Canada Dry Corporation v. Nehi Beverage Company, Inc. Of Indianapolis

723 F.2d 512, 1983 U.S. App. LEXIS 14823
CourtCourt of Appeals for the Seventh Circuit
DecidedDecember 2, 1983
Docket82-2391
StatusPublished
Cited by63 cases

This text of 723 F.2d 512 (Canada Dry Corporation v. Nehi Beverage Company, Inc. Of Indianapolis) is published on Counsel Stack Legal Research, covering Court of Appeals for the Seventh Circuit primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Canada Dry Corporation v. Nehi Beverage Company, Inc. Of Indianapolis, 723 F.2d 512, 1983 U.S. App. LEXIS 14823 (7th Cir. 1983).

Opinion

CUDAHY, Circuit Judge.

Plaintiff Canada Dry Corporation (“Canada Dry”), a franchisor of “Canada Dry” soft drinks, appeals from the portion of a judgment based on several jury verdicts in favor of its former franchisee, the Nehi Beverage Company of Indianapolis (“Nehi”). The verdicts appealed by Canada *515 Dry are for breaches of contract, illegal discrimination among franchisees in violation of the Indiana Deceptive Franchise Practices Act, Ind.Code § 23-2-2.7-1, et seq. (1976), and for compensatory and punitive damages. Nehi has not appealed verdicts for Canada Dry on Canada Dry’s claims for trademark infringement and amounts owing on account. We have jurisdiction on the basis of Canada Dry’s claim for trademark infringement, 28 U.S.C. § 1338(a), and diversity of citizenship, 28 U.S.C. §§ 1291, 1332. We affirm the judgment for Nehi on the breach of contract claims and the award of compensatory damages based on those claims and reverse the illegal discrimination verdict and damages based on it and the award of punitive damages.

I

In 1968, Canada Dry entered into a licensing agreement with Nehi, which gave Nehi the right to manufacture, bottle, sell and distribute “Canada Dry” soft drinks in certain specified market areas. This agreement remained in effect until September 12, 1974, when Canada Dry notified Nehi that it intended to terminate the agreement, effective as of December 20, 1974. Nehi then sued Canada Dry for wrongful termination. The details of this first lawsuit are unimportant in this appeal, except insofar as its settlement gave rise to a new agreement. The subsequent termination of this second agreement is the subject matter of this case.

The parties entered into the agreement in controversy on October 28, 1977. It contained the text of the original contract with substantial amendments, including, inter alia, provisions expanding Nehi’s sales “territory” to include, on a conditional basis, Galveston and Lafayette, Indiana, permitting Nehi to market ginger ale as a soft drink (pending “further review” in conjunction with Canada Dry) and providing for investment by Nehi in bottling glass, division of advertising and promotion expenses and the establishment of marketing goals.

Disputes under the new agreement developed almost immediately. One problem area was the marketing of ginger ale as a soft drink. 1 In December, 1977, Canada Dry presented Nehi with a detailed soft drink marketing program, under which Canada Dry would underwrite half of the first year media expenses and reimburse Nehi at a rate of $.15 per case on promoted sales. The parties, however, were not able to agree as to when the program should be initiated, and the program was never implemented. Another area of dispute involved the Lafayette and Galveston territories. Nehi complained that Canada Dry failed to prevent its prior distributors from competing with Nehi in the Lafayette and Galveston territories during 1978. The parties also disagreed as to whether Nehi had complied with the agreement’s provisions concerning Nehi’s rights to this territory. Although the contract required Nehi to exercise an option in writing by December 15, 1978, in order to make its acquisition of the Lafayette and Galveston territories permanent, Nehi failed to exercise its option. Canada Dry did not, however, object to continued sales by Nehi in the territories, and, on November 8, 1979, retroactively extended Nehi’s right to the Galveston and Lafayette territories for a nonrenewable one year term, which was to expire on February 28, 1980. Finally, there was also substantial controversy over Nehi’s compliance with Canada Dry’s quality standards.

Citing numerous alleged breaches of the franchise agreement, Canada Dry filed this suit on April 18, 1980, seeking damages for breach of contract, trademark infringement on account of Nehi’s continued activity in the terminated Lafayette and Galveston territories and for amounts owing on account. Nehi counterclaimed, seeking compensatory and punitive damages for breach of the agreement, violation of the Indiana Deceptive Franchise Practices Act, *516 Ind.Code § 23-2-2.7-1, et seq., and tortious breach of contract.

Canada Dry terminated the entire agreement prior to trial of this action after an inspection on September 2, 1980, revealed yeast contamination in Canada Dry ginger ale stored at Nehi’s warehouse. Plans for sanitization of the plant were cancelled. The termination was effective September 3, 1980.

A sixteen day jury trial on Canada Dry’s claims and Nehi’s counterclaims commenced on September 15, 1981. By agreement of the parties, United States Magistrate Gene B. Lee presided. After all the evidence was presented, Canada Dry moved for a directed verdict on each of Nehi’s claims for compensatory and punitive damages. This motion was denied, and the case was submitted to the jury. The jury returned six separate verdicts. The jury: (1) awarded Nehi $100,609.01 compensatory damages on its breach of contract claim; (2) awarded $25,-000 to Canada Dry for trademark infringement; (3) awarded $8,640 to Canada Dry for amounts owing on account; (4) awarded $200,000 to Nehi on its claim of unlawful discrimination under the Indiana Deceptive Franchise Practices Act, Ind.Code § 23-2-2.7-2(5); and (5) awarded punitive damages of $300,000 to Nehi. Canada Dry appeals verdicts (1), (4), and (5). We uphold the jury’s finding of liability on the part of Canada Dry for breach of contract and its award of compensatory damages. We disapprove Magistrate Lee’s denial of Canada Dry’s motion for a directed verdict on Nehi’s discrimination claim and disapprove the award of punitive damages on the breach of contract claim.

II

Breach Of Contract Claims

The jury awarded approximately $100,000 to Nehi for damages resulting from Canada Dry’s wrongful breaches of the franchise agreement. Nehi asserted at trial that Canada Dry breached its contractual duties by terminating the franchise and by failing to implement a soft drink program with Nehi. Recognizing that our standard of review of a jury verdict is one of deference, 2 we turn to a consideration of the various claims raised by the parties.

A. Performance Deficiencies

Canada Dry cites fourteen discrete breaches of the franchise agreement for the purpose of showing that it was justified in terminating Nehi’s franchise.

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Bluebook (online)
723 F.2d 512, 1983 U.S. App. LEXIS 14823, Counsel Stack Legal Research, https://law.counselstack.com/opinion/canada-dry-corporation-v-nehi-beverage-company-inc-of-indianapolis-ca7-1983.