Jos. Schlitz Brewing Co. v. Central Beverage Co.

359 N.E.2d 566, 172 Ind. App. 81, 1977 Ind. App. LEXIS 737
CourtIndiana Court of Appeals
DecidedFebruary 3, 1977
Docket1-1075A172
StatusPublished
Cited by61 cases

This text of 359 N.E.2d 566 (Jos. Schlitz Brewing Co. v. Central Beverage Co.) is published on Counsel Stack Legal Research, covering Indiana Court of Appeals primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Jos. Schlitz Brewing Co. v. Central Beverage Co., 359 N.E.2d 566, 172 Ind. App. 81, 1977 Ind. App. LEXIS 737 (Ind. Ct. App. 1977).

Opinion

Lowdermilk, J.

Defendant-appellant, Jos. Schlitz Brewing Company (Schlitz) appeals from the judgment of the trial court awarding plaintiff-appellee, Central Beverage Co., Inc. (Central) compensatory damages in the amount of $1,661.00, punitive damages in the amount of $50,000.00, and an injunction.

The facts necessary for our disposition of this appeal are as follows: Central is a multiple brand beer wholesaler licensed to distribute beer in Indiana. From 1934 to June 29, 1966, Central had been distributing Schlitz beer products primarily in Delaware County, Indiana, as a partnership. On June 29,1966, Central incorporated and commenced doing business as a corporation on July 1, 1966. On August 29, 1966, *83 Schlitz and Central executed a “Declaration of Terms” the pertinent parts of which were as follows:

ti* * *
Gentlemen:
The undersigned, as an inducement for and in consideration of your hereafter making a sale or sales of your products to the undersigned, hereby warrants, agrees and represents that all sales and other transactions, between you (hereinafter designated as ‘Seller’) and the undersigned (hereinafter designated as ‘Buyer’), have been and shall be governed by the following terms and conditions:
4. Buyer agrees that Seller may at any time, at Seller’s option and without cause, and without incurring any liability to Buyer: (a) refuse to accept any order received from Buyer; (b) cancel all or any unfilled portion of any order after acceptance; (c) postpone shipment of all or any part of any order; (d) ship via route or routes other than shown on Buyer’s order; and/or (e) ship quantities greater than those ordered by Buyer, when necessary to completely fill railway cars or other conveyances, which extra quantities Buyer shall accept and pay for as though expressly ordered by Buyer.
5. The relationship btween the parties is exclusively that of Buyer and Seller, and may be terminated by either party at any time, without cause and without notice. In such event Seller may stop and reclaim any shipments then in transit to Buyer, and Buyer shall immediately; (a) deliver to Seller all signs, displays, cards and other advertising material then in Buyer’s possession bearing Seller’s name, trade mark, label or other insignia together with all utility items for which no charge has been made to Buyer; (b) remove all such names, trade names, trade marks, labels or other insignia from Buyer’s buildings, trucks, employee uniforms, stationery and other property; (c) thereafter refrain and instruct its employees to refrain from removing, defacing or tampering with any of Seller’s advertising material, on any retail premises or elsewhere. Buyer acknowledges that Seller has granted no franchise or exclusive territory to Buyer, and Seller may, at any time without incurring any liability to Buyer, sell its products to others in the same trade area as Buyer. . . . (Our emphasis.)
* *

On January 20, 1972, Carlton Thom, Schlitz’s Indianapolis District Manager met with Central to conduct a 1972 whole *84 saler analysis. As a result of this analysis Central was ranked as unsatisfactory because of its failure to adopt and implement certain “internal controls” designed by Schlitz. At trial, there was evidence which established that Central had adopted at least, in part, some of the thirty internal controls which Schlitz found lacking, and other evidence that they were unnecessary for a beer wholesaler the size of Central.

The results of Thom’s wholesaler analysis were sent to William Hargis, Schlitz’s Bluegrass Division Manager. On March 1, 1972, Hargis and Thom met with Central representatives to review the lack of Central’s internal controls. Following this meeting, by making twelve calls on retailers, Hargis and Thom discovered approximately 80 cases of old beer on retailer’s shelves, and that neither the advertising or the placement of Schlitz products was competitive. Central claimed the reason the old beer was on the market was because Schlitz had failed to pick up the older discontinued labeled beer from it and place it in another market as promised. Thereafter, on March 2, 1972, internal controls were again discussed and Howard Bratton, Central’s sales manager, said he would try to correct the problem areas by April 15, 1972. On March 14, 1972, Hargis wrote Central a letter confirming their meeting of March 1 and 2, 1972, and set April 15, 1972, as a requested meeting date to review Central’s progress toward implementing internal controls.

In April, 1972, Hargis directed three district managers to conduct a retail analysis of Central’s market and to offer their services to Central to help implement Schlitz’s internal controls. Hargis returned to Central on May 17, 1972, and found some old beer products still on retailer’s shelves, and that Central had not implemented Schlitz’s internal controls. Between the meetings of March 14, 1972, and May 17, 1972, Central’s sales manager, Bratton, was away from work for six weeks because of illness, and Central’s truck drivers went on strike on April 28, 1972. At this meeting Hargis informed *85 Central that he would recommend to William Timpone, Field Sales Director for Schlitz, that a new wholesaler be appointed to replace Central. On June 1, 1972, Central representatives met in Milwaukee with Schlitz representatives in an effort to get a 30-day extension of time in order to resolve the internal controls problem. At this meeting Central refused to resign as a Schlitz wholesaler and Schlitz denied Central’s request for an extension of time. On June 2, 1972, Schlitz mailed a termination letter to Central which was received on June 5, 1972. As of February, 1972, none of the Schlitz distributors, except Indianapolis, in either of the Indianapolis or Kokomo districts, had adopted the internal controls which Schlitz sought to require Central to adopt, and all of these wholesalers, with the exception of Indianapolis, were rated by Schlitz as unsatsfactory. Of these approximately 21 wholesalers only Central and Sanitary Beverage were terminated. The record discloses that some Indiana wholesalers had adopted Schlitz’s internal controls. In 1969, Schlitz communicated to a Central representative that Indiana could be served by only 8 or 10 wholesalers. Also, in November, 1973, prior to trial, Schlitz indicated to a Lafayette wholesaler its intent to consolidate certain Indiana wholesalers. Contrary to this evidence the record discloses that Schlitz, between 1969 and 1973, appointed two new wholesalers.

During December, 1971, Schlitz representatives met with representatives of Number One Beverage, Inc., the Schlitz wholesaler in Madison County, Indiana, to discuss the possible expansion of its distribution area into Grant County, Indiana.

On June 3, 1972, Number One Beverage was requested to serve the Muncie and Marion markets. These were the areas formerly served by Central and Sanitary Beverage. The record discloses that at this point in time Number One Beverage had some of the same deficiencies in internal controls as had Central and Sanitary Beverage before their termination.

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Bluebook (online)
359 N.E.2d 566, 172 Ind. App. 81, 1977 Ind. App. LEXIS 737, Counsel Stack Legal Research, https://law.counselstack.com/opinion/jos-schlitz-brewing-co-v-central-beverage-co-indctapp-1977.