Jamil v. Longe

CourtDistrict Court, E.D. Michigan
DecidedAugust 21, 2025
Docket2:24-cv-13029
StatusUnknown

This text of Jamil v. Longe (Jamil v. Longe) is published on Counsel Stack Legal Research, covering District Court, E.D. Michigan primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Jamil v. Longe, (E.D. Mich. 2025).

Opinion

UNITED STATES DISTRICT COURT EASTERN DISTRICT OF MICHIGAN SOUTHERN DIVISION TIM JAMIL et al.,

Plaintiffs, Case No. 24-13029 Honorable Laurie J. Michelson v.

KEVIN LONGE et al.,

Defendants.

OPINION AND ORDER GRANTING DEFENDANTS’ MOTION TO STAY AND DENYING WITHOUT PREJUDICE DEFENDANTS’ MOTION TO DISMISS [15] Spray Foam Genie International, LLC, a Michigan-based company, claims to be the “leading spray foam insulat[ion] contractor” and has franchises across the country. (ECF No. 1, PageID.5.) They advertise flexible franchise models, including the “Franchisee Investor” model, where franchise owners can operate as investors rather than as managers, working only part time at the franchise and keeping their existing jobs. Tim and Lisa Jamil and their company TL Jamil LLC (collectively “the Jamils”) were interested in this model and contracted with SFGI and their franchise management services company, Spray Foam Genie Managed Services, to open franchises in Florida and Washington D.C. But as it turns out, the hands-off investor model was too good to be true: despite SFGI’s assurances to the contrary, the Jamils spent 40–50 hours per week managing the Florida franchise (while paying SFGI and SFGM for management services) and more than $1.3M on the franchises (despite SFGI’s advertisement that investments typically range from $100,000 to $650,000). As a result, the D.C. franchise never opened. Bound by an arbitration agreement in the franchise contract, the Jamils

initiated arbitration proceedings against SFGI, along with several of its officers, its parent- and owner-companies, and officers of those companies. The arbitration against SFGI is ongoing, but the related officers and entities were not parties to the arbitration agreement and consequently were dismissed from the arbitration. So the Jamils filed this separate lawsuit against them. All but one of the Defendants moved to dismiss various claims against them and/or to stay the case pending the resolution

of the arbitration against SFGI. For efficiency purposes and to preserve resources, the Court opts for the latter route, staying the case without deciding the motion to dismiss. Accordingly, Defendants’ request to stay this case is granted, but their motion to dismiss is denied without prejudice.

SFGI, while not a party to this case, is at the heart of the dispute here. SFGI is the franchisor of Spray Foam Genie franchises, which provide spray foam

insulation services across the U.S. (Id.) SFGI is owned and operated by its officers Kevin Longe, Chris Ryan, Keith Ryan, and Gregory Longe. (Id. at PageID.6.) SFGI is also partially owned by Rhino7 Consulting Company and Phoenix Franchise Consulting LLC—which in turn is operated by Gregory and Maria Longe. (Id.) And SFGI’s parent company is Long Acquisitions, LLC. (Id.) All of these parties, except for SFGI, are named as Defendants in this suit. In addition, Shelly Chavez and Steven and Riley McEntire (who are named as franchise sellers in Spray Foam Genie’s Franchise Disclosure Document) and SFGM (a company that Spray Foam Genie franchisees are required to contract with for franchise management services)

are also named as Defendants in this case. (Id. at PageID.7.) SFGI advertises a “Franchisee Investor” model. According to SFGI, it works like this: franchisees provide the up-front capital needed to open a Spray Foam Genie franchise, but SFGI takes care of setting up, managing, and overseeing the franchise business. (Id. at PageID.8.) Franchisee investors get to be “Semi-Absentee,” meaning that they can work at the franchise part-time and can keep their previous jobs. (Id.)

For its part, SFGI promises to provide “very detailed” training, online tools, technical support, operational systems support (including payroll, HR, employee benefits, insurance, regulatory compliance, safety manuals, employee handbooks, policies, and protocols), and call center agents that sell products and schedule appointments with customers. (Id. at PageID.8–9.) The Jamils were interested in this investment opportunity and began discussions with SFGI and its officers about opening their own Spray Foam Genie

franchise. They met with Kevin Longe and Chris Ryan several times over Zoom to discuss details. (Id. at PageID.11.) The Jamils say they were advised that Spray Foam Genie franchises were “affordable” and easy to open, given SFGI’s extensive support services. (Id. at PageID.7.) They were allegedly told they “would not have to manage the Franchises, but that they would only have to provide the initial capital for the Franchises” and “meet once a month to go over financials.” (Id. at PageID.16.) They were also provided a Franchise Disclosure Document which represented the initial investment for opening a Spray Foam Genie franchise as being $243,200 to $299,200. (Id. at PageID.22.) And Kevin and Chris promised them “they would be millionaires.”

(Id. at PageID.11.) Encouraged by these discussions, the Jamils moved forward with the franchise process. On March 27, 2023, the Jamils contracted with SFGI and SFGM to open a Spray Foam Genie franchise in Florida. (Id. at PageID.11, 16.) And just a month later, on April 29, 2023, they contracted to open a second franchise in Washington D.C. (Id. at PageID.12.) The Jamils paid an initial franchise fee of $450,000 for these two

franchises and monthly fees of $2,000 for “access to and use of certain technology, including the Sales & Marketing Center, support from the franchisor, and access to the local marketing library.” (Id.) The Jamils then started opening the Florida franchise. (Id. at PageID.11.) But they encountered numerous problems along the way. Despite the $2,000 monthly use fee they paid for management services, the Jamils say SFGI “did not provide the technology, support, or marketing that [it]

represented it would provide.” (Id. at PageID.12.) The Jamils allege that they did not receive adequate training, which led them to lose customers. (Id. at PageID.14.) They also did not receive the operations manual until seven months after their opening, and when they did, it did not provide “meaningful information about how to operate” the franchise. (Id. at PageID.15.) The Jamils say they worked 40–50 hours per week on the franchise, despite “paying Defendants to manage most of the business.” (Id. at PageID.16.) And SFGM allegedly failed to perform many of their responsibilities under the Management Agreement, including acquiring a location for the franchise, purchasing a vehicle for the franchise, purchasing the necessary fixtures and

equipment, providing supplies or supply lists, developing a business plan, managing the office, interviewing and hiring employees or providing guidance on how to hire qualified employees, providing human resource services, billing customers for services, bookkeeping, advertising, and facilitating fund transfers. (Id. at PageID.17– 20.) As the Jamils put it, “SFGM took its significant fees and left Plaintiffs to fend for themselves.” (Id. at PageID.18.)

Likewise, the Jamils say they did not receive accurate information regarding the costs of opening a Spray Foam Genie franchise. The Jamils were told that Rhino7 would finance spray foam trailers for the franchise and that the initial cost of a trailer rig was $20,000 to $35,000; instead, the trailers cost $196,000 and Rhino7 refused to provide any financing, which delayed opening of the franchise by three months. (Id. at PageID.22–23.) Defendants also claimed that insurance would cost between $8,000 and $10,000; it actually cost $40,000 per year. (Id. at PageID.23.) Likewise, the labor

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Bluebook (online)
Jamil v. Longe, Counsel Stack Legal Research, https://law.counselstack.com/opinion/jamil-v-longe-mied-2025.