (Id. 80, ECF No. 8.) Varsity Spirit began as a provider of educational training camps for cheerleaders and has since expanded into selling uniforms and apparel and organizing cheer competitions. (Am. Compl. 7 81, ECF No. 8.) It now controls an estimated 80-90% of the All Star cheer market. (Id. § 49, ECF No. 8.) From 2014 to 2018, Varsity was wholly owned by Charlesbank, a Boston-based company. (Id. {| 38, 107, ECF No. 8.) Today, Varsity is owned by another Boston-based company — Bain — which purchased Varsity in 2018 for $2.5 billion.* (Id. 9] 39, 109, ECF No. 8.) Two governing bodies oversee competitive cheerleading in the United States: USASF and USA Cheer. (Id. fj 86, 89, ECF No. 8.) Plaintiffs maintain that Varsity was heavily involved in creating and operating both organizations. For example, Varsity allegedly advanced a $1.8 million interest-free loan to help launch USASF, submitted USASF’s trademark application, and for at least fifteen years, housed USASF’s offices at its corporate address and paid USASF’s employees directly. (Am. Compl. {J 85, 96-98, ECF No. 8.) Varsity also continues to control a majority of the seats on USASF’s board of directors, including all seats with voting rights. (Id. 99, ECF No. 8.) Similar to USASF, USA Cheer was purportedly

° At the same time, Plaintiffs allege that Charlesbank “made a new investment in Varsity alongside [Bain] and retained a minority stake in the business.” (Am. Compl. J 109, ECF No. 8.)

created in 2007 with the help of an interest-free loan from Varsity, listed “Varsity’s Tennessee headquarters as its own,” and at one time had six Varsity employees on its board. (Id. ¶¶ 89, 91, 103, ECF No. 8.) As a result of Webb’s and Varsity’s ties to cheerleading’s governing bodies, Plaintiffs

contend, Webb and Varsity “were entirely self-regulated” and could control “all aspects of All- Star cheer.” (Id. ¶¶ 82, 95, ECF No. 8.) As examples, Plaintiffs point out that: • All Star athletes must buy a USASF membership to compete at Varsity events. (Id. ¶ 51, ECF No. 8.) • All Star athletes are required to pay annual or monthly dues to Varsity and their local Varsity-affiliated gym for “competition attendance, uniforms, accessories, and other related fees.” (Am. Compl. ¶ 56, ECF No. 8.) • “Gyms and coaches likewise pay monthly or annual fees to USASF, USA Cheer and the Varsity Defendants.” (Id. ¶ 57, ECF No. 8.) • Affiliate gyms are required “to sign multi-year supply contracts whereby the gyms are paid cash rebates from Varsity for buying [its] merchandise and for sending the gym’s athletes to Varsity events.” (Id. ¶ 54, ECF No. 8.) • “[M]embership in USASF[] and with a Varsity-affiliated gym mandates competing in a specified number of annual [V]arsity events.” (Id. ¶ 59, ECF No. 8.) • Athletes and their families must purchase rooms at Varsity-selected hotels while at Varsity competitions; the failure to do so “subjects the athlete to disqualification.” (Id. ¶ 61, ECF No. 8.) B. Scott Foster and the Rockstar Cheer Gym Defendant Scott Foster cheered collegiately at the University of Louisville, “a pre- eminent [sic] name in the world of competitive cheerleading,” and began coaching youth cheerleaders in Kentucky in 1996. (Am. Compl. ¶¶ 134-35, ECF No. 8.) Shortly after moving to Greenville, South Carolina in 1999, Scott Foster opened an All Star cheer gym together with 4 his wife, Defendant Kathy Foster. (Id. § 137, ECF No. 8.) The couple at one point also operated World Spirit Federation, a competition cheerleading company, before selling the company to Varsity Brands in 2006. (Id. §] 138, ECF No. 8.) A year later, in 2007, Scott and Kathy Foster opened Rockstar Cheer in Greenville. (Id. J 139, ECF No. 8.) Rockstar Cheer’s stated mission was “[t]o provide a structured environment of competitive cheerleading while accomplishing our goals [and] to teach dedication, commitment, self-confidence, teamwork, discipline, responsibility, and leadership in a family-friendly, safe and fun environment.” (Id. {| 140, ECF No.

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Doe 1 v. Varsity Brands LLC, Counsel Stack Legal Research, https://law.counselstack.com/opinion/doe-1-v-varsity-brands-llc-scd-2023.