Allison v. Love Boutique-Vista CA4/1

CourtCalifornia Court of Appeal
DecidedMarch 28, 2022
DocketD078445
StatusUnpublished

This text of Allison v. Love Boutique-Vista CA4/1 (Allison v. Love Boutique-Vista CA4/1) is published on Counsel Stack Legal Research, covering California Court of Appeal primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Allison v. Love Boutique-Vista CA4/1, (Cal. Ct. App. 2022).

Opinion

Filed 3/28/22 Allison v. Love Boutique-Vista CA4/1 NOT TO BE PUBLISHED IN OFFICIAL REPORTS Calif ornia Rules of Court, rule 8.1115(a), prohibits courts and parties f rom citing or relying on opinions not certif ied f or publication or ordered published, except as specif ied by rule 8.1115(b). This opinion has not been certif ied f or publication or or dered published f or purposes of rule 8.1115.

COURT OF APPEAL, FOURTH APPELLATE DISTRICT

DIVISION ONE

STATE OF CALIFORNIA

RICH ALLISON, D078445

Plaintiff and Appellant,

v. (Super. Ct. No. 37-2020- 00001260-CU-CR-NC) LOVE BOUTIQUE-VISTA, LLC,

Defendant and Respondent.

APPEAL from a judgment of the Superior Court of San Diego County, Earl H. Maas, III, Judge. Affirmed. The Rava Law Firm and Alfred G. Rava for Plaintiff and Appellant. Fox Rothschild, John J. Shaeffer and Andrew W. Russell for Defendant and Respondent.

INTRODUCTION

Rich Allison brought an action under Civil Code section 51, 1 the Unruh Civil Rights Act (Unruh Act or the Act), and section 51.5, after an adult store

1 Unspecified statutory references are to the Civil Code. denied him entry into its four-hour “Ladies Night” event because the event, which involved educating women about intimate sexual products, was restricted to women. The trial court sustained the adult store’s demurrer and dismissed the complaint. We conclude the trial court properly determined, based on the facts contained in the complaint and the materials attached to the complaint, that the adult store’s decision to limit attendance of the Ladies Night event to women did not violate the Unruh Act. BACKGROUND I.

Factual Background2 At all relevant times, Love Boutique-Vista, LLC d/b/a Déjà Vu Love Boutique (Love Boutique) was the owner and operator of an adult store in Vista, California. In the ordinary course of its business, Love Boutique “welcomed adults of all sexes” and “displayed, demonstrated, and sold sex toys, BDSM (Bondage, Discipline, Sadism, and Masochism) devices, pornographic videos, condoms, and lingerie to all adults no matter their sex.” However, on January 20, 2019, between 6:00 p.m. and 10:00 p.m., Love Boutique held a women-only “Ladies Night 2019” event. It charged $25 for attendance, for which the purchaser in return received a ticket to enter the event and a $25 gift card. The first 50 women to purchase tickets also received a free “goodie bag.” Love Boutique publicized the event on its website, where it stated the event was for “ ‘Ladies 21+ ONLY,’ ” and explained, “ ‘This isn’t just a night for women with significant others though, it’s also a great time for single

2 Our recitation of the facts is derived from Plaintiff’s complaint.

2 women that are looking for a night out and learning more about finding their perfect toy/toys, lubes, and lingerie!’ ” Love Boutique also publicized the Ladies Night event on its “Facebook website.” Attached as “Exhibit 1” to the complaint were 17 pages of content from Love Boutique’s “Facebook website” relating to the “Ladies Night 2019” event. Many of these posts contained a graphic with text that said, “LADIES NIGHT,” “21+ [¶] LADIES ONLY,” gave the date and time of the event, and provided information about the cost of tickets, the fact that a gift card was included with the purchase of a ticket, and the possibility of receiving a gift bag. One Facebook post dated December 11, 2018, also stated, in part, “Every year we hold a Ladies Only Night where we invite several of our favorite toy & lingerie companies to join us for a night of fun and education! Mostly fun but you will also learn how to set up the perfect Valentines Day for you and your lover!” Another post dated December 27 stated, in part, “If you don’t know, Ladies’ Night is our annual event where we close down the store and open the door to ladies only; with food drinks, games, and lots of amazing prizes!” Three of the Facebook posts relating to the Ladies Night 2019 event were introduced with the statement, “Ladies’ Night vendor announcement!” The vendor announcements included images of the vendors’ products. One such “vendor announcement” stated that the maker of an “ever popular [brand name sexual device], and many of your favorite dildos, will be joining us on January 20th to share their best-selling products with you!” Another “vendor announcement” stated that a vendor of another sexual device would be attending the event, and stated, “Stop by Vanessa’s table so she can tell you all about this amazing, app-enabled toy that’ll create a powerful

3 connection between you and your lover for nights to come[.]” A third “vendor announcement” stated that a seller of a “premium . . . clitoral . . . toy” would be “joining us on January 20th to share” its product “with you.” Also within Exhibit 1 was a January 21 Facebook post that stated, “HUGE thank you to all of our incredible reps for coming out to Ladies’ Night 2019 and making the night one to remember!” Underneath this date and statement were photos of individuals standing next to tables on which various items and photos of models in lingerie were displayed. Allison alleges that after visiting Love Boutique’s website and Love Boutique’s “Facebook website pages,” and “encounter[ing]” exclusionary “terms,” he went to Love Boutique to try to attend the Ladies Night 2019 event. While the event was in progress, he and three male companions went to the entrance of the store. They were met by a female employee or agent of Love Boutique. They told her they wanted to attend the Ladies Night 2019 event, and they offered to purchase tickets. The employee or agent told Allison and his male companions they could not enter the store and attend the event “because they were men,” and Love Boutique “was allowing only women to enter [Love Boutique]’s Ladies Night 2019.” Another female employee or agent of Love Boutique told Allison he was welcome to return on another night. After Allison and his male companions were turned away from the Ladies Night 2019 event, “a woman and a female friend” were allowed to buy tickets and enter. Allison and his male companions also “observed several heterosexual couples attempt to enter the Ladies Night 2019 event and then walk away because [Love Boutique] prohibited the men in those heterosexual couples from attending the event.”

4 II. Procedural Background On January 9, 2020, Allison filed a putative class action lawsuit

against Love Boutique on behalf of himself and all others similarly situated. 3 He alleged, on information and belief, that in addition to the “Ladies Night 2019” event held on January 20, 2019, Love Boutique had also hosted similarly advertised, “no-men-allowed” events in January 2018 and January 2017. He further alleged that Love Boutique’s annual Ladies Night event “marginalized males and non-binary persons and caused discontent, animosity, harm, resentment, or envy among the sexes, [and] constituted arbitrary, unreasonable, and/or invidious discrimination[.]” He asserted

causes of action against Love Boutique for violation of sections 51 and 51.5. 4 Love Boutique demurred to the complaint, arguing that limiting attendance of its annual four-hour Ladies Night event to women was not

3 Allison’s class allegations defined two classes: (1) “All men and non- binary persons who were 21 years of age or older at the time of [Love Boutique’s] Ladies Night 2019, Ladies Night 2018, or Ladies Night 2017 event and who were prohibited from entering . . . [the] event because of the persons’ sex;” and (2) “All men and non-binary persons who were 21 years of age or older at the time of [Love Boutique’s] Ladies Night 2019, Ladies Night 2018, or Ladies Night 2017 event and who visited any of [Love Boutique’s] websites with the intent to use [Love Boutique’s] services or goods during . . . [the] event and encountered terms or conditions . . .

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Allison v. Love Boutique-Vista CA4/1, Counsel Stack Legal Research, https://law.counselstack.com/opinion/allison-v-love-boutique-vista-ca41-calctapp-2022.