Javorsky v. Western Athletic Clubs, Inc.

242 Cal. App. 4th 1386, 195 Cal. Rptr. 3d 706, 2015 Cal. App. LEXIS 1111
California Court of Appeal·Decided December 11, 2015·No. A142254·Published·Cited by 12 cases

Opinion

Opinion

NEEDHAM, J.

Daniel Javorsky appeals from a summary judgment entered against him on his claims under the Unruh Civil Rights Act (sometimes, the Act) (Civ. Code, § 51 et seq.) and the unfair competition law (UCL) (Bus. & Prof. Code, § 17200 et seq.). He urges that the court erred in ruling that a health and fitness club did not violate the Unruh Civil Rights Act by charging persons ages 18 to 29 a lower membership fee than it charged persons age 30 and over. Finding no arbitrary, unreasonable, or invidious discrimination, we will affirm the judgment.

I. FACTS AND PROCEDURAL HISTORY

Respondent Western Athletic Clubs, Inc. (WAC), 1 owns and operates 10 “luxury” health and fitness clubs in the San Francisco Bay Area (with facilities in San Francisco, Marin, San Mateo, and Santa Clara Counties), as well as a sports resort in San Diego. Members have access to services and activities designed to promote physical fitness and general well-being, including exercise equipment, swimming pools, basketball, squash, tennis courts, personal training services, and spa treatments.

A. WAC Membership Levels and Discounted Membership Programs

WAC offers a range of membership levels, providing various privileges at one or more of its locations. The Club West Premier membership is the most expensive, granting access to all of WAC’s facilities and, in 2013, costing approximately $260 per month. By comparison, a standard membership granting access only to WAC’s Bay Club San Francisco cost approximately $195 per month.

WAC also offers reduced-cost memberships: For example, a corporate discount program pertains to employees of companies that have partnered with WAC to promote their employees’ health, fitness, and well-being. And a family membership is available to couples and families who join WAC together, offering memberships that are less expensive on a per-person basis.

The Young Professional program — at issue in this litigation — offers a reduced-cost membership for individuals ages 18 to 29. Launched in 2003, *1390 the program is offered at all WAC facilities except the Bay Club Ross Valley and Pacific Sports Resort San Diego. Due to capacity constraints, Young Professional members do not have access to two WAC clubs (the Courtside Club and the Pacific Sports Resort Redwood Shores) during specified “peak” hours.

In 2013, a Young Professional membership at the Bay Club San Francisco cost approximately $140 per month — $55 less than a standard membership. In 2008, members in the Young Professional program paid an initiation fee of $250 and monthly dues of $97 for a single-club membership at the Bay Club San Francisco, while members age 30 and over were charged an initiation fee of $975 and monthly dues of $154. Young Professional members also received reduced pricing for WAC’s Executive Club Premier membership.

WAC maintains that the Young Professional discount reflects the reduced financial resources of the under-30 age group. WAC’s chief executive officer (CEO), Matthew Stevens, retained the program to promote WAC’s membership to younger individuals who might not otherwise be able to afford to join WAC’s clubs. According to Stevens, WAC hopes its Young Professional program will inspire younger people to pursue a lifetime of health and fitness and eventually join WAC as full members.

WAC also offers a senior discount program to individuals age 65 and over. In 2013, members in this program at the Bay Club San Francisco paid just $80 per month, as compared to $140 for a Young Professional membership and $195 for a standard individual membership. However, senior members have access to the facilities only during nonpeak hours between noon and 5:00 p.m. on weekdays and cannot enter the facilities after 3:00 p.m. The senior discount is therefore an option for older members who desire a more affordable membership and are willing to use WAC’s clubs during off-peak hours; customers age 65 and over may alternatively choose to pay the standard rate (higher than the Young Professional rate) for an unrestricted membership.

B. Javorsky’s Lawsuit

In January 2013, Javorsky filed a complaint against WAC alleging that he joined the Bay Club San Francisco in approximately 2008, purchased a standard individual membership at the rate of $145 per month, and remained a member until he terminated his membership in June 2011 due to cost. Purporting to represent a class of similarly situated individuals, Javorsky asserted that the Young Professional discount constituted illegal age discrimination and violated the Unruh Civil Rights Act, the Consumers Legal Remedies Act (CLRA) (Civ. Code, § 1750 et seq.), and the UCL.

*1391 1. WAC’s Demurrer

WAC filed a demurrer to the complaint, arguing among other things that businesses may offer reasonable age-based discounts that promote access to beneficial activities for age groups with lower incomes, and its Young Professional discount is a reasonable measure to enable greater access to WAC’s facilities.

Javorsky opposed the demurrer, contending that WAC’s age-based pricing policy was unlawful because it could not be justified by any “compelling societal interest” or strong public policy demonstrated by legislation.

The trial court sustained WAC’s demurrer as to Javorsky’s CLRA claim without leave to amend, but overruled the demurrer as to Javorsky’s claims under the Unruh Civil Rights Act and the UCL.

2. WAC’s Motion for Summary Judgment

WAC thereafter moved for summary judgment on Javorsky’s remaining claims. WAC again argued that its age-based pricing practice “promotes access to its clubs for those who might not otherwise be able to afford to join them” and California law permits reasonable discounts for this purpose. In support of its motion, WAC submitted a declaration from its CEO describing the Young Professional program and other membership programs as discussed ante. WAC also relied on a declaration from Shelley Lapkoff, Ph.D., an expert demographer, who analyzed publicly available income data and concluded that the median income of 18 to 29 year olds (the group pertinent to the Young Professional program) was lower than the median income of individuals over 30.

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Javorsky v. Western Athletic Clubs, Inc., 242 Cal. App. 4th 1386, 195 Cal. Rptr. 3d 706, 2015 Cal. App. LEXIS 1111 (Cal. Ct. App. 2015).

242 Cal. App. 4th 1386 (Javorsky v. Western Athletic Clubs, Inc.) — published by Counsel Stack Legal Research, free access to 12M+ legal documents.

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